Richmond Review, April 23, 2014

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by Matthew Hoekstra Staff Reporter The latest sign in a local language debate recently arrived on another bus stop—this time it’s a Chineseonly advertisement for oral hygiene products. A bus shelter advertisement features a smiling Asian bride behind an array of Crest products. Apart from using the English name of the Procter and Gamble product, the text is exclusively in the Chinese language. The ad was spotted on Steveston Highway across from Richmond Country Farms. Although there’s no law in B.C. requiring the use of English or French in signs or advertising, critics say the exclusive use of foreign languages widens the cultural divide in a city where 57 per cent of residents are born outside of Canada and one in 10 have no knowledge of the English language. Telecommunications companies, realtors and banks have used Chinese-only advertisements before— on bus shelters and in direct mail— but such targeted ads for consumer products aren’t as common. Kerry Starchuk, a longtime resident who has advocated for English to be included on signs, plans to boycott Procter and Gamble’s products because of the ad, which she said is also being used in Toronto. And some Twitter users this week wondered what the result would be if the advertisements were used in Quebec, where French language has provincial protection.

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WEDNESDAY, APRIL 23, 2014

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Chinese Crest ad draws criticism Language debate draws comparisons to Quebec, but councillor says a law isn’t the answer

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Said one commentator: “There’s parts of this country where there would be war if it wasn’t in French!” Offered another: “Let’s see that happen in Quebec.” The Richmond Review contacted Procter and Gamble but didn’t receive a response by press time yesterday. Richmond Coun. Chak Au said he doesn’t believe the ads are meant to offend. “I think it reflects a certain level of insensitivity on the part of the company or the advertising agency. That’s very unfortunate. I don’t think this is the right thing, but on the other hand I think this is understandable in terms of a marketing strategy.” Au believes such ads should include English. He added the city could create guidelines, but said he believes in education rather than legislation. “In a free society like Canada, where we treasure freedom of expression, I think it’s very difficult to use any legislation to forbid this kind of targeted marketing. Actually, if we do that, it may even create more problems.” Last month the publicly-funded social service agency SUCCESS pulled its Chinese-only advertisements from local bus shelters after drawing criticism for not including one of Canada’s official languages. The SUCCESS ad promoted a problem gambling program for Chineselanguage speakers. The text featured only Chinese characters, apart from a name and phone number, which led to a Chinese voice message. “SUCCESS has no intention of alienating anyone with this advertisement,” said Queenie Choo, CEO of SUCCESS, in a statement at the time. “We are also working on an internal guideline on placing advertisement of this nature that English shall be a base language, as appropriate, and other languages can be an add-on.”

Toy had close encounter with 777 Remote-controlled helicopter flew within 90 feet of passenger jet by Martin van den Hemel Staff Reporter

A bus shelter advertisement for Crest teeth whitening products featuring only the Chinese language is prompting one critic to call for a boycott of the parent company’s products.

A remote-controlled helicopter flew within 60 to 90 feet of an Air Canada Boeing 777 as it approached the north runway at Vancouver International Airport last year, close enough for the pilot and co-pilot to notice it. In what Transportation Safety Board regional manager Bill Yearwood described as a “close encounter”, the incident occurred at 7:15 a.m. on Friday, March 29, 2013, while the passenger jet was at an altitude of 2,000 feet, on its seven-mile final approach. Richmond RCMP were called to the scene, but were unable to find the aircraft or its operator. The toy helicopter did pose a hazard to the plane, and if it had been sucked into one of the plane’s engines, could have resulted in engine failure. However, since the aircraft is lightweight, and likely battery operated, the danger it posed to a jet’s engine was “not a high risk,” he said. See Page 6

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