Issuu on Google+

SMALL BUSINESS

week

Oct. 20-26, 2013


2 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

CDN $20. 1967 Gold d Jaxville pays $606 .

CDN Silver 50 Cents pre 1968 80% Silver $0.42 /gram Jaxville pays $4.95 each

Swiss, France 20 Franc Jaxville pays $214

10K (.416) $13.57 /gram 14K (.585) $18.99 /gram 18K (.750) $24.42 /gram 24K (.999) $32.56 /gram Dental Gold & Placer up to $28.49 /gram

Sterling (.925) $0.49 /gram

Compare buying prices.

CDN Gold $10. Coin Jaxville pays $555 Gold Sovereign Jaxville pays $270

Don’t be taken in by the Travelling Road Shows.

Our cheques don’t bounce!

CDN Silver dollars pre 1968 Common dates Jaxville pays $11.22 each

Based on $1350/oz spot

CDN Silver quarter, 10 cent pre 1967 CDN 1967 Mint Set with $20 Gold, Buy $624 80% Silver Jaxville pays $0.42/gram CDN 1976 14K $100. Gold Coin, Buy $286 Quarter $2.45 (9.9 x face value) USA Silver Dollar pre 1936 CDN 1976-1986 22k $100. Gold Coin, Buy $573 Jaxville pays $14.46 each CDN Silver 25 cent, 10 cent 1967,1968 CDN 1987-2003 $100. Gold Coin, Buy $286 50% Silver Jaxville pays $0.27/gram CDN 1990-2003 $200. Gold Coin, Buy $579 Quarter $1.50 each (6.19 x face value) Australian Nuggets/Kangaroos Gold Coin, Buy $1350 Austrian Philharmonic 1oz Gold Coin, Buy $1350

Fiji Taku and Australian Koala coins now available

Bullion is our Business

Alberta 1980 75th Anniversary 14K Gold Coin Jaxville pays $416

US $5. Gold Jaxville pays $277

Open Monday - Friday 10am - 5pm Other times by appointment Location: Jaxville Gold & Silver Trading is downtown in the lower mall of Parkland Square directly below Servus Credit Union, one block south of the Millennium Centre.

4901 - 48th Street, Red Deer Proudly serving Red Deer and area since 2004

GOLD BULLION based on $1350 /oz spot

BUY

SELL

Gold 1 oz Maple Leaf Coin, .9999 (dated)

$1360

$1410

Gold 1 oz Maple Leaf Coin, .999 or (.9999 damaged)

$1320

$1360

Gold 1/2 oz Maple Leaf Coin, pristine, .9999

$685

$735

Gold 1/4 oz Maple Leaf Coin, pristine, .9999

$342

$388

Gold 1/10 oz Maple Leaf Coin, pristine, .9999

$140

$165.

Gold 1 oz Wafer

$1330

$1390

Gold 5 gram Wafer

$217

$257

SILVER BULLION based on $22 /oz spot

BUY

SELL

Silver 1oz Maple Leaf Coin

$24

$27

Silver 1oz Wildlife Series

$24

$29

Silver 10 oz Bar, NTR, Year of the Snake

$220

$255

Silver 100 oz Bar, RCM, JM, Engelhard

$2200

$2400

Silver 100 oz Bar, Non-recognized

$2100

$2200

Phone (403) 346-5266 or visit www.jaxville.com Prices are currently based on Gold spot of $1350 CDN and Silver spot of $22 CDN per ounce and are subject to market changes.


Red Deer Express 3

Small Business Week – Wednesday, October 9, 2013

President’s message for Small Business Week 2014 is a milestone year for the Red Deer Chamber of Commerce and I am excited to be a part of it. This year, the Chamber will celebrate its 120th anniversary. This anniversary represents not only an incredible legacy of bringing together businesses from across our region but of leading this region to become the growing, vibrant centre that it is today. As one of the youngest presidents to lead this Chamber, I am honoured to be a part of this legacy and to add my name to this incredible milestone. Small Business Week embodies the entrepreneurial spirit that thrives here in Red Deer. We are fortunate to live, work and do business in a community with a truly diverse economy and multitude of opportunities. However, this didn’t happen overnight, the Red Deer Chamber of Commerce

has played an integral role in the development of Central Alberta. Today, we continue to see Central Alberta grow by being a key player in projects such as Central Alberta: Access Prosperity and Red Deer Regional Economic Development. We often receive letters from people with old newspaper clippings or literature from the Chambers’ past. These stories are intrinsic to where we are today because they not only show us what we’ve done and from where we’ve come, but they are a part of who we are. I know I speak for the entire Board of Directors when I say that we are committed to ensuring that we honour these stories of success and prosperity by writing new ones going forward. This past year, our Chamber, once again, showed its prowess in the area of policy develop-

ment and advocacy. I am always impressed with policies that come from our policy committees. These volunteer committees come together to develop solutions to the most relevant and important issues that our business community faces. The tireless work of the Chamber staff to bring these policies to light at the municipal, provincial and federal levels creates a better economic environment for our whole region. It is by working together that the Red Deer Chamber has become known across the country as a leader in policy development. I would like to take this opportunity to remind you that Chamber membership brings access to many of our great benefits such as the Chambers of Commerce Group Insurance Plan, preferred rates for merchant services, and

BDC- Small Business Week October 20-26 Canada has been organizing BDC Small Business Week ™ in recognition of the contributions and achievements of Canada’s entrepreneurs. Events held during the week bring entrepreneurs together at con-

ferences, luncheons and trade fairs across the country where they have the opportunity to learn, network and enjoy themselves in the company of their peers. BDC Small Business Week™ 2013 takes place Oct. 20 – 26

Remembering a Life Lived is Worth Celebrating

CHAMBER PRESIDENT TYLER BOWMAN it is my desire to ensure that this milestone points towards that better future. I hope to have the honour of connecting with each of you and hearing about what that looks like to you. Together, I believe that we will have an even brighter tomorrow.

Publisher’s message

Success Ahead! Map Your Future Growth Small and medium-sized businesses are the cornerstone of the Canadian economy. They account for 99.8% of all Canadian companies and employ more than 60% of private sector workers. At the Business Development Bank of Canada (BDC), we believe this contribution deserves to be celebrated. We also believe entrepreneurs need support in building successful, innovative businesses. BDC Small Business Week™ activities provide an opportunity to celebrate, develop new skills, make new contacts and plan for new opportunities. About BDC Small Business Week™. For 34 years, the Business Development Bank of

many more. But the Chamber also works hard to create quality networking and learning opportunities. I invite you to join us each month at any of our mentorship breakfasts or lunches featuring relevant speakers. Or our Business After Hours networking events. If you would like to get even more connected to the business pulse through the Chamber, consider joining our Ambassadors Committee or one of the policy committees. It is the people involved with the Chamber of Commerce that make it so great. The directors, the ambassadors, the policy volunteers and those that help out are the lifeblood of both what we do and who we are. The Chamber staff bring passion, professionalism and a desire to serve in everything that they do. Most of all, our members give us a purpose as an organization: a drive to create a better future. During my year as president,

under the theme: SUCCESS AHEAD! MAP YOUR FUTURE GROWTH Every business begins with an idea and a vision. Yet the roadmap to growth is never simple. Canadian entrepreneurs know that long-term success requires passion, commitment, hard work, a great offering and a solid plan. Expanding your market—whether at home or abroad—demands determination and adaptability, resources, an appetite for greater risk and even a little luck. Use BDC’s Small Business Week 2013—a time to celebrate and recognize the nation’s business owners— to help map your future growth and success!

Small Business Week is an important time to recognize the contributions of the local business community. Each year at this time, this designated week is a terrific opportunity to highlight the differences these companies make to Central Albertans on a day-to-day basis. Small businesses make up a large part of Red Deer and Central Alberta’s economy, and it’s important to acknowledge their dedication and range of services to the region. We are pleased to again team up with the Red Deer Chamber of Commerce to bring our readers the annual Small Business Week feature. It includes many stories about an array of local small businesses on a variety of relevant topics. There are also

practical articles about enhancing strategies from the Business Development Centre. We want to thank the Red Deer Chamber of Commerce

TRACEY SCHEVEERS for the opportunity to bring this feature to our readers. We would also like to extend our thanks and appreciation to the local small businesses that participated. Tracey Scheveers Publisher, Red Deer Express

Let Us Help You Plan a Service of Remembrance For Your Loved One

4721 50 Ave (Downtown) Red Deer, Alberta, T4N 4A2 P: 403.343.1155 F: 403.341.3300 E: copy@copiesnow.ab.ca

W NE

www.copiesnow.ca w p

“we succeed in helping your business succeed”

Central Alberta Family Funeral Services Ltd.

ONLY locally owned and operated Funeral Home in the City of Red Deer

403.340.4040

Taylor Drive, Red Deer

print.design. copy.success.

www.parklandfuneralhome.com OILFIELD FORMS BUSINESS CARDS BROCHURES NEWSLETTERS

POSTERS LETTERHEAD & ENVELOPES STORE HOURS FLYERS INVOICES Monday - Friday: 7:30am - 5:30pm CHEQUES CARBONLESS FORMS @copiesnow @ i W www.fb.com/copiesnow NE FULL COLOUR BANNERS (REGULAR / STAND UP / X-FRAME)


4 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Local business relishes downtown location BY ERIN FAWCETT Red Deer Express Doing business in the downtown core has proven to be a success for one local shop. Hudson Madison, a home décor, design and accessories store, first opened their doors in Red Deer 10 years ago. The store moved to a downtown location (4824 Gaetz Ave.) just a couple of years ago, has expanded their space in the last year and has been reaping the benefits ever since. “We are more of a boutique experience,” said Janell Malkin, co-owner of Hudson Madison. “Our furniture is definitely a little bit more higher-end because it can be customized. What you’re seeing in House & Home and Style At Home magazine is what we try and do. In the last two years we have changed and we’ve dove into the gifts more and that has been very well received. We do more jewelry, scarves and hats as well with candles and tableware. Our gift end has really expanded and changed which has been a lot of fun and

we’ve noticed our customers have loved that.” Moving to the downtown core from the previous south hill location was a big change for Hudson Madison, but one that has paid off, said Malkin. “I would say that I love downtown Red Deer. We genuinely love to support our downtown core. I do think that this is the heart of a city and to bring people down here to our historical setting is great,” she said. “To see people wandering through the shops with a cup of coffee is wonderful. “I love Red Deer so being able to do business in Red Deer means you can contribute to Red Deer. I feel like our downtown core really supports us and they want us to be there and they do what they can do to make sure we’re here. A lot of the places downtown are locally owned and operated so it’s important to support those businesses.” Malkin added she has seen an increase in traffic in the downtown core recently. “On Wednesdays we have our farmer’s market which

HOME AESTHETICS - Janell Malkin, co-owner of Hudson Madison, stands in her downtown location along with staff Stephanie Schwartz and Sarah Lehman. is right in front of us and it’s really fun to bring your family out, grab some ice cream and walk through some of the shops,” she said. “Then at Christmas they decorate

Why Use a RenoMark™ Member?

