Williams Lake Tribune, March 28, 2013

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Breaking news, video, photo galleries, and more always online at www.wltribune.com

THURSDAY, MARCH 28, 2013

RCMP seek witnesses

Proudly serving Williams Lake and the Cariboo-Chilcotin since 1930

VOL. 83. No. 26

SWINGING INTO SPRING Greg Sabatino photo

Tyrell Johnston (batting), 5, and Brady Johnson joined family members and friends Saturday at the ball diamond at Kiwanis Park for a spring game of pickup baseball. Not only was the ball diamond busy, but the Kiwanis Park playground was packed throughout the day — a sure sign spring has arrived in Williams Lake.

Cariboo Chilcotin Traffic Services continue their investigation into the fatal collision that claimed the life of a Prince George woman almost two weeks ago. The crash occurred on Friday March 15, on Highway 97 near Ten Mile Lake, north of Quesnel. “The police are asking the public for information regarding the crash that might assist the investigators,” Cpl. Madonna Saunderson of Prince George Regional Traffic Services noted in a press release. Anyone with information is asked to contact Cst. Ryan Arthur, Quesnel RCMP at 250-9929211 or call CRIMESTOPPERS at 1-800- 222 TIPS (8477).

Inside the Tribune NEWS Forum idea squashed

A2

SPORTS A9 Stampede grounds get facelift. COMMUNITY A15 Diversity open house planned. Weather outlook: Mostly sunny going into Easter weekend.

PM 0040785583

$1.34 inc. HST

Rebranding ideas proposed for lakecity Monica Lamb-Yorski Tribune Staff Writer There were mixed reactions to a proposed branding package for Williams Lake at council’s committee of the whole meeting Tuesday. The brand includes a logo that resembles a belt buckle in shape. Its main colour is blue to reflect Williams Lake, with western style yellow lettering, and an accompanying slogan “Republic of Life.” Words traditionally used to reflect cowboy life are juxtaposed with mountain biking, fishing and snowmobiling. Mayor Kerry Cook said it would take her some time to warm up to the “Republic of Life” slogan, however, she likes everything else and thinks it will build on the strengths of the community. “It will personally take me some time to percolate around the republic of life,” Cook said. Coun. Danica Hughes said many aspects of life in Williams Lake are captured but wanted to see honouring of First Nations in any branding.

“They are our past and our future and we have a great working relationship with our neighbouring communities and for people who might move here, it’s important for them to understand that.” Responding to Hughes’ comment, Taiji Brand Group’s Carol Taiji said one of the ideas they visualized was First Nations as historians of the area. “We can work those concepts in,” she said. Coun. Surinderpal Rathor applauded the “excellent” work done on developing the brand, but also insisted the region’s forestry, mining, agriculture and fishing industries be reflected. “Those three things are missing,” he said. “If you can add those and First Nations, you’ve got my support.” Initially Coun. Sue Zacharias tried inserting other words for “republic” but in the end said she decided none of the words worked. “I love it,” she said. “I think it’s unique, catchy and adventurous. My stodgy brain was thinking we should stay with what’s tried

and true but now I think we need to break out with something that’s fun.” Coun. Geoff Bourdon participated on the branding advisory committee and said he liked the brand’s “balance of the two sides of the community.” “We know from everything we go to we distinctively see opposing sides. To me the brand balances the best of both and leaves the worst of both.” Coun. Laurie Walters also participated in the branding process, and agreed republic is a “tricky word.” “But having gone through the process, I can say I have faith in the process. We came back and said we needed to get other opinions and the input from other people was good. Change is not an easy thing to go through and there will be resistance moving forward.” Taiji was not surprised by council’s reaction, and some of the negative reaction to the branding voiced by some of the community so far. See BRANDING Page A3

COMET SPOTTED

Dan Hicks photo

For more on the Comet PanSTARRS photographed in the Chilcotin by Dan Hicks, turn to page A15.


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Williams Lake Tribune, March 28, 2013 by Black Press Media Group - Issuu