KEONICS' Entrepreneurship Development & Small Business Management e-Brochure 2.0

Entrepreneurship Development & Small Business Management (EDSBM) AN ISO 9001:2015 CERTIFIED ORGANIZATION

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Executive Committee Message from Course Advisor About KEONICS, Mission & Vision Our History 06 About EDSBM Program, Program Objectives & Program Highlights 07 Program outcome 08 Learning Streams 09 Pedagogy, Eligibility, Duration Evaluation & Certification 10 Classroom Infrastructure 12 Course Curriculum 14 Program Faculties 16 Experiential Learning

Executive Committee

Sri. Basavaraj Bommai

Dr. Ashwath Narayana

Sri. Harikrishna Bantwal

Hon'ble Chief Minister Government of Karnataka

Minister for Higher Education IT & BT, Science & Technology Skill Development Government of Karnataka

Chairman Karnataka State Electronics Development Corporation Limited (KEONICS)

Sri. S.N. Siddaramappa IPS Managing Director Karnataka State Electronics Development Corporation Limited (KEONICS)

4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

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Message from the Course Director Being aware of risks associated with starting a business and developing the flair and traits, to not just overcome them but also gather all resources to bask on a successful business, are some of the characteristics that define an entrepreneur.

KEONICS is about this and more—this innovative spirit is seemingly enhanced in students so much so that they inculcate a business idea that bloom into a success story. Our program aims to polish the entrepreneurial DNA, which, we believe resides in varying degrees in every individual. And, let me quickly add, our focus is as much on social entrepreneurship as business entrepreneurship.

While we are working in these areas for 45 years; we continually aim at establishing our hands through research in the discipline.

“Here I welcome you into our world of entrepreneurship through this platform”.

Dr. Sarit Kumar Advisor Consultant- KEONICS

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

Meet the man behind this program

Dr. Sarit Kumar

Dr. Sarit Kumar brings fifteen years of strategy and operations consulting experience with Big 4 Corporate Experience across multiple industry sectors, business issues, and organization types. Sarit is also vastly experienced in business transformation, entry strategy, M&A advice, and enterprise performance management. He has worked on extensive process improvement/cost reduction exercises with external consultants.

Over the years Sarit has worked with various universities as an adjunct faculty and soft skill trainer. Sarit has also worked as Education Consultant with some of the premier colleges and universities in India and abroad. He has been invited as Guest Speaker for education seminars by leading universities in India and abroad.

About KEONICS Karnataka State Electronics Development Corporation Limited (KEONICS), an ISO 9001:2015 certified organization, was established in 1976 and promoted by the State Government of Karnataka with the sole objective of promoting electronics industries in Karnataka. To ensure that Karnataka is always at the forefront of electronics and IT, KEONICS has been providing state-of-the-art infrastructure and exceptional study resources for IT industries, spreading IT education, and providing state-of-the products and services in e-Governance.

Our Vision To become leaders in fostering and developing entrepreneurship in various parts of Karnataka through partnership and collaboration.

Our Mission Become pioneers in imparting pragmatic training for the emergence of competent first-generation entrepreneurs and transform existing Solopreneurs, Small Businesses into growth-oriented enterprises through entrepreneurship education, training, research, and institution building.

Become a leader in the resource center of knowledge management, on various aspects of entrepreneurship.

Why KEONICS? KEONICS—a Government of Karnataka Enterprise—is supported by committed and qualified faculty with rich experience in industry, research, and consulting.

Furthermore, veterans and inspiring corporate professionals complement the courses through their guest lectures.

KEONICS’ course offers govtaccredited certificate. It offers a wide range of value-added options for job opportunities in the govt deptartments.

Keeping in mind the current trend, KEONICS has launched a certificate program in Entrepreneurship Development & Small Business Management (EDSBM) which focuses on contributing to the entrepreneurship ecosystem in line with its mission.

KEONICS’ EDSBM program aims to develop courses and curriculum to support students especially for tier 2 and tier 3 cities who are inclined towards entrepreneurship.

