Special Features - MediaKit Mar2014

2014 Media Kit

2014 MULTIMEDIA KIT

your life your community.

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2014 Media Kit

RIGHTMEDIACHOICE AWARD-WINNING CREATIVE DESIGNS IDE

INS

HUNDREDYEARS ROTARYBC

CELEBRATING

THURSDAY JANUARY 17, 2013

LEARNING TO FLY

2013

Your Guide to Healthy Living

MEI Eagles senior girls hoopsters on the rise, finish third at home tourney

A B B O T S F O R D

THE PULSE

A21

Miracle drug

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Reduces risk of many chronic diseases

TOOTH TRAUMA

Flu declared ‘health hazard’

What to do when there’s an accident

DRUNKS ON THE ROAD

PORTION DISTORTION

A5 Abbotsford sees an increase in the number of impaired drivers over the past 10 years

What needs to be on your plate?

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Feed the

Hungry The Abbotsford Food Bank continues to push towards its goal of raising $600,000 worth of food for those in need this holiday season.

Food Bank director Dave Murray says it’s been a very tough year and even the people who manage to donate are saying that they wish they could do more.

The Fraser Valley Auto Mall Annual Food Bank Drive is in its sixth year, and as part of the event’s tradition, it will form a convoy of at least a dozen vehicles to deliver non-perishable food items to the Abbotsford Food Bank. Included in the group will be a number of fire and rescue vehicles, Abbotsford Police and large Save-On Foods trucks, set to depart from the Auto Mall on Mt. Lehman Rd on Dec. 15 at 11 a.m.

Manager of the Fraser Valley Auto Mall (FVAM), Steve Magown, feels it is their duty to play a constructive role in the community.

“I find that in a reasonably affluent community it’s unacceptable to let people go hungry, and the mere thought of this is the catalyst to do more to help and make sure that we offer people in need of the basics.”

PriceSmart on South Fraser Way and The Abbotsford News have now joined the two Save-On Foods stores in Abbotsford, and the Abbotsford Fire and Rescue Service to tackle the demand for food in the community.

All eight dealers of the FVAM and Auto Mall Autobody continue to collect food and decorate vehicles in

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we have ever had,” says Murray. “I believe it will amount to eight tons of food, which will help carry us right through to next Christmas.”

The Abbotsford Fire and Rescue Auxiliaries will also be campaigning door-to-door in an attempt to increase donations.

“Abbotsford residents are known to be generous people and ready to open their hearts and wallets,” says Magown. “Once you are made aware of a problem, you’re usually halfway to a solution.”

It is anticipated that the Abbotsford Food Bank will see a minimum of $20,000 worth of food donated, provided to the FVAM at an “at-cost” purchase from Save-On Foods.

Magown believes that although the commercialization of the season can be fun and enticing, there is a much larger picture to be seen.

“It’s an awakening for everyone as we get educated on the fact that seniors go hungry and kids have nothing to open on Christmas morning,” says Magown. “It’s the awareness factor that brings people to do unsolicited acts of kindness, and we should be reminded of this all year round.”

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each of their locations in preparation for the convoy.

Certain dealerships have even raised their individual per store donation from $1,000 to $1,500 worth of additional food to contribute.

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“More great news for us is that the Auto Mall Food Drive is preparing to deliver the largest food donation

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Lending his support | B6

Clint Trahan Photo

At this time of year, Murray is waiting to see what comes in from local schools that generally hold their food drive right before Christmas break. He is also excited about the Abbotsford Heat Teddy Bear Toss on Dec. 14 that not only raises money, but donates hundreds of teddy bears to families with children over Christmas.

Letters. . . . . . . . . . . . . . . . . . . . . . . A9

Q Q

JORDAN SIGALET

FACEOFF

ABBOTSFORD

“Financially, we are really behind and I believe it’s a reflection of the economy, so we just have to pray that people support us as we continue to do the best we can during these times.”

A4 Authorities looking for Chad Weber, earlier cited as a public safety concern, now wanted for robbery, kidnapping

Q

my

“We are at a record number of people who need help, about 1,000 more than last year, and yet have only managed to raise $40,000 worth of food,” says Murray.

POLICE SEEK MAN

Worst flu season in years spurs Fraser Health to order visitors at residential care facilities to wear masks A5

CHRISTMAS CHEER Heat visit patients at local hospital | B4-5

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A B B O T S F O R D

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A home with dignity

The S3 really is the sweet spot for drivers that want to have extra power but with a very compliant and comfortable ride.

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Hunger doesn’t take weekends off

Visit the Audi A3 photo gallery at drivewayBC.ca

Audi builds some of the most attractive cars these days still convey the same sense of power and solidity that bigger products portray.

they returned from school.

It all changed Oct. 3, 2011.

Andrea awoke to find Joseph not moving beside her. Despite his apparent

Question

Vikki HOPES

ABBOTSFORD NEWS

Photo illustration by John Morrow/Susan McMurchy

Andrea called it her “perfect life with the perfect family.”

She lived in a five-bedroom home with a fenced backyard in a quiet residential cul-de-sac. She resided with her pre-teen daughter, young son and her fiance, Joseph.

Joseph, a personal trainer, was the family’s sole breadwinner, and this enabled Andrea to stay home and raise her kids.

There was always plenty of food in the cupboards, and the bills were always paid.

Andrea loved being a stayat-home mom. It meant she could take part in her kids’ school functions and be there to greet them when

85¢

. . . she did what she had to for her kids’ sake. excellent physical condition, he had died in his sleep from a heart attack – the result of an undiagnosed heart condition.

Andrea felt like her soul had been ripped out of her.

Not only did she lose the love of her life, but the emotional security he provided.

Joseph had no life insur-

ance nor were there any widow’s benefits available to Andrea. With no job to turn to, and too consumed with grief to look for one, Andrea could not afford the rent on their home.

She and her kids moved into her parents’ residence and, although she was grateful for their support, it was a difficult step to take.

She felt like she was burdening them.

Andrea’s ex-husband was not providing child support, and her only immediate source of income was welfare.

Andrea was a woman of pride, strength and perseverance. It was humiliating for her to accept government support, but she did what she had to for her kids’ sake.

