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Friday, August 31, 2012 Penticton Western News

Stop Searching and Start Learning

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dult learners are valuable in today’s workplace. If you have read recent job postings, you will see that they are vastly different than they used to be. In years past, most job postings were very specific in their skill requirements and there was no room for discussion. In today’s

DID YOU KNOW, IN THE LAST 5 YEARS, 63% OF OUR STUDENTS WERE OVER 30? knowledge economy, job postings often have the key phrase, “A combination of skills and experience will be considered.” This means employers recognize the value in experience combined with recent skills.

CURRENT SKILLS MAKE YOUR EXPERIENCE RELEVANT If experience is the great equalizer, then experience combined with skills, create fabulous employees. A recent focus group of employers indicated that adult learners with

a few years of any job experience who have upgraded their skills to meet the current market demand, are five times more valuable than workers with just training and no experience.

TRANSFERABLE SKILLS ARE THE NAME OF THE GAME! Take this skills inventory self-test: • I have various day-to-day responsibilities

Y/N

• I manage my family’s schedule well

Y/N

• I am in charge of personal finances

Y/N

• I communicate with many different people frequently Y/N • I have had varied jobs in the past

Y/N

If you answered YES to any one of these questions, guess what? You have transferable skills – skills that make you an important asset to employers. Adult workers understand priorities, tend to be organized, and communicate well with others. Younger workers typically have not developed these abilities yet when entering the workforce.

CAREER SPECIFIC TRAINING IS IN HIGH DEMAND To be successful in the marketplace, workers need to be trained at the college and university level. Over the next ten years, 77% of jobs

YOU DON’T HAVE TO STOP YOUR LIFE TO CHANGE ITS DIRECTION. will require post-secondary training. Career programs, such as the ones found at Sprott Shaw meet this need and are typically under a year in length - getting students working sooner, rather than later. Sprott-Shaw programs have been designed in conjunction with employers to meet current demands and teach the skills necessary to get students employed right away.

KNOW YOUR OPTIONS – HAVE A PLAN Sprott Shaw is committed to assisting anyone who is looking at going back to school – and works to simplify the process. Career Advisors provide guidance in program and

Penticton Campus #101 - 2603 Skaha Lake Road Penticton, B.C. V2A 6E8 darlal@sprott-shaw.com

Ph: 250-770-2277 Fax: 250-770-2256

funding options, as well as work with students to develop a well thought out plan of action. They’ll not only help you with your budget, but will also walk you through the student loan process. They take your future seriously and are passionate about graduate success. Darla Lamberty, Advisor at the Penticton campus says, “Everyone should have the opportunity to change their life through education, that’s why I love what I do!” Visit our Penticton Campus today to find out more about what your new career could be.

PROGRAMS AVAILABLE AT THE PENTICTON CAMPUS: • • • • • •

Practical Nursing Health Care Assistant Early Childhood Education Administration Medical Office Assistant Community Support Worker - Social Services • Community Support Worker - Assisted Living Coming soon: • Early Childhood Education - Post Basic

CHECK US OUT ON: facebook.sprottshaw.com twitter.sprottshaw.com flickr.sprottshaw.com youtube.sprottshaw.com

Sprott-Shaw.com


Penticton Western News Friday, August 31, 2012

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Choose a Page How To Stop Searching and Start Learning

SPROTT-SHAW COMMUNITY COLLEGE ...................... Page 2 & 20 How To Choose a Floor Covering

NUFLOORS .................................................................................. Page 4 & 5 How To Purchase a New Truck

PARKERS ....................................................................................... Page 6 & 7 How To Choose a Care Home

THE HAMLETS ............................................................................ Page 8 & 9 How To Reduce Unwanted Facial Hair

PENTICTON LASER AND SKIN CLINIC ..................... Page 10 & 11 How To Choose the Right REALTOR速

COLDWELL BANKER - OKANAGAN REALTY ......... Page 12 & 13 How To Choose an Automotive Service and Collision Centre

SKAHA FORD ........................................................................ Page 14 & 15 How To Purchase a Pre-Owned Vehicle

PENTICTON TOYOTA ........................................................ Page 16 & 17 Black Press

READER HABITS SURVEY ................................................ Page 18 & 19

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Friday, August 31, 2012 Penticton Western News

Choose a Floor Covering

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ity. From its sustainable source to its healthy qualities indoors, wood flooring makes a smart choice for the worlds’s environment and the environment in your own home.

FAST FACTS When shopping for Wood Floors, remember this is a life long product of natural beauty and durabil-

ABOUT WOOD FLOORS • Real wood floors can last the life of the home and are good for the home’s resale value. • Wood floors do not trap dust, fumes and will not harbor dust mites or mold. • You can redecorate your wood floor entirely with stain, paints and inlays without replacing material. • Every piece of wood is a finger print of mother nature; no two pieces of wood have the same grain pattern, or shade variation. This unique property results in every floor being unique, every room a customized room.

ardwood floors and laminates are much better looking, more durable, eco friendly and more affordable than wood floors of years ago. New construction styles make it necessary for manufacturers to provide many different kinds of products to serve the industry. A buyer can choose from dozens of species of woods, in dark or light colours, with a wide variety of grain patterns and finishes. You’ll love a hardwood floor for warmth and elegance it lends a room, and today’s hardwood flooring options allow you to select just the right one for your decor.

THINGS TO ASK/KNOW Your sales person is your best ally in making the right buying decisions; you will need to know about species and upgrading variances. Ask how the wood will behave to humidity and temperature changes. Ask about the different products, how they are installed and where they can be installed. What size and kind of moldings will be required for finishing the installation? Ask what you can expect for milling tolerances and how will small gaps, cracks be filled. What species of wood do you like? Every wood species has different properties, such as density {indentation resistance}, stain ability {some woods accept stain better than others} and stability to moisture changes. Ask how will the wood age {Patina/colour in wood floors changes over time, some will be slight, some will be moderate, and some of the exotics are quite dramatic} FINISHES All hardwood flooring finishes, whether applied at a hardwood floor manufacture’s factory or on

the job site, are there to protect the wood from soiling. That is the finishes primary function. Some finishes are better for scuff resistance, some for chemical resistance, some are better for luster retention. There is no finish that stops hardwood floors from indentations, cuts or scratches. Animal claws, high heels, small rests on furniture legs, castors and even brass studs from jeans, may/ will indent and or scratch wood floors. Finishes do not change or increase the density/compression resistance of wood. The manufacturers of prefinished hardwood floors and the manufacturers of the hardwood finishes all publish guaranties outlining what whey will and won’t warranty. Read them before you make your decision. Choose the species and grade that will be right for you, it will be with you for long time. Please enjoy your hardwood floor, walk on it, live on it. Life’s dings and marks are beauty spots and its part of the character of wood floors! There are no treasured antiques that don’t have a few of those spots. Everyone has marveled at the beauty of a hardwood floor, why not make it part of your home decor. Our commitment for customer service, quality and selection has led us to an addition to our Nufloors’ suppliers. We are happy to now offer HGTV Flooring by Shaw. Exclusive CARPETS, HARDWOOD, LAMINATE & AREA RUGS all put together and endorsed in conjunction with HGTV. Our suppliers are an extension of Shaw, its culture, principles, and values of honesty, integrity, and hard work. We are excited about what we have to offer, and would love the opportunity to put our services and expertise to work for you. Transform your home’s flooring the worry-free way, with the guaranteed workmanship of Nufloors Penticton - in conjunction with Shaw Flooring and HGTV.

