JTV 10.19.23 presentation

By Black Diamond

JTV T h e f u t u re o f costume jewelr y and h ow t o u n d e r s t a n d y o u r m a r ke t .

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Contents

U N D E R S TA N D I N G T H E C O N S U M E R - I M P O R TA N T FA Q s FA S H I O N C U LT U R E W I T H I N T H E L AT I N X C O M M U N I T Y - L O O K I N G AT C O M M U N I T Y L E A D E R S - H I S PA N I C S A R E S H A P I N G G L O B A L P O P C U LT U R E

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Understanding the Consumer

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IMPORTANT FAQs 63.7 million is the Hispanic population of the United States as of July 1, 2022, making it the nation's largest racial or ethnic minority — 19.1% of the total population.

30.7 is the median age of the Hispanic population in 2022, up from 30.4 in 2021.

KEY DEMOGRAPHIC RESEARCH

By 2023, Latinx spending power in the U.S. should top $1.9 trillion—higher than the GDP of Australia, Spain or Mexico.

Latinos account for 20% of the key 18-34 marketing demographic. It is projected to grow up to 25%in the next 5 years.

*statistics based on the year end of 2022, since we are still in year 2023 and numbers have not been re-evaluated / updated*

Black Dimond

There are 13 states with one million or more Hispanic residents in 2022 — Arizona, California, Colorado, Florida, Georgia, Illinois, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Texas and Washington.

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As America becomes more multicultural, brands need to adjust how they view minority groups and how to effectively engage with them as trendsetters. This means testing new product ideas and innovations with them. While cross-cultural exchanges and terminology aren’t yet fully developed, it’s clear that minority groups are in the spotlight and necessary in any brand’s initiative for success.

Black Diamond

Source: Pew Research Center

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Latinx Predicted Progress

The Latinx community is underserved, but represents a very important market, which is influencing and

shaping the future of the US, both economically and politically. It is also set to be an important global force.

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Fashion culture within the Latinx community

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Latinx designers of various commodities have made their names known in the fashion scene.

Below are actual quotes from some of these wellknown designers when discussing their heritage and the influence it has had on their brand:

Andres Otalora- “I specialized in creating bold yet sophisticated, elegant, and feminine designs for my clients around Colombia and Latin America. I am known for abstract prints, luxurious silks, high attention to detail, and perfect tailoring. My chic pieces aim to empower contemporary women at every age…”

SOURCE: HARPERS BAZAAR

Daniela Bahamon

Daniela Bahamon for Maison Alma- With Maison Alma, I wanted to craft one-of-a-kind statement pieces that represent the emancipation of Latin American luxury…My designs are vibrant and sophisticated, and created to endure the test of time. Like certain exceptional pieces of furniture that become family heirlooms, Maison Alma’s garments are made with the best-quality interior design fabrics, becoming pieces you inherit generation after generation.

Monica Sordo

Monica Sordo- “…After years of working in fashion editorial and in Christian Louboutin’s PR department, I began to suspect that my calling lay elsewhere. I then returned home, and in my father’s industrial design workshop, I forged timeless jewelry pieces…My pieces combine multiple influences, from Manhattan’s Art Deco architecture and eclecticism to the landscapes of my youth on Venezuela’s Caribbean coast; at the core of it all stands Peru’s rich pre-Columbian iconography. As a designer, I translate all these experiences into sophisticated, innovative, and uniquely functional pieces...”

Johanna Ortiz

Johanna Ortiz- “My vision has always focused on bringing a little of my culture and Latin America to the international fashion scene- a culture that is always vibrant and alluring, elegant, and fun. I definitely feel that what represents the Johanna Ortiz brand the most is prints and colors that bring joy and festiveness…”

Black Diamond

Fernando Garcia for Oscar de la Renta- “ …We need to make sure it is practical, light, and applicable to the current power woman who inspires us tirelessly. Oscar taught us the importance of sticking to your guts, and to have a sharp design instinct to focus a collection and develop a precise point of view each time…”

Fernando Garcia

Gabriela Hearst- “I wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, and where there is a purpose to every piece. My commitment is to make a strong a modern collection without compromising my ethics and key values…”

Gabriela Hearst

LOOKING AT COMMUNITY LEADERS…

LOOKING AT COMMUNITY LEADERS cont.…

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Key takeaways when analyzing the method of their designs…

1. Create products with purpose 2. Incorporate fun, vibrant color

4. Maintain functionality 5. Reflect on experiences and cultures and channel that into creative energy 6. Create one-of-a-kind statement pieces that can endure the test of time

Black Diamond

3. Keep products bold yet sophisticated and elegant

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HISPANICS ARE SHAPING GLOBAL POP CULTURE… Now more than ever, the most well-known and beloved celebrities are part of the Latinx community. The below artists are just some of the few that have been shaping global pop culture with massive social followings and dedicated fan bases.

FASHION CULTURE RESEARCH

Black Diamond