In December of that year, Andrea and her kids moved into a place of their own – a subsidized housing Continued on A5

2014 Audi A3 Cabriolet/S3

ABBOTSFORD IN

ACTION

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OUR CULTURALLY DIVERSE CITY Abbotsford is a healthy city, distinguished by its $2-billion agriculture

ABBOTSFORD’S FIRST ADULT HOSPICE RESIDENCE FOR THOSE AS YOUNG AS 19

sector, and its diverse, multicultural population. With steady industrial growth and strong residential and commercial development,

Abbotsford Hospice Society is raising funds to complete construction on a world-class facility providing dignified end-of-life care and support for grieving families and friends.

the city continues to enjoy growth and prosperity.

In this 4th annual edition of Abbotsford in Action, The News examines the community’s economic engines in 2013, and provides a special, in-depth look at the city’s dynamic, colourful diversity spanning centuries.

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Please join the ABBOTSFORD HEAT for a very special night at AESC. Bring along a new stuffie (or more) OR purchase one at the game. Food Bank non-perishable donations will be accepted prior to puck drop!

Sunrise Toyota will accept donations at their dealership until December 14th.

FRASER VALLEY AUTO MALL ABBOTSFORD www.sunrisetoyota.ca ca

FRIDAY

DECEMBER 13, 2013

Celebrating excellence in 2013

FRESHEST LISTINGS IN THE VAL LEY

2013 winners Inside!

ABBOTSFORD • MISSION

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Drive The Canadian models have not fully been nailed down, as there is still a year to go until the Cabrio and S3 arrive. What is established is the convertible will come with the all-new 2.0L direct injection turbo with 220hp, matched to Audi’s Quattro all-wheeldrive system. A six-speed automatic is confirmed but the duel-clutch S-Tronic transmission might be sold as an option in this model. There will be no manual shift and no diesel, which is a shame, as I drove one of the European versions with this setup and it was superb. The S3 comes standard with a 300hp version of the same 2.0L engine and the duel clutch automatic, and of course, AWD. It’s not as powerful as the 355hp Mercedes CLA 45 AMG, but I feel it has more usable power.

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lours, plus an optional diamond pattern stitch can be ordered to take the sporty sedan to another level. I found the seating position very comfortable and outward visibility is not a problem. The Cabriolet seats are fitted with a heater that showers the front passengers with warm air across their shoulders and neck for top-down stints. The weather in Monte Carlo was perfect for the convertible – the sun was shining off the Mediterranean, showcasing this car of opulence at a more affordable price.

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Looks The A3 is built off a shared of the quietest on the market because of a special layer of sound insulation. platform with VW called MQB. This The interior headliner is colour-matched platform was a significant investment to the car for an added level of visual for the VW group as it is lighter, bigger pop, plus the roof can be and stronger than the raised or lowered while last Golf platform and the car is driving up to provides a sturdy basis 50km/h. for the A3 Cabrio and S3.

The new Cabriolet is 60kg Inside Another lighter than the outgoing strength of Audi is European model, yet interior fit and finish the wheelbase is longer and these new products The A3 Cabriolet and the interior room are covered in first class and trunk more ample. It and S3 confirm that materials. The dash has could be argued that Audi good things do come a centre-mounted screen is building some of the for accessing the easy-toin small packages most attractive cars these use computer controller.

Zack Spencer days and these smaller Unlike the Mercedes CLA, products still convey the this screen can fold into same sense of power and solidity the dash to provide a more polished that the bigger products portray. The look. Some think the dash-mounted S3 is especially forceful with a 15mm screens look like an afterthought, but lower stance than the A3 sedan. The this one gets around this problem. air intakes are bigger with more detail; Space is good for such a compact car. the side mirrors are highlighted with The back seat of the S3 sedan is actualbrushed aluminum; and the rear of ly big enough to fit adults up to six feet the car looks more masculine thanks tall and the side windows are much to chunky exhaust tips. The Cabriolet bigger than the new Mercedes CLA, on the other hand is a more sophistiproviding a more practical day-to-day cated approach thanks to the use of sedan. The trunk is large and the rear aluminum around the front windshield seats split and fold for added cargo and trim along the doors and rear volume. This is true with the Cabriolet quarter panel that make the car look but the space is constricted when the bigger than it is. Audi claims that this roof is down. The S3 comes with nicely new five-layer convertible roof is one bolstered front seats in contrasting co-

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MONACO: Over the next 12 months or so, consumers are going to be treated to an onslaught of new entries into the premium market. Not to worry, the next wave of German sedans and convertibles are of a more affordable nature. Recently Mercedes Benz introduced their all-new CLA 250 at an eye-popping price of just $34,000 for a sleek and sexy sedan. Next year we will see the introduction of BMW’s new 1-series and 2-Series sedans, coupes and convertibles. Audi has been ahead of the curve as they helped pioneer this entry-level segment with the original, the A3 sportback, sold in Canada for years. The all-new Audi A3 sedan will arrive in March of 2014 and the convertible and more powerful S3 sedan will arrive in the fall of 2014.

This week I had a chance to drive both the convertible and S3 in Monte Carlo, a full year ahead of their introduction here. I suspect the real reason to have a media event so far in advance is to give the buying public some insight and possibly delay buying a competitor’s car. Audi is one of the fastest growing premium brands and a big part of that is the variety of cars they offer. Unfortunately, we will no longer get the sportback, but the fact we get the rest of the line of A3s is exciting for buyers.

DL#5736

NOTE: All names have been changed in the following story in order to protect the identities of the people involved.

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34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

ENGAGECONSUMERS BUILD BRAND AWARENESS

That’s right, the Local Media Association honoured The Abbotsford News Media Group with the most innovative newspaper award for two years running.

This media kit provides you with a comprehensive guide to the many successful advertising and marketing opportunities provided by The News.

Media coverage continues to evolve throughout the world and we have embraced changes with multiple platforms for marketing in both print and online

HONOURED WITH 30 INDUSTRY AWARDS IN 2013

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four high school varsity football teams emerge with victories A31

BEST SPAPER NEW of 2 the YEAR 201 your life your community.

twitter.com/abbynews ynews facebook.com/myabb

D A B B O T S F O R In print Online all the time.

abbynews.com

Tuesday & Thursday.

Homeless camp moves up the road As the city cleaned up the Gladys Avenue site, a new camp was quickly created, back at the site of the manure incident.

The question remains, where do the homeless and the city go from here?

