Friday, March 28, 2014
Richmond Review · Page 15
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Enter online at DrivewayCanada.ca MARCH 25-30
A massive 51,895 will park a new car on their driveway, 32,312 will house a sport ute in their garage, while another 28,395 will opt for a truck out front. Keith Morgan
Driveway readers to spend billions to buy a new set of wheels Driveway readers are in the mood to splash out an astonishing $3.6 billion-plus of their hard-earned cash to buy new vehicles this year. This is not some by Keith Morgan wild, optimistic prediction but a solid forecast based on what our readers revealed in a comprehensive survey conducted on behalf of Black Press by Pulse Research, a company with 30 years of experience in asking the right questions of consumers. In a series of wide-ranging interviews, Black Press newspaper readers from all over the province gave Pulse a comprehensive account of their spending plans. Their intention to spend $53.1 million on fish and chips, $45.8 million on tooth whitening, $13.1 million on tattoos or piercing, $9.1 million on pet toys and $1.9 million on tuxedos, raised some smiles. But the auto spending intent grabbed our serious attention. A massive 123,275 households will take vehicles for a spin and sign on the dotted line. A massive 51,895 will park a new car on their driveway, 32,312 will house a sport ute in their garage, while another 28,395 will opt for a truck out front. Most people surveyed knew what kind of wheels they would be looking for and what they were prepared to pay.
The sticker price range for most folks is $25Reacting to the Black Press/Pulse report he said: “Customers today are clearly taking advantage $30,000. However, premium car sellers will be of one of the most exciting times in automotive pleased that 13,708 plan to spend an average history. Dealers across BC are focusing like of $45,000 on one of their products. Another never before on creating a better buying expe7,883 will shell out an average of $64,413 for rience – a more enjoyable, more informed and refined vehicles in the $50-$75,000 price range. entertaining experience on-site and In addition, 2,937 more will spend online. It’s almost as if dealers are an average of $82,448 on luxury putting on mini Auto Shows every marques. day of the week!” An eco-conscious 11,750 houseHe continued: “There are more holds will fork out more than than 350 new car dealerships $30 grand for a hybrid or electric across the province, and new vehicle. Utilitarian minivans top ones popping up all the time, the shopping list at 9,791 homes, making this industry one of BC’s with budgets a shade under $30,000. Customers today most important. Not only because they generate more than $10 bilWe even discovered that readers are clearly taking lion annually in economic activity, would spend another $2 billion advantage of one but also because they employ on car servicing, preventive of the most exciting directly and indirectly, more than maintenance, oil changes and times in automotive 34,000 full-time people in the after-market products. Good more than 50 communities that history. news for used car sales: 105,750 they serve. The buying intent of households are prepared to spend Blair Qualey Black Press readers is terrific President of the New Car $1.69 billion on pre-owned, Dealers Association of BC news for our members and the nearly new, or whatever the curBC economy. rent parlance is for second-hand “I can hardly wait for the next few years. vehicles as they used to be called! Buckle up; it’s going to be an exciting ride.” Last week, Blair Qualey, the president of the Count on the Driveway team to supply you the New Car Dealers Association of BC, talked best and most current information each week, about the importance of his industry to this and on the drivewaycanada site, to help you province in his column here about the Vanmake the right decision in your car purchase. couver International Auto Show, which runs kmorgan@drivewaybc.ca until Sunday,
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Question of the week: A Black Press/Pulse report this week revealed that readers would spend $3.6 billion purchasing new vehicles this year. Do you plan to park a new vehicle on your driveway? If so, what do you fancy?
?
Please explain why you have made that decision. Go to DrivewayCanada.ca QUESTION to submit your answer and you could OF THE WEEK! win a $100 Safeway gift card.
Safety Tip: If you’re checking out the Vancouver International Auto Show this week, pay attention to the great safety features that are becoming more common on vehicles, such as forward collision warning systems with autonomous braking and active head restraints. For a small price differential, you could be getting a whole lot more protection.
Confessions of a Curber... Meet Walt. He lives with his wife and two teenagers in a quiet neighbourhood. Walt goes to work every morning, neighbours. provides for his family and chats with his neighbou Walt has a secret. He’s no Walter White from“Brea from“Breaking Bad.” But, his love Bad. lov for quick cash and high profits ddrive him to a sideline that makes k s uus all a little le less some savings. safe and costs som me their savin curber. Walt is a curbe er. S ee sto st ry y inside – W See story Walt imp im po ortts a car, but bu imports h s buyer his bu uyer y pays ap ricce! e price!
Buying used? We’re looking out for you. Find out how at WatchoutforWalt.com
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drivewayBC.ca