Our Members…

• Subscribe to a professional code of conduct • Provide Warranties • Are up to date on trends, materials and regulations • Understand the value of customer service

Jenna Swan/Red Deer Express

the streets with lights and it’s so beautiful.” As for moving forward, Malkin said Hudson Madison will stay the course and continue to provide fash-

BEST PRICING OF THE YEAR!

ionable, comfortable and good quality home décor and gift items. “Our goal has always been to provide furniture and home décor that

our customers really love and want to come home to. We’ve always said love where you live and that is important to us.” efawcett@reddeerexpress.com

51 ANNIVERSARY SALE ST

Look for the DUCK!

Quality, Warranty & Service you Expect & Deserve!

Reasons to Hire a RenoMark™ Renovator Whether you’re re-doing your kitchen or adding a new addition to your home, the CHBA - Central Alberta Home Builders’ Association encourages you to do it right the first time. No job is too small to call on a professional renovator. Most renovators do a whole range of projects from small to massive. In fact, “Do it right” is the battle cry of our parent association, the Canadian Home Builders’ Association, as together our goal is to make you aware that dealing with a professional is the right way to approach any renovation job. But how do you go about finding a reliable and reputable renovator?

Hurry!

Look to the CHBA-Central Alberta RenoMark™ program for the answer - and look for our logos.

Sale Ends October 19th Life is Better with Products from Sun N Fun Pool & Spa

Authorized Dealer

Window and Door Specialists

403-347-3334 www.kcbcabinets.com

403-346-6165 www.homerenewals.com

403-309-7327 www.windowmasters.ca

403-352-8116 www.freshrenos.com

www.renomark.ca

www.renomark.ca

Quality Products & Service YOU Deserve!

9, 7711 - 50 Ave, Red Deer www.sunnfun.ca

4403-346-4465 0


Red Deer Express 5

Small Business Week – Wednesday, October 9, 2013

CWC Well Services sees steady growth Lake, Lloydminster, Provost, Brooks as well as one in Weyburn, SK. CWC Well Services employs 520 people Living in Alberta, the oil and gas in- and services right across what Au refers to dustry is a familiar part of life for many as the oil and gas basin. people, but for CWC Well Services it is not Some of the accolades the company has only their way of life, but their business acquired in their years include being in the entirely. top 50 companies in the TSX Venture Ex“We are in the well servicing business, change in 2012. meaning we service existing and new wells Au said the company came in fifth in the both oil and gas with our equipment being Diversified Industries category. service rigs, coil tubThis year, CWC ing, snubbing and well Well Services has testing,” said President placed among the “WE THINK THAT WE HAVE and CEO Duncan Au. PROFIT 500 Listing, THE BEST OF THE EQUIPMENT Au said that after a which is a list of the AVAILABLE TO GET THE JOB drilling rig goes into fastest growing comdrill a hole down in panies in Canada in DONE. THAT NEW EQUIPMENT search of the oil and the last five years. ATTRACTS THE BETTER gas, a fracking compaCWC Well Services QUALITY FIELD HANDS OUT ny follows and injects made this list with THERE, SO WE THINK THAT high-pressure water a five-year revenue and sand to crack the growth of 137%. HAS BEEN A KEY PART OF WHY rock surrounding “We also placed on WE’VE BEEN SO SUCCESSFUL.” where the oil or gas is the Report on Busitrapped. ness list of the top DUNCAN AU “What we do then 1,000 companies in with the service rig Canada here for 2013. and coil tubing is we “Most recently in go and lay the pipe down hole so that the Alberta on Sept. 1st the Venture 250, Aloil or gas can flow out into the pipe and berta’s top 250 companies, we also placed eventually into production,” said Au. on there.” CWC Well Services is one of the most acAu said the key to being so successful is tive operators of service rigs and coil tub- having quality people delivering quality ing in the Red Deer area. service. In Red Deer alone they have 20 active “We think that we have the best of the service rigs operating as well as eight coil equipment available to get the job done. tubing units, seven snubbing units and 11 That new equipment attracts the better testing packages. quality field hands out there, so we think The company was incorporated in 2005 that has been a key part of why we’ve been and became a public company in 2006. so successful.” Au said CWC Well Services is the sixth He said CWC Well Services customers largest service rig company in Canada. have enjoyed all of the success through the “From a young fleet and technological employees delivering top service. advancement perspective our rigs are su“Of course we are always looking for perior. We have been really quite success- good people. We have an RSP program, ful in a short three year period.” paid benefits, and cash bonuses on the serThe company also has operational loca- vice rig side.” kpalardy@reddeerexpress.com tions in Alberta in Grande Prairie, Slave

BY KIRSTEN PALARDY Red Deer Express

CANADIAN YOUTH BUSINESS FOUNDATION

Are you 18-39 and ready to start your own business? CYBF can help! cybf.ca Up to $45,000 financing Business mentoring Pre-launch expertise Business resources

Is your business tired of hearing this from your IT guy? “We’ll be out to fix it in a few days, I think…”

“We’re out of the office now, please leave a message after the BEEEEEEP”

If so, check us out at

“Surprise! It’s another service invoice!”

or call

F12.net 403 403-967-0180 -967-0180 Register for a free site assessment within the next 30 days and receive

3 free months

Networker Calvin

of all-inclusive business IT services!*

*Provided upon acceptance of a term contract.

F12 Networks, your key to I.T.

www. F12 .net

1-800-464-2923 CYBFAlberta @CYBFAB


6 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Breathing Room offers family-friendly environment BY KIRSTEN PALARDY Red Deer Express Breathing Room Yoga Studio + Café is a familyfriendly yoga studio that is more than just yoga. “Breathing Room grew out of the desire to have a space that was welcoming, non-judgemental and comfortable. A space where individuals and families could come to connect with themselves and each other,” said Bonnee Gregg, coowner and instructor. Gregg added that Red Deer has been using Breathing Room not only as a place to do yoga, but a place to meet new people, socialize and find solace. Breathing Room features two yoga studios. One is a large, main practice studio and the other is a smaller children’s studio, café and sitting area along with two family-friendly change rooms. “During the day, children’s programs run simultaneously with adult programs ensuring that adults can spend time on themselves while their

children are engaged in positive, educational programs like dance, yoga and art,” said Gregg. To date, Breathing Room is the only family-friendly yoga studio in Red Deer. Additionally, it is the only studio in town that has a full service café. Gregg added that Breathing Room often travels to, or hosts, yoga classes and team building and development classes for local businesses and organizations. Some of the classes Breathing Room offers include therapeutic yoga for backs, yoga for curvy bodies, prenatal yoga, yoga for moms and tots and moms and babies. Something special to Breathing Room is their eight-week session called Life with Cancer. It is a class led by a certified yoga therapist and is developed to cater to those living with cancer, undergoing treatment, or recovering from treatment. “Life with Cancer is also open to the members of the families affected or their support people.” Gregg said people seem

FINDING BALANCE – Breathing Room Studio + Café offers a variety of classes for every yogi’s needs, taught by a variety of instructors including this class taught by Sam Belanger. to really enjoy the opportunity to make new friends, and that she has seen many new friendships develop from meeting at the studio. “We’ve seen grandmothers form a connection with college students and as a result they’ve set up times to go for walks together.”

September 2013 marked the second anniversary of Breathing Room’s opening, and Gregg said it has filled a void that hadn’t been addressed in Red Deer. “Breathing Room is a place for moms and dads where they can bring their kids or come solo, filling their own cups without

I want Money for Life.

Jenna Swan/Red Deer Express

guilt or judgement.” She added that people practice yoga for any number of reasons including the relaxation, rehabilitation of an injury, gaining physical strength or mental strength. “That’s one of the beautiful things about yoga, everyone takes from it what they need.”

Some of the other health benefits of yoga proven by research include decreased blood pressure, improved circulation, reduction of symptoms related to arthritis, migraines and back pain, and improves posture, strength, energy and can even impact sleep patterns. kpalardy@reddeerexpress.com

HEARING AIDS Exclusive discounts available to our national partners.

2 WEEK

TROUBLE FOLLOWING CONVERSATIONS?

FREE TRIAL

Life insurance • RRSPs • RRIFs • Payout annuity Red Deer Financial Centre 403-346-2041 www.sunlife.ca/Red.Deer 4940 – 51st Avenue #1 Red Deer, AB T4N 7C6 Sun Life Assurance Company of Canada is a member of the Sun Life Financial group of companies. © Sun Life Assurance Company of Canada, 2013.

+ Price Match Guarantee

Maybe it’s time to get your hearing checked... Life’s brighter under the sun

Hearing loss affects one in two people over the age of 50. Book a complimentary hearing screening today and try hearing aids for two weeks at no cost, and no obligation.* blog bl og

connecthearing.ca

VAC, WCB accepted.

Red Deer C203 - 5212 48th Street

403.347.3133

* No fees and no purchase necessary. Complimentary Hearing Screenings are only applicable for customers over 50 years of age. See clinic for details. ®CAA and CAA logo trademarks owned by, and use is granted by, the Canadian Automobile Association. Show Your Card & Save® is owned by, and use is granted by, the American Automobile Association.


Red Deer Express 7

Small Business Week – Wednesday, October 9, 2013

Innovative yard solutions with The Rock Company BY MARK WEBER Red Deer Express Offering unique ways of hiding unsightly elements in one’s property, The Rock Company also provides a means of making a yard more attractive at the same time. Jodi Hertlein is owner of The Rock Company, a dealer for DekoRRa Rock Enclosures. She launched the business in 2009. The rock enclosures are ‘faux’ rocks that can be used in landscaping purposes to hide things such as septic tank lids, wells or electrical posts. “There are about 14 different models and four different colours.” Irrigation equipment on acreages is another example of where they come in handy, she said. They can also be used in a decorative sense to display house numbers, for example. “They can also display a family’s last name.” They are realistic looking and durable as well as light in weight. “You can carry them yourself, because the biggest one weighs about 80

lbs.” That adds to their versatility – obviously if the largest models were real, they wouldn’t be moving at all once they were put in place on a given property. But with the models, they can be moved at will anytime for a new look or decorative purpose. Hertlein got the idea to look into the business literally in her own backyard. “We have a septic tank outside our deck, so I started thinking about what we could put there to cover it,” she explains. “I found this company – DekoRRa Rock Enclosures – online and they have these septic tank lid covers that are easy to move. That way, you are not going to be fighting with it if you have to get it off. “And they look good – so I ordered one. One thing then led to another – I started talking to the dealer in Ontario and eventually started up a small home-based business. Now I’m a dealer for Central Alberta.” Hertlein has several examples of the rock en-

closures at her home, and they certainly do come in a range of shapes and sizes and several different shades and colours as well. They also look like the real thing – and can be used for more than just covering up unsightly things around a property. “They are made of recyclable plastic, so they are durable. And they are also made in Wisconsin so they are really made for our climate too because they have the same kind of weather as we do. So they’re not going to crack in the winter.” Meanwhile, the business continues to grow as people learn about the product through word of mouth and the annual Home Show in Red Deer, for example. There is usually plenty of curiosity about the product line when people stop to check them out. “Everyone wants to touch them, and they always knock on them to see if they are hollow,” she adds with a smile. Meanwhile, she enjoys chatting with customers about the possibilities that The Rock

INNOVATIVE - Jodi Hertlein, owner of The Rock Company, poses with a number of products Jenna Swan/Red Deer Express her company specializes in. Company can provide to a particular setting – whether that be of a primarily practical nature or a more decorative purpose. “I like meeting people,

and I’ve always liked landscaping.” Plus the company is always coming out with new concepts, such as water features which can be in-

stalled on and around the rocks, too. “I like to bring the new products in and see how people feel about those.” editor@reddeerexpress.com

continuing education Make training part of

your plan for SUCCESS Advance your career with high quality training from Red Deer College. We offer certificate programs that will take you to the next level: • • • • • •

Applied Management Change Management NEW Conflict Leadership NEW Leadership Management Skills for Supervisors (Blue Seal approved) Supply Management

Need customized corporate training? We will work with you to identify your training needs and recommend effective and affordable training solutions, customized to your exact requirements.