A3

A5 Jarrod Bacon has seen

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Online all the time. In print Tuesday

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MAY 28, 2013

BEST

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11 SCREENS OPENING SOON es, drew a total of 4,830 registered runners – shattering last year’s record of 4,294.

More importantly, participants forces to raise $358,000 to create joined access to clean drinking water for people in Ethiopia, via the Canadian non-profit agency HOPE International.

That pushed the event’s cumulative total

“It’s an unbelievable amount,� marvelled Ken Baerg, chair of the Run for organizing committee. “We never,Water ever dreamed that it would grow to this size,

A10 New Cineplex is nearing

Continued on A4

et completion at the Highstre Shopping Centre

BLOWN AWAY A17 Country superstar wows her fans in Abbotsford on the last date of her latest tour

WALK TO CURE DIABETES

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WEDNESDAY, OCT.2

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OUR VISION: The Abbotsford News and Online publications are recognized for excellence in journalism through accuracy, trust and relevance. • Provide an unparalleled platform for local and national advertisers to reach consumers in one of the fastest-growing communities in the province. • Provide advertisers with the best return on their marketing and advertising investments.

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2014 Media Kit

HYPERLOCAL INFLUENCE CONSUMERS CONNECT WITH READERS The Abbotsford News has been established since 1922 and continues today to be the number one choice for advertising and news coverage in the market. The News publishes two times a week: Wednesdays and Fridays.

As the preferred community newspaper, the News is the dominant advertising medium in both display and classiďŹ ed. The News is the only community newspaper serving the city of Abbotsford.

Distributing to 44,000 homes on Wednesdays with coverage throughout Abbotsford and Mission. On Fridays, The News is distributed exclusively to 35,000 homes in Abbotsford and is complemented by the Mission Record, a sister newspaper to The News.

The News has once again been recognized for excellence by being named one of the leading newspapers for excellence in North America.

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44,000 HOMES Every Wednesday & Friday*

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2014 Media Kit

HYPERCONNECTED INFLUENCE CONSUMERS CONNECT WITH READERS

The News

Abbynews.com

Online advertising with the best reach in the city Online advertising also continues to evolve.

The News has the highest number of unique visitors in B.C.* Over a half a million unique views with page views exceeding three million per year. The News website abbynews.com is relied upon for news coverage 24/7. With eight channels available to readers, from news to sports, the site is a part of everyday life for many people in the city.

Besides the strength of the website, The News has very active Twitter and Facebook sites. Readers follow multiple platforms and we ensure we deliver breaking news to all of them.

Other news platforms include:

Facebook.com/myabbynews

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• twitter.com/abbysdatebook – Exclusively for community events.

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• instagram.com/abbynews – For all your favourite photos. * Highest number of unique visitors in Black Press B.C. Operations (2013)

60% of Canadians say what they see in print, causes them to search for more information online.

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2014 Media Kit

YOURADVANTAGE BEST REACH & FREQUENCY

ENGAGED CONSUMERS Marketers have long been focused on engaging audiences rather than advertising to them. The News media group is great at engaging consumers, which ultimately provides the highest number of eyeballs per page, whether in print or online. Our team of advertising consultants offers the best marketing strategies to reach potential consumers while maximizing clients’ return on marketing investments.

RESIDENTS PREFER THE NEWSPAPER AS FORM OF COMMUNICATION Newspaper Mail/mailings Newsletter/pamphlet/flyer/brochure Internet/online (unspecified) E-mail Radio City website

• Delivering audience, driving results • Meeting advertiser needs with high impact ad opportunities • Reaching target audiences • Combining multi-media platforms for best response

TV

Ipsos Reid Study 2010 on behalf of the City of Abbotsford. 300 sample size. Accuracy 19 times out of 20.

Residents were asked: What methods would be best for the City of Abbotsford to communicate information to you?

The results were impressive: 50% Newspapers • 15% Internet • 6% Radio.

IT’S ALL ABOUT STRATEGY No matter the size, industry, age or location of your business, one of the most important pieces to the marketing puzzle is a solid strategic marketing plan. That’s why The News media group offers a full portfolio of advertising and marketing resources.

We’ll help you every step of the way!

RESEARCH AND STATISTICS While some people consider statistics to be far from accurate, Ipsos Reid is one of the largest research companies in the world with an extraordinarily high degree of credibility and accuracy. The City of Abbotsford commissioned Ipsos Reid to research local opinion including methods of communication. The graph clearly shows ‘newspapers’ to be the dominant medium.

In fact, The News provides the exclusive medium for all City advertising.

Readers spend an average of 40 minutes reading their community newspaper.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

INVESTINGDOLLARS BEST RETURN. BEST RESPONSE.

10,000 VOTES OF CONFIDENCE Yes, throughout 2013 more than 10,000 advertisements have been placed in The Abbotsford News and Mission Record. This significant number of advertisements reflects the success advertisers enjoy with The News Media Group.

A consistent, planned advertising campaign, in the right media, will reap the biggest dividends when it comes to advertising.

FREQUENCY IS KEY TO ADVERTISING In order to get your brand’s advertising message out, you need to reach consumers multiple times. Frequency and size of an ad can significantly increase your return on investment.

ADS GET NOTICED Ads are part of the newspaper experience allowing readers to discover sales, new products, announcements and more. Canadians confirm that they notice and check the ads in newspapers and their sites!

I usually notice the ads in this medium

5,000

PAGES PUBLISHED THROUGHOUT 2013

Newspaper

53%

TV

47

Magazine

32

Online (not newspaper)

23

Radio

21

Billboard %

18 0

10

20

30

40

50

60

This is my primary medium for checking ads

45 Million FLYERS

DISTRIBUTED THROUGHOUT 2013

Newspaper

52%

Online (not newspaper)

35

TV

18

Magazine

11

Radio

7

Billboard %

3 0

10

20

30

40

50

60

Combination of print and online campaigns increases individuals’ intent to buy by 47%.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

MULTIMEDIAEXPOSURE REACHING MORE CONSUMERS

100 +

PAGE

OUR GROWING AUDIENCE COMMEMORATIVE

EDITION

BROUGHT TO YOU BY

BC’S #1

AWARD WINNING NEWSPAPER

Thursday, January 24, 2013

The News media group has a wide range of products and publications ensuring maximum reach for the advertiser. Staying connected through various print and online platforms delivers a growing and loyal audience for News advertisers.