4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

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1986 - 1990 1881- 1985

1976 - 1980 Incorporated KEONICS in 1976 Hosted electronic exhibitions Acquired 332 acres of land on Hosur Road Developed an electronic industrial complex (Electronic City) in Bangalore

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4-Month Certificate Program | 2022

Established the first Software Technology Parks of India (STPI) in Electronic City Housed companies including HP, Siemens, Wipro, Infosys, ITI, Motorola, TATA, and NTTF Established a television manufacturing unit in Peenya Industrial Estate, Bangalore

Entrepreneurship Development & Small Business Management (EDSBM)

Established a manufacturing division to manufacture wireless communication equipment in collaboration with Marconi Communications, UK Spun-off Joint ventures with companies, such as Yokogawa Blue Star, Krone Communications

1991-1995 Promoted and marketed telephone instruments, small exchanges, stabilizers, UPS, Fax Machines, and EPABX Systems Introduced training for technicians in servicing consumer electronic products

2007 - 2014

2001 - 2006

1996 - 2000 Computer training & education sponsored by Government of India Started software technology park in Mysore and Hubli Merged with IT Department Started 176 yuva.com centers

Scaled the training activities to 300 centers across the state Established incubation centers in Mysore Introduced etendering facility in the country and extended the facility to other states Developed an inhouse team for Networking, Hardware maintenance, and website development

Implemented e-Governance initiatives for Arunachal Pradesh Established IT Parks in Tier 2 cities Set up an automatic driving test track for the transport department in Karnataka Set up e-PCOS in Karnataka Set up the first nodal agency for ITIR in the country

2015 - 2020 Built IT Park(K-Wings) at HSR Layout, Bengaluru Incubated and nurtured startups, including NASSCOM (K-Tech Innovation hub), COE-IOT, KDEM, IMAI & RBI Innovation Hub

About EDSBM India is an emerging country, empowering platform for start-ups. Although business schools are preparing a platform for the budding management students with their entrepreneurial skills, there is a gap in nurturing entrepreneurs with changing trends in tools and technologies. To bridge this gap, KEONICS’ EDSBM has been designed specifically for present days entrepreneurial mindsets to— encourage critical and lateral thinking, nourish their ambitions, enable new ventures through an academically rigorous, directly relevant, and bring the highly practical learning experience to the classroom.

Program Objectives

KEONICS’ EDSBM offers an innovative milestone-based learning initiative for students to build their new enterprise using a step-by-step process while at KEONICS.

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

The primary objective of this accelerated rigorous application-oriented program is to: Impart knowledge of an entrepreneurial and managerial ecosystem Develop next-generation entrepreneurs by curating their skills Build socially impacted sustainable ventures Nurture intrapreneurial aspiration and enhance capabilities

Program Highlights The program inputs are as follows: Entrepreneur competency development and entrepreneurship process Potential business opportunities, inputs on innovative businesses technologybased/non-technology based, ecommerce/aggregator-based businesses

Inputs on market research, feasibility study, and selecting a business idea Information about supporting agencies, formalities, and procedures to avail the benefits Business plan preparation with the industry expert panel members comprising of Bankers, Angel Investors, and EDI Representative Inputs on small business management post launching of business, such as marketing management with different methodologies of marketing and promotion with special emphasis on Digital Marketing Design thinking workshop handled by certified, internationally trained facilitators Entrepreneurship simulation

Program Outcome KEONICS extends mentoring support to help students start, progress, and sustain a venture by: Facilitating learning based on entrepreneurial milestones.

Developing entrepreneurial mindset through outcomebased learning.

Extending limited seed funding and networks established with venture capitalists, angel investors for viability and scalability of a venture, Assisting students by developing a concrete action plan for career planning, talent development, and the growth of the family business.

Imparting in-depth learning on finance and marketing, and facilitating linkages for students.

Equipping students to work in any sector for organizations ranging from startups to small and medium-sized enterprises to multinational firms.

