HumanInsights Researchat
Blackbox
Distillinghuman behaviourtodrivebetter decisionintelligence
TheNewParadigmof HumanInsightsResearch
Drivenbyglobalstructuralshifts,thepaceofeconomicand socialchangeinSoutheastAsiaisacceleratingallthetime.
Theopinions,expectationsanddecisionsofcitizensare changingquicklyandenigmatically,makingrealand immediatehumaninsightsbothmoreelusiveandmore valuablefororganisationsthaneverbefore.
For23yearsBlackboxhasbeendeliveringqualitativeresearch solutionsthatareempatheticandnuanced,empoweredby tailoredresearchmodelsandcontemporarytools. Ourdeepunderstandingofhumanbehaviour,emotion,and whatgovernsourdecision-makingenablesustoprovide ourpartnerswithtruedecisionintelligencesotheycan makedecisionsthatmatter.
OurPrinciplesfor HumanInsights Discovery
UNPARALLELED EXPERTISE
Weareapassionate teamwithdeepskilland expertiseindiscovering anddistillinghuman insightsfrommultiple culturesandmanifold domains.
INNOVATIVE
Wecommittocreating innovativeandbespoke researchmethodologiesfor ourpartners,harnessing technologytocomplement proven,traditional qualitativeresearch methods.
COLLABORATIVE
Weworkcollaboratively andempathetically withallpartners, employingintegrated andrelevantresearch methodstofindthe answerssought.
Understandinghabitsanddecisionmaking
Informingbehaviourchangeprogrammes
Mappingaudienceanduserjourneys
Culturalinsightsandtrends
Ideadevelopmentandhypothesisrefinement
Post-segmentationqualitativedeep-dives
Developing&localizingstrategies&roadmaps
Brandandstakeholderreputation
OurHumanInsightsSolutions
Productandpackagingconcepts
Productortouchpointexperience
Process/systemsinnovation
Outcomes/processevaluation
Communicationsandbrandstrategy
Creativeandmessagingexecution
Diagnosingbrandandcreative performance,post-quantstudy
CuratedApproachesfor BespokeSolutions
HumanInsightMethods
FocusGroups
Interviews
CommunityInsights
MobileDiaries
Trendwatching
Search&Social Analysis
Ethnography
CognitiveInterviews
UserExperience
SemioticAnalysis
Deliberative Workshops
Stakeholder Activations
LogicModel Mapping
Real-life Observations
Ideation& Co-creation
AI-powered ThematicAnalysis
Shop-alongs ExpertConsults
AdvancedAnalytics andAISolutions
Contentsolutions QuantitativeSolutions
StrategyandAdvisory Solutions
Bespoke Project Methodology Desired Project Outcomes
PoweringGreater HumanInsightswith CustomisedAITools
SocialAnalyser:OurAI-poweredmodelingtool enhancesdigitaladvertisingstrategies,driving brandequityandgrowthefficiently.UsingAI andmachinelearning,itenablesclientsand mediabuyerstooptimizemarketingeffortsin thecompetitivedigitallandscape,ensuring greaterROIandchanneloptimizationthrough budgetallocationrecommendations.
FacilitatorAI:Utilizingcutting-edgeGenerative AItools,weautomatequalitativeresearchwith immediateprocessingofdiverseaudio/video formats.Thisincludesmultilingualand accentedcontent,extractingthemesandkey issuesfrommultipleconversations.By harnessingGenerativeAI,wedeliver immediateandsubstantialvaluefrom qualitativeresearchmethods.