The Abbotsford News brand continues to dominate the marketplace with top-of-mind reach in all sectors of media.

THE

Abbotsford News 1922 - 2012 >>> Celebrating 90 years

WHEN YOU CHANGE EVERYTHING… YOU CHANGE EVERYTHING

55

Consumers are impacted by print and then by social media. By harnessing this power, The News media group enables advertisers, through special promotions, to gain considerable reach.

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The Intern presented by UFV, AESC and The News delivered tens of thousands of impressions in the form of contest entries. In five weeks alone, more than 30,000 entries were completed online with print readership directing traffic to social media platforms.

Amateur Photographer of BC was published in 2013, in conjuction with London Drugs and The Abbotsford International Airshow. 2,000 entries were received from throughout the province during the voting period. A record 36,000 votes were logged in a 4 week period. This promotion was actively promoted through print, web and throughout social media.

These promotions demonstrate the combined power and influence of print and social media.

We get it! Ask us to show you how you can benefit!

Check out our eEdition @ abbynews.com

facebook.com

instagram.com

THE NEWS (Print)

More than

90,000

twitter.com

impressions/week

Delivered to homes every Wednesday & Friday (News • Record)

ABBYNEWS.COM

More than

75,000

impressions/week

Reaching more than 60,000 unique visitors every month

FACEBOOK.COM

More than

62,000

impressions/week

Reaching more than 250,000 Facebook visits every month

TWITTER.COM

More than

5,000

followers/day

In fact, our two Twitter sites are both in the top 20 for all of Abbotsford

From Abbotsford to Abu dhabi

EDITION keep in touch with your community!

Stats December 2013 (social media)

Stats 2013 (website)

Readers share their newspaper with at least two additional readers.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

TOPOFMIND MORE IMPRESSIONS. MORE EXPOSURE.

INCREASED READERSHIP. AGGREGATED MEDIA.

The News

abbynews .com

Facebook

Twitter

Instagram

HIGHEST READ

BEST VIEWED

INTERACTIVE

BEST IN CITY

NEWEST TRENDS

The News has long been the number one newspaper in Abbotsford. In fact, today it’s one of the leading newspapers in North America and the only print media in the city.

Abbynews.com has become a 24/7 news lifeline to residents in Abbotsford and Mission. It has the highest number of unique visitors in Black Press BC.

More and more local residents are tuned into Facebook.com/ myabbynews while they enjoy news, video and major interactive promotions.

Twitter.com/abbynews is ranked one of the highest in the city for Twitter excellence.

More and more people use Twitter for breaking news reports provided by The News.

The popular social media platform Instagram.com/ abbynews is gaining ground in many news-led promotions.

More Canadians indicate they prefer newspapers with ads vs other media where ads are not welcome.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

CITYDEMOGRAPHICS KNOW YOUR TARGET AUDIENCE

A GROWING COMMUNITY In the past 20 years, households in Abbotsford have more than doubled. The population is estimated at 140,000 people representing 58 different ethnic and cultural groups.

• 25,000 of the 32,000 Abbotsford immigrant population is of South Asian descent.

• English speaking represents 78%.

• Residents living and working in Abbotsford equals 65%.

• There are more than 1200 farms in Abbotsford generating about $1.8 billion in economic activity or 35% of the city’s gross domestic product.

TOP EMPLOYERS IN THE CITY: Fraser Health Authority 2550+ School District 2500+ Corrections 1200+ UFV 1400+ City of Abbotsford 900+

COMMUNITY PROFILE: • Average household income $64,089 (2006 census) • Average individual income $35,667 (2006 census) • Approx. number of households with families 34,575 • Average number of persons per household: 2.8

HOME

AGE DEMOGRAPHICS:

• To the University of the Fraser Valley.

AGE

ABBOTSFORD

AGE %

FRASER VALLEY

15 - 19

9,475

7.1%

19,510

20 - 24

9,175

6.9%

17,355

25 - 44

35,480

26.6%

70,180

45 - 64

34,390

25.8%

75,665

65 & up

19,700

14.8%

43,025

• To AHL team: The Abbotsford Heat.

• To western Canada’s fastest growing airport.

• To the Abbotsford International Airshow.

5TH LARGEST

LARGEST

• City in BC.

• Farm gate in BC at 1.8 billion.

• 23rd largest CMA in Canada.

• 3rd most diverse city in BC.

• 7000 businesses choose to operate in Abbotsford.

• One of the youngest cities in BC at an avg. age of 38 years.

• 3rd highest number of children per capita in Canada.

The Abbotsford News has a strong loyal reader franchise built on a deep connection with the community.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

COMMUNITYPARTNERS BUILDING SUCCESSFUL EVENTS

SOME OF OUR COMMUNITY PARTNERS To name a few. . .

Crystal Gala Hospice Gala Cultural Diversity Awards Business Excellence Awards Agrifair Multicultural Festival The Reach Gallery and Museum Big Brothers & Big Sisters Pacific Agriculture Show Home and Garden Show FV Education & Career Fair Healthy Abbotsford UFV Fashion Show Woman of the Year Coffee House Concert Series Relay for Life Cops for Cancer Hunger Response International Abbotsford Rotary Club Sumas Rotary Club BC Cancer Society Abbotsford Hospice Canuck Place MS Society Heart & Stroke Foundation Kidney Foundation Salvation Army Matthews House Abbotsford Foodbank

ESTABLISHED COMMUNITY PARTNER The News is the established community partner with nearly every non-profit organization in Abbotsford. Giving back to the community by assisting to promote and advertise events, helps us achieve our goal of being fully integrated and connected in the city.

“We would like to thank you for your generosity

“Congratulations to dedicated team at The

and support of ‘An Afternoon in Paradiso.’ It was

Abbotsford News on your 90th anniversary.

a huge success and you helped raise $57,219.”

Thank you for your continued support of children

-- Kate Ludlam, BC Cancer Foundation

and families in the Abbotsford community and across the province.”

Laurie Shopland, Campaign Manager, Canuck Place Children’s Hospice

“The Abbotsford News has made my education

“With your help $125,000 was raised to support

much less financially stressful, enabling me to

local charities addressing the homeless issues in our

pursue my education with undivided attention.”

community.”

