October 10, 2013

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INSIDE

DONATIONS

HEALTH

COMMUNITY

NOW CANADA meets community need for women facing personal crisis with the support of the United Way.

TAKING advantages of the tax break incentives to Canadian charities.

SUPPORT FOR Medwatch program has become the passion for a West Kelowna woman who says the program saved her life.

UNITED WAY does believe it takes a village for parents to raise a healthy, vibrant child.

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83 serving our community 1930 to 2013

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THURSDAY October 10, 2013 The Central Okanagan’s Best-Read Newspaper www.kelownacapnews.com

Community spirit shines through

Started in 1998, support for the annual Maxine Dehart-Ramada United Way Drive-Thru Breakfast shows no signs of letting up Barry Gerding EDITOR

It started with an idea that Maxine DeHart first saw carried out by a Vancouver hotel—an early morning drive-thru breakfast charity fundraiser. That idea evolved into the inaugural drive-thru breakfast back in 1998, and has carried on for 15 years, eight more than what is generally accepted as the extreme lifespan for a local-based annual charitable event. And somewhere between the volunteers, the sponsors and the donors coming together in the parking lot of the Ramada Hotel and Conference Centre in Kelowna this morning, the patience of those sitting in their cars waiting for a breakfast bag, and the many sponsors and volunteers who work tirelessly to make this event happen, lies the secret to its success. Back in 1998, DeHart had agreed to chair the United Way fundraising campaign. She went to Vancouver to attend a series of United Way fundraising campaign workshops when she came across that drivethru breakfast put on by the Sutton Hotel in downtown Vancouver. “I saw that and thought right away it would be perfect for us,” says DeHart of its potential as a local fundraising initiative. “It was something that was unique and compelling, and nobody else had tried anything like that here before.” She returned home excited about the potential for the event and talked to her friend Terry Wardrop, with I.A. Pacific Life. He too sensed what DeHart had become excited about—that the idea had merit. “He came on board right off the bat as a sponsor by covering the cost of the bags,” DeHart recalled recently. “At the Sutton drive-thru, they gave out the breakfast in paper bags and we both felt that to do it here, the bags needed to be something better.” For that first drive-thru breakfast back in ’98, 500 breakfast bags were handed out and 15 sponsors had come on board to donated items to stuff into them. “That year I think we had only one grand prize, I think it was tickets for a Horizon Air flight. But the response was terrific,” she recalled. “We started at 6 a.m. and were sold out of bags by 8 a.m. So the next year we increased it to 750 and we kept going up each year after until we reached 1,500. “That’s as far as we can go to accommodate that amount of traffic coming through the hotel parking lot within a three-hour period.” While DeHart has been identified with the event since its inception, she says ultimately what drives it is the participation of the sponsors and the support of the public. See DeHart X2

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MAXINE DeHart (above) is the heart and soul of her annual drive-thru breakfast fundraiser in support of the United Way, greeting the people patiently waiting in their cars for a breakfast bag and sharing a laugh with all the people who help stage the event. Filling the breakfast bags (right) is a process finely tuned over the years that begins about 12 hours before the 6 a.m. start to the drive-thru breakfast. CONTRIBUTED

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