For more information visit www.rdc.ab.ca/continuing_education or call us for your free copy of the Continuing Education course guide 403.356.4900.

immediate innovative impactful


8 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Gateway Training Services specializes in employment preparation BY MARK WEBER Red Deer Express Fully preparing prospective employees for a range of posts in the oilfield and the province’s industrial sector is the top goal of Gateway Training Services Inc. The Red Deer-based company provides “Innovative and client-centered services to individuals who are looking to access employment within the Alberta industrial sector.” Staff specialize in recruiting, training and job placement support. “Our unique brand of programming sets us apart from the fly by night and ‘crash course’ competition by offering intense programming that covers all the concerns associated with relocating to Alberta, finding work in Alberta and staying here in Alberta.” Rus King co-owns the company along with his wife Kelli-Ann King and

Mihai Vlaicov. As Rus points out, many looking for work in the oilfield for example are significantly unprepared for what it entails in terms of training. “They may not know where to start, what to do; they may not be financially prepared. They may not have a resume or they don’t realize there is a drug test,” he said, listing off examples of what can be overlooked. “Our program is a 17-day one that prepares them as best we can for this industry. “We also bring employers into the course and they present about their companies and what is required to work for them,” he said. “We are a gateway to the oil and gas and heavy industrial industries.” Rus also described a common ‘condition’ that surfaces in some newcomers to the province – ‘Alberta-itus’. It’s a set of misconceptions people have in

connection to finding work in the oilfield or heavy industrial in general. Some will phone looking for help to land a ‘fly-in, flyout’ type of job. Expectations can indeed be unrealistic and excessive, and if they aren’t corrected, they can ultimately turn employers off. Some newcomers also mistakenly believe they can come to the province and start making certain demands, even when they have virtually no experience in the field. “Getting into the oil and gas industry is not as easy as people might think. You have to have something that sets you apart, and that’s what our program does. We put you in front of the employers.” Undergoing the training shows a certain seriousness, for one thing. But that ‘Alberta-itus’ can still sneak in. As the men become more trained, often expectations surge in terms of what they want

Proudly supports the 2013 Small Business Week

TICKETS MADE EASY – The staff at Gateway Training Services stand in front of their location in southeast Red Deer. Back from left are Lance Kangas, Rus King, Mihai Vlaicov, and Ted Glad. Front from left are Cassidi Wagner, Kelli-Ann King, Marlena Crookedhand and Dawn Volmer. Jenna Swan/Red Deer Express

from employers. Sometimes, guys earning very little elsewhere end up turning down solid offers in search of something even bigger and better. But overall, what Gateway Training Services Inc. provides is critical not just to preparing workers, but for adjusting these kinds of faulty expectations. Kelli-Ann also pointed out that the retention rate for companies who hire workers who have utilized Gateway Training Services is much higher than the norm. “It’s successful for the employers too. For us, the retention rates we see are between 75 to 100 per cent for the guys who go through the program. They stick with their companies.” She added there is

also a pre-screening process prior to the training sessions, which also helps ensure that those who undergo the training are right for what the industry offers. “There are quite a few steps to even get into the program.” Looking ahead, Rus said the company is working on a program for mature workers (those who are 50 and over). “I think the western Canadian economy has a duty to help these mature workers,” he said. “We’re working with the employers to find jobs for these people in the industry, so they can get paid what they are worth. I want to see where we can go with this. Let’s take the next step and see how we can help these mature workers who cannot

afford to retire. I’m pretty excited about that.” Ultimately, whatever the age or employment circumstance, it’s a win-win for everyone involved. “It’s great for people coming from all over the world, or from across the country,” explains Vlaicov. “We also paint a very realistic picture, and we really help to set them up for success. We have many, many success stories from our clients.” It’s also a fulfilling line of work for the company’s owners. “It’s great to see people go through it and they’re genuinely happy and see their lives turned around,” he added. “I’m very proud of what we do.” editor@reddeerexpress.com

Congratulations to all the nominees and best of luck to all the finalists at the

2013 BUSINESS OF THE YEAR

Awards

Thank you to all our 2013 sponsors! RedDeerChamber.com

403-347-4491

Congratulations to all nominees Earl Dreeshen, MP 4315 - 55th Avenue, Suite 100A 403-347-7426

www.earldreeshen.ca


Red Deer Express 9

Small Business Week – Wednesday, October 9, 2013

Business of the Year Finalists

1 - 15 employees

Success with flowers at Stems

Stems co-owner Stephanie LaPrairie is an accredited member of the American Institute of Floral Designers and a Certified Floral Designer.

“Stems started as a floral shop,” says Stephanie LaPrairie, co-owner with husband Juston, and a professionally accredited floral designer, “And has become a gift shop, a home decor, jewellry and knickknacks store, and also a cafe and little deli.” She says, “People know to come to us for something special. We use a lot of different and unique products, we also use almost 90 per cent Canadian-grown product. We are about supporting local and if we are not supporting local ourselves, then we can’t expect people to support us locally. This helps with shipping and volume, so our product is longer lasting and fresher, and we can do volume discounting.” After locations in Calgary and Lancaster Centre in Red Deer, Stems Flowers and Cafe opened again in the new medical centre building on the old site of Central Alberta Florists, just north of the hospital, in 2012. It was a Red Deer institution and LaPrairie says Stems benefits greatly from their old cus-

tomers and services. At Stems the emphasis is on personalized service, because, “It’s a tricky business. We try to be all about service because we sell emotion. Yes, we are a great one-stop shop, with amazing products and reasonable prices, but we read between the lines for what people want when it comes to flowers.” A Red Deer native, LaPrairie says, “I’ve learned that it really is the greatest place to do business. I got to see how business works in Canada’s biggest booming city (Calgary) where I had a lot of growing pains. But we sold our shop in Calgary and focused 100 per cent on Red Deer because it’s a wonderful little market of its own. It’s a little niche pocket that has the best of everything, the best people.” When it comes to community support, “We do tons and tons of stuff, big and small. Our policy is if they buy one, we give one. We are also involved with the Festival of Trees, Masters Swim Club, Tour of Alberta and many others.”

Personalizing the coverall business The Coverall Shop provides personalized, ready to wear, flame-resistant work clothing. General Manager Jeremy Jablonski says with one phone call a company can place an order for an individual, or any number of employees, for personalized coveralls for those employees down to their nametag and get it in a couple of days locally with free delivery service “Work clothes are a need, not a want. They are a huge necessity, so we saw an opportunity to do it differently from what was offered in the market. We did our research, our due diligence and went ahead. We built a business based on just-in-time delivery for our clients, ready to wear garments, with (company) crests, embroidery, all done. They show up ready to wear, whether they want one pair, a hundred pairs, or more.” While it started with coveralls, it now includes safety equipment, gloves, footwear and other accessories. A separate company, Parkland Coverall Cleaning, provides laundry service for work clothes. Jablonski says business

grew faster than expected. Now in the fourth year of business, he says revenue has already reached what he projected for year six. “The speed at which we’ve grown is quite exciting and a lot of fun, but has created challenges too. However, urgency is important to us. It’s a word we use a lot. Every order is an urgent order. Other companies provide similar services, but we’ve taken it to the next level.” Jablonski adds that The Coverall Shop would not be the success it is without tremendous support from his family (some are partners), his hardworking staff and loyal customers. “We’re family-owned and community-minded, and our people are the most important thing. Red Deer is by far the best place to live, work, do business and raise a family. And because it’s a good place to do business it allows us to give back. Among the many organizations we support are the Festival of Trees, Red Deer College (with scholarships and bursaries), Rotary Clubs, Red Deer Food Bank and the Christmas Bureau.”

Coverall Shop General Manager Jeremy Jablonski says they treat all their workwear orders with urgency.

Dream business success story

Babycakes Cupcakery Co-owners Diana Knapton (left) and Andrea Fox can serve up 30 to 45 dozen cupcakes on an average day.

Babycakes Cupcakery co-owners Diana Knapton and Andrea Fox are two Red Deer girls who had a dream and fulfilled it successfully. Their dream business involved one specialty product: gourmet cupcakes. Knapton says, “I found myself here after having lived in places like Montreal and Vancouver and seeing ... there is lots of opportunity here to build a small business in Central Alberta. There are so many feeder communities, the opportunity is huge in Red Deer. I just had a feeling the market was ready and hungry, literally!” She was right. “We had a line outside our door before we opened,” says Fox. “We had pregnant women following our truck around town before we even had the store. It was awesome. It caught us off guard at the beginning, but our product speaks for itself and word-ofmouth works really well for us.” On an average day Babycakes bakes 30 to 45 dozen cupcakes. Their busiest day is Valentine’s Day and last February they made over

150 dozen and they were sold out by mid-afternoon. “Red Deer was ready for something unique and independent, kind of fun and retro,” says Fox. “We took a well-educated risk, we worked hard on our business plan while doing our former jobs ... most cupcake businesses take the quick and easy route, the cheaper route, whereas we were the opposite. We wanted a high standard for our store, our product and our service that would pull people from everywhere, not just Red Deer. The product had to be top notch. So no one can compete with how we do it.” Fox says Red Deer is a great place to do business because, “It has a small town feel ... but it’s a big city atmosphere. We wanted to be a place that brought people into Red Deer and it’s been really good that way.” When it comes to community support, “We do as much as we can,” with organizations like Festival of Trees, Ronald McDonald House and the Red Deer Women’s Shelter benefitting from the success of their business dream.


10 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Business of the Year Finalists

16 - 49 employees

One store for a perfect floor Although it’s only been at its 12,000 sq. ft. Southpointe Common location for six years, Carpet Colour Centre has been providing floor coverings and window treatments to Central Alberta for over 30 years. Owned and operated by the Wiebe family for the last 25 years, manager Rick Wiebe says, “People come in and we help them choose their colours, we help them choose their products, we try to steer them in the right direction. When you are renovating there are so many choices, it can be overwhelming to a lot of people. Sometimes people come in and they don’t know where to start and that’s where we step in and help them decide on colour schemes, and give them lots of ideas.” He says, “What sets us apart is we are a full service store - the full meal deal. From the start to the finish we help the customer with everything. Then we guarantee it. We have a warranty called the Beautiful Guarantee. If you don’t like it, for any reason, we’ll replace it. No questions asked.”