-- Sara Bartsch, UFV Student

-- Abbotsford Community Foundation

“The Abbotsford News plays an important role

“People love telling me that they read about the Rice

in helping to inform our community of the many

Raiser Campaign in the Abbotsford News!!! Every time

events, meetings and City activities that take

an ad ran, someone different would tell me how much

place on an ongoing basis. Their support in the

they liked seeing the Rice Raiser in the paper.”

community makes them an active contributor to

-- Lorri Sawatsky, Rice Raiser/Hunger Response Int.

our great City” -- Bruce Banman, Mayor of Abbotsford

“We were able to create a buzz around the city

“On behalf of the Abbotsford Hospice Society, I

about the Career Fair and we were also able to

would like to extend our sincere gratitude for your

hit all of our desired target markets. We could not

support of our annual Charity Golf Tournament.

have had this great success without your support.”

With your participation the event raised $25,000.”

-- Jessica Ng & Cheryl Grenick, ECF Event Team

-- Kathy Stecyk, Hospice Society

82% of readers have taken action after viewing newspaper ads.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

BUSINESSPARTNERED BUILD CUSTOMER TRAFFIC

MEET SOME OF THE MANY CLIENTS WHO CHOOSE TO PARTNER WITH THE NEWS MSA Ford AESC Abbotsford Heat The Reach Gallery Museum City of Abbotsford Fraser Valley Auto Mall The Honday Way Future Shop Save-on-Foods Safeway M&M Meats Mark’s Work Wearhouse Champagne & Lace Valley Laser Eye Centre IGA Thumper’s Patch Home & Garden Expo Dignity Funeral Homes Lee’s Fine Jewellery Homestead Nursery Sevenoaks Shopping Centre Canadian Tire Superstore Valhalla Pure Pistachio Great West Fitness MJM Furniture 360 Fabrication Murray GM Magnuson Ford Target High Street

SAFEWAY

w w w. s h o p s e v e n o a k s . c o m

Reaching one of the youngest and most affluent demographics in the Fraser Valley.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

YOUR

TEAM EXPERIENCE AND PASSION

Andrew Franklin Publisher Andrew has more than 30 years experience in newspaper and online publishing. His experience in media, professional sales, sales management and strategic planning is extensive. Andrew is a successful senior executive with a proven track record of building strong teams who are loyal, successful, innovative and committed to winning.

Andrew encourages entrepreneurial thinking and continuous improvement across all departments.

He is passionate about multi-media and the convergence of print and digital publishing and is dedicated to providing publishing excellence to the reader and advertiser.

These two qualities are reflected in the combined 100 years of media experience between the dedicated management team at The News. The award-winning team provides quality management from content to design to delivery excellence via more than 450 carriers.

We continue to have the drive and passion creating the very best in publishing whether in print or online.

Andy Holota Editor

Alana Green Creative

Harv Toews Production

Kevin Hemery Distribution

A journalist with more than 30 years of experience, Editor Andrew Holota has been the recipient of numerous continental, national and provincial awards during his newspaper career. He’s also the regional editorial manager for Black Press Lower Mainland, which involves training and development initiatives for the editorial staff of the group’s 20 community newspapers.

With more than 30 years experience, Alana Green has a wealth of experience and a passion for newspapers. Her commitment to excellence and leadership has set the bar for the creative team, which has resulted in award-winning ad design and a high degree of customer satisfaction. She is an enthusiastic member of our team, has deep roots in Abbotsford and cares deeply about our community.

With more than 40 years experience in newspapers, Harv has seen the transition from “hot metal type” to current high-tech computers, and was instrumental in the transition to computer-to-plate technology.

He also oversees pre-press for all Black Press Lower Mainland newspapers. Harv has embraced technology and takes pride in his ability to get the newspapers to the press on time.

Kevin Hemery has many years experience in newspaper distribution, the past 19 based here in Abbotsford overseeing distribution of all Black Press Lower Mainland newspapers.

He is highly regarded in the industry, and a very knowledgeable addition to our team. Kevin always goes the extra mile and is committed to ensuring newspapers arrive on time to our customers door steps.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

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N. America MURDER:

BACON ARRESTED

James expected to face conspiracy count in Surrey massacre; and associate pleads guilty spiracy to commit the first degree murder of Corey Lal. A convoy of black SUVs Matthew James Johnston, transporting members of 24, of New Westminster and the province’s emergency reCory Ray Haevischer, 24, sponse team swarmed into a of Nanaimo have also been quiet Abbotsford subdivison named along with Bacon Friday morning. and Karbovanec in the conAbbotsford Police blocked spiracy to murder Cory Lal. off road access to Strathcona Police said they are affectCourt while a RCMP helicoping their arrests Friday. ter buzzed overhead.

James Bacon and his The police team spread out brother Jarrod, 25, are curaround the cul-de-sac; sniprently facing multiple fireers training their rifles on KARBOVANEC arms charges from two sepathe Bacon brothers’ family rate RCMP weapons investihome. gations.

Minutes before 11 a.m.

Last May, the Integrated James Bacon was ordered Gang Task Force issued a out of the house, told to drop public warning about the his cellphone and crawl on dangers of associating with his hands and knees towards the Bacons, after finding out waiting officers. the trio were being targeted Spread-eagle on the ground by the UN Gang. for a weapons search, Bacon James Bacon narrowly eswas then cuffed and arrestcaped death after a brazen ed. Police expect Bacon to be assassination attempt on charged with conspiracy to Jan. 20 at a busy Abbotsford commit murder in connecintersection. tion to the Surrey Six slayTo protect public safety ings at an apartment tower Abbotsford Police had been JOHNSON in October 2007. tailing the two brothers The six murders at the every time they left their Balmoral Tower apartment complex in Surrey were the worst gang- Strathcona Court home.

Karbovanec, who also survived a tarrelated hit in B.C’s history and believed to be the work of those associated to the Red geted hit in Mission on New Year’s Eve, is a long-time friend and associate of the Scorpions gang.

Dennis Karbovanec appeared in court brothers.

He is also facing 11 gun charges after Friday to plead guilty to three counts of his arrest in October when Abbotsford second degree murder and one count of conspiracy to commit murder in connec- Police discovered a loaded handgun and silencer in a secret compartment in his tion to the killings.

Karbovanec is a close associate of all GMC Yukon. He had a court-ordered lifethree Bacon brothers, James, Jarrod and time ban on possessing weapons when he Jonathan, who have all been under in- was arrested.