4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

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Functional Electives

The program offers electives which, besides imparting knowledge on creating and managing business enhance knowledge in the following functional areas:

LEARNING STREAMS KEONICS’ EDSBM offers an innovative milestone-based learning initiative for students to build their new enterprise using a step-by-step process while at KEONICS.

Marketing Finance Human Resource Operations Start-up Social Enterprise

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

NEW ENTERPRISE CREATION Prepare students to identify, initiate, manage, and grow a business enterprise.

Students shall develop a project report on the business ideas identified by them. KEONICS shall offer intense mentoring support in building the business plan.

SOCIAL FAMILY BUSINESS ENTERPRISE MANAGEMENT MANAGEMENT Develops skills required for successors/owners to manage their family businesses for competitive and sustainable growth.

KEONICS shall establish principles and practices to manage and grow family businesses with experts with in-depth knowledge.

Provide students with an orientation to organize and lead sustainable development through social innovation & entrepreneurship. KEONICS shall assist in developing a business plan on their chosen steams.

Program Pedagogy Classroom sessions in workshop mode Interactions with successful entrepreneurs and experts Brainstorming sessions Presentations Panel discussions Simulation exercises and role plays

Eligibility Criteria Graduates Those pursuing Post Graduation Start-up Entrepreneurs Entrepreneurs with a family business Working Professionals Final Year Under Graduates

Program Duration The certificate program will be delivered in 400 hours of classroom training for over four months

Evaluation & Certification Students certification will be based on the evaluation of projects and participation Students shall earn a Certificate in Entrepreneurship Development & Small Business Management (EDSBM) from KEONICS on successful completion of the program

4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

Course Curriculum

The Entrepreneurship Development & Small Business Management (EDSBM) curriculum is specifically designed for entrepreneurial mindsets to encourage critical and lateral thinking keeping in view the present dynamic business environment. KEONICS nurtures aspirants and enables new ventures through an academically rigorous, directly relevant, and highly practical learning experience.

Induction

Entrepreneur interactions and learning Entrepreneurial career and aspirations Preparatory courses: Business Communication/Business Basics Basics of Spreadsheet and Analysis Universal human values/Special lectures

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

Module 1

Entrepreneurship Theory & Practice Financial Reporting, Statement & Analysis Business Economics Management Concepts and Organization Behavior Marketing: A Primer for Entrepreneurs Business Communication Business Statistics & Analytics for Decision Making Experiential Learning Opportunity Sensing

Module 2

Financial Management Human Resource Management Operations Management Quantitative Techniques for Market Research Costing for Decision Making Indian Economy and Policy Legal Aspects of Business Strategic Management

Module 3 Computer Application for Business Data Visualization and Data Mining Enterprise Resource Planning Web Designing and E-Commerce Marketing Metrics and Analytics Managing Digital Innovation and Transformation Digital Marketing Emerging Technologies and usage

Module 5 Industrial Verticals Health and Wellness Agri and Food Processing Tourism and Hospitality Logistics and Supply Chain Plastics and Chemicals Textiles & Garments Energy and Clean Tech Materials and Manufacturing Electrical Machinery and Electronics Automobiles & Ancillaries Real Estate and Construction Arts Crafts & Ethnicity Pharma and Biotech Education and Training Media & Entertainment

Module 4 Experiential Learning (Design Thinking Studio | Customer Discovery in Entrepreneurial Ventures) Experiential Learning (New Product Development & Market segmentation and Pricing) Stream Electives — to be selected from the list of electives Business Taxation Preliminary Project Work

Stream Electives Stream 1: New Enterprise Creation

Launching & Managing an Enterprise Project Formulation & Feasibility Analysis New Enterprise Financing & Appraisal Buying an Existing Business Strategic Management of Intellectual Property Rights Technology Commercialization & Entrepreneurial Innovation Doing Business with Government & Public Sector Project Management Opportunities in Emerging Markets Identifying Starting and Growing a Social Venture Business Simulation Designing and Configuring Business Model