Carpet I Area Rugs I Hardwood I Laminate I shawfloors.com/HGTV

Voted Best Place to Buy Flooring in the South Okanagan

101-1397 Fairview Rd., Penticton 250-492-0627

nufloors.ca

South

Okanagan

2012 2012

HGTV HOME Flooring by Shaw is all about making your floors HGTV fabulous.

Winner

BofEthSe T


Penticton Western News Friday, August 31, 2012

www.pentictonwesternnews.com

I want a floor that will give my home a look that normally takes decades to earn.

HOW TO DO IT EASY... 

choose from hundreds of high performance fashion flooring styles

 expert-proven know-how  tried-and-true advice  easy financing

Visit Nufloors An honest shopping experience that is rewarding, courteous & pleasant from beginning to end.

Winner

Carpet I Area Rugs I Hardwood I Laminate I shawfloors.com/HGTV

ST BE of the h

outan S Okanag 2012 2012

GREEN.

Voted Best Place to Buy Flooring in the South Okanagan

It’s something we never forget.®

1397 Fairview Rd., Penticton 250-492-0627 www.nufloors.ca

HGTV HOME Flooring by Shaw is all about making your floors HGTV fabulous.

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Friday, August 31, 2012 Penticton Western News

Purchase a New Truck

D

ecide what kind of truck will work for your needs. Consider all of your needs and what you will be using the truck for, this will help you decide the class of truck you will need. If you will be using it to haul or carry around large loads, then you will need a full sized truck.

If you decide that you will not being using it for bigger hauls, then maybe a smaller truck will work and it will save you money on fuel. By assessing your needs first, this will greatly help you narrow down your choices when you are at the dealership.

D DECIDE WHAT IS GOING T TO FIT YOUR BUDGET B Before going to the dealership, make sure you have a budget in m mind. This will help you decide on m a price and a payment that will fit iinto your monthly bills. By knowing tthe truck you want and what kind of budget you are working with, o yyou will find that it is a much more

enjoyable buying experience. Plus it will save you the time of looking through a bunch of trucks that are out of your budget.

CONSIDER WHAT YOU WILL BE USING IT FOR Take the time to really think about what you will using the truck for. Will the truck only be used for work or should you consider a four door type cab, so that it can be used to shuttle the family around in a pinch. You should also consider the tow capacities, payload and bed size. If you are going to haul more than 9500 pounds, you will need a full sized truck. If you have a quad or any other recreational vehicle, is a

WHAT IS A FIVE STAR DEALER? Colin Parker GENERAL MANAGER

It means that everyone in our Dealership is committed to consistent quality service.

COLLISION REPAIRS? The South Okanagan’s largest ICBC Accredited Paint and Collision Repair Center. We repair all makes and models and have a full fleet of loaner vehicles.

Family Owned and Operated Since 1945

long box better than a short box, again, it depends on your needs.

CHOOSE THE RIGHT DEALERSHIP This is important because the purchase of a new truck is probably the second biggest purchase, behind a house, that you will make in your lifetime. To have a reputable dealership that stands behind its products is important in case any problems may arise.

CHOOSE THE RIGHT SALESPERSON The right salesperson is critical. You should have a good report with the salesperson, do they answer your questions? Do they listen to your wants and needs? If not, ask for another salesperson or a manager that will. The difference between a great buying experience and a terrible one can sometimes be just the rapport one has with their salesperson.

CONSIDER THE SERVICE DEPARTMENT Considering that the relationship between you and the service department is usually a longer one than that of the salesperson, it is just as important to consider. Make sure that you are introduced to the service department and that they know you have just made a substantial purchase at their dealership. At Parkers Chrysler Dodge Jeep we have an extensive service department as well as a body shop. All of our certified mechanics and service writers value every customer and they are dedicated to making your servicing an enjoyable experience.


Penticton Western News Friday, August 31, 2012

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Family Owned and Operated Since 1945 ONE-OF-A-KIND ICONIC DESIGN AND OPEN AIR FREEDOM

2012 JEEP WRANGLER • Best-in-Class capability, power, ground clearance, departure and approach angle • “4x4 of the Decade” - Four Wheeler Magazine (Rubicon) • 3.6L PentastarTM VVT V6 was one of “Ward’s 10 Best Engines” award winners for 2012 • Legendary 4x4 capability; only true 4x4 off-road convertible

Starting at

19,998

$

*

JKJL72

CANADA’S BEST SELLING MINIVAN FOR OVER 27 CONSECUTIVE YEARS

2012 DODGE GRAND CARAVAN

• Best-in-Class horsepower (283HP) with 36MPG HWY (7.9L/100KM) • 3.6L PentastarTM VVT V6 with 6-speed trans. • Industry exclusive Super Stow n’ Go • Class-exclusive one-touch performance folding 3rd row seats RTKH53

Starting at

19,998

$

*

MORE PICKUP OWNERS ARE SWITCHING TO RAM 1500 THAN TO ANY OTHER PICKUP

2012 DODGE RAM 1500 • • • • • •

Canada’s fastest-growing choice of light-duty pickup HEMI V8 HP with V6 fuel economy (390HP/28MPG HWY) The most awarded RAM truck ever Rated “Best Buy” from Consumers Digest for 2011 Best-in-Class cargo versatility Class-exclusive link/coil rear suspension for smooth ride and handling, RamBox® cargo management system, and in-floor storage (Crew Cab models) • Only extended cab with four full-size doors • 4,740 Kg (10,450LB) of maximum towing capability • 844 Kg (1,860LB) of maximum payload capability

Starting at

18,998

$

*All Prices plus Freight, PDI and Taxes. Subject to Change.

*

DSIL61

“Canada’s Longest-lasting Line of Pickups delivers Best-in-Class fuel efficiency, extraordinary technology and outstanding capability...”

1765 MAIN STREET • PENTICTON • HOURS: MONDAY - FRIDAY 8:30 - 6:00, SATURDAY 8:30 - 5:00

TOLL FREE: 1-877-863-4268 • WWW.PARKERSCHRYSLER.COM

DL. #5523


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Friday, August 31, 2012 Penticton Western News

Choose a Care Home WHAT IS ASSISTED LIVING? ily member needs, there are a few reation/fitness areas? Assisted Living residences offer housing, hospitality services and personal assistance services to adults who can live independently, but may require regular help with daily activities. Assisted living is designed to meet the needs of a wide range of people.