He graduated from W.J. Mouat tense police scrutiny for their alleged gang activity and connection with the Secondary with the eldest brother, 28-yearold Jonathan Bacon, in 1999.

Red Scorpions.

It was Jonathan who made arrangeTwo of the victims in the apartment were innocent bystanders Abbotsford res- ments for the transfer of a huge cache ident Ed Schellenberg and Surrey youth of illegal weapons and explosives to the Abbotsford Police in February 2008 as Chris Mohan.

Police believe he and Mohan were killed part of a plea bargain for Karbovanec.

Bacon turned over 114 sticks of stolen because they were potential witnesses who could identify the people who also dynamite, a grenade, seven handguns, murdered 22-year-old Edward (Eddie) two shotguns, a rifle and an Uzi automatic machine gun.

Sousakhone Narong, 21-yearJames Bacon and old Corey Jason Lal, his Karbovanec were both also 26-year-old brother Michael arrested in December 2006 Justin Lal, and 19-year-old after Abbotsford Police Ryan Bartolomeo, all Surrey stormed Castle Fun Park residents. following reports of men in Narong, the Lal brothers body armour at the amuseand Bartolomeo were all ment park. known to police and are beMatthew Johnston was relieved to have links to gangs cently detained along with and the drug trade.

James after police seized Karbovanec has pleaded their vehicles in the underguilty to the murder of ground parking lot of an Mohan, 22, Bartolomeo and Abbotsford shopping mall.

Michael Lal of Surrey. He

SCHELLENBERG

Join us today for breaking news and community information. twitter.com/abbynews 85¢ GST INC

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Parent advisory councils have had their funding from the province cut in half, and the district chair warns many extracurricular programs are in danger. A5

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Sophie Schmidt has become a scoring sensation. A24

A day in a lifelong challenge A40-41

FATAL FALL A teenager has died after falling during a hike on Sumas Mtn A12

ON THE CLOCK New $2 million state-of-the-art score clock installed at new rink. A4

THREE SHOWS IN ONE

JOHN VAN PUTTEN / The Abbotsford Ne

H1N1 ALERT

Reach Gallery celebrates Ärst anniversary with trio of new exhibits A24

Homeless in the city A special four-part News series A4-5, 8-9, 11

RO LL BA

See ‘BACON’ on page A2

SAND SAVE THOU

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Bacon Arrest

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Jake Byers snuggles up to dad Merv while an air-compressed vest performs one of three daily physiotherapy treatments that help keep the four-year-old’s lungs as healthy as possible.

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James Bacon was arrested outside his Strathcona Court home on Friday morning, after being called out of h house and ordered to crawl toward police. Bacon faces a charge of conspiracy to commit murder. An associate Dennis Karbovanec, pleaded guilty to three counts of murder, and two alleged accomplices also face charges.

Join us today for breaking news and community information. twitter.com/abbynews

Online all the tim time. In print Tuesday, Thursday & Saturday

MAJOR PROJECTS FUNDED

The homeless: On the streets and in the shadows – led there by choices or circumstances.

Changing that world is hard – for those living in it, and those trying to help

SEPTEMBER 12, 2009

SCHOOLS FACE CASH CRUNCH

Canada abbynews.com abbynews.co abbynews abbyn ynews.com s.com m

Online all the time. In print Tuesday, Thursday & Saturday

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SEPTEMBER 26, 2009

Abbotsford Heat hit the ice for the Ärst time in AHL action this weekend A38

A B B O T S F O R D abbynews.com

by ROCHELLE BAKER Abotsford News

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BRITISH COLUMBIA

NORTH AMERICA

Sports Writing Award - Gold

General Excellence - Second Place

Best Ad - Third Place

Special Section Award - Bronze

Best Ad Series - First Place

Best Section - First Place

Ad Design Award - Gold

Best Signature Page - Second Place

Best Sports Section - First Place

Ad Campaign Award - Bronze

Best Public Service - First Place

Best News Photo - First Place

Best Promotion - First Place

Best Feature Photo - Honourable Mention

Best Promotion - Second Place

Best Breaking News - Honourable Mention

CANADA

NORTH AMERICA

General Excellence - Third Place

Best Promotion - Honourable Mention

Best Special Section - Third Place

Blue Ribbon Award - Excellence

Best Single Classified - First Place

Best Opinion Column - First Place

Best Photo Essay - First Place

Best Innovation - First Place

Best Entertainment - Honourable Mention

The News is consistently recognized for industry excellence, receiving 25 awards in 2010-2011-2012.

your life your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2014 Media Kit

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Ford’s Family Plan b eg gins o begins on July 2nd. To find out just how easy it will be to buy a new Ford you can call me directly at 604-857-1327, or send me an email at jlippold@magnusonford.com.”

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MAGNUSONFORD.CA 24/7 abbynews.com twitter.com/abbynews facebook.com/myabbynews

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IN ACTION

>>

inside

Passion for fashion at UFV

One of the fastest growing cities in B.C., Abbotsford is setting a dynamic pace, driven by powerful economic engines. From agriculture to aviation, The News takes an in-depth look at the city’s economic and social infrastructure.

Avast, me hearties!

Yer dutiful Cap'n invites ye t' find me buried treasure.

ASHLEY WRAY PHOTO

Gaining confidence and a community Volunteers at the Host Program help new families make the transition to Canadian life

CHECK OUT

A

young Guatemalan family new to Abbotsford has found confidence and a sense of community after working with a local volunteer.

Marvin Interiano, 27, and his partner Estela Reyes, 28, were paired with a volunteer from the Host Program run by Abbotsford Community Services soon after their arrival a year and a half ago.

The Host Program offers a one-on-one matching program for immigrant and refugee newcomers to the community.

Following a screening process, which includes an interview and criminal record check, volunteers are paired with families based on similar interests and their age.

They generally spend an hour or two together each week doing different activities.

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Some go for walks around family a year and a half ago Ashley WRAY Abbotsford News Mill Lake, others meet at based largely on the fact that the library to study English, she spoke Spanish. while some take turns cooking for each When they first started meeting, other, said Andrea Dykshoorn, 25, the Marvin had been taking English courses Host Program co-ordinator. at community services, and had a basic “The hope is that through the program, understanding of the language. On the newcomers can gain English language other hand, Estela only had minimal support and a new friendship — someknowledge of English. thing that has, on so many occasions, Kathleen met with Estela weekly, startprofoundly impacted the newcomer’s ing off with simple learning techniques, transition to life in Canada,” said such as pointing to objects in the kitchen Andrea. and having Estela provide the English “We have a lot of people who come to term.

