Hog 2013 media kit 2 22 13

CANADA’S LARGEST MOTORCYCLE MAGAZINE

2013 Media Kit CANADIAN EDITION

$6.99 can winter 2013

$6.99 can spring 2013

for the harley-davidson enthusiast since 1916

for the harley-davidson enthusiast since 1916

®

®

$6.99 can

fall 2012

for the harley-davidson enthusiast since 1916 ®

canadian edition

canadian edition

canadian edition

THE SHOP ISSUE

the 110th aNNIversary Issue

the 30th issue

DE-WINTERIZING YOUR MOTORCYCLE / NEW GEAR / THE ROUTE 66 OF THE TIBETAN PLATEAU / RALLY RIDES / TOMAHAWK: OFF THE BEATEN PATH FOR MORE THAN 50 YEARS / MECHANIC WITH ATTITUDE: SAM VILLANUEVA

It’s (Nearly) all about the bIke: 110 years of harley-DavIDsoN® Motorcycles / celtIc callINg: cape bretoN Is a rIDer’s paraDIse / MagNIfIceNt 7: 110th aNNIversary Motorcycles / 2013 Motorcycle shows

a visit with willie G. DaviDson / GooD will recovery— a tsunami motorcycle preserveD by h-D museum™ h.o.G.® 3oth: one lonG, historic riDe / GliDe vs. GliDe / worn to be wilD / 2012 h.o.G.® rally riDes

FOR THE HARLEY-DAVIDSON® ENTHUSIAST SINCE 1916

Reach more than 180,000 active and affluent Harley-Davidson® enthusiasts 110TH ANNIVERSARY / HARLEY DAVIDSON®

Harley-Davidson Motor Company – Founded in 1903 by William S. Harley, Arthur Davidson, Walter Davidson, William A. Davidson. Headquarters in Milwaukee, Wisconsin.

IT’S (NEARLY)ALL ABOUT THE BIKE

T

Beginning as a backyard enterprise by fresh-faced innovators, the Harley-Davidson® story is about ingenuity, innovation, perseverance, ... and great motorcycles. Edited by Gordie Bowles

1929

Photographs courtesy of the Harley-Davidson Motor Company Archives. Copyright H-D. Canadian photographs courtesy the Deeley Motorcycle Exhibition.

Harley-Davidson motorcycle – JDH Twin Cam – 74 cubic inches or 1,200 cc ®

Sources: Bill Jackson, Archives Manager Harley-Davidson Motor Co. Archives; Brent Cooke, Deeley Harley-Davidson Museum; Fred Deeley Imports Ltd. (trevdeeley.com); Deeley: Motorcycle Millionaire, by Frank Hilliard, published Orca Books; Sharon, & Ostermann, Ken, eds. 1993. The Legend Begins: Harley-Davidson Motorcycles, 1903–1969, Harley-Davidson, Inc.; Mitchel, D. 1997. Harley-Davidson Chronicle – An American Original, Publications International Limited; Wagner, Herbert, 2003. At the Creation: Myth, Reality, and the Origin of the Harley-Davidson Motorcycle, 1901–1909; Wilson, H. The Encyclopedia of the Motorcycle, Dorling-Kindersley Limited, 1995.

THE EVOLUTION OF THE MACHINE 22

The Deeley Motorcycle Exhibition, valued at more than $3 Million, is a mind-blowing collection of over 250 vintage motorcycles spanning 114 years. The collection features 59 different makes and models from around the world.

Here’s a look at some of the impressive motorcycles.

Photographs courtesy the Deeley Motorcycle Exhibition.

he mere mention of “Harley-Davidson” sparks imagination and wonder the world over. Few could argue that the Brand is recognized – and revered – across the globe for its excellence in motorcycle production.

But the Company transcends mere transportation devices and creates more than motorcycles ... it produces an American legend.

The origins of Harley-Davidson stretch back 110 years, when a young William S. Harley made plans to construct an engine that could be used when attached to a pedal bike. Along with his childhood friend, Arthur Davidson – and his brothers, Walter and William – plans were in motion for the construction of a bike that was built in a wood shed that had Harley-Davidson Motor Company scrawled on its door. After years of toil and tinkering with the plans and parts, work was completed on the first-ever Harley-Davidson® motorcycle. That first HarleyDavidson® motorcycle differed little from other motorcycles of the time.

Not many businesses survive long enough to celebrate their 50TH anniversary, let alone their 110TH, and even fewer manage to do so on the strength of their original product.

Throughout 2013, Harley-Davidson will be celebrating 110 years of building just what it set out to make: distinctly unique motorcycles. Here is the story that traces the development of both the machines and the legacy that contributed to the indefinable mystique of this living legend.

1885

1894

1895

Reitwagen – Daimler This was the first internal combustion engine ever designed to use the new fuel: gasoline.

