SUMMER 2025
CONCEPT DECK
2 0 2 5
COAST OF CAPRI
SET SAIL
ISLAND TIME
FROM THE GARDEN
SUN DAZE
BOLD CLASSICS
A NEW ENGLAND GETAWAY
RETRO SUMMER
o LEMON
o TANGERINE
o LIME
o MULTI
o CHILLI
o CERULEAN
o SAND
o WHITE
o COFFEE
o JET
Overthepast1-2years,itappearsthatoneofthemost sought-aftervacationspotsistheCoastofCapri.Withthis destinationbeingsopopularamongmanydemographicsand well-knowninfluencers,thecultureoftheregionhascreated itsownfashionpersona.Fromtoileprintstocitrusicons,see thetrendthatistakingoveroursummerwardrobes.
o VINTAGETILE
o LEMONSANDCITRUS
o ECLECTIC
o CHARMY
o QUIRKY
o ONE-OF-A-KIND
KEY
o RESIN
o ENAMEL
o PEARL
Thisjewelryconceptisallabouteclecticandlook-of-handmadecomponentry.Ifyouwerewalkingthe streetsofCapri,youwouldseealotofvintagetiles,excitingpatternsandmaterials,andboldcitrus colorations.Takingtheseideas,curateacollectionbasedonthedirectcultureofthispopulardestination.
o TOILE
o FEMININE
o DETAIL
KEY MATERIALS
o ENAMEL
o METAL
o ECLECTICBEADING
Withthefemininecoquetteaestheticbeingsopopular,agreatwaytoupdatethisforsummeristofocusonthe toilepatternwhichisbecomingmoreandmorepopular.Also,blueandwhitearealwaysmajorcolorsforthe season,sothisisaperfectpatterntoplayuponwhiledesigningintothisultra-femininestyle.
Aknownaestheticforsummerisoldmoneypreppy,butitis nowbiggerthanever.Tennis-coretookoffinSpringand continuestobepopular,butthesamedemographicthathas beensportingtheirTennischicstyle,willbegoingafterthe classicsummersailinguniform.
KEY TERMS
o FISH
o AQUATIC
o SAILING
o COLORFUL
KEY MATERIALS
o CHARMS(SOURCECERAMIC ANDWOODENCHARMSIN ADDITIONTOCASTED)
o CORDING
o SHELLPIECES
o BEADING
Becausethenauticalpreppytrendhasbeenbecomingimmenselypopularandsoughtafter,westartedtointroduce Sealifeiconsinspring,butthisshouldbeamainfocusforSummer.Thisfishiconspecificallywillbeimportantand shouldberegisteredinnumerousmaterialssuchasceramic(ifpossible)andwood.
KEY TERMS
o PREPPY
o CLASSIC
o NEUTRAL
o BOLD
KEY MATERIALS
o NATURALSHELL
o DISCSHELL
o METAL
o ROPE/THREADING
o MOTHEROFPEARL
Thisconceptismoreclassicandfocusesjustontheshellmaterial,Itshouldfeelcleanandcontemporary,not playful.Focusonkeyitemssuchaspendantsandstatementearringsthatwilltakeonthisstatementmaterial nicely.Sinceshellislightweight,mixwithmetaltooffermorevalueinweightandincludeinterestingchainwith touchesofeclecticmaterialslikerope.
KEY TERMS
o ELEVATED
o DRESSY
o SHELLICONS
o GLITZY
o SHINYGOLD
KEY MATERIALS
o PAVE/STONE
o RHINESTONECHAIN
o FRESHWATERPEARL
Thisjewelryconceptisamoretraditionaltakeonthetrendbutmorespecialoccasion.Thisisavignettethatconsumers shouldbeabletoshopiftheyaregoingonvacation,asunsetyachtsail,aspecialsummertimedinner,orawedding!
Takesummerbeachyiconsandupdatewithglasstonesandrhinestonechains.
Truevacationstylingisimportantforeverysummerseason, butthequestionis-howdoweevolveandupdate?For summer2025itwillbeimportanttofocusonatruerelaxed islandlivingaesthetic.Itemsshouldfeelsupermixedmedia, withcomponentrythatisinfluencedbytropicaldestinations.