WHAT IS COMPLEX CARE? Complex Care provides compassionate care for adults who are dealing with a “life-altering” complex condition resulting from injury or disease. Complex Care provides medical management, skilled 24 hour nursing and a range of interdisciplinary diagnostic and therapeutic services to optimize the quality of life of individuals who have a chronic or complex condition. Once you have determined the type of care that you or your fam-

more important points to consider: Be sure to take into consideration whether or not the Care Home can provide increasing levels of care for your future health requirements. Some Care Home’s do not have the ability to significantly increase the level of care provided, should you or your spouse require a higher level of care in the future. Does the care home provide the unique ability to have one spouse reside in assisted living while the other spouse lives in complex care, keeping husband and wife together in the same residence? Be “pro-active”, this is a big decision – so do the research! Is the Care Home located in a great location – close to shopping, pathways, pharmacy, transportation, family and friends? Does the Care Home provide planned activities and rec-

Does the Care Home have their own bus for group day trips and outings? Find out what “extra” activities and “inhouse” services are available. Community is the essence of life at a Care Home and residents are encouraged to participate in activities that promote socializing and new friendships. Take a look at the Care Home’s “Activity Calendar” - is it designed specifically for fitness, fun and companionship? Once you have created a list of Care Home options, make an appointment for a tour of the facility and come prepared with a list of questions. What does the monthly rent “include” and what does it “not include”? Consider renting a guest suite for a week to experience what it is all about! Become as informed as you can about the residence – Does it make you feel at home? – warm, bright, friendly

and inviting? Does the Care Home create an environment and lifestyle that adapts as the needs of each resident changes? Everyone experiences life differently, and the Care Home needs to provide a stimulating and fulfilling environment for each and every resident in it’s care.

THINGS YOU NEED TO KNOW: • Has an “inclusive” monthly rental package • Has increasing levels of care • Has lots of “extra” social activities and “in-house” services • Has a convenient central location • Has friendly, caring staff in a warm, welcoming home environment

Aqua Therapy Pool SERVICES OFFERED TO OUR COMMUNITY PARTNERS • Rental of the Hamlets Therapy Pool • Rental of one of our “Function” rooms with or without catering from our kitchen • Attend our annual Health and Wellness Fair

Our Assisted Living - Dining Room Patio

• Rental of an assisted living guest suite

103 Duncan Avenue Penticton, BC V2A 2Y3 info@thehamletsatpenticton.com


Penticton Western News Friday, August 31, 2012

www.pentictonwesternnews.com

103 Duncan Avenue Penticton, BC V2A 2Y3 info@thehamletsatpenticton.com

ASSISTED LIVING SUITES STARTING AT... • Studio • 1 bdrms • 1 bdrm w/den • 2 bdrms

186500

$

MONTHLY RENT INCLUDES:

• Three meals a day plus snacks • Emergency call bells • Weekly housekeeping/laundry

• 24 hour staff care • Cable in suites

The Hamlets also provides COMPLEX CARE • 24 Hour Professional Nursing Care • Dementia Care • Young adult/acquired Brain Injury Care • Developmental Disability Care • Respite Care

• • • • •

Viewof our one iving m o r f ed L t s i s s A Suites

OTHER FEATURES: Therapeutic pool Hair salon Spa room Chapel Recreational activities and our own Hamlets bus for group outings

Please call The Hamlets at Penticton to book a tour of Assisted Living or Complex Care 103 Duncan Avenue Penticton, BC V2A 2Y3 info@thehamletsatpenticton.com

A Community Where Health & Happiness Are a Way of Life

250-490-8503

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Friday, August 31, 2012 Penticton Western News

Reduce Unwanted Facial Hair

A

fter the incredible response we received following our, “Ask the Doctor”, article released in October 2010 regarding facial hair growth in women, we decided to discuss this topic in further detail. Almost everyone has unwanted hair growth somewhere on their body. Laser Hair Reduction (LHR) is an FDA approved, safe and effective way of permanently reducing this unwanted hair. Many women and men throughout the Okanagan Valley are finally experiencing freedom from shaving, waxing, razor rash, ingrown hairs and embarrassing re-growth because they have found a permanent solution with advanced laser technology at Penticton Laser and Skin Clinic. One of our most popular LHR treatments is for women suffering from excess facial hair growth. This is an issue that many women don’t even discuss with their families or closest

#140 - 1636 Main Street 250-490-8590 info@laserandskin.ca

friends; therefore, it can be very difficult for them to reach out for help, or they may not even know that help is available. This type of growth is a common concern for millions of women throughout North America and, in most cases, it can be treated. It is perfectly normal for women to have a very fine, soft layer of hair on the face and body. However, ‘Hirsutism’ refers to the thick, coarse, and often dark hair which typically appears on areas such as the face, neck, chest, abdomen and back, but can also appear anywhere else on the body. Hirsutism is a concern for many women, regardless of their age, race or ethnicity. In the majority of cases, this is not caused by a serious medical condition; however; to achieve the best possible results, the cause should be determined by your doctor prior to treatment. There are various factors that can contribute to excess hair growth in women such as: puberty, pregnancy, menopause, hormonal imbalances, genetics, stress, Polycystic Ovary Syndrome (PCOS), idiopathic hirsutism and some medications. Laser Hair Reduction is our treatment of choice to permanently reduce unwanted face and/or body hair. We mentioned earlier that facial LHR treatments are very popular for women, but facial treatments are also a great choice for men who are tired of shaving and tired of dealing with the resulting skin irritation, razor rash, and ingrown hairs. Other common treatment areas include: bikini line, underarms, legs, toes, chest, back, forearms etc. Just imagine… no more stubble! This treatment is most effective in people with dark brown or black hair and light skin; however, it can

also be used on some individuals with darker skin types. We will not treat over tanned skin; therefore, all our laser clients must know the importance of sun protection throughout the course of their treatments. All laser treated areas are photosensitive for up to 4 weeks after treatment and unprotected sun exposure could cause damaging effects to the skin. During treatment, the laser will emit pulses of light, which will target the melanin (brown pigment), travel along the hair shaft and deliver heat into the active hair follicles, eventually destroying them forever. Treatment time varies for different areas; however, a typical appointment is usually only fifteen to thirty minutes from start to finish. The skin may appear slightly red and/or swollen after treatment for up to 2 hours. A reduction of 60-80% is common after 4-8 treatments; however, when the hair growth is due to hormonal factors, maintenance treatments may be required. Penticton Laser and Skin Clinic offers a complementary consultation with a highly qualified laser technician to discuss whether or not you are an ideal candidate for laser hair removal. This meeting generally includes discussion about your health history, genetic background, your expectations, treatment considerations, as well as the benefits and rare but possible risks associated with the procedure. At this time you will also receive a list of pre and post treatment instructions. Please, call us today to book your complementary consultation. The possibilities are endless and the results are amazing! By Amie Fairholm