Wiebe is happy his son Andrew is taking over Carpet Colour Centre and that the business will continue in Red Deer. “This City is phenomenal. It’s big enough it’s got almost all the amenities, but it’s small enough I can still get to work in 15 minutes. You know where everything is. Sharon (his wife) and I have been here since 1982 and wouldn’t dream of moving anyplace else. We raised our family here. We just love Red Deer.” As a successful businessman Wiebe is often approached to help in the larger community. Right now he’s especially involved with A Better World, a volunteer Central Alberta-based international development organization dedicated to improving lives in developing countries for over 20 years. Wiebe himself manages four projects (like drilling wells) in Kenya. Additional support goes to Big Brothers/Big Sisters, the Pregnancy Care Centre, local homebuilder and construction associations, and “I don’t think there’s a church in town that we haven’t helped out.”

Carpet Colour Centre Manager Rick Wiebe (left) and son Andrew provide complete flooring and window dressing services and guarantee their products.

Trusted quality behind success at IFR

General Manager Reg Radford (left) and Vice President Erin Buckland started IFR Workwear in 2005 to produce fire resistant work clothes.

“We specialize in manufacturing fire resistant workwear for the oilfield and electrical industries,” says Reg Radford, president of IFR Workwear, one of the top five companies in the industry. They believe in the integrity of their clothing and the IFR brand gives companies the reassurance their employees are wearing quality safety garments. Radford and his daughter, vice president Erin Buckland, started the business from scratch with only one other employee. Today, they have 26 employees and are still growing. In December, they are moving into a new 26,000 sq. ft. distribution centre in Queens Industrial Park, three times larger than their present space. “We don’t sell direct to end users,” says Radford. “Our business is developed through distributors across Canada , the U.S. and offshore as well. We purchase all our raw materials and major components from well-established known names like Westex, Dupont, 3M and YKK and ship it to our manufacturing plants in Mexico to complete the cut and sew operations. Our garments are setting the quality standard expected

in the workplace today.” Buckland says, “Our mission is to provide quality, trusted garments. When somebody buys an IFR garment they know that it is quality product and they can trust the garments’ components. That’s really important for us, to make sure that everything is top quality.” “Staff are the backbone of any successful business,” says Radford. “We have excellent, dedicated staff.” Buckland adds, “We also support our employees and encourage them to be involved with the community, and will lend support to any organization they are involved in.” “As business owners it is important to be invested in the community,” says Radford. “Our family is well known for our volunteer work and support of many local organizations like Ronald McDonald House, Red Deer College, Festival of Trees and Red Deer Curling Centre.” “Red Deer is a really good place to do business,” says Buckland. “It’s a right size of community. It’s a good balance between a place to live and a place to work.”

Serving Central Alberta agriculture John Donald, president and general manager of Deermart Equipment Sales, says the president of John Deere Canada once told him that if he could pick any place in Canada to jump out of a plane and start a John Deere dealership, he would pick Central Alberta. Deermart is one of the few independently owned John Deere dealerships left in western Canada. It sells ag machinery, lawn and turf products, parts and service. Last year sales were over $40 million. Donald says, “We’ve hired some great people. That’s probably the thing I’m most proud of; 50 per cent of our employees have been with us for over 20 years. Our service is outstanding, John Deere product has a good reputation in the industry and our parts and service departments run exceptionally well.” He says farmers using modern technology, better agricultural inputs, and better equipment probably doubled production in the 31 years he’s been in the business. And if agriculture hopes to feed the world’s increasing popu-

lation, it will have to double production again by 2043. “It’s a challenge. But better technology keeps coming. Agriculture is changing fast and we’ve made sure we are staying on the cutting edge of it.” Donald, also chairman of Western Tractor with four outlets in southern Alberta, says, “Red Deer’s been phenomenal for our family (his father Jack Donald started Fas Gas). I’ve watched it grow and thrive. It’s got agriculture, oil and gas and professionals putting down roots here. Red Deer has really established itself as an emerging force as a community and I think it’s got a long way to go.” He says, “I couldn’t tell you how many boards and committees I’ve been on.” Examples on a long list include the Red Deer Hospital Foundation, Agri-Trade, Love of Children Golf Classic, STARS, SPCA and Employment Insurance Board. “We’re a big believer in giving back. You get to a certain point when your needs are met and your staff needs are met, when it’s important to go out and make Red Deer a better place.”

Deermart President/General Manager John Donald has seen dramatic changes in agriculture in his 31 years in the business.


Red Deer Express 11

Small Business Week – Wednesday, October 9, 2013

Business of the Year Finalists

50+ employees

Opportunity and innovation at RDC

Joel Ward, president of Red Deer College, says 94% of their graduates find jobs within six months.

Red Deer College is known throughout the province and beyond as a hub of innovation, a place where culture is created as communities connect, strengthening the social fabric of Central Alberta by providing practical and relevant learning opportunities. As a vibrant centre where innovation thrives, RDC supported more than 500 small and mediumsized enterprises last year alone through the Centre of Innovation in Manufacturing, helping business and industry in the manufacturing process through prototyping and design. This is just one reason RDC was recognized as one of Alberta’s Top 25 Innovators. As one of Red Deer’s largest employers, employing more than 1,800 people, the college contributes $300 million to the local economy each year. “We’re proud of the fact that we employ faculty and staff who are experts in their fields; because we draw such incredible talent, we provide a practical education that prepares our learners for successful lives and careers,” says Joel Ward, president and CEO of RDC.

More than 94% of graduates get jobs within six months of studying at RDC. With more than 7,500 students and 13,000 community learners each year, RDC not only meets the learning needs of the region through in-demand programming, it provides businesses in Red Deer and throughout Central Alberta with highly skilled employees. The vision of RDC has always been bold, and never more so than through its active role in the revitalization of downtown Red Deer. Through the Donald School of Business, RDC has shown its responsiveness to the needs of business and industry by adding new programs like the Bachelor of Business Administration degree. Through the recent acquisition of City Centre Stage, with its Art Gallery, Cinema and Theatre, RDC it is truly a place where culture can be created and enjoyed. By offering in-demand programs, exceptional facilities, and by supporting hundreds of businesses and thousands of learners each year, RDC will continue to contribute to the social and economic well-being of the City and help ensure the region thrives.

Red Deer-based western enterprise Now celebrating 30 years as a Canadian-owned company, Red Deer’s Peavey Mart supplies hardware, tools, work wear, agricultural and gardening supplies through 31 outlets. That includes one just opening in Rocky Mountain House and another early next year in Spruce Grove. The company also operates Main Street Hardware stores (Peavey Marts for smaller markets). The first opened in Blackfalds and a second is set to go in Vermilion. “We’ve got 170 people in Red Deer and about 160,000 square feet of warehouse and office here, all the buying and administrative work is done here as well,” says Peavey Mart President Doug Anderson. “Altogether we have about 700 – 750 employees, mostly in Alberta and Saskatchewan, plus single stores in Manitoba and B.C. and we’re looking to continue to grow.” Anderson says, “Red Deer is such a strong and vibrant area. As well as oil and gas and agriculture, it has a strong sense of community in my mind, and, at the end of the day, it’s my home. We are a rural

roots type of organization with an appeal to urban people, acreage owners, farmers and businesses too. It’s a really good mix for us.” Their success, says Anderson, is because, “We’ve consistently looked at doing things better, working with our product mix and maintaining a unique product mix. We have a very loyal customer base. People really love shopping in our stores because we’re down to earth, economical and have a fantastic product selection.” Community support comes from the Red Deer head office and individual stores. Many thousands of dollars are raised for food banks across their territory and a long list of organizations like Wild Pink Yonder (breast cancer research), Easter Seals, Women’s Outreach Centre, Telemiracle in Saskatchewan and 4-H. “I’m especially proud of our community agricultural grants,” says Anderson. “It’s something new we’ve started as a way to reach out to rural communities and help them build. We’re really looking for innovation and it’s a way to creatively reach out to our customers and supporters.”

Peavey Mart President Doug Anderson says his company continues to expand with new Main Street Hardware stores.

Welding his way to success

Bilton Welding and Manufacturing president Robert Bilton oversaw tremendous growth of his Innisfail business the last 20 years.

Robert Bilton started his own small welding company in Innisfail in 1993. “I started by myself with a portable welding rig. And just slowly built it up.” Now Bilton Welding and Manufacturing Ltd. is celebrating its 20th anniversary. It has close to 200 employees, plus contract employees depending on project requirements. Growing facilities in Innisfail cover 77,000 sq. ft. and the company just opened an office in Calgary. Bilton’s core business is fabrication welding with complementary products and services: insulating, painting, specialty coating, whatever the job needs. “When a customer comes to us and says they need something, we don’t job it out, we do it all from initial engineering to finished product.” Bilton’s secret for success - good people and work hard. “Right now we inject into Central Alberta, between wages and materials purchased, about $25 million annually. We work really hard to develop good relationships within this community and invest as much money back into it as we feel

we can afford. And because this is really a small community we reap the benefits of that investment.” The company likes to support charities with lots of volunteers, like the SPCA and Hospice Society. “One of the ones I really like to work with is the Red Deer Hospital Foundation. There are thousands of volunteers who give what they can, and time is very precious. I have a little bit of money, they have a little bit of time, so we both give. One is no more valuable than the other, they are both necessary.” Bilton says, “Alberta is the land of opportunity. There’s nothing special about me other than a bit of good luck, a lot of hard work and a lot of support from my family (allowing me to work 16 hour days at the beginning). This company is nothing without our employees. I know it’s a cliché, but it is the truth. That’s what’s most important: to recognize everybody. They (our staff) are knowledgeable, hard working and pretty important. The first person I hired is still working for me today.”


12 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

UNIGLOBE Mills Travel thrives in new location BY ERIN FAWCETT Red Deer Express Offering expertise and experience as well as superb customer service is what one local travel agency strives for. UNIGLOBE Mills Travel recently moved to a new location on the City’s east hill (3020 22 St.) and said business has been good. “It’s excellent here. This is a very busy location,” said Shelley Cota, branch manager. “People are stopping in on their way to work or when they get groceries, so it has been very good.” UNIGLOBE Mills Travel specializes in holiday travel and offers vacation packages on cruise lines, adventures, destination weddings and river cruises, among others. “The hotspots are Mexico followed up by Jamaica and Punta Cana.” Cota added with Air Canada now flying out of Red Deer, it is a great opportunity for local travelers to be connected with flights worldwide. “People don’t really think where that can take them. You can go Red Deer to Calgary to anywhere in the

world,” she said. In addition, Cota said what sets the travel agency apart from others is the strength that comes with the UNIGLOBE name. The company offers exclusive rates, price match guarantees and has access to group space discounts on many different cruise lines. “We have competitive rates, we have our own UNIGLOBE cruise department and our expertise that we have here as well.” Cota, who has been with the company for 25 years, said she is passionate about travel. “I love selling travel from first time travelers to seasoned travelers. There is a sense of excitement when we plan a holiday of a lifetime or a group for a destination wedding. It is a great job.” As for doing business in Red Deer, Cota said she loves welcoming her longtime clients and new clients as well. “Red Deer has grown and changed so much that it’s a good place to do business. We love to see the clients we’ve had for years and we love to meet new clients as well.” efawcett@reddeerexpress.com

LIMITLESS – Shelley Cota, branch manager at UNIGLOBE Mills Travel in Red Deer, poses in their new location on the City’s east hill.

