Cowichan News Leader Pictorial, April 13, 2012

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Up front: North Cowichan loses long-time mayor Rex Hollett Artists: Step inside the natural world of two Cowichan artisans

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For all the news of the Cowichan region as it happens, plus stories from around British Columbia, go to our website www.cowichannewsleader.com Your news leader since 1905

Friday, April 13, 2012

Good bang for your buck? Down to business: Eleven years into its mandate, how effective has the Cowichan Economic Development Commission been in developing the local economy? PPeete terr W. W. RRus ussla usla land nd

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s Coowi wich chan han a ’s ’s Econo cono co nom miic Develo veelo lopm opm pmen ent Com Co mm mis i si sion ion o gooood od bbaanngg fo foorr ttax axxpa payye yers rs’’ buucks? ckks?? Itt deppen ends d on wh w oom m yyou ou ttoo ttaalkk to. ou o. Most Mo st loc st ocal cal a lea eade eade d rs rs andd taxx teerrriers agre reee th thee 1122-y -yea earr-ol ea oldd E ED DC co coul uld po ul uld p te tent n iaalll y nt ggrroow w the War arm m Laand nd’s d’ss joobbs, s touuri rism s and ttax sm axx bbaassee. Buut w But waays y to pprrec ecis isel ely ly m meeas asuur ure resu reesu sultltltss fr from o om ED E DC prrog ogra raam mss — now o cosstit ngg Cow o ic icha hanniian ha anss ssoome ome $8000,0000 an annu nual ally al ly — haavve pr provven aam mbigu mb g ou gu o s. s. Dunc Du nccann Mayyor or Phi Phi hil Ke Kent ent nt sititss on thee Cow owiiccha h n Va V lllley ey Reggioona nal Di Dist stri rict ri ct boa oard rd, wh rd whic ichh over ov erse sees thee EDC sees DC. He H adm dmititittedd leaddersh shipp’s ’ beenn llac a ki ac k ng ng oonn de d ve velo lopi ping measurin ingg st stic icks ks. “W We ne need to to pr provid idde mo m re dir irec ectition on, an ad we’r we ’re no ’re now em emba bark rkin ingg on suc ucce cesss ind ndic icat a ors and wh what at we exxpe pect c suc ct uccess s to lo look ok like. “Ban “B angg fo f r th thee bu buck ck start r s att thee boardd level. For the money we invest, I think we get very good services.â€? The EDC was created in 2001 with a budget of about $250,000. Geoff Millar, who now “We’re now earns $97,000 annually, iss its Âżrst and only manager. embarking on He agrees good benchsuccess indicamarking is part of good tors and what we economic development but said the expect success to strategy, CVRD’s economic devel-opment department is dolook like.â€? ing what it was created to do — increase awareness of the Cowichan area and create a climate that will attract and nourish business investment. Indi In dica cato tors rs of of jo j b cr crea eatition on and and eco econo nomi micc

Phil Kent

Cowichan’s Economic Development manager, Geoff Millar, says the EDC’s budget is money well spent to lure, keep and grow the valley’s businesses. health basically stem from government stats, not from charting the EDC’s effectiveness, he explained. “We’re doing a really good job for the people of our region,â€? said Millar. Tax watchdog Scott Baker disagreed. “We think they’re doing nothing but enjoying their paycheques. We’ve asked North Cowichan to shut the EDC down.â€? Duncan-Cowichan Chamber Of Commerce president Ranjit Dhami wants better EDC result-indicators pronto. Millar couldn’t tell North Cowichan council the names of any new businesses attracted by the EDC. “The EDC should Âżnd businesses, and the

chamber should help them succeed,â€? Dhami said. North Cowichan Mayor Jon Lefebure was also short on tools to measure the EDC’s effectiveness, but could speak to several things it has been involved in. “We all want businesses (growing) in our jurisdictions. I think Geoff has his Âżngers in quite a few pies.â€? Those economic pastries include hosting the Cowichan agricultural fair, attending trade exhibitions and government meetings to tout the valley, and leveraging cash. “We keep our ear to the ground — there are lots of grant programs available,â€? noted Millar.

North Cowichan Councillor Al Siebring said reading economic-development results is tough. “It’s like trying to nail Jello to the wall — what do we have now that we wouldn’t have without the EDC? “The commission’s raised the valley’s proÂżle. Is it worth the (money)? That depends on your perspective.â€? The EDC’s $25,000 Sustainable Economic Development Strategy sets out Cowichan’s goals with a framework of environmental, economic, social and cultural issues. Strides appear in studies and strategies handed to the CVRD brass. more on page 5

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