Medical Director: Dr. P. Louw www.laserandskin.ca


Penticton Western News Wednesday, August 31, 2011

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l u f i t u Bea t a n i sk ! e g a any • BOTOX FILLERS • DERMAL NEEDLING • PHOTO REJUVENATION (Sun Damage)

• LASER HAIR REMOVAL (30% off all Laser Hair Removal. Expires Sept. 28, 2012)

PENTICTON

LASER & SKIN CLINIC #140 - 1636 Main Street 250-490-8590 info@laserandskin.ca

Medical Director: Dr. P. Louw www.laserandskin.ca

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Friday, August 31, 2012 Penticton Western News

Choose the Right REALTOR®

Tips for Buying Real Estate

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uying a residence can be a stressful experience. You will experience a roller coaster of emotions while finding the right place, securing the loan and finally moving in. For most of us, the first time home purchase is the largest investment we’ve ever considered. The emotions of purchasing something so expensive and personal can often cloud our business judgment.

View Several Homes See at least 7-10 properties. Don’t move too slowly but don’t move on the first property you see. With your agent’s help you should be able to view enough properties to get a good overall perspective of the home market. When you find the right property all the leg work will be worth it.

A home inspection with a professional home inspector costs about $400.00 (approx). It could very well be your best money spent. You want to know exactly what you are buying.

Arrange an accelerated Bi-weekly payment plan on your mortgage. On your mortgage, you will save the most money if you opt for an accelerated weekly or Bi-weekly payment plan, or if you double up one payment per year. This will shorten your amortization periods by over 6 years!

Be sure to check into your lawyer’s fees ahead of time. These are separate from disbursements. Ask your agent, who will be able to refer you to reliable professionals.

Reasons to Buy R

Utilize Your Team By aligning yourself with the right real estate professional you will have an entire team at your disposal. Utilize your lender, legal professional and agent, each of them should work hand in hand for your benefit. Explore all the options before you sign.

Loyalty Breeds Loyalty Be open, honest and up front with your team. Hard feelings and disloyalty will cause headaches, delays or may even keep you from getting into the home you worked so hard to locate. Take the time to select the right team in the beginning and your home purchase will be a pleasing and memorable experience.

Home Buying Process Moving can be very exciting but it can also be very stressful as there are so many things to remember to do! Don’t despair; whether you are doing it on your own, asking friends for some help, or hiring professionals, here is a quick guide to help you get through the buying process.

Get Pre-approved A pre-approved mortgage can be done for 60-90 days for FREE.

Don’t “low-ball” your initial offer Vendors tend to give less of a counter offer (closer to list price), if they feel insulted. Understand the current market value of the home by reviewing comparable SOLDS.

Have your agent help you arrange a home inspection

T There are many reasons why you should cconsider jumping into the real estate market and buying a home. Below is a m llist of reasons why you should seriously cconsider it. • To Quit Renting Why contribute to someone else’s mortW gage payments when you could be payg iing off your own? With the current markket increase in rent it can sometimes be ccheaper to own than it is to rent and tthere is no fear of your mortgage payments suddenly increasing. m • Security You don’t have to worry about your house being sold out from under you. • Investment History has shown that the price of real estate continues to increase over time and therefore becomes one of the safest long term investments a person can make. If you had the choice between putting money towards a new car or a new house, a house should win every time as it will appreciate in value over the years whereas a car does the opposite. Once you own one house and build some equity you may also be in a financial position to upgrade your current home or to buy another as an investment. • Low Interest Rates Right now we have some great interest rates which will help you get your foot on the first rung of home ownership. It is a great time to get into the market and lock into a really good interest rate and build equity. • Pride of Ownership One of the biggest reasons people buy properties is the pride of saying they own something. Even if it is a little starter home or apartment style condo, it is yours and you can do with it as you please, and for that, a person should be proud as ownership is an accomplishment. • Privacy If you own your own house you don’t ever have to worry about the owners checking up on you, since you are the owner! You will gain much more independence and privacy when you have your own property. • Equity One of the best things about owning a home is that you are building equity, which gives you more freedom financially. You may borrow against the equity you

have built in your home for a wide variety of reasons including home improvements, paying for school for your children, medical reasons, or even starting your own business. Check with your lender as these vary from one to the next. • Sense of Community Owning a house gives you a feeling of belonging in that neighborhood and gives you the sense of putting down roots and getting established. There are also many neighborhood groups that you can become involved in, and if you have children it may be of benefit for schools and friends.

Seller Tips • Make the most of that first impression A well manicured lawn, neatly trimmed shrubs and a clutter-free porch help real estate sellers put their best foot forward and make prospects feel welcome. So does a freshly painted – or at least freshly scrubbed – front door. If it’s autumn, rake the leaves. If it’s winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of the real estate seller’s home, the better. • Invest a few hours for future dividends Here’s your chance to clean up in real estate. Tidy the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor touch-ups and redecorating. Real estate sellers can benefit from updating the hardware on kitchen cabinets, adding new slipcovers to sofas and keeping a vase of fresh flowers in the entryway. These are some of the simple touches that can go a long way. If you’re worried about time, hire professional cleaners or painters to help get your house ready. Remember, prospects would rather see how great the real estate seller’s home really looks than hear how great it could look “with a little work.” • Don’t shut out a sale If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on the real estate seller’s part can smooth the way toward a closing. • Think safety Real estate sellers learn to live with all kinds of self-set booby traps: roller blades on the stairs, festooned extension cords, slippery throw rugs and low-hanging overhead lights. Make sure your residence is as safe as possible for visitors. • Make room for space Remember, potential buyers are looking for more than just comfortable living space. They’re looking for storage space, too. Real estate sellers should make sure attics and basements are clean and free of unnecessary items. • Consider your closets The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes and donate them to charity. • Make your bathroom sparkle Bathrooms sell homes, so let them shine.

