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Tourism ‘fact’ dates back three decades No data behind city restaurant claim Daniel Palmer News staff
Don Descoteau/News staff
Welcome, Villa visitors Ross Bay Villa restoration co-ordinator Davyd McMinn and interior co-ordinator Simone VogelHorridge welcome visitors into the 148-year-old home this Sunday (Aug. 4), for an unveiling of work recently completed on the property, owned by The Land Conservancy. See story on page A5.
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An oft-repeated claim about the impressively high number of restaurants in Victoria is nothing more than a 30-year-old urban myth, says the former president of the local restaurant association. Tourism Victoria’s website proudly purports: “Victoria is home to more restaurants per capita than any other North American city besides San Francisco.” But the data to back up that claim doesn’t exist, said Frank Bourree, principal of Chemistry Consulting Group and former president of Victoria’s Restaurant and Foodservices Association. “It was at a board meeting in 1983, and we were speculating about the competitive nature of the industry here in Victoria,” Bouree said. “Somebody made the comment, ‘We must have the second-highest number of restaurants per capita in North America besides San Francisco’ and someone must have printed it. But there’s absolutely no data behind it.” There are 534 active food service licences in the City of Victoria, but Bourree estimates that number to be closer to 600 or 700 when food trucks, food carts and farmers markets are taken
“It seems to be a widely accepted and marketed proclamation that’s used by several entities in the city. The important point is that Victoria does have a high number of restaurants.” – Heather McGillivray, Tourism Victoria
into account. “That’s a high number per capita, but it’s a tourist town and that’s typically what can happen,” he said. Discovering a real comparative number would require crunching the numbers from every major North American city, something Bourree doesn’t think has ever been done. For now, Tourism Victoria has no plans to remove the statement from its “Fun Facts” page, said Heather McGillivray, director of sales. “It seems to be a widely accepted and marketed proclamation that’s used by several entities in the city,” she said. “The important point is that Victoria does have a high number of restaurants. Our culinary experiences are amazing here on the Island.” dpalmer@vicnews.com
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