North Thompson Star/Journal and Clearwater Times Monday, October 11, 2012
Going Green • Waste Reduction Week 1
October 15 - 21, 2012 Published by the North Thompson Star/Journal & The Clearwater Times
2012 Waste Reduction Week
Too good to waste Waste Reduction Week’s (WRW) origins can be traced back to the mid 1980s, when a number of recycling councils and environmental organizations began holding provincial Recycling and Waste Reduction Weeks. In 2001, these organizations came together and decided to pool their resources and expand their efforts into a national event called WRW in Canada. Since 2001, WRW in Canada has been organized by a coalition of non-government, not-forprofit environment groups and governments from each of the 13 participating provincial and territorial jurisdictions across Canada. WRW is currently held the third week of October each year. The success of the WRW in Canada program continues to grow with the number of participants in all three targeted audiences – schools, local governments and small to medium sized businesses – more than doubling in the last six years alone. To date WRW in Canada has garnering
over 100 million media impressions and appearances on network News as well as CTV’s Etalk and CBC’s The Hour. WRW in Canada is intended to raise public consciousness about waste and its environmental and social ramifications. The WRW theme, “Too Good To Waste” is about conveying an appreciation for the richness and beauty of our diverse world and the importance of working toward ecological sustainability by conserving resources and curbing wasteful practices. Our ultimate goal is to educate, engage and empower Canadians to reduce waste through provision of access to relevant information, opportunities and options. WRW in Canada is coordinated by a coalition of 13 recycling councils and sister organizations from across Canada. Collaborating on a national level, this partnership promotes waste reduction on provincial/ territorial and local levels. Canada will celebrate its an-
nual National Waste Reduction Week from Oct. 15-21, 2012. Each year the Recycling Council of British Columbia (RCBC) organizes BC’s involvement in observing this important week. A major sponsor of the WRW is Recycle My Cell. Recycle My Cell is Canada’s national recycling program for mobile phones and accessories. The bilingual Web site – www.RecycleMyCell.ca and www.recyclemoncell.ca – allows consumers to simply enter their postal code to locate the 10 drop-off locations closest to them where their devices will be accepted, regardless of brand or condition. The free program is run by the Canadian Wireless Telecommunications Association (CWTA), in conjunction with cell phone carriers and handset manufacturers, who have come together to raise awareness about the importance of cell phone recycling. See page two for information on how to participate in Recycle My Cell.
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