Stream 2: Family Business Management Family Business Dynamics Growth Plan Formulation Building Lasting Family Business — Synergy in Vision, Values & Strategy Business Risk Management Turnaround Strategies in SMEs Strategic Cost Management Strategic Leadership in Family Business Managing Finance and Liquidity Quality Management System Corporate Entrepreneurship Communicate Corporate Identity Organizational & Persuasive Communication

Stream 3: Social Entrepreneurship

Venture Entry: Positioning the Firm for Social & Strategic Advantage Project Formulation & Feasibility Analysis Social Business Model Understanding Participatory Development with Participatory Rural Appraisal Stakeholder Management & Social Audit Poverty, Gender & Equity Legal Framework for Social Ventures Research Design for Social Impact Assessment Advocacy & Networking/Development Communication including Mass Communication India & International Development Strategies & Institutions Informal Sector Economy & Local Economic Development

4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

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Module 6: Project Work (DPR)

Investor Pitching to be selected from the list of electives Functional Electives to be selected from the list of Elective Pitching and Venture Funding/Family Business

Elective 1: Marketing Integrated Marketing Communications Sales and Distribution Management Marketing to Base of Pyramid Consumer Supply Chain and Logistics Management Business to Business Marketing Creating Service Offerings and Managing Service Enterprise Designing Value Proposition Using Marketing and Consumer Insights Customer Acquisition, Retention, and Growth |Retail Management

Elective 2: Finance Investment Analysis & Portfolio Management Financial Derivatives Strategic Financial Management/Valuation Business Analysis Using Financial Statements Business Tax Planning Computer-Aided Accounts and Decisions Retail Banking Economic and Financial Regulation Private Equity and Venture Capital

Elective 3: Human Resource Organizational Change and Development Manpower Planning, Recruitment, and Selection Industrial Relations & Labor Laws Team Dynamic Strategic HRM & Negotiation Corporate Social Responsibility & Sustainability

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4-Month Certificate Program | 2022

Entrepreneurship Development & Small Business Management (EDSBM)

Elective 4: Start-up

Digital Marketing for Startups Startup Garage: Managing the Early Growth of a Firm Lean Sales Strategy for Startup Scaling Excellence through Innovation & Incubation Talent Management: From Startup to Scale-up Technology Licensing and Commercialization

Elective 5: Social Enterprise Social & Rural Marketing Financial Management for Social Ventures Corporate Social Responsibility Fundraising & Resource Mobilization Women Entrepreneurship Scaling the Social Venture

EXPERIENTIAL LEARNING Projects: Business At KEONICS, Students DPR Simulation Internship experiential Include any or a mix of the Prepare Detailed Project Engage students to make Report (DPR) concerning decisions; deal with risk areas Organizational learning is following their venture based on consequences, solve problems Internship, Family Business, emphasized Business Opportunity primary and secondary and create a rich learning research. The final project environment. Learning and Industry through Assessment, is assessed by various objectives include strategic Analysis, Approved external expert panelists that thinking, financial analysis, program or seminar internships training include faculty and market analysis, operations, relevant to the business area, teamwork, and leadership.

Ventures, International industry experts. and projects. Start-up Summer Internship.

Entrepreneur Interactions

Eminent entrepreneurs from various industries share their experiences. Students participate in events and seminars organized by institutions to give them maximum exposure to the current economic scenario and developments.

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4-Month Certificate Program | 2022

Industry Visit

Start-up Support

A guided industry tour for students helps students to get exposure to an actual working environment. A tour to various departments such as operations, functions, maintenance of the unit.

Connect students to various funding support for emerging entrepreneurs sponsored by Govt. of Karnataka and Govt of India. Students working on their startup ideas would be supported through these policy initiatives of the Government of India and the Government of Karnataka.

Entrepreneurship Development & Small Business Management (EDSBM)

AN ISO 9001:2015 CERTIFIED ORGANIZATION

KARNATAKA STATE ELECTRONICS DEVELOPMENT CORPORATION LIMITED (KEONICS) 2nd Floor, TTMC 'A' Block, BMTC Shanthi Nagar, K.H. Road Bengaluru - 560 027, Karnataka, INDIA 91-80-22225645 | info@keonics.com | www.keonics.com