Canada and there’s not enough volunOther times they would go shopping or teers. We can see the difference in their visit the park. confidence when they start to learn more “Now, I can say hello, can make apEnglish. A lot suffer from depression and pointments for my babies, read magaloneliness.” zines and call Canadian friends,” said Twenty-nine-year-old Kathleen Doll Estela, adding that she has much more was paired with the young Guatemalan confidence in herself.

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She also talks to her two young sons in English.

“Kathleen has been a nice teacher and a nice friend.”

When Kathleen started with the Host Program, she was recruiting volunteers at Columbia Bible College. The process influenced her to put her own name forward.

The application process saw Kathleen go through a criminal record check, describe her interests, and do a two-hour training session where she learned about sensitivity to culture and cultural differences.

“I really enjoy the volunteer process because you make a friend and become a part of a new family,” said Kathleen.

“It’s in you already to do. It doesn’t take any extra learning to become a friend with someone.”

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Abbotsford News

Kathleen Doll (far left) is a volunteer at the Host Program, led by Abbotsford Community Services. She has been paired with a young Guatemalan family, Marvin Interiano and Estela Reyes and their two children, who have been in Abbotsford for nearly a year and a half. Andrea Dykshoorn (far right) is the Host Program co-ordinator, and paired Kathleen with the family.

Coming Soon!

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The News is consistently recognized for industry excellence, receiving 25 awards in 2010-2011-2012. *Suburban Newspapers of America, CCNA, BCYNA

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QUESTION OF THE WEEK

Random attack

BUYERS

Do you approve of the Liberals’ latest provincial budget?

Brewsers have never ever been a gang nor are involved in any kind of gang business. Really a bunch of friendly beer drinkers who love rock and roll, skateboards and a good time.

Kudos to Const. MacDonald for acknowledging that fact in this article.

Dave Gambill

GU I D E

To answer, go to abbynews.com

I thought this town was beginning to grow beyond attacks based on image and stereotypes ... but maybe that is just because I’ve spent some time with the Brewsers and have learned to understand there are groups of like-minded people in this world that just don’t care where you come from, what you look like, or what you do. Too bad that lesson hasn’t been learned by others.

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Published and printed by Black Press Limited 34375 Gladys Avenue, Abbotsford.

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Ecstasy, with a good chance of death In Cheryl’s case, it was ostensibly to help with weight control.

But that’s the problem with ecstasy, or MDMA, and its even more unpredictable imitators. They often do far more than what they’re supposed to do.

Taking ‘E’ is playing chemical roulette.

You could do it once, and feel good.

You could do it a lot, and stay lucky.

Or, you could do it one more time – or just once in your life – and lose.

Eighteen young people have died in B.C. in the past 14 months due to this drug, or some concoction sold as ecstasy.

That’s the other big issue with the little pills with the cute names such as hug drug, candy, beans, scooby snacks, pingers, thizz and care bears.

Like the party snack Bits & Bites – you get something different in every handful.

Crystal meth, cocaine, LSD, OxyContin, ketamine (an anesthetic used by veterinarians), GHB (a daterape drug), and a long list of other highly toxic, wild-card substances are thrown into the recipes by the

Andrew

Holota

On Point

ABBOTSFORD IN

ACTION

Tyler Miller, 20, of Abbotsford.

Died Nov. 27/11.

Cheryl McCormack, 17, of Abbotsford. Died Dec. 22/11.

PAST, PRESENT AND FUTURE

Kato Burgess, 16, of Langley.

Died Jan. 15/12.

Three young people.

Three random, tragic deaths.

One thing in common.

They all took ecstasy.

And it killed them.

One was an accomplished figure skater and rugby player. Another was a budding musician.

All had lives full of promising potential ahead of them.

And it was all snuffed out, due to a little pill that was supposed to make them feel good.

Abbotsford is a healthy city, both in terms of its economy, and its health care system.

Fuelled by a $2-billion agriculture sector, steady industrial growth and energetic residential and commercial development, the city continues to enjoy growth and prosperity.

In the third annual edition of Abbotsford in Action, The News examines the city’s economic engines, and provides a special, in-depth look at the city’s health care facilities and programs, from the Abbotsford Regional Hospital and Cancer Centre, to support groups, seniors’ care and hospice services.

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Andrew Franklin Publisher 604-851-4538

publisher@abbynews.com

Andrew Holota Editor 604-851-4522

aholota@blackpress.ca

Alana Green Creative services 604-851-4516

alana@abbynews.com

Harv Toews Creative services 604-851-4542

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Copyright and/or property rights subsist in all advertisements and in all other material appearing in this edition of The News.

Permission to reproduce wholly 2009 WINNER or in part and in any form whatsoever, particularly by a photographic or offset process in a publication, must be obtained in writing from the publisher. Any unauthorized reproduction will be subject to recourse in law.

SWITCHBOARD 604.853.1144 I CIRCULATION: 604.870.4595 I CLASSIFIED: 604.851.4537

SATURDAY OPEN HOUSE CELEBRATES NINE DECADES Abbotsford News opens its doors to dignitaries and the public to help mark its 90th anniversary of covering the community.

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Foundations for a great future It’s been 90 years since the Abbotsford News first appeared on local doorsteps.

And like the community it serves, the local paper has seen many changes.

In 1922, Gerald H. Heller purchased a struggling community paper called the Abbotsford Post and changed the name to the Abbotsford Sumas and Matsqui News.

Situated in Abbotsford, the new newspaper covered the municipalities of Sumas and Matsqui. It also covered the

Abbotsford district, which, in 1927, was incorporated into a village.

Under the leadership of Heller, the paper was produced once a week and averaged between six and eight pages an edition.

In 1938, Heller sold The News to Lang Sands of New Westminster. Sands had a background in the newspaper industry, having worked in Chilliwack as an assistant editor, and later at the Columbian paper in New Westminster.

Sands’ plan was to turn The News, which featured local and international news, into an all-home print publication. Within two years the paper was eight pages of all local news and was produced entirely in Abbotsford. By this time, the circulation had hit 1,000 customers.

