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Rossland logo project gets city support ARNE PETRYSHEN Rossland News Editor
The city delved into the issue of branding once again this week, as they discussed the delegation from Tourism from last council meeting. Deanne Stevens talked about the logo project during the public input period. She said it would be great if the city wants
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to work together on it, adding that the Library, the sustainability commission and various other Rossland institutions are onboard. The mayor brought up that he thought the city should wait to get onboard, at least until the gateway project is closer to being ready, in six months or so. Stevens countered that they were two different things and the logo would be implement-
ed on a number of projects. Once council got around to talking about the Tourism Rossland delegation that came last council, it became apparent that there wasn’t a clear picture of what they were being asked. The mayor suggested that they defer it until the gateway project. Wallace asked whether Tourism Rossland was looking to do a logo or an entire brand-
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ing initiative. “Branding is a big project,� she said “I think right now Rossland suffers from a multipersonality disorder.� This, she said, because Rossland has to be the Golden City, the Mountain City, the home of Red Mountain Resort, the home of Redstone Golf Course. That makes it difficult to chose a brand, she argued. “If it’s just the logo, that’s dif-
ferent,� she noted, adding that she wouldn’t be keen at dong a branding initiative at this point in time. Moore reminded council that the signage for Rossland had been enthusiastically endorsed by the previous council. “We are now a resort municipality,� Moore said. “I don’t see any reason why we should wait See City on P. 3
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