Your Hearing Aid Centre • Precision in Assessments • Care in Product Selection

Dr. Allison Fox

M.Sc., Au.D. Audiologist/Owner

• Excellence in Customer Service

Dr. Susan Hopf M.Sc., Au.D. Audiologist

5125 48 Street Red Deer, AB T4N 1T1

Bus: 403-346-0404 AADL WCB DVA

#107, 5033 - 52 Street Lacombe, AB T4L 2A6 BUS: 403-782-3457

Toll Free 1-888-956-0404 www.strategichearingsolutions.com

Jenna Swan/Red Deer Express


Red Deer Express 13

Small Business Week – Wednesday, October 9, 2013

Sportball focuses on child athletic development BY JENNA SWAN Red Deer Express ‘Physical literacy in Central Alberta’s youth’ is Sportball’s mission said Program Director, Brandon Robb. Now entering into their third season, they are well on their way to achieving this goal. Having started with only 20 children in their program, they now facilitate over 300 kids per season. Robb explains that Sportball is a “Non-competitive sport instruction program where they work with kids anywhere from 18 months to 16-years-old and teach them the fundamentals of eight different sports.” Soccer, football, hockey, basketball, volleyball, baseball, golf and tennis are Sportball’s specialties and instructing children on proper techniques to train in these sports is their passion. “We teach them the fundamentals and the skills,” said Robb. “Then as they get older we teach them how to properly play the

BRANDON ROBB game so that they don’t get thrown into a competitive environment without necessarily knowing the rules of the game.” By organizing afterschool programs in various schools in Central Alberta usually from 3:30 to 5 p.m., kids are given a great place to be active after class. Parents are embracing the program as it gives them peace of mind to know their children are in a great program and learning skills for a healthy, fit life. Often Robb and the other coaches of Sportball will give demos in schools

where they teach gym class for the day. Students are delighted to get the chance to learn more about the sports they love, or never knew they loved until Sportball came and showed them how fun it can be. Sportball Fitkids is also making a splash in the eyes of parents and children as a new fun fitness program. “Here we give them functional fitness training,” explains Robb. “We teach them how to properly train and work different muscle groups within the body and give them the fitness fundamentals.” Designed for kids aged six to 12, the program aims to help build strength through non-competitive sports instruction for children. “Typically when kids are that age they already have a sport they are interested in and likely are wanting to play it in a minor league,” said Robb. “So Fitkids is there to give them that extra edge and show them how to

Enabling Success Congratulations to all 2013 Business of the Year finalists

Drop-in Mondays & Fridays. Other times by appointment Suite 205, 4711 51st Ave. Red Deer, 403-986-8574 www.chinooksolutions.com

Affordable „Accessible „Accredited„Advisors

properly train for the sport they enjoy.” Robb believes that “By developing the physical literacy skills in kids early on, we are teaching them how to properly move in different environments, which develops skills to teach them how to properly jump or properly throw a ball which in turn builds up their confidence especially when they are put in those

situations outside of Sportball.” In the younger kids who join Sportball, coaches work on team values and social dynamics of sports, such as taking turns, fair play and teamwork. “With the younger kids we work a lot on the team and social dynamics of sport as opposed to the ‘mine, mine, mine’ attitude.” All Sportball coaches

are certified with standard Sportball methods and usually have a background in early childhood education, sports administration, occupational therapy or kinesiology. As well as being certified in the Sportball Mentorship Program, First Aid, and CPR – Sportball coaches love to teach kids about what they love. jswan@reddeerexpress.com

Promote your business

Technology

with

Gel case for iphone 5

Pen-Stylus Stylus Screen Cleaner

Stylus Keychain

Advertise Yourself

Promotional Items & Ideas 403-347-3768

• • • • •

iPhone Case Screen Cleaner Spray Cleaner Stylus Products Phone Rests

Printing your Logo on items we use every day!

Saluting contributions

Small Businesses are making to our local economy and our community.

Mary Anne Jablonski

Honourable Cal Dallas

MLA Red Deer North 403-342-2263

MLA Red Deer South 403-340-3565


14 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Consulting business offers range of services BY MARK WEBER Red Deer Express A local consulting business aims to offer top quality professional development training and project coordinating services. Kimberlink Consulting is operated by Kim Darbyson, who holds a psychology degree along with more

than 16 years of experience in workshop development/ facilitation and project coordinating. She is also a True Colors International Trainer. “When I was with Cosmos, one of the projects I was doing was Toastmasters. We had a relationship with the youth employment program at the time. Basically I coached the indi-

Proud to be nominated for Small Business of the Year!

www.parklandtransmission.com

Ph: 403-342-1700

Thank You for supporting a community minded business!

DUHAMEL MANNING FEEHAN altalaw WARRENDER GLASS LLP BARRISTERS, SOLICITORS, NOTARIES

THOMAS G. LANGFORD 5233 - 49th Avenue Red Deer, AB T4N 6G5 Web: www.altalaw.ca

OFFICE: (403) 343-0812 FAX: (403) 340-3545 Email: tglangford@altalaw.ca

@famfirstchiro

viduals with Toastmasters to deliver a public speaking course for the youth,” she explains of the business’ beginnings. She later moved on from Cosmos and decided to launch her own consulting business, as she had often been doing that kind of work in her day-to-day employment as it was. Kimberlink Consulting was officially launched in 2010. “So I developed a public speaking program, and started there. And then I wanted to be trained to do one of the personality inventories – that was really interesting to me with my psychology degree. I did some research, and found True Colors.” She offers True Colors International Personal Success Seminars which are described as a model of personal identification that is easy to understand, remember and use. Participants’ personalities, after careful and thorough analysis, are described by particular colors – gold, orange, green and blue. In general terms, blue equals relationship-oriented, whereas green represents a love of learning. Gold points to an organized, procedural style whereas orange represents an essentially outgoing and

spontaneous personality. Darbyson said the seminar helps employees have more self-confidence, respect for one another and work as a connected team. It also helps business owners better understand customers, and it has applications for communication, team building, conflict resolution, coaching, leadership and sales. Ultimately, facilitators say True Colors distills the concepts of personality theory into a userfriendly, practical tool. Meanwhile, other workshops and seminars offered by Kimberlink Consulting include Speak Freely Public Speaking Workshops. There are also ‘Project Coordinator/Facilitation Services’ for folks that find themselves on a deadline, short-staffed and in need of getting a project completed. Next up, Darbyson, who is also executive director of the local Learning Disabilities Association of Alberta office, will be taking a program in conflict leadership as well. “What I’m really interested in doing is tying the True Colors with conflict resolution and starting to use that by teaching workshops and also going into companies as a mediator,” she said. “I think that the more I have to offer, the

Small Business Community!

March 22 & 23, 2014 Westerner Park

Dr. Marlee Laméris

Thank you Red Deer! 142 Erickson Drive, Red Deer

Westerner Park, Red Deer

With qualified specialists to assist you with all your wedding details.

10 year

Spring 10am-4:30pm

Celebration

February 2, 2014

403.340.3300 www.bridalgala.ca

Fashion Shows 11:30am & 2:30pm BOOK YOUR SPOT NOW!

Central Alberta’s most exclusive

Lacrosse Store

403.347.3261

www.family1stchiro.ca

editor@reddeerexpress.com

Red Deer’s Annual

centralalbertafamilyexpo.com

403.346.8226

‘walk to the beat of my own drum’ kind of person whenever I can be,” she explains, smiling. “That definitely appeals to me – the independence factor. “And I love teaching. The populations I work with are usually really keen to learn this material, and the True Colors workshops are so cool because I actually get to know the people on a personal level. Their stories start to come out as they are engaging with the material and understanding how it all fits together for them.”

Spring & Fall Bridal Shows

Saturday, 10am-5pm SunDAY, 10am-4pm • Treehouse Character • Petting Zoo • Bouncers • Face Painters • Much More!

Dr. Stephen Kelly

more diverse I can be.” Darbyson has extensive experience in coordinating a range of projects in the non-profit sector - she has coordinated an annual community science festival, assisted a governmentfunded agency to prepare for their accreditation review, developed a volunteer-match program for a community organization and coordinated a Community New Year’s Eve festival, among several others. She has indeed found a fulfilling path in life. “I love working for myself – I’m very much a

Fun-Filled Trade Show For the Whole Family!

So proud to be part of such a vibrant

Dr. Joelle Johnson

KIM DARBYSON

We are your printer experts G9 5550 - 45 Street Red Deer, Alberta T4N 1L1

#11 – 6200-67A Street

403-347-5274

Red Deer

www.slashlax.ca

Phone: (403) 348-0102 Fax: (403) 755-7053 Sales •

www.printerworld.com reddeer@printerworld.com Service • Supplies


Red Deer Express 15

Small Business Week – Wednesday, October 9, 2013

Shine FM offers family-friendly radio Station specializes in contemporary Christian music BY KIRSTEN PALARDY Red Deer Express Red Deer is home to a number of radio stations, and Shine FM tries to set themselves apart with a different genre of music, and a different approach to being radio-friendly. “Shine FM is a small independent broadcasting company and has a single owner out of Edmonton,” said Mark Imbach, station manager for Calgary and co-manager for the Red Deer station. The station is located at 13-7619 Gaetz Ave. The station moved to its new location about a year ago after being located in Scott’s Parable Christian Store. The first property was CJCA AM out of Edmonton in the spring of 1994. The Calgary station started in December of 1997 and Red Deer came onboard on April 1, 2011. “One thing we really feel is an advantage is that we are locally-owned so we don’t have to worry about what the big companies are saying,” he said. “We make our decisions right here. This allows us to be able to reflect and respond to what’s going on right here in the local market.” Imbach said that the big idea behind Shine FM was wanting to be safe and fun for the whole family. “What this means to us is that if a mom or dad are taking their kids to school or driving around, they

don’t have to shut the radio off because of what was said or even explain to the kids what was said.” He added that the on-air radio personalities have a lot of fun with their jobs, but that it is done so in a practical way. The genre of music played on Shine FM is described by Imbach as being contemporary Christian music.

“WE FEEL STRONGLY ABOUT PROVIDING A POSITIVE ALTERNATIVE TO WHAT’S OUT THERE. OUR MANDATE IS NOT TO PREACH ON THE AIR BUT TO LET THE MUSIC SEND THE MESSAGE THROUGH THE LYRICS OF THE SONGS.” MARK IMBACH “We feel strongly about providing a positive alternative to what’s out there,” he said. “Our mandate is not to preach on the air but to let the music send the message through the lyrics of the songs.” The station’s value statement also says “To promote healthy Christian values and standards with an emphasis on traditional family values.” Imbach also said that what news is broadcast on Shine FM is the news people need like traffic, weather reports and basic reports of what is going on.