Check Ch k and d repair damaged d d or unsightly hl caulking in the tubs and showers. Repair leaking faucets. For added allure, real estate sellers should display the best towels, mats and shower curtains. • Create dream bedrooms Wake up prospects to the cozy comforts of your bedrooms. For a specious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must if real estate sellers want buyers to be able to imagine relaxing there. • Open up in the daytime Let the sun shine in! Real estate sellers should pull back curtains and drapes so that prospects can see how bright and cheery the home is. • Lighten up at night Turn on the excitement buy turning on all your lights – both inside and outside – when showing your home in the evening. Make sure all burned out lights are replaced. Lights add color and warmth, and make prospects feel welcome. • Avoid crowded scenes Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they’re likely to hurry through. Real estate sellers should keep the company present to a minimum, in fact its best if you’re not there when your home is being shown. However if that’s not possible, be friendly – but it’s not necessary to force conversation. Prospects want to view the home with minimal distraction from the real estate seller. Keep a low profile. Nobody knows a home better than the real estate seller. But your Real Estate Sales Associates know buyers – what they need and what they want. Your Real Estate Associate will have an easier time articulating the virtues of your home if you stay in the background. • Watch your pets Dogs and cats are great companions, but not when real estate sellers are showing their homes. Pets have a talent for getting underfoot. So do everybody a favor: Keep your pets out of the way. • Defer to experience When prospective buyers want to talk price, terms or other real estate matters, let them speak to an expert – your Real Estate Sales Associate. As the real estate seller, you might feel tempted to weigh in, but your two cents could cost you much more. Real Estate Associates have an easier time selling homes if showings are scheduled through their offices. And real estate sellers appreciate the results.


Penticton Western News Friday, August 31, 2012

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13

Put Our Experience and Knowledge to Work For You! Don Lancaster

Barb Bradbeer

Paul Basso

Scott Bowland

Peter Byrnes

Pat Coburn

Brian Cutler

cbanker@vip.net

bbradbeer@vip.net

paul@sellspenticton.ca

sbowland@shaw.ca

peterbyrnes @vip.net

cbanker@vip.net

info@thecutlers.ca

250-492-2911

250-492-2911

250-492-2911

250-462-2274

250-462-2274

250-490-6106

250-462-0609

Grant Klatik

Joni Cutler

Dennis Ebner

Joyce Geering

Todd Gillard

Garry B. Gratton

Eric Inglis

info@thecutlers.ca

cbanker@vip.net

joycegeering@shaw.ca

sedonaheights@telus.net

gratton@vip.net

eric@ericinglis.com

cbanker@vip.net

250-490-7957

250-492-2911

250-490-1274

250-490-6553

250-809-7293

250-809-5076

250-809-0079

Joan Konfederak

Brooks Lancaster

Skyler Lighthall

Dave Lummin

Neil Mackie

Mike Mann

Melissa McKibbon

jkonfederak@vip.net

brooks@vip.net

skyler-lighthall@coldwellbanker.ca

cbanker@vip.net

neilmackie@shaw.ca

mmann1@shaw.ca

Melissa@gilszabo.com

250-492-2911

250-487-8300

250-490-0054

250-492-2911

250-490-6498

250-490-7740

250-492-1011

Frank McKitrick

Chuck Rodgers

Ernie Sheridan

Allan Swartz

Gil Szabo

Karen Wiren

Bill Wood

fmckitrick@coldwellbanker.ca

sbowland@shaw.ca

sheridan.ernie@gmail.com

allan@sellspenticton.ca

gil@gilszabo.com

cbanker@vip.net

bwood@vip.net

250-492-2911

250-490-1765

250-488-1688

250-492-2911

250-492-1011

250-492-2911

250-488-2632

A D M I N I S T R AT I V E

MORTGAGES

Carlo Carbajal

Jean Bilozer

Melody Berg

Nikki Guyett

Vivian Piercy

Ida Smith

Carlo@mcokanagan.com

cbanker@vip.net

melody@vip.net

support@gilszabo.com

cbanker@vip.net

info@thecutlers.ca

250-487-9650

250-492-2911

250-492-2911

250-492-1011

250-492-2911

250-492-2911

Let Us Help You Buy, Sell or Both! OKANAGAN REALTY 250-492-2911 #101-1873 Main Street, Penticton, BC


14

www.pentictonwesternnews.com

Friday, August 31, 2012 Penticton Western News

Choose an Automotive Service and Collision Centre Whether it is a simple oil change, preventative maintenance, windshield, major repair, or accident eventually every vehicle needs the services of a professionally trained technician... HOW DO YOU CHOOSE WHERE TO BRING YOUR VEHICLE?

WHY CHOOSE SKAHA FORD?

Choosing a Repair Shop is sometimes the hardest step. A business that has been around for years and has a good reputation would be the place of choice, but it all comes down to trust. The best shops have fully trained technicians that continually go to school and update their training and use the latest equipment to do the job right the first time to satisfy all your expectations. A good idea is to check out a repair shop first by stopping by and seeing how it is run or have them perform a minor service like an oil change to see how they handle your repair. This usually will give you a better idea of what you can expect before a major repair happens. The shop you choose should treat you with respect, courtesy and must show you that they are trustworthy by being upfront and honest, explaining fully all services and charges rendered.

EXPERIENCE, TRAINING & RESOURCES New automobiles today are expensive investments requiring highly skilled, trained and experienced technicians who can diagnose and repair the most sophisticated systems in today’s motor vehicles. Larger shops have the advantage of up-to-date equipment and manuals for more productive and efficient repairs. A shop that has Certified Factory Trained Technicians and maintains their training on a yearly basis is a better choice as they are up on all the new technologies, skills and technical bulletins.

We make it easy, not only has Skaha Ford been the #1 Place for Mechanical Services 2 years running, as voted by you in the Best of the South Okanagan. Our Service Centre is the place to go to for regular maintenance or repairs – whether for your new Ford or any other make vehicle. Regular maintenance servicing at Skaha Ford guarantees your warranty on your Ford stays intact. We also check your vehicle for recalls from the manufacture every time you come in for your safety. When you come in for a service, we take the time to explain what’s needed. We’ll repair it right the first time. Our Service Advisor Staff and Certified Technicians are factory trained with members of our team being highly rated as Master Certified. Get your vehicle looked after by people that really know their stuff. Come down and get an estimate on any repair or match us to an estimate you already have and see for yourself. Relax in our lounge or take advantage of our shuttle service to do the things you want while we repair your vehicle, then drive away with confidence in your fully repaired vehicle. We also add a special perk for our valued customers each and every time you come in, we will give your pride and joy a complementary car wash and vacuum as our thank you for servicing with Skaha Ford. At Skaha Ford we care for the environment too, disposing of all waste material responsibly. Using the waste oil to heat our shop, recycling tires, metal, plastics & batteries and disposing of chemicals to approved facility to improve our footprint on the environment.

SKAHA FORD COLLISION & BODY SHOP WHY CHOOSE GENUINE going to perform like they should. FORD PARTS? CHOOSE SKAHA The parts in your vehicle go to work every WHY time you hit the road. Just as the people that FORD COLLISION, PAINT work on your vehicle should be qualified and well-trained experts, the parts they use in the AND GLASS REPLACEMENT repair should be recommended specifically CENTER for your vehicle. A part that fits properly will not only help it perform better, it can last longer as well - which means you can save money by replacing fewer parts, less often. Ford Motor Company Genuine Parts, Motorcraft Parts and Ford and Motorcraft remanufactured Parts are all excellent choices when it comes to performance, longevity and value. And they are parts backed by a Ford Motor Company parts limited warranty (see dealer for details), so you know the parts you use are

We are here to serve you in getting your vehicle back to pre-incident condition. We are ICBC Accredited and we also work with all other insurance companies and are happy to assist in the processing of your claim in any way that we can. We also do Customer Work with our Peach City Cruise award winner and complete restorations on your pride and joy. We are also Winners of the People’s Choice of “Best Body Shop” in the South Okanagan. Our state of the art facility is equipped with latest measuring and paint technology to ensure your vehicle is repaired to your satisfaction. All of our technicians are certified and have many years of automotive repair experience. For your convenience, we provide a courtesy vehicle while your vehicle is being repaired. We offer exceptional customer service and work on all makes and models.

