Standard The Hope
Local soccer players return to the field 15
Office: 604.869.2421 www.hopestandard.com
WEDNESDAY, SEPTEMBER 19, 2012
news@hopestandard.com
ART PROGRAM RECEIVES FUNDING Clayworks for Seniors awarded a $16,077 federal grant
Fitness challenge
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Dr. Josh Greggain and Yvonne Dale cycle through Cultus Lake Provincial Park on Sunday during the second annual Innovative Fitness Canuck Place Adventure Challenge. The two were part of the Fraser Canyon Flatliners team, which raised more than $5,400 for the new hospice in Abbotsford. The race featured five kilometres in a kayak, 30 kilometres on bike and a 3.5-kilometre run. The Flatliners finished the course in just over three hours and 20 minutes.
ASSAULT IN DOWNTOWN HOPE Three men face charges following attack behind Cooper’s Foods
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EVAN EMPEY CONTRIBUTED
NEW EXHIBIT AT ART GALLERY Collection of photos highlight B.C.’s diverse history
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Hope undertakes branding project Kerrie-Ann Schoenit Hope Standard
The district is currently working with the local Chamber of Commerce and AdvantageHOPE to establish a common identity for Hope. The branding project aims to create a comprehensive document which can be used to unify local organizations. “It’s about what we want to communicate to the public and then signage becomes a tool to achieve our objective,” said Tyler Mattheis, executive director of AdvantageHOPE. “I think having an overall brand makes sure that our efforts have more longevity.”
The three partners signed a we’re going to get to the end in conmemorandum of understanding sultation with stakeholders,” said in August stating John Fortoloczky, their commitment the district’s chief to cooperating administrative of“I think having an and collaborating ficer and staff liaioverall brand makes where possible to son for the projaddress matters of ect. sure that our efforts common commu“It’s important have more longevity.” that the brand renity concern. Each party is providing flects the commuTyler Mattheis $5,000 initially tonity of Hope itself wards the project, and the district. but is obligated to It’s also imporlook for additional grant funding to tant that a sense of accountability is supplement spending. there for the people.” “We’re in the stage of developing The first stage of the process is the roadmap and developing how expected to take six to 10 months.
It includes researching Hope’s image and establishing a definitive brand with the help of a hired professional. Regular updates on the project’s progress will be given to council and posted on the district and Chamber websites. “It’s important that we look at our history, look at our present and look at our future to see what we want to be,” said Chamber president Glen Ogren. “It’s developing the story of Hope. Once we get through this first phase, then we’ll be looking at where the gaps are in what our story is and how to get to that story by addressing those issues.”
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