This vehicle was a test bed for the engine that appeared the following year in the first “horseless carriage” in 1886. (left side view)

Hildebrand Wolfmuller (1,498 cc) This was the first vehicle to be called a motorcycle (Motorrad) and was the world’s first mass-produced motorized vehicle.

Pennington Edward J. Pennington applied for a U.S. patent for this “light vehicle provided with an explosive engine” in October 1894.

hog® magazine canada

hog® magazine canada

23

About HarleyDavidson®

With a readership over 180,000, HOG® Magazine Canada is the largest motorcycle magazine in Canada.

In 1903, four young men created the first Harley-Davidson® motorcycle and an experience that is loved the world over more than 100 years later.

HOG Magazine Canada is a quarterly, perfect-bound magazine mailed directly to the members of the Harley Owners Group® (H.O.G.®) across Canada as part of their membership package. ®

The magazine features readers’ letters and photographs as well as indepth stories about their travels around the world astride their HarleyDavidson® motorcycles.

HOG® Magazine Canada is designed to unite the H.O.G.® family across Canada, providing a vehicle for members to share their experiences and passion for their Harley-Davidson® motorcycles.

EDIT CONTENT  Rally Round-up  Road trips

 Readers’ gallery  Riding tips

 Pitstop  Enthusiasts

CIRCULATION & DISTRIBUTION  59,000 copies printed, mailed to H.O.G.® members across Canada  Quarterly: December, March, June and September  64 pages plus cover, perfect bound

AUDIENCE SNAPSHOT  Average age: 52  Status: 75% married  Education: 70% post-secondary education

aussi disponsible en francais Also available in French

Famous for its heavyweight motorcycles, Harley-Davidson® has created a worldwide brand based on its American tradition and distinctive designs.

The Harley-Davidson® range of bikes includes the Touring, Softail®, Dyna®, Sportster® and liquid-cooled VRSC™ models and, more recently, the XR1200™ model.

Four issues per year, full of features, photos, travel tales and Harley happenings. ®

2013 Print Advertising Rates

®

2012 HARLEY-DAVIDSON

® MOTORCYCLES ® TM DYNA WIDE GLIDE BLACKLINE AND

D E E R T D ES Sandb erg story by John

photo graph y

RATES (NET) Full page

4X (Best Deal)

1X

by Wes Alliso n

2X

3X

$7,200

$7,500

$7,400

$7,300

$12,240

$12,750

$12,580

$12,410

Inside front cover

$8,280

$8,625

$8,510

$8,395

Inside back cover

$8,280

$8,625

$8,510

$8,395

Back cover

$9,000

$9,375

$9,250

$9,125

Double-page spread

Space/Materials Deadlines DEADLINES

SUMMER 2013

FALL 2013

WINTER 2014

SPRING 2014

Publish date

June 1, 2013

Sept. 1, 2013

Dec. 1, 2013

March 1, 2014

Space reservation

March 22, 2013

June 22, 2013

Sept. 22, 2013

Dec. 22, 2013

Ad materials due

March 29, 2013

June 29, 2013

Sept. 29, 2013

Dec. 29, 2013

PRINTING  Binding: Perfect bound  Printing: Web offset  Colour: CMYK  Screen: 175 line



Ad sizes: 3/8 margins on all sides, no bleeds

ARTWORK 

Ad rates based on following specifications for customer supplied artwork:  Only digital files accepted. 

Photoshop TIFF or high-resolution JPEG, 300 pixels/inch at actual size in CMYK colour mode. 

Vector EPS files: All fonts must be converted to curves/paths and the file in CMYK mode.  FTP upload information will be provided.

PAYMENT  All invoices are released on publication date and are due within 30 days.  For more information, contact info@freshairpublishing.ca.

2013 Digital Advertising Rates RATES (NET)

4 Months

1 Month

The magazine of the H.O.G.® experience 2 Months

3 Months

* Web banner (270 x 600 px)

$3,360

$1,050

$1,890

$2,678

* Web button (300 x 225 px)

$3,040

$950

$1,710

$2,423

* Will appear on both website and e-News * Costing based on $25/M impressions

hogmagazinecanada.ca

Contact Info HOG® Magazine Canada is published by: Harley Owners Group® of Canada Ltd. 830 Edgeley Boulevard Concord, ON L4K 4X1 Tel: 800-668-4836 (Toll free within Canada) Tel: 905-660-3500 (Outside Canada) Fax: 905-660-3372 Web: www.harleycanada.com

Editorial-Production-Sales Fresh Air Publishing 375 Water St., 200 Vancouver, BC V4M 4H2 Tel: 778-836-7700 (Western Canada) Web: www.freshairpublishing.ca Advertising Sales Contacts Gordie Bowles — gordie@freshairpublishing.ca