Winner

BofEthSe T Winner Sou BofEthS e T Okan th agan

Accredited Collision Repairs & Valet Service

Where your car gets fixed right.

GUARANTEED!

2011 2007 to

2012 2012

SKAHA FORD SERVICE

BODY SHOP VOTED #1 BEST OF THE SOUTH OKANAGAN

South

Okanagan

MECHANICAL SERVICE VOTED #1 BEST OF THE SOUTH OKANAGAN 2 YEARS IN A ROW!

198 Parkway Place 1-800-891-4450 www.skahaford.com

250-492-3800

D.L. #7808


Penticton Western News Friday, August 31, 2012

FORD SERVICE

www.pentictonwesternnews.com

SKAHA FORD

15

Come in and see why we were voted #1 in the South Okanagan above everyone else

Your local Ford Shop serving the South Okanagan for over 28 years! MECHANICAL SERVICE VOTED #1 BEST OF THE SOUTH OKANAGAN 2 YEARS IN A ROW!

BODY SHOP VOTED #1 BEST OF THE SOUTH OKANAGAN Winner

Winner

ST BE of the

BofEthSe TWinner S ouBhEST Okanagt anof the

outh S Okanagan

South

Okanagan

2011 2007 to 2012 2012

2012 2012

WE DO IT ALL Your ONE STOP SHOP! YOUR LOCAL PARTS, BODYSHOP & SERVICE SPECIALISTS

Service Department

s s a l G & t n i a P , n o i Collis e r t n e C t n e m e c a l p e R

Our factory-trained Technicians and Service Advisors will ensure that your vehicle gets the treatment it deserves!

• Oil Changes ROUSH • Tune-ups e c n a m r o f r • Engine Repairs Pe • Brakes • Exhaust & much more!

ALL ICBC, PRIVATE

We repair all makes & models. INSURANCE CLAIMS & Replacement cars available. We will make your baby new again. INDIVIDUAL REPAIRS

HANDLED PROMPTLY

WE ARE EARTH FRIENDLY!

We Service all Makes & Models • ICBC Accredited Where your car gets fixed right. Accredited Collision Repairs & Valet Service

LIFETIME GUARANTEE Your ONLY Ford Warranty Approved Facility in the South Okanagan

SKAHA FORD SERVICE DEPARTMENT OPEN SATURDAYS 8-4 Service Hours: Monday-Friday 7:30am - 5:30pm

D.L. #7808

198 PARKWAY PLACE • TOLL FREE: 1-800-891-4450 Local: 250-492-3800 • www.skahaford.com



%

YOUR OIL FILTER IS FREE WITH THIS COUPON WHEN YOU HAVE MAINTENANCE OIL SERVICE DONE AT SKAHA FORD

(including shocks and struts)

Skaha Ford • 198 Parkway Place 250-492-3800 • 250-493-1015 1-800-891-4450

Receive a FREE GIFT when you present this coupon before service. Expires September 22, 2012 D.L. #7808





BACK TO SCHOOL SPECIAL!!! Skaha Ford • 198 Parkway Place 250-492-3800 • 250-493-1015 • 1-800-891-4450

Coupon must be presented before time of service. Expires September 22, 2012



20

Axle and Suspension OFF Components

D.L. #7808


16

www.pentictonwesternnews.com

Friday, August 31, 2012 Penticton Western News

Purchase a Pre-Owned Vehicle lots of shopping? Is it mostly for longer trips, highway driving? Do you prefer a manual or automatic transmission? Do you need to consider the towing capacity? How much seating will you need on a regular basis?

service from any one of these, the dealer has more at risk than a private seller. Chances are, a dealership will ensure you get the most safe, reliable vehicle at the best value for your dollar. Consider the following options when looking at a used vehicle.

WISH LIST

B

uying a pre-owned vehicle offers the best value for the cash investment, and provides the buyer with a wide variety of makes and models from which to choose. But with that value comes a few considerations before driving that vehicle away. Before you start scanning the papers, surfing the net or cruising the dealerships, it’s important to determine a list of wants and needs when it comes to your next vehicle.

ASSESS NEEDS With the wide variety of vehicles available for ready purchase, it can be easy to be swayed by make and model, rather than by function and economy. What are you mainly using your vehicle for? Are you driving to work every day - short trips,

This is your opportunity to consider make, model and colour. Is there a make or model that you prefer? Do you want air conditioning or a CD player, do you have a penchant for leather seats or prefer fabric? Insure you take the opportunity to lest drive the vehicle.

BUDGET This is the time to consider value over price. If you have a strict price range you need to stick to, consider how you can get the best vehicle for the amount you are prepared to spend. Does this mean getting less wish list extras to ensure all the ‘needs’ are taken care of? If spending less now means more money will be spent on maintenance within a year, is it better to find a bigger budget?

WHERE SHOULD YOU BUY YOUR USED VEHICLE? There are many options for finding a used vehicle - from private owners to dealerships. Although we can’t say you will definitely find a better vehicle or receive better

Reputable Dealers Word of mouth is the strongest form of positive, and negative advertising, and car dealers know this better than anyone else. New and used dealers work hard to provide impeccable service. Car dealerships in B.C. are regulated by the Motor Vehicle Sales Authority of B.C. (VSA). The VSA enforces the Motor Dealer Act and all its regulations, and it is mandatory for all motor dealers and their retail vehicle sales staff to be licensed. You can be confident that the dealer is adhering to a specific code of conduct when selling you a vehicle.

Accident History If the vehicle has ever been in an accident, those declarations must be made by law to the dealer, and in sequence to any buyer. Ask to see the Car Proof or ICBC history. If the seller isn’t a registered dealer, they may not be aware of the laws surrounding vehicle sales.

Service History Full disclosure of service history

provides you the buyer with an idea of what kind of future you will have with your new car. If it’s seven years old, and only ever had oil changes, you can probably look forward to several major repairs, whereas, a properly maintained vehicle can run well for many years without breakdowns and loss of service.

Safety Inspections Dealers of new and used cars have safety inspections that cover dozens of points on the vehicle, and can tell you a lot about how the car was driven and how it was maintained.

Vehicle History Knowing not only who owned the vehicle, but what it was used for and who drove it, can be invaluable knowledge. Do your homework.