“What we don’t talk about is the entertainment news, that’s for the other stations to deal with. We aren’t even really heavy on the news,” he added. “If people want the hard edge stories they’ll have to find that somewhere else.” He said after a recent survey done in Calgary, listeners responded saying the things they enjoy the most are the weather, traffic, saving money tips, relationship advice and information on how to connect with kids that are now teenagers. “Our positioning is that we don’t want to sound a whole lot different from the regular music or other stations, we just try to be very connective to where people are right now.” The music played on Shine FM might not even sound any different from the other stations, said Imbach. He said the music is so contemporary most people wouldn’t notice the difference from their station to Shine FM. Imbach also said that Shine FM does get involved in community events including Shake the Lake, events at Bower Ponds and Westerner Days. “What we look for and target are the family activities. One of the things we do have too is our mascot, Shiner,” he said. “The kids love him and whenever we go somewhere for kids, Shiner is a part of that.” kpalardy@reddeerexpress.com

CANADIAN YOUTH BUSINESS FOUNDATION

Are you 18-39 and ready to start your own business? CYBF can help! cybf.ca Up to $45,000 financing Business mentoring Pre-launch expertise Business resources 1-800-464-2923 CYBFAlberta @CYBFAB

October 11 & 12, 2013


16 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Web site provides one-stop shop for local fun BY ERIN FAWCETT Red Deer Express An online entertainment directory which showcases fun activities to do in and around Red Deer continues to grow. Wendy Swales, spokesperson of RedDeerNightOut.com said the business has seen success since opening in September 2012. “It’s been really good and it has been very busy but it has been so much fun to put together. I’ve met so many great people and there is a lot more going on in Red Deer than people realize,” she said. RedDeerNightOut.com highlights a variety of things including entertainment on a nightly basis throughout the City as well as nightly restaurant and drink specials. The goal is to try and consolidate everything that is happening in the City in one convenient spot for Red Deerians. “We try and promote the best in Red Deer. It’s basically everything you need to plan a fun night out. There is a calendar of events that shows what is happening any given night of the week and then highlights a lot of the local businesses we have in town too because there are people looking for different ideas. “The tag line for the site is ‘The place to go for the place to go’,”

EASY ACCESS – Access the Red Deer Night Out web site or app from any smart phone or tablet to find out what’s happening in the City tonight, or advertise on one of the Red Deer Night Out and International Beer Haus’ ad pints. Jenna Swan/Red Deer Express

said Swales. “It has lists of restaurants, bars and other entertainment options.”

The online directory is part of a franchise which is seen in the U.S. and there are a few popping

Business of the Year Finalist! (1-15 (1 15 employees) l )

up in Canada as well, but Swales has launched the first web site of its kind in Alberta.

“There are about 450 sites worldwide. There is also a free app (MyNightOut) that people can download and it will link them up to all of the other sites so if they are traveling they can see what is going on in the area they are visiting.” Swales, who majored in tourism in college, got involved with RedDeerNightOut.com after doing some research online and seeing a link to the night out sites. She thought Red Deer could benefit from one like it. “I had a passion for being a hometown tourist – trying out different things that are happening in and around where I currently live.” As part of RedDeerNightOut. com there is also an ‘ad pints’ program where local businesses can purchase ad space on a pint glass. The program is currently at International Beer Haus & Stage. “It’s an easy way for other businesses in town to target a specific clientele,” said Swales. “It’s great because you have a captive audience.” In addition, RedDeerNightOut. com is holding a monthly contest via its facebook page and twitter account for participants to win a night out in the City. efawcett@reddeerexpress.com

medicine river wildlife centre

Come Grow With Us facility upgrade project

For all your work wear needs,

WE’VE GOT YOU COVERED! Proud to be a Family ly Operated and Community unity Minded Business!! Thanks to all of our great at rs staff and loyal customers for all your support!

403.314.0346

7610 EDGAR INDUSTRIAL DR. RED DEER, AB

www.thecoverallshop.ca

leave the legacy of a tree planted in your name that will grow with our facility www.comegrowwithus.mrwc.ca


Red Deer Express 17

Small Business Week – Wednesday, October 9, 2013

SPONSORS Diamond

BDC is the Business Development Bank of Canada. From over 100 offices across the country, BDC promotes entrepreneurship by providing highly tailored financing, venture capital and consulting services to entrepreneurs. A financial institution owned by the Government of Canada, BDC has been serving Canadian entrepreneurs for more than 65 years. Our team helps more than 29,000 businesses reach their full potential. As a complementary lender, we offer loans and investments that supplement services available from commercial financial institutions. We put special focus on SMEs in sectors such as manufacturing, exporting, innovation and knowledgebased industries. We pay particular attention to start-ups, innovators, fast growth companies, manufacturers and exporters. We also focus on entrepreneurs who are working to commercialize the fruits of R&D to create innovative products and globally successful companies. We put entrepreneurs’ success at the heart of all we do.

Platinum Servus Credit Union is proud to sponsor the Business of the Year Awards and celebrate Small Business Week. In fact, we celebrate the success of small businesses all year. Our Business Banking Centre, located in Servus’ south hill branch, has a focused, experienced and supportive team ready to meet the needs of the business sector, and our knowledgeable and friendly staff can manage your day-to-day business banking needs at any Servus branch. We understand your community and the local economy, and we consider these factors when exploring financial solu-

Platinum Platinum Platinum tions for your business. We have local influence over the financial decisions that impact you and we’re flexible. Servus has a financial solution for any business.. Whether you’re an established business or just starting out, we can help you find just the right banking solutions to help you make the most of your time and energy. After all, we’re also an Alberta-based business that understands the economic climate you’re operating in. Servus Credit Union is member-owned and provides financial services to nearly 390,000 memberowners from more than 100 locations in 62 communities across Alberta. Our vision of building a better world – one member at a time inspires our commitment to provide sound, advice-based financial products and services. We’re committed to serving our members and making a difference in the communities where they live and work.

L.A. Radio Group is an independent, locally owned corporation operating two radio stations -- Sunny 94 in Lacombe and KRAZE 101.3 in Red Deer. KRAZE 101.3, Red Deer’s hit music station reaches 44,800 listeners weekly* with their Top 40 hits music format. Sunny 94, Central Alberta’s greatest hits station reaches 33,100 Central Alberta listeners weekly** with their classic hits music format. L.A. Radio Group’s management team are seasoned broadcasters from the Central Alberta community. Husband and wife team Troy Schaab, president and Sonia Sawyer-Schaab, CFO are the founders and owner-operators of LA Radio Group formed in 2005. Troy and Sonia believe understanding and being involved in the local market is what makes a radio station successful. This belief is one of the underpinning values of L.A. Radio Group. Troy plays a major role in Central Alberta’s community, living and working here for the past 17 years following his life-long

passion in radio. Sonia grew up in Red Deer and has extensive experience in broadcasting working as a television producer in Lloydminster, Saskatoon and Red Deer. Sonia’s past position as executive director of the Red Deer Downtown Business Association and her continued involvement in the Red Deer Chamber of Commerce and Rotary keep her actively involved in the local business community. As an independent, locally owned company, LA Radio Group adds diversity to the Central Alberta radio market. L.A. Radio Group is a young, dynamic company that is looking forward to continuing to be part of the Central Alberta business community and successful radio broadcasting business for many years to come. *Source: BBM Fall 2012: Full Coverage BBM Spring 2013: Red Deer Ctrl, Mo--Su, 5A---1A, %AQH Audience, A12+ **Source: BBM Fall 2012: Full Coverage BBM Spring 2013: Red Deer Ctrl, Mo---Su, 5A--- 1A, %AQH Audience, 12+

KG Country 95.5FM and ZED98.9FM are owned and operated by Newcap Radio, one of Canada’s leading radio broadcasters with 88 licenses across Canada including 35 locations across Alberta. Our company reaches millions of listeners each week through a variety of formats and is a recognized industry leader in radio programming, sales and networking. We are honoured to partner with the Red Deer Chamber of Commerce as sponsors of the 2013 Business of the Year Awards. We are equally honoured to help support and promote small business which are the very backbone of any strong economy. Our team is a dedicated, community focused staff committed to providing excellence in our content. Our objective is to provide exemplary customer service to our listeners and our partners in business. Our aim is to not only meet but also ex-

ceed all expectations. We are proud to be located and operate our business from Red Deer and to serve and contribute to not only the needs of citizens and businesses in this great Alberta city but to all in our coverage area throughout Central Alberta. Industry Canada defines small business as firms with fewer than 100 employees. Small business in Canada contributes more than 30% of our nation’s GDP. Small business owners employ approximately 48% of the total labour force in Canada’s private sector. Small business matters to Canada, to Alberta, to Red Deer and to all of us at KG Country 95.5 and ZED 98.9.

Collins Barrow is a proud sponsor of the 2013 Business of the Year Awards. We congratulate all the finalists on their achievements. Whether you’re a multimillion dollar enterprise or an entrepreneur who aspires to be one, we work closely with you to develop optimal solutions that meet all your accounting, tax and advisory needs. Our partners and professionals have experience with virtually all of Red Deer’s key industries, from agriculture and oil and gas to manufacturing and distribution. As such, we offer sector expertise and regional knowledge to optimize every area of your operations. What’s more, with offices from coast to coast, we provide seamless support wherever business takes you. For genuine insights, combined with objective, actionable advice, turn to Collins Barrow.

Gold

This year, TD is celebrating small businesses and entrepreneurs throughout the entire month of October. It is our way of

Gold recognizing the incredible contributions that small businesses make to our communities through business opportunities and employment, and their overall contribution to Canada’s prosperity. This October, TD is sponsoring, hosting and participating in a number of activities and events across the country to show our support to small businesses and entrepreneurs in our communities. There are over one million small businesses in Canada. And these small businesses drive almost half of Canada’s gross domestic product. So it is clear just how important small businesses are to the quality of life in our communities and how they drive significant growth in the overall economy. And at TD we’re committed to supporting that growth. Small businesses don’t just provide local employment opportunities. They are also often involved in their local communities, supporting charitable causes, business improvement associations, sponsoring sports teams, etc. At TD, we believe in the same kind of community involvement. We give significantly at the corporate level every year. And we also encourage our employees to get out there and get involved in their local communities. And we have a formal employee volunteer program that supports this. TD is committed to continue to support the small business community. We recognize the powerful role small businesses and entrepreneurs play in the quality of life we are lucky enough to enjoy in Canada. So this October, we thank small business owners and entrepreneurs for their hard work, creativity, passion and ability to “dream big”. Without your contributions, our communities, and our country, would look very different indeed.

Silver It starts with a vision. Where others see an empty space, you see a dream. We get that, which is why we’re proud to support

Silver Small Business Week in Red Deer and across Alberta. After all, like you, an Alberta business too. We have worked with innovative Albertans for 75 years and understand doing business in Alberta. We are not only here to help and support you with your banking needs, but to be part of helping you grow your businesses and achieving your goals. Learn more about how ATB Financial can help you achieve your dreams and grow Alberta. Visit www.atb.com/business.

