Penticton Western News, April 16, 2014

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NEWS PENTICTON WESTERN

www.pentictonwesternnews.com

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news

VOL. 48 ISSUE 30

10

16 page

WEDNESDAY, April 16, 2014

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entertainment Country and western

Weekend wildfires in Southern Interior kept fire crews busy

Amberlee Erdmann a model Top 40

sports Tennis club serves up free classes

lineup steamrolls SOEC

to attract new members

CITY LANDS DEAL WITH WESTJET Joe Fries

NEWS Western News Staff

PENTICTON WESTERN

Persistence paid off for Penticton as WestJet announced last week it would add a longawaited direct flight to Calgary. The new service aboard the company’s regional carrier, WestJet Encore, takes off Oct. 26 with a once-daily round trip between the two cities. It represents the culmination of two years of efforts on the part of residents and city officials, who lobbied the company, staged a flash mob at the airport and for one day rebranded Penticton as WestJetville. “The response from the community was very good. That means a lot to us,” WestJet Encore president Ferio Pugliese said Saturday during a visit to the city. But the service, which is being delayed six months while the airline awaits delivery of new planes, also makes business sense. “The Okanagan and the Southern Okanagan is a large enough market that we believe can support this sort of service and potentially see growth,” he said. Pugliese estimated the company will start out with a staff of six to handle operations here, and he’s also working with airport management to determine if, and how, the facility will be renovated to accommodate its passengers. Other airlines have tried and failed to establish a presence in Penticton, but WestJet

MAYOR GARRY LITKE with the scale model of the 78-seat turboprop that WestJet Encore will eventually use to service Penticton. He was presented with the model by the airline’s president at a reception Saturday in Gyro Park.

Joe Fries/Western News

Encore expects to stick around. “Obviously (the route) has to make money and it has to be profitable,” Pugliese said. However, “We always work with communities, so if it ever got to a point where we felt that it was soft, we’d be looking at ways we could make sure that we salvage the service and make it work.”

City resident Brooke Nowak was among three dozen WestJetters here Saturday and said she’s looking forward to commuting from Penticton instead of Kelowna. “It’s kind of a long morning to get to work. It’s beautiful, but it will be more beautiful once I have to drive just 10 minutes instead of an hour,” she said.

Nowak, a flight attendant for 11 years, was acknowledged for her efforts lobbying WestJet bosses for the new service. “I’m part of this community,” she explained. “We’re a big team, a big family (in Penticton), and that’s what WestJet is, so it’s kind of just aligning.” The president of the Penticton and Wine Country Chamber of Commerce was similarly pleased because the route will allow more people like Nowak to live here and work elsewhere. “That means the more opportunity for our local businesses to grow and the more opportunity for startup businesses,” said Campbell Watt. The service will begin with a 78-seat turboprop leaving Calgary at 2:05 p.m., arriving in Penticton at 2:21 p.m., leaving again at 2:55 p.m. and landing back in Calgary at 5 p.m., all times local. Introductory round trip fares will start at $238, taxes and fees included. City officials also asked Air Canada, which operates four daily flights to Vancouver, to consider adding a eastbound flight, something the company apparently hasn’t ruled out yet. “Air Canada competes effectively in every market we fly to. We continue to review opportunities to add new services throughout our network, and any decisions made would be based on commercial factors,” spokeswoman Angela Mah said in a statement.

Penticton wants portion of room tax to market new flights Steve Kidd

Western News Staff

There is still much negotiating ahead before the full extent of an incentive agreement with WestJet is decided on, according to Penticton Mayor Garry Litke. Items like landing fees at the Penticton airport, property taxes and whether other South Okanagan communities will be donating any portion of the $100,000 marketing fee already agreed on will all be worked on over the coming months, according to Litke. Waiving the $300 landing fee would add another $109,500 to the incentive package alone. Passenger convenience improvements to the airport may

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add significantly to the price of the package as well. “There are going to be a number of things to be talked about between now and October,” said Litke The agreement only covers the first year of operation, which is the extent WestJet has committed to for the Calgary flights, though Litke points out that assigning an aircraft to Penticton airport is already a significant investment on WestJet’s part. “The guarantee we have is one year. We are attempting to negotiate two years and beyond, but our financial commitment is only for one year,” said Litke. “We expect that after that, WestJet will be able to take that over for themselves. It’s a startup partnership agreement.”

The $100,000 will be spent to market the new direct-toCalgary service outside the Okanagan to draw in new tourists, as well as in the South Okanagan to encourage travellers to use Penticton Airport and the WestJet service. “It works both ways,” Litke said, adding that the city will work with WestJet and the Thompson Okanagan Tourism Association to develop the marketing plan, as well as any communities that decide to chip in. “The position I am taking is that whoever pays gets to play,” said Litke. Should other communities not chip in, Penticton will foot the bill. Litke said the funds will come out of either the economic development or Tourism Penticton budgets. See WESTJETon p. 3

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