November 14, 2012

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PATTULLO BRIDGE TURNS 75

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SALMON MYSTERY FAR FROM SOLVED

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HONOUR HOUSE GETS SPECIAL ‘LIFT’

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wEDNESDAY

November 14 2012 www.newwestnewsleader.com

Friendly face, but cities will soon recognize this woman as their new watchdog. See page A22

Rebrand Royal City: Rennie Condo marketer says city in good spot to attract young demographic Grant Granger

ggranger@newwestnewsleader.com

mArIo bArTeL/NeWSLeADer

Five month-old Ben Witte flashes his “Italian pizza maker” moustache, one of the handlebar styles he’s sporting on his favourite soother to help raise money for prostate cancer research.

Even babies getting into ‘Movember’ mario bartel

participant, has turned into a serious campaign that’s already raised more than $200. Little Ben has a website to take pledges. He also has a selection of moustaches, thanks to the crafty handiwork of his mom, Julia, who cuts a weekly progression of handlebar styles from black felt and attaches them to his favourite soother. “Who can resist a baby with a moustache?” says the Sapperton resident, admitting she doesn’t much care for the lip adornment.

photo@newwestnewsleader.com

Ben Witte can’t grow a moustache, but he’s not letting that stop him from participating in Movember. Ben is five months old. He can barely grow hair on his head. Movember is a worldwide effort to raise awareness and funds for men’s health issues through facial hair. What started out as a bit of a family lark in support of Ben’s uncle James, an annual Movember

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“He’s pretty easygoing about it.” Movember began in 2003 as a bet between buddies in Australia to see who could grow the best moustache. Friends and family soon joined in and transformed the challenge into a fundraising effort for prostate cancer research. Last year more than 854,000 participants around the world raised $125.7 million. And while Ben’s contribution to the cause is in good fun, Julia says she’s all too aware that advances now could benefit her young son

when he’s older. In fact, the motto for Ben’s fundraising campaign is “let’s raise some money for research and treatment now so that maybe when I grow up prostate cancer won’t be so scary!” And with that, Ben pops out his moustachioed soother and flashes a gummy grin. • To learn more about Movember, go to http://ca.movember.com. To donate to Ben’s effort, input Baby Ben in the search bar.

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If New Westminster can do a good job rebranding itself, the city will be attractive to young homebuyers, says renowned Vancouver condo marketer Bob Rennie. The owner of Rennie Marketing Systems made the comments in a keynote speech at a one-day New Westminster economic forum, titled The New New West held at the River Market on Thursday. Rennie told the lunch-hour crowd transit accessibility is something New West can market to young people who don’t want to give up their skateboards, their $3,000 bicycles or their lifestyle. “Thirtysomethings love what New Westminster has to offer,” said Rennie. He said those under 28 are foregoing the automobile. Their social life revolves around smartphones and iPads, not their cars, which makes residential development near SkyTrain desirable. Please see Drop, A4


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