Nelson Star, October 10, 2012

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ince the late 1990s, Nelson’s Freeride Entertainment has taken adventure sport to new heights of excitement through worldclass filmmaking. Now the local company is taking the mountain biking genre to the next level. Late last month, Where the Trail Ends had its world première in Las Vegas. With a packed audience full of industry leaders and adventure sports’ top-end athletes at the Palms Casino Resort, the film was also streamed live to 300,000 viewers via the Internet. “We wanted to tell a story, but still have a mountain biking backdrop… kind of bring the adventure back to mountain biking,” says Jeremy Grant, the director of Where the Trail Ends. “With this film we wanted to bring the audience along on what goes into finding these new locations.” Grant and his Nelsonbased production team spent three years on the film. They travelled to the Andean foothills of Salta, Argentina to the nearsecret Mustang region of Nepal. With some of the planet’s best mountain bike athletes in tow, the team explored six locations in all. “You have all these great proving grounds of

Alan Tarr 250.354.8489

Christine Pearson 250.505.8015

Nelson’s Freeride Entertainment changes the game of adrenaline-fuelled action sport filmmaking by injecting true story into the mix. Where the Trail Ends is a theatrical experience that welcomes even the untested to come along for the ride Where the Trail Ends brought Nelson’s Freeride Entertainment crew to some of the most remote locations in the world — including Virgin, Utah (above) — in search of the perfect mountain bike trail. The film is directed by Nelson-raised Jeremy Grant (below) and will have its John Wellburn photos local premiere in Nelson this Friday night at the Capitol Theatre.

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that whole adventure can still be experienced and documented.” The storyline follows a group of professional mountain bikers on their quest for the ultimate ride. Included in the crew of athletes are Nelson-raised and world-renown riders Kurt Sorge, Garrett Buehler, Mike Kinrade and Robbie Borden. “We stepped out of that traditional genre and have a linear storyline where you create hooks that pay off later in the film,” says

all these great sports that were discovered a long time ago… Everest [climbing], Alaska [skiing], Jaws [surfing],” explains Grant, 31, who was raised on the trails around Nelson. “But none of them have had high def technology and really had their story of the origin told on film. “With mountain biking, the sport is young enough that you can tell that story. We went out and searched for them, there are still some locations that have never been ridden and

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Grant. “It’s a theatrical experience and you go on this ride. A lot of traditional action sports films, you could just plug them in and push play anywhere you want and you would be fine. You could watch some crazy riding. But with this film you have to definitely start at the beginning and watch it in its entirety.” Story continues to ‘Ranch’ on Page 16 See related story on Page 15

Drew Evans 250.505.2466

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