KEY TERMS
o BEACHY
o BRIGHT
o WHIMSICAL
o MIXEDMEDIA
o LONGANDLAYERABLE
KEY MATERIALS
o GLASSSTONES
o CORDING/SPORTCORD
o TASSEL
o DYED“NATURALSHELL”
o SEMI-PRECIOUS
Brightcolor,seedbeads,shells,stone,cording,semi-precious,charms…wewanttoseeitall!Forthis concept,themorecolorandcomponentrythebetter.Thisshouldfeelveryoverthetopandlayerable.
Incorporateknownsummericonsbutelevatethemwithglassstoneandfunenameltechniques.
o STATEMENT
EARRINGS
o RATTAN
o FUN
o LIGHTWEIGHT
o RAFFIA
o WICKER
o THREAD
o BUGLEBEADS
WickerandRaffiaearringsremainimportantsincethelightweightcomponentrylendsitselftothequintessential summerstatementearring.Inordertoupdateforsummer2025,addembellishments,beading,andwovendetails totheearringstoaddinterest.Alsoinfusesomefuniconsandkitschyelementstomaketheseplayfulandspecial.
o NEUTRAL
o EARTHYTONE
o CONTEMPORARY
o OVERSIZED
o SHELL
o SEMI-PRECIOUS
o RESIN
Forthepersonwhoprefersneutralsovercolorbutstillwantstorockfunvacationaccessories,thisis theconceptforthem.Itemsshouldstillfeelveryboldandlargerscale,butonlyfocusonneutralcolors andnaturalelements.
KEY TERMS
o JUNIOR
o ICONS(HEARTSAND CROSSESSPECIFICALLY)
o COLORFUL
o NOSTALGIC
o CAMPY
KEY MATERIALS
o BEADING
o SEEDBEAD
o MURANOGLASS
o FRIENDSHIPBRACELET
CORDING
ThisisthevacationjewelryconceptforGenZ!Thisvignetteshouldstillfeelveryfunandeclecticbut lendsitselftoayoungerdemographicbyinfusingyoungericonslikebows,hearts,andcrosses,and nostalgiccomponentrylikeMuranoglass,friendshipbracelets,andspecialresinbeading.
FloralsdefinitelyhavetheirmomentinSpring,butwestillsee theseasamajoriconforsummer.Also,itsnotjustfloralsthatare importantforthisseason,butotheritemsandelementsofthe gardencontinuetoemerge.
o FEMININE
o FLORALS
o BOLDSCALE
o PUNCHYCOLOR
o SWEET
KEY
o GLASSSTONE
o CERAMIC(ORLOOKOF)
o RESIN
o PEARLIZEDCOMPONENTS
o ENAMEL
o FRESHWATERPEARL
o BEADING
Forsummer,floralsshouldbeoversizedandbold.Utilizefreshwaterpearlandresincomponentrytoelevate theitems.Mostpiecesshouldbestatementdrivenwithfunandpunchycolorations.Oversizedstudearrings andpendantnecklaceswillbeimportantforthistrend.
KEY TERMS
o CAMPY
o ELEVATEDFRUITS
o TROPICAL
o JUNIOR
o BRIGHT
KEY MATERIALS
o SEEDBEAD
o RAFFIC
o CORDING
Fruiticonshavebeenpopularforsummer,butnowweareseeingmoreobscurefruitstakecenterstage.We allloveapineappleandastrawberry,butnewdevelopmentshouldconsistofmoretropicaloptionslike mangos,apricots,kiwis,andavocados.Theseedbeadedelementforthecomponentryshouldbeafocus.
Summerwouldn’tbesummerwithoutawarmandsunshinefilled day,andthat’swhatthistrendisallabout.Notonlyarewe seeingthesunemergeasanimportanticonfortheseason(just likeaheartforValentine’sDay)butwearealsoseeingalotof interestintheastrologicalcomponentofthesunanditsmeaning.