Small business owners often start up businesses based on a deep personal passion. They bring their own special talents to the products and services they offer to consumers – talents that are more enjoyable and often far removed from the many “paperwork” details that often take up so much of a working day. Small business owners can fill in the gaps between what they like to do and what they have to do, by having better and easy access to relevant resources,” says Rina Pillitteri, national director, small business, RBC Royal Bank. “That’s where the expertise of organizations such as banks comes into play”. Pillitteri adds that in addition to providing tailored products and advice to clients, they also provide online resources to all small businesses. This web site, www.rbc.com/ tips, provides advice on key aspects of starting up and growing a business, including matching financing solutions to your needs; keeping your cash flowing; building a better business; making sense of taxes and opening a business deposits account. New tips are added throughout the year to create a comprehensive advice archive for Canadian small business owners. People who visit the site also have the opportunity to submit tips of their own – the web site is an interactive meeting place, where small business owners and aspiring entrepreneurs can share


18 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

SPONSORS Silver

Silver

Silver

and learn from the real life experiences of others. For more information, please call 1-800-ROYAL-20 (769-2520) and to find valuable small business tips and resources online, please visit www.rbc.com/ tips.

landscape architecture, surveying, environmental sciences, project management, and project economics for infrastructure and facilities projects. Continually striving to balance economic, environmental, and social responsibilities, we are recognized as a worldclass leader and innovator in the delivery of sustainable solutions. We support public and private sector clients in a diverse range of markets at every stage, from the initial conceptualization and financial feasibility study to project completion and beyond. Locally, Stantec occupies the top six floors of Stantec Executive Place in Downtown Red Deer. This office serves as the hub of the Alberta central and northern region which includes offices in Fort McMurray, Grande Prairie, Cold Lake and Lac La Biche as well as Whitehorse, Yellowknife and Iqaluit in Canada’s North. For the last two decades, our inspired team has taken on projects knowing that our work and our clients are transforming our community. Whether it is designing new residential neighbourhoods like Inglewood, Vanier Woods or Timberlands, providing transportation solutions like the North Highway Connector or delivering a more efficient waste water treatment infrastructure for the region, our commitment to Central Alberta

resonates loud and clear. In simple terms, the world of Stantec is the water we drink, the routes we travel, the buildings we visit, the industries in which we work, and the neighbourhoods we call home. Our services are provided on projects around the world through approximately 13,000 employees operating out of more than 200 locations in North America and four locations internationally. Stantec - Design with Community In Mind.

Since 1988, the Red Deer College Alumni Association has worked to engage our alumni and promote the goodwill, prestige and reputation for excellence RDC has earned in its first half century. The Association is dedicated to ensuring that RDC continues to be a critical service for all Central Albertans. Maintaining informed, interested and committed alumni is the optimal way to promote and encourage the well being of the College. Building on the friendships and associations established while they attended RDC, our alumni share a rich and rewarding legacy as they pave the way for future generations to share in that success.

Stantec, founded in 1954, provides professional consulting services in planning, engineering, architecture, interior design,

Central Alberta: Access Prosperity is a non-profit economic development initiative focused on promoting economic growth in the Central Alberta region. We represent over 40 municipalities, managing projects that focus on local business retention and expansion while also promoting foreign direct investment in the region. We emphasize our business-to-business matching program that connects local companies with international investment or trade opportunities, letting our local business owners be the ambassadors for the region. And, as we keep a running inventory of all assets in the region, we are the only resource site selectors and investors need when considering the region.

Silver Bell is a Canadian leader in information and communications technology (ICT) strategies that help enterprises improve business performance, speed time-to-market, and realize peace of mind. The foundation of our world-class ICT infrastructure is a highpowered reliable network backed by a multidisciplinary team of experts. Our highly skilled professionals offer diverse expertise in business process assessment, solution design, and deployment across a wide range of industries. Bell solutions and services can be customized to meet industry-specific needs and satisfy current and future business demands.

HSBC Bank Canada, a subsidiary of HSBC Holdings plc, is the leading international bank in Canada. With around 6,600 offices in 80 countries and territories and assets of US$2,645 billion at June 30, 2013, the HSBC Group is one of the world’s largest banking and financial services organizations. For nearly 150 years, we have been where the growth is, connecting customers to opportunities. Today, HSBC Commercial

Silver Banking serves businesses ranging from small enterprises to large multinationals in over Sixty developed and faster-growing markets around the world. Whether it is working capital, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. With a network covering three quarters of global commerce, we make HSBC the world’s leading international trade and business bank.

What do you want to do today? The Redwoods Retirement Residence serves seniors from independent care to those that need daily care or assisted living. We strive to nurture the mind, body, and spirit. Healthy seniors need more than health care, we promote active aging through exercise programs catering to all fitness levels, mental aerobics to keep minds sharp and a variety of social, spiritual and wellness programs to ensure Redwoods Seniors have it all! With three homemade delicious meals served daily, weekly housekeeping and transportation services for shopping and appointments, you set the pace of life at The Redwoods.

Friends of Business of the Year Awards

“REaction Marketing is a marketing, web design and creative services agency located in downtown Red Deer. We are a team of nine full-time creative professionals that love what we do and always put our clients first. We do this by listening, learning and defining realistic goals that ensure you are receiving value and ROI for your marketing dollars. We value the lasting relationships we have built with so many of our clients, but this wasn’t by accident - it comes from consistently delivering a very high level of service while offering original, strategic and creative thinking, backed up by design and technical excellence.

Here’s how to improve your odds abroad If you’re an entrepreneur with growth on your mind, the place to look for fresh markets is no longer just the U.S., the European Union or Japan. It’s increasingly important to consider China, India, Brazil and emerging countries in Southeast Asia, says Frank Pho, vice president, global expansion, at the Business Development Bank of Canada (BDC). China’s economy grew by over 10% annually from 2000 to 2010, while India’s expanded by 7% yearly and Brazil’s has grown by nearly 4% per year. Meanwhile, the economies of Canada, the U.S. and the European Union each grew by less than 2% annually. “The emerging markets are where you have constant GDP growth. Going to those countries should no longer be a question of why, but rather a question of how,” Pho says. Expanding into these markets offers not just growth potential but also much needed diversification, he says.

Just 8% of Canadian exports explore the fastest-growing emerging markets, while 85% still focus on the mature developed world. Many companies don’t even consider pursuing international sales, and Pho says that can be dangerous. “If you don’t expand abroad, you’re playing a defensive game, because you will still be competing against foreign companies doing business in Canada.” Canadian entrepreneurs need “a paradigm shift” to catch up, Pho says. Many start selling abroad without an understanding of the target market’s behaviour, their different supply chain and/ or business practices, which results in costly false starts. Entrepreneurs must adopt the consumer mindset of the target country and adapt their products and solutions. Too often, Canadian companies fail because they assume a product that sells in Canada will sell elsewhere.

It’s important to get help from advisors who understand the local consumer mindset, target market and players in the supply chain, Pho says. This process can take two to three months, but it will save you a couple of trips. You will then need an additional six months to a year to adapt your product, develop a relationship with in-country partners and validate the business model before you’re ready for a full launch. That’s often much more time than Canadian companies give themselves. “Canadians often want to get a deal signed with a local partner after a couple of meetings. That won’t work in a country like China. They want to get to know you and build a relationship,” Pho says. Robert Desrosiers agrees. He started marketing his company, RH Hydraulique—which makes telescoping ladders used on utility trucks—in developing countries five years ago. Sales have just

started to pick up now from those efforts, but they already represent 15% to 20% of his revenues. “It’s just the beginning. The potential is enormous,” he says. Managing an international team of employees or overseas partners can be tricky. You often have to negotiate across thousands of kilometres of time zones, language and cultural differences, and unfamiliar business practices and rules. Pho advises developing two layers of checks and balances to improve your odds of success: create a “multi-level” monitoring system - don’t rely just on communications with the person designated to work with you. Establish “multi-dimensional” monitoring - by developing contacts up and down your supply chain in the local country. This helps you keep ahead of changing market conditions and gives you quick access to alternate supply op-BDC tions, if needed.


Red Deer Express 19

Small Business Week – Wednesday, October 9, 2013

Big Gold Pawnshop continues to see success BY JENNA SWAN Red Deer Express Two years after opening their doors with nothing but their own stock on the shelves, the walls at Big Gold Pawnshop are now lined with high-caliber guitars and a variety of interesting goods. Co-owner Trevor White, who owns the business alongside his wife Kim and friend Darren Kshyk, explains that if you’re looking for junk try a garage sale, because Big Gold only buys and sells the best. It shows in their inventory with a collection of jewellery, guitars and electronics. Aside from customer-pawned items, the shop also brings in a range of products of their own which White explains stems from the starting days of Big Gold when they wanted to start out right with full shelves. “Unlike other pawnshops we bring in our own merchandise,” said White. “Because when we first opened up we wanted to ensure that we had good quality products for sale every day.” White went on to explain that often times when they were starting, they would fill up the counters in the morning with items acquired from customers just for someone to come in and say ‘I want that, that, that, and that.’

“Then you’re left with nothing on your shelves,” said White. “And when you first open you want people to come and shop but we had trouble keeping anything on the shelves. So we started bringing in the shirts, masks and some jewellery and our customers love us for it.” The recent trend of acquiring vintage items with character value has left the Big Gold Pawn shop happy business owners. “We can’t keep record players on the shelves right now,” explains White to a young customer who came in looking for a turntable. “As soon as we get them they are gone the next day.” The shop also carries a variety of vinyl to accompany the turntables they see come and go so quickly. White explains that although the shop has had their rocky moments over the last two years, sales are increasing and their customer base is growing. “Pawnshops are just like any other business,” said White. “You don’t make any money for the first while when you’re starting out, but now we are really starting to see things take off.” While he often sees specialty items coming through the shop, it was the merchandise they ordered in that kept them going the last two years.

GOLDEN FINDS – Co-owners of the Big Gold Pawnshop, Kim and Trevor White display their collection of fine guitars and jewelery for sale in their shop located just off Gaetz Ave. “We like to do the specialty, in fact we love to do it but sometimes it can be hard to sell,” explains White. “You need to find the right person to buy it.” White explains that over the last two years he has learned

Thanks we

Jenna Swan/Red Deer Express

to try and just stick to the better items when purchasing from customers. From that ideology he has developed a vast item base that gets only what he thinks his customers will want into the shop. “I get American Gibson and

to you

Fender guitars and I’d like to try to get into art more. We also get some interesting, cool stuff coming through because of that. The idea is just to keep the shop rolling right now.” jswan@reddeerexpress.com

GOLDEN FORK AWARDS

e n i h s rise and

GOLDEN FORK AWARDS

BREAKFAST

BRUNCH

2013 Readers’ Choice Awards

2013 Readers’ Choice Awards

Warmest thank you from the entire Cora team! We couldn’t have done it without you!

Grant St 71 St

67 St

th Gaetz (50 ) Ave

68 St

Red Deer 6858 Gaetz Avenue 403 986-8855 Monday to Saturday: 6 a.m. to 3 p.m. Sunday: 7 a.m. to 3 p.m.


