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tenders that were offered woke more interest financially”. As with the reason for the global rise in the boutique hotel, these proprietors also say that there was a need for more charming setups as well as a trend for people to opt for smaller type accommodations with top level service and décor. The two also point out an interesting human phenomenon: that we like to copy. Of course this has its pros and cons, but they are right to say that once a number of people start something (they were thought to be crazy at first), others soon follow the trend once they see that it is popular. Asked about who their clients are, the proprietors reveal that they have 'all types', and all age-groups, from honeymooners, to writers, musicians, people in the movie industry, families. Patti and Giuseppe note that “your standards of hospitality cater for the type of clients you attract”. Another proprietor notes that, generally, the clients tend to be educated people and that she sees many students here to learn English. Offering good service is paramount, of course. Admittedly, as with all organisations in the services sector and beyond, not all are up to scratch or do they live up to all they preach to be and, as with other holiday services, the traveller must do their research thoroughly before making the choice.
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