KEY TERMS
o ICONIC
o POLISHED
o PEAKSUMMER
o VACATION
o SHINYGOLD
KEY
o METAL
WeareseeingmoreandmoreoftheSunicon,andthereisnodoubtthatthiswillbebigforsummer 2025.Thisconceptismetalbasedandhasorganicandcelestialinfluence,butitmoresobasedaround thesuniconitselfinvarioussalablesilhouettes.
o COSMIC
o MYSTICAL
o ZODIAC
o LOOKOFREAL
o DEMOCRATICSCALE
o OPENWORK
o METAL
o MOTHER-OF-PEARL
o GLASSSTONES
Thisconceptisamorelookofrealapproachtothetrend.Theideaofthisvignetteistobemysticalandcosmicin feeling.Whilethesuniconwillbeimportant,itismoreambiguousandnotsoliteral,pairedwithothercelestialicons andmotherofpearlelements.Scaleforthisgroupingshouldbedelicateandmore“finejewelry”infeeling.
Althoughthequietluxuryaestheticisgettinglouder,wearestill seeingthischic,timeless,andclassiclookevolve.Thistrendisall aboutrebuiltbasicsthataremadefromluxuriousandsustainable materialsandevolvinginabolderscale.
KEY
o CLEAN
o POLISHED
o SOFTORGANIC
o WAVY
o CONTEMPORARY
o LARGESCALE
KEY
o METAL
o CORDING
Thisisamodernapproachtoeffortlessmetalsthatcanbedressedupordown.Welovethemetalshapeofthisconcept becauseithasanorganicflare,butitisalsolightweightandcanlenditselftoalargerscale,whichiscurrentlythe trend;thebiggerandbolder,thebetter.
KEY
o STATEMENT
o LINEAR
o MOVEMENT
o BOLD
KEY
o PEARL
o METAL
o INTERESTINGCHAINS
Althoughoversizedstudearringsarehavingamoment,weareseeingstatementlinearearringstylespre-peak.Thiswill besuchanimportantsilhouettefornextsummer,buttheelementsshouldremainmoreclassicandcolorless;more metalandorganicpearlbased.Lengthwillbeimportanthere,butwhendevelopingbeawareofcomponentssothese arenottooheavy.
Anotherpopularandtimelesssummervacationgetawayisof course,NewEngland!WhatisbetterthanaSeasidebeachday andfreshLobstahRoll?Becausethesedestinationsaresoiconic forsummer,weareseeingvacation-goersdressthepartand takeonthearchetypethatembodythesememorablelocations.
KEY TERMS
o PLAYFUL
o COLRFUL
o ASSOCIATEDICONS
o SEALIFE
KEY MATERIALS
o BEADING
o SHELL
o METAL
o RESIN
o CORDING
Thisconceptisallaboutelevatedkitschyandquirky.Sealifeandcrustationisontheriseforsummeraccessories, sothistrendreallytakesonthoseknowniconsliterally.MixyourfavoriteNewEnglandiconswitheclectic beadingandmetalforamoreelevatedapproachbutkeepthecolorpops!Thisconceptalsooffersagreat opportunitytodevelopintosome4thofJulyitems.
KEY TERMS
o TIMELESS
o SOPHISTICATED
o CHIC
o OLDMONEY
o PREPPY
o NAVYBLUE
o JACKIEONASSIS
KEY MATERIALS
o PEARL
o METAL
o RESIN
o RONDELES
Whatismore“NewEngland”thanoldmoneyaestheticandtheKennedy’s?Thisvignetteshouldbeatakeon timelessandsophisticatedcomponentrylikepearlsbutupdatedinmorecontemporyandmodernsilhouettes.Even addinginacolorpoplikenavyblue,withmakethisfeelfreshandnewwhileremainingchic.Sothink-whatwould JackieOnassiswear?!
LatelyfashionistakingatripbackintimeandeveryA-listeris pullinganarchivallookfortheirpressandred-carpetevents.
Yes,whatisoldiscertainlynewagainandweareseeingthe riseoftrue60sand70sRetro.Notonlyhasthisfashionbeen themainbuzzinpopculturebecauseofnewTVshowslike “PalmRoyale”,but“PalmBeachChic”isalsothelatest aesthetictorampageourTikTokpages.
KEY TERMS
o PLAYFUL
o COLRFUL
o ASSOCIATEDICONS
o SEALIFE
KEY MATERIALS
o BEADING
o SHELL
o METAL
o RESIN
o CORDING
Thisconceptisallaboutboldresinandbrightcolors.Theretroaestheticismadeupofbrightcolorsandboldprints, soyouneedtheperfectchunkyaccessorytomatchthestylingoftheseiconiclooks.Updatecorestylingwithnew techniqueslikeprintedresinandombrecolorations.