In 1949, The News was again sold, this time to Cecil Hacker, who came from the Chilliwack Progress.

In 1962, the Liverpool Daily Post and Echo Limited purchased The News along

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Ecstasy, with a good chance of death

2ND KIDS

That encourages users to take another dose, and maybe even more after that.

And then suddenly, in some users, the body boils over.

If the temperature remains high for more than an hour, the chance of death or permanent brain damage is 75 per cent.

MDMA/PMMA was responsible for five of the B.C. ecstasy deaths last

34375 Gladys Avenue Abbotsford, B.C. V2S 2H5

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BC SCHOOLS

Like the party snacks Bits & Bites, you get something different in every handful.

year.

Tyler was one of them.

Eventually, the PMMA tainted pills might disappear off the street. Losing one’s buyers isn’t good for the drug trade, after all.

But, as emergency room doctors point out, that will just leave the rest of the ecstasy variants out there, and the dying will continue.

It doesn’t have to be this way, of course.

There is a way to end the twisted, ugly irony of this drug called ecstasy.

Young people can listen to the messages being delivered by police, and medical authorities, and school officials, and hopefully, every parent and caregiver out there.

That message is simple. Say no.

Or, you don’t have to listen to the police and doctors and teachers and parents.

Just listen to Tyler and Cheryl and Kato.

But that’s impossible, you say.

They’re dead.

That’s right.

Listen to their silence.

It says everything.

MEMBER OF B.C. PRESS COUNCIL

The Abbotsford News is a member of the B.C. Press Council, a self-regulatory body governing the province’s newspaper industry.

The council considers complaints from the public about the conduct of member newspapers. Directors oversee the mediation of complaints, with input from both the newspaper and the complaint holder. If talking with the editor or publisher does not resolve your complaint about coverage or story treatment, you may contact the B.C. Press Council.

Your written concern, with documentation, should be sent to B.C. Press Council, 201 Selby St., Nanaimo, B.C. V9R 2R2.

For information, phone 888-687-2213 or go to www.bcpresscouncil.org Authorized as second class mail by the Post Office Department Second class mail registration no. 1246

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backroom, bathtub chemists.

The latest, deadliest ingredient to lace the alphabet soup of ecstasy is PMMA. It’s another synthetic stimulant, five times more powerful than MDMA, and slower to react.

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with two other community papers, the Chilliwack Progress and Mission’s Fraser Valley Record. That formed the nucleus of the MetroValley Newspaper Group.

Hacker was named president of the three papers.

On Jan. 1, 1997, The Abbotsford News, and MetroValley, became part of Black Press.

Today, the Abbotsford News publishes Tuesday, Thursday and Friday, delivering more than 45,000 copies each issue.

Simply visit MSA Ford in the Fraser Valley Auto Mall at 30295 Automall Drive and take a picture of this cool bike in the store. Email your photo along with your name and phone number to:

feeltherumble@abbynews.com Abbotsford International 61 YEARS

Proud to sponsor THE NEWS SPECIAL 90TH EDITION

Celebrating 100 Years of Rotary

BRITISH COLUMBIA Ad Campaign Award: Gold Columnist Award: Gold Community Services Award: Gold Special Section Award: Gold

90th Anniversary Open House

The Abbotsford News A-List 2012

Advertising - Print: Silver & Bronze Special Section: Silver & Bronze Magazine: Silver & Bronze Digital Innovation: Gold & Silver

Newspaper Marketing & Promotion: Gold, Silver & Bronze

61

YEARS

Feel the Rumble

Best Front Page: Honourable Mention Best Special Section: Gold Best New Local Contest: Silver Best Community Event Promotion: Silver

NORTH AMERICA

Best Wildcard (Niche Product): Gold

Best Special Section: Bronze

Best Real Estate or Homes Pub: Gold

Website and Online Innovation: Gold

CANADA

SINCE 1951

Best Entertainment/Lifestyle Section: Bronze

Best Event Marketing:

Best Opinion Column: Silver

Gold & Honourable Mention

Best Sports Writing: Gold

Best ROP Advertising Section: Bronze

The News is consistently recognized for industry excellence, receiving 25 awards in 2010-2011-2012.

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MA MURRAY AWARDS NEWSPAPER OF THE YEAR The BC & Yukon Community Newspapers Association (BCYCNA) is pleased to announce that Andrew Franklin - Publisher of the Abbotsford News took home Gold for the BCYCNA General Excellence Category at this year’s BCYCNA Ma Murray Community Newspaper Awards.

For 90 years, the BCYCNA has been celebrating excellence amongst its member newspapers. The Ma Murray Community Newspaper Awards recognizes all aspects of the newspaper industry, including production, publishing, reporting, editing, advertising, photography, website design and community contribution.

Andrew Franklin - Publisher and Team accept Gold for BCLC Newspaper Excellence Category G at Saturday’s BCYCNA Ma Murray Awards.

The 2012 event saw outstanding attendance numbers yet again, with over 300 delegates from across the BC and Yukon, and some of the highest-quality work yet.

The Ma Murray Community Newspaper Awards Gala is known and respected throughout Canada’s community newspaper industry, and the awards have become some of the most coveted in the business.

“We are so proud of the work coming out of BC and Yukon,” says new BCYCNA President Stephen Robertson. “We truly have some of the best community newspapers in the country, and this Awards Gala really shines a light on the talent produced here.”

The BCYCNA is a non-profit membership organization representing 125 community newspapers throughout British Columbia and the Yukon, with a combined readership of over 2 million.

Linda Clark accepts Gold for Ad Campaign Award, Collaborative at Saturday’s BCYCNA Ma Murray Awards. Presenting the award is Hugh Nicholson from the BCYCNA board of directors.

The Abbotsford News took home gold for the BCYCNA General Excellence category.

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Being recognized for excellence is good for advertisers and readers alike.

(Period March - December 2013 Black Press Website)

Client Benefit: In an Ipsos Reid survey released in 2010, more than two-thirds of local residents say they prefer The Abbotsford News over any other newspaper.

Client Benefit: Two days per week distribution allows our customers to express their message to the community more often and execute their sales messages more effectively.

Client Benefit: Building a presence online and in print is the most effective way to reach the most people. 60% of Canadians say what they see in print causes them to search for more information online.

The Abbotsford News. Voted most innovative media company in North America in 2012.

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