THURSDAY AUGUST 29, 2013
STILL THE HAPPIEST PLACE ON EARTH
AIR CADETS
BOUND FOR ADVENTURE
Kimberley’s Air Cadet squadron invites you to check them out.
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Travel Feature on Disneyland
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THE BULLETIN PROUDLY SERVING KIMBERLEY AND AREA SINCE 1932 | Vol. 81, Issue 168 | www.dailybulletin.ca
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City of Kimberley unveils new marketing tools
A good place to be.........
C AROLYN GR ANT editor@dailybulletin.ca
Last fall, the City of Kimberley began a process of discovery to look at what residents want the rest of the world to know about Kimberley. Local company Story & Co. were contracted to define Kimberley’s story and throughout the process 400 residents participated in print and online surveys, 76 took part in community meetings and conversations, and 80 met together to learn more about the branding process. In addition there were over 35 one-to-one interviews; as well as information and feedback sessions with groups, organizations and highschool students; and there were also nearly 100 responses to visitor surveys. Further to the community engagement, studies and reports previously undertaken for the
Above are some of the images that will appear in marketing for the City of KImberley. city were also reviewed. Rising from that is a new look for marketing tools, and more importantly, a unified
message that will tell the world that Kimberley is a good place to be. It’s a simple phrase, but it
can be used as a marketing element by all sorts of organizations and tourism partners to talk about what is good about
Kimberley, from mountain biking to golfing to raising a family. The City began to roll out the new look this week as the
newly designed website went live — check it out at www.city. kimberley.ca
The evolution of Kimberley Summer Theatre Kootenay Performing Arts Company C AROLYN GR ANT editor@dailybulletin.ca
After a successful season — it’s 14th — Kimberley Summer Theatre is heading off in a new direction, under the guidance of new Executive Direc-
tor Tony James. The company is evolving into a year-round venture, and won’t just produce professional plays and musicals, but concerts and dance performances. A name change has already occurred. Kimberley Summer Theater is now the Kootenay Performing Arts Company, with a box office in the Platzl on Spokane Street.
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Its first project will be Classical Enchantment, which will bring Grammy-winning violinist Pablo Diemecke, ballet dancer Sarah Murphy-Dyson and other special guests to a gala at the Kimberley Conference Centre on September 28. “It’s a rebrand,” James said. “We’ve had conversations over the winter and just threw out the idea of having more than just a summer season.
Summer theatre has proven to be successful and the has been embraced by both residents and visitors. The mandate of the company has not changed, we will just present more productions throughout the year.” James says the vision is first and foremost to honour the legacy of the board who built Summer Theatre over the past 14 years. “It’s really imperative that the pub-
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lic recognize the contribution that these past board members have given to arts and culture in Kimberley. It’s truly outstanding. “Now the torch is passing. Many of the board members are retiring and I will be recruiting new board members. The former board members built this company from start to now.
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See EVOLUTION page 3