Warranties If the vehicle is still fairly new, is there an existing warranty in place? What value does that have, and does it justify the ticket price? Does the dealership offer an extended warranty program on all pre-owned vehicles. So, good luck with your vehicle search and we hope you enjoy the season behind the wheel of your new (to you) vehicle.

LARRY PIDPERYHORA

CLIF MARTINS

MARINA HUMENNY

LARRY PIDPERYHORA JR.

MARTIN LONGMORE

CHARLES “Chuck” FULLERTON

CHRIS WOOD

ANDRE ROMAN

General Sales Manager

Sales Manager

Financial Services Manager

Product Advisor Financial Services

Pre-Owned Product Advisor

Product Advisor

Product Advisor

Product Advisor

Proudly Serving the South Okanagan for over 30 Years

PENTICTON

2405 SKAHA LAKE ROAD PENTICTON, B.C. DEALER # 6994

TOYOTA www.pentictontoyota.com

PHONE: 250-493-1107 TOLL FREE: 1-888-493-1107


Penticton Western News Friday, August 31, 2012

www.pentictonwesternnews.com

Special of the Week!

Penticton Toyota has an excellent selection of

HIGH QUALITY PRE-OWNED VEHICLES 2009 PONTIAC WAVE G3 "PODIUM EDITION"

ONLY 17,000 KMS, AIR, ON-STAR, POWER WER ROOF, FOG LIGHTS, CRUISE. $ T1234-1

12,995

2007 TOYOTA FJ CRUISER 4X4

ONLY 51,000 KMS, 4.0L V6, POWER PACKAGE, AGE, ABS, REAR LOCKING DIFFERENTIAL. L. $ X3134

23,856

2008 TOYOTA RAV-4 7 PASSENGER

RARE FIND! 3.5L V6, AIR, ALL WHEEL DRIVE, RIVE, ALLOYS, POWER PACKAGE. $ X3195

20,993

2009 TOYOTA YARIS HATCHBACK

AUTOMATIC, 4 CYLINDER, ONE OWNER, SUPER LOW KMS! T1265-1

$

9,900

2010 TOYOTA TACOMA SR5 ACCESS CAB 4X2

2009 FORD FOCUS SEL 4-DOOR

ONLY 41,000 KMS! FULL LOAD, LEATHER ER HEATED SEATS, POWER R MOON ROOF, AIR. $ T14301

15,995

2007 TOYOTA CAMRY HYBRID 4-DOOR SEDAN

2.4L HYBRID SYNERGY DRIVE, SMART KEY SYSTEM, YSTEM, BLUETOOTH, POWER PACKAGE. $ X3075

16,998

2007 MERCEDES BENZ C280 4MATIC

GORGEOUS CAR! FULL LOAD, LEATHER HEATED ATED SEATS, SPORT SHIFT, AMAZING HANDLING. $ X3227

23,568

2006 TOYOTA TACOMA DOUBLE CAB

6 SPEED MANUAL, CANOPY, BFG ALL TERRAIN RAIN TIRES, AIR, POWER GROUP. $ T1518-1

18,489

2011 TOYOTA TUNDRA SR5 6 PASSENGER

2010 DODGE CALIBER SXT HATCHBACK

2008 LEXUS ES 300 "A MUST SEE!"

FULL LOAD, NAV., BACK UP CAMERA, BLUETOOTH, UETOOTH, POWER MOON N ROOF, LEATHER. $ X3042

26,987

2008 CHRYSLER TOWN AND COUNTRY LIMITED

FULL LOAD! NAVIGATION, DVD PLAYER, POWER STOW 'N GO SEATING! A MUST SEE! $ T1298-1

22,874

2004 PONTIAC MONTANA 8 PASSENGER

VERY LOW KMS, AIR, CRUISE, TILT, 4 DOOR, CD, KEYLESS ENTRY. T1419-2 $

8,899

17,772

AUTO, LEATHER, SUNROOF, POWER WINDOWS OWS AND LOCKS, KEYLESS ENTRY. $ X3185

10,991

2007 TOYOTA TUNDRA CREWMAX LIMITED

MANUAL TRANSMISSION, SR5 PACKAGE, POWER WER GROUP, AIR, KEYLESS, LOW KMS! $ X3239

RED ROCK LEATHER INTERIOR, BACK UP CAMERA, MERA, NAV., POWER MOONROOF. A MUST SEE! $ T1551-1

2011 TOYOTA TUNDRA SR5 6 PASSENGER

2000 LEXUS RX300 AWD

21,458

29,788

"AFFORDABLE LUXURY"

POWER WINDOWS AND LOCKS, KEYLESS ENTRY, A/C AND LOW KMS! $ T1202-2

RARE! 5.7L V6, SPLIT FRONT BENCH SEAT, A/C, FULL POWER GROUP. X3242 $

ALLOYS, SPRAY IN BOX LINER, SPLIT FRONT BENCH SEAT, FULL POWER GROUP. $ X3200

TOYOTA

POWER GROUP, MATCHING CANOPY, AIR, ALLOYS, TOW PACKAGE. T1454-1 $

2007 TOYOTA TACOMA ACCESS CAB

CERTIFIED ••••••••••••••

PENTICTON

2005 TOYOTA TUNDRA DOUBLE CAB TRD

"VERY ECONOMICAL"

CERTIFIED ••••••••••••••

33,900

16,416

2006 TOYOTA COROLLA LE

CERTIFIED ••••••••••••••

22,450

ONLY 7,400 KMS, AIR, HEATED SEATS, BLUETOOTH, OOTH, POWER PACKAGE, ALLOYS. $ T14901

34,764

FULL LOAD, LEATHER, 3.0L V6, POWER WINDOWS OWS AND LOCKS, KEYLESS, A/C. X3204 $

8,996

17

2010 LEXUS HS250h

WE ARE PROUD TO OFFER THIS UNIT! FULL LOAD, LOW KMS, LEATHER HEATED SEATS, HYBRID SYNERGY DRIVE, INCREDIBLE FUEL ECONOMY, AN ABSOLUTE MUST SEE! X3214