20 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Boomers and your business

To learn more about how

Central Alberta: Access Prosperity can help your business become strong, stable and ready to grow, contact: info@accessprosperity.ca 403.356.4935

We all know Canada’s population is aging. But how will changing demographics affect your business? First, the good news. Aging consumers have different buying habits, so that means opportunities if you’re creative. The bad news is that as baby boomers retire, many businesses will face labour shortages because not enough younger workers will be around to take their place. Either way, businesses that don’t adapt to the aging population could face challenges and are going to miss opportunities, says Pierre Cléroux, chief economist at the Business Development Bank of Canada (BDC). The impacts are already being felt in some sectors and regions where businesses are struggling to find younger employees to replace retiring boomers. In the next 20 years, the median age of Canadians is expected to rise to 45, up from 26 in 1991, Statistics Canada projects. Twenty years ago, nearly two people entered the labour force for every person nearing retirement. Today, the ratio is one to one, and it is expected to drop further. Cléroux says entrepreneurs can take steps to adapt. “Every sector of the economy is going to be impacted.” To deal with the coming labour crunch, you can start by creating more accommodating workplaces to entice aging employees to put off retirement, he suggests. Older workers often can’t or don’t want to work full-time. Flexible hours, part-time jobs and temporary work are ways to keep them on board. Some companies also deliberately recruit seniors to fill labour gaps. “Older workers usually have a great work

ethic and experience. Businesses will need to keep their people working for them longer. The perception is that at 65 people are done. That perception will have to change.” Les MacIntyre believes in retaining older employees to make up for a shortage of younger workers at his company, Superport Marine Services. He has no mandatory retirement age and offers retirees flexible, part-time and temporary jobs. He also pairs them with younger workers to pass on skills. “Those guys pick up a wealth of expertise. The retired guys have the patience to pass on that knowledge. They bring a lifetime of skill,” he says. MacIntyre also works hard to foster a positive workplace culture so retirees are eager to come back. “I try to instill a stimulating and satisfying workplace so they enjoy working here and I have a high retention rate.” Another solution is immigration, which has always been important in addressing labour shortages in Canada, Cléroux says. That role will grow: 20 years from now, 32% of the labour force will have been born outside Canada, versus 21% today. Cléroux says Canadian entrepreneurs will need to be more welcoming to foreignborn workers. “Businesses will have to be more flexible in accepting people trained, educated and born outside Canada.” Creative changes will be needed to remain competitive, he adds. “We can no longer do the same things as in the past. The structure of the last 40 years is going to have to change. But if we do things correctly, we should be able to retain Canada’s competitive position.” - BDC Canada

SMALL BUSINESS THRIVES IN

RED DEER COUNTY

www.rdcounty.ca

A Great Place To Live, Work & Grow


Red Deer Express 21

Small Business Week – Wednesday, October 9, 2013

Not selling online yet? Here’s why you should E-commerce is revolutionizing the way Canadians do business, but Canadian entrepreneurs are missing out. Just 10% of small businesses were selling online last year, Statistics Canada says. Meanwhile, Canadian consumers spent an estimated $21 billion on online purchases last year, up nearly 30% in just two years, according to research ďŹ rm eMarketer. “The world is moving toward this type of commerce,â€? says Anita Bezeau, Assistant Vice President, Information and Communication Technology Solutions at the Business Development Bank of Canada (BDC). “Canadians are online, but Canadian businesses aren’t there. “The result is Canadian consumers are buying online from the U.S. and other countries.â€? Get your feet wet The good news: It’s never been easier or cheaper to get started in e-commerce. No longer do businesses need to invest huge sums in an e-commerce web site. You can create a sales-ready site with no programming knowledge using free services such as OpenCart and PrestaShop, or inexpensive providers such as Shopify and eBay Stores. These sites come with an online shopping cart, product catalogues and the ability to pay via credit cards or other methods, such as PayPal. Also included are options for customer reviews and feedback, and data on your sales to help you track performance. “If you know how to use e-mail, you can

build an e-commerce site in 15 minutes,â€? says Harley Finkelstein, Chief Platform OfďŹ cer at Shopify, a leading e-commerce web site provider. E-commerce can level the playing ďŹ eld for small businesses, including those in small towns, Finkelstein notes.

merce belongs to small businesses.� Another advantage: E-commerce lets businesses test products and marketing approaches at little cost, while getting quick feedback from potential customers. The online advantage - unlike a bricksand-mortar store, where you might be

Online sales allow you to punch far above your weight in attracting customers. With a well-designed web site, a small business can reach as many people online as a much larger company. Plus, your site can be seen worldwide 24 hours a day, and Internet marketing tends to be cheaper than traditional methods. “The Internet has democratized entrepreneurship,� Finkelstein adds. “Thanks to the Internet, I think the future of com-

stuck with the same product display for months because of the investment, an ecommerce site can be changed for free in minutes to include new products or a different look, Finkelstein says. You can then quickly check your web trafďŹ c data to see how clients are responding to your changes. E-commerce allows the kind of trial and error that entrepreneurs often need to do

before succeeding, Finkelstein says. “One of the advantages of online sales is you can pivot quickly.â€? Bezeau agrees: “The cost of entry is very low. The Internet allows you to try and fail and learn.â€? Selling over the Internet helps streamline order processing, reducing costs and errors, Bezeau adds. And it offers businesses a “huge competitive edgeâ€? because of the convenience of online ordering, she says. “The more convenience you create for clients, the more they’ll stick with your business.â€? Here are three tips for e-commerce success. 1- Start small - don’t get bogged down trying to create a huge, high-end website featuring hundreds of products. Start with a free or low-cost e-commerce site, and test three or four products to gauge customer interest while working out the kinks in your ordering and fulďŹ llment process. 2- Test and learn - don’t expect to succeed with your ďŹ rst efforts. “It’s really about learning,â€? BDC’s Anita Bezeau says. “Technology allows us to do and test quickly and economically.â€? 3- Be attractive - in your online store, feature attractive product images, clear descriptions and an easily navigable layout, so visitors can quickly ďŹ nd what they’re looking for and make a purchase. Also, engage visitors with fun and educational extras: how-to tips for products, interesting videos and background information on the story of your company. - Business Development Centre

• STEEL STUD • DRYWALL • INSULATION • ALL TYPES OF CEILINGS

‘Your Total Home Comfort Specialists’

Small Business of the Year Nominee 2013

RESIDENTIAL & COMMERCIAL

403-346-0116

www.CanAirHeating.com

RED DEER

Residential & Commercial Furnace Replacements

SERVICE INCLUDES:

Garage & Shop Heaters

• • • • •

Maintenance

We would like to thank the people who nominated Can-Air for Small Business of the Year 2013 We are very proud! 24 hr Emergency Service 403.358.3730

PEACE-OF-MIND MAINTENANCE SERVICE

Air Conditioning Indoor Air Quality

‘an Independent Lennox Dealer’

Serving Central Alberta since 1985

Up to 5 litres of Genuine MoparÂŽ Motor Oil Mopar Oil Filter RotaĆ&#x;on of 4 Ć&#x;res Free washer solvent top-up Peace-of-Mind InspecĆ&#x;on of cooling system, all Ňuid Levels, electronic baĆŠery test, front and rear brake Systems, exhaust system and suspension system • Provide wriĆŠen report • Manufacturer’s Check *Environmental handling charges may apply. AddiĆ&#x;onal charges may be applied based on vehicle conÄŽguraĆ&#x;on and opĆ&#x;ons, and Ňuid disposal. See your dealer for details.

$

69

95 *

7495*V6

$

7995*Hemi

$

SyntheĆ&#x;c/semi-syntheĆ&#x;c oil available at addiĆ&#x;onal cost

9,++,,9Âť:-0=,:;(9 *,9;0-0,++,(3,9



.HL[a(]L Red Deer

www.southsidedodgechrysler.com


22 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

City Motion offers versatility in fitness programs BY KIRSTEN PALARDY Red Deer Express City Motion is a fitness center looking to change the way people work out. Co-owners Krystal Kromm and Jonathan

Wieler said there were a lot of driving factors behind opening City Motion. “Part of wanting to open it was the mom and me classes and being able to bring the kids to class. “I’m a mom, I have four

kids, and I could go and sign up for classes but then I had to pay child minding and the fee for class,” said Kromm. She added that City Motion is different in that you pay your monthly fee

SOLUTIONS FOR Today’s Lifestyle

Today’s Lifestyle

• Home Watch™ • Pet Watch™ • Custom Shopping • Personal Assistant • Auto Care • Senior & Convalescent Services • Business Services • Employee Incentive Packages • Free Quotes • Customized Service • Reasonable Rates • Licensed and Insured

403.302.9032 RED DEER, ALBERTA

www.metroconcierge.ca

and you can attend any number of classes within that month, and the child friendly space is included in the fee. Wieler said his motivation for getting involved opening City Motion was the drive to provide a group atmosphere for working out. “When I used to go to the gym I would put my headphones on and run on the treadmill for a half an hour and then go home and quit. Being in a group of people who are like-minded with the same goals is a big motivator.” He added that at a gym if you go by yourself you may spend two hours there and get half the workout you would in a group setting. “A lot of people really just want to come in and get their workout done, but at the same time you’re getting the motivation of being in a group setting.” City Motion is all about community and family first values, said Wieler. This is why, he said, the area for children is designed so that moms can see their children while

they work out, and children can see their parents as well. “It’s great because they see mom or dad working out and they’re learning healthy values and that it’s cool to work out,” said Wieler.

“A LOT OF PEOPLE REALLY JUST WANT TO COME IN AND GET THEIR WORKOUT DONE, BUT AT THE SAME TIME YOU’RE GETTING THE MOTIVATION OF BEING IN A GROUP SETTING.” JONATHAN WIELER Kromm is the primary boot camp instructor with City Motion and said that what the classes really try to focus on is functional fitness. “When you go to the gym and do leg lifts, you’re practicing a motion you don’t necessarily use on a daily basis. We try to work the muscles in the ways that people use them all day and every day,” said Kromm.

Some of these motions include rotating at the hips which is a common office movement when reaching around for objects. Kromm said practicing functional fitness is key to a healthy body. “We have such a wide variety of classes including a special needs class. We really just want fitness to be easily accessible for everybody,” said Kromm. Part of City Motion’s statement is that they get you in shape faster than the gym. “You can come so often without having to pay higher rates or having to pay a personal trainer three times a week. All of our instructors are personal trainers so you’re getting that service but for a lower rate,” said Kromm. The reason Kromm said this is important is instead of signing up for Tuesdays and Thursdays at a set time, pass holders are invited to take part in classes whenever they are able to, even if that’s a different time of day every day of the week. kpalardy@reddeerexpress.com

With over 40 years of design and construction experience.

INDUSTRIAL COMMERCIAL INSTITUTIONAL COMMUNITY/RECREATION TRANSPORTATION WAREHOUSING/DISTRIBUTION SPECIAL PROJECTS scottbuilders.com RED DEER I EDMONTON I CALGARY


Red Deer Express 23

Small Business Week – Wednesday, October 9, 2013

Before advising your business, we get to know your business. We live and work where you do. Which is why we have a deep understanding of what it takes to succeed in your market. Get the Servus Business Banking team working for you. Let’s talk. servus.ca | 187SERVUSCU

feel good about your money.


24 Red Deer Express

Wednesday, October 9, 2013 – Small Business Week

Are you positioned to hire and retain quality employees in a tightening job market? Get a competitive edge by putting the Alberta Blue Cross advantage to work for you. Alberta Blue Cross delivers the group benefits that employees prefer, and the value your business needs.

Need a benefit plan for your business, but don’t have much time on your hands?

We make it easy for you to get a group benefit plan—providing you with a confidential no-obligation quote, easy sign-up and hassle-free plan administration.

Call us today!

Red Deer 403-347-7999

Toll-free 1-866-513-2555

ABC 83098 2013/01

www.ab.bluecross.ca/group 1SFTDSJQUJPO%SVHTt%FOUBMt&YUFOEFE)FBMUIt7JTJPOt5SBWFM$PWFSBHFt$SJUJDBM*MMOFTT )FBMUI4QFOEJOH"DDPVOUTt-JGFBOE%JTBCJMJUZt&NQMPZFFBOE'BNJMZ"TTJTUBODF1SPHSBN


Special Features - Small Business 2013