2007 TOYOTA RAV-4 V6 SPORT

$

2010 TOYOTA VENZA V6 ALL WHEEL DRIVE

3.5L V6 MOTOR, ALLOYS, TOW PACKAGE, FOG G LAMPS, POWER GROUP. $ X3171-1

BEAUTIFUL CAR! ALLOYS, PANORAMIC ROOF, BACK UP CAMERA, BLUETOOTH. $ X3194

2008 TOYOTA TACOMA DOUBLE CAB TRD

2005 TOYOTA SOLARA SLE CONVERTIBLE

18,575

4.0L V6, CD CHANGER, TOW PACKAGE, POWER WER GROUP, ALLOYS. T1253-1 $

22,854

2008 TOYOTA COROLLA CE 4-DOOR

AUTO, A/C, TILT, 4 CYLINDER, KEYLESS ENTRY. RY. T1367-1

13,746

$

2008 TOYOTA TACOMA ACCESS CAB 4X2

VERY LOW KMS! A/C, TILT, RETRACTING TONNEAU COVER, VERY ECONOMICAL. L. T1543-2 $

16,488

2009 TOYOTA RAV-4 FWD

LOW KMS, FULL POWER GROUP, A/C, CRUISE. T1475-1

$

17,479

29,488

BEAUTIFUL CAR, FULL LOAD, LEATHER SEATS, TS, POWER ROOF, F, ALLOYS. N9877-1 $

18,900

2008 TOYOTA CAMRY HYBRID LE

33,816

2004 TOYOTA TUNDRA REGULAR CAB 4X2

LOW KMS, 3.4L V6 MOTOR, A/C, BOX LINER, ER, SLIDING REAR WINDOW. $ T1424-1

11,941

2011 TOYOTA FJ CRUISER ARCTIC TRAIL EDITION

3" REV TEK LIFT, TRD ALLOYS, FENDER FLARES, ES, OFF ROAD LAMPS. N9766 $

35,900

2009 TOYOTA YARIS HATCHBACK

"AMAZING FUEL ECONOMY"

"PERFECT COMMUTER CAR"

LEATHER, NAV., BACK UP CAMERA, REAR AR SPOILER, HYBRID SYNERGY DRIVE. $ T1491-2

GREAT LITTLE CAR! 5 SPEED MANUAL, POWER WER WINDOWS AND LOCKS, A/C. $ X3244

17,900

2010 TOYOTA TUNDRA SR5 LONG BOX 4X2

4.6L IFORCE V8, AUTO, POWER WINDOWS AND ND LOCKS, A/C, TOW PACKAGE, ONE OWNER. $ T1195-1

16,995

10,850

2009 LEXUS RX350 AWD PREMIUM PACKAGE

FULL LOAD, LEATHER HEATED SEATS, POWER R MOONROOF, KEYLESS ENTRY, RY, POWER REAR HATCH, 3.5L $ V6. X3257

33,900

2010 TOYOTA TUNDRA DOUBLE CAB LIMITED

2010 HONDA CR-V FWD

"SUPER LOW MILEAGE"

CERTIFIED ••••••••••••••

4 CYL., ONE OWNER, POWER WINDOWS AND ND LOCKS, A/C, CD WITH AUX. INPUT, CRUISE. $ X3014-2

22,888

BEAUTY! FULL LOAD, LEATHER, 5.7L IFORCE V8, TOW PACKAGE, ALLOYS. X3252 $

35,965

www.pentictontoyota.com 2405 SKAHA LAKE ROAD • 250-493-1107 • TOLL FREE: 1-888-493-1107 • DL. #6994


18

www.pentictonwesternnews.com

Friday, August 31, 2012 Penticton Western News

Black Press Reader Habits Survey Utilize our reader insight to connect more deeply with your marketplace. A total of 12,361 reader surveys were completed between September and November of 2011. The study data was submitted both online and in paper format and compiled to provide one of the largest data sets in British Columbia. The survey gauged reader habits and preferences as well as purchase intentions in over 70 communities in BC. These are the results from readers of the Penticton

Western News

Readers of the Western News are highly engaged. 92% feel that local breaking news stories that affect their community are very important to them. “What stories, articles, photos and features are most important to you in your local newspaper?”

Very important Somewhat important Not important

Local breaking news

92%

Stories on local events

7%1 1% %

74%

Stories about local people

25%

60%

Local government and schools

36%

57%

Stories about local businesses

55%

Advertising and local deals

1%

49%

4%

38%

6%

41%

4%

43%

8%

Source: Black Press Newspaper Reader Study November 2011 margin of error +/- 3%

Black Press readers love our newspapers. 80% read the Western News printed edition every week. 57% regularly engage with the online edition.

“How often do you read The Penticton Western News newspaper and www.pentictonwesternnews.com?” Printed edition

Newspaper website 13%

Daily

32% 80%

Every Week

25% 2%

Every other week

11% 2%

Three times per month

3% 4%

Once per month

29% 0

20

40

Source: Black Press Newspaper Reader Study November 2011 margin of error +/- 3%

60

80


Penticton Western News Friday, August 31, 2012

www.pentictonwesternnews.com

97% of Penticton Western News readers frequently shop locally for most goods

and services. Reach out to them at own home as they make shopping decisions. Frequently Never

“Do you…..?”

Shop locally

97%

Use or like coupons

3%

87%

13%

Engage with social media

75%

25%

Research online prior to purchase

75%

25%

Buy online

51%

49%

Source: Black Press Newspaper Reader Study November 2011 margin of error +/- 3%

Readers of the Western News are making frequent purchases. Advertising helps to influence purchase decisions. “Which of the following are you most likely to spend on in your household?” Frequently/Sometimes

Never

Clothing shoes & accessories

96%

Manicure pedicure hair styling

4%

76%

Chocolates baking or confections

24%

72%

Pre-made or ordered-in meals

28%

55%

45%

Source: Black Press Newspaper Reader Study November 2011 margin of error +/- 3%

Black Press readers rely on flyers. 94% of Western News readers say they use the grocery flyers. “Do you use the flyers and inserts that are delivered with The Penticton Western News paper?” Use Frequently/sometimes Grocery Clothing and accessories Health/personal care Home Improvement products TV, computer, phones Fast Food Appliances Furnishings or beds Sporting goods

Never 94% 6% 86% 14% 85% 15% 77% 23% 76% 24% 66% 34% 60% 40% 59% 41% 58% 42%

Source: Black Press Newspaper Reader Study November 2011 margin of error +/- 3%

19


20

www.pentictonwesternnews.com

Friday, August 31, 2012 Penticton Western News

PRACTICAL NURSING Career Opportunities Licensed Practical Nurse Health Care Aid Operating Room Tech* Foot Care Nurse*

NEW Provincially Recogn nized PN program. Available at select campu uses.

EARLY CHILDHOOD EDUCATION Career Opp ppor ortu tunities Preschools Family Child Care Teen Parent Programs Group Child Care Foster Parenting

HEALTH CARE ASSISTANT Career Opportunities Home Support Agencies Acute/Complex Care Facility Long Term Care Private Homes Assisted Living

MEDICAL OFFICE ASSISTANT Career Opportunities es Medical Office Assistant MSP Billing Clerk Medical Transcriptionist

ACCEPTING REGISTRATIONS NOW FOR SEPTEMBER!

Sprott t S

T C COMMUNITY S i n c e 1

0 3

SPROTTSHAW.COM

*Not all programs available in all campuses.

310-HIRE PENTICTON: 250.770.2277

TOLL-FREE:

August 31, 2012  

Section S of the August 31, 2012 edition of the Penticton Western News

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