Biz X magazine October 2023

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In celebration of Small Business Month, in our feature story we talk to area entrepreneurs about their success stories and their advice for other biz pros. And throughout this entire edition, you'll read about many wonderful businesses and organizations as we promote the importance of supporting local to prove it's a small world after all! Also inside editorial on . . .

Native Wonders Gourmet Grub

JP Smitty Sauce

Disco Inferno and more!

It's A Small, Small World

CELEBRATING 26 YEARS OF LOCAL PUBLISHING FOR BUSINESSES & PEOPLE IN WINDSOR,
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ESSEX COUNTY, PELEE ISLAND & CHATHAM
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OCTOBER 2023 $3.50
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Urbanhome Interior Design Foxwood Gifts Bounce Hair Boutique Just Jeff’s Gourmet Express
BIZ X MAGAZINE • OCTOBER 2023 2

TABLE OF CONTENTS

OCTOBER 2023

Volume 26 • Issue 9 16

4 Funny Stuff

5 From The Publisher: Wheatley’s Village Resource Centre

6 Rose City Politics: School’s In Session And That Means It’s Time To Grade Windsor City Councillors

9 Front Lines

10 Small Biz eXcellence: Libro Credit Union, Biz X, And The SBEC Announce Fifth Contest Winner

12 Newsflash

14 Belle Vivante: Put Your Boogie Shoes On As We Head To Windsor’s Hottest New Night Club, Disco Inferno

16 Food For Thought: Native Wonders Gourmet Grub Soup’s on! At Native Wonders Gourmet Grub (NWGG) this zesty Corn Soup ((in photo above courtesy of Mark Peltier) is served year-round and is a customer favourite since it’s full of hearty veggies. Situated at 1235 Ottawa Street, NWGG is a one-stop destination for indigenous-inspired and traditional fare. But that’s not all! You can also shop for indigenous art at the accompanying gift store and gallery.

17 Motivational Quotes With Danny

18 Feature Story: Support A Small Business, Support A Dream

24 Tech Bytes: Adopting A Well-Rounded Cybersecurity Strategy

25 XX Files: Ruth Hoang, Foxwood Gifts

26 Have A Cup Of Joe With Joe: The Superior Court Of Justice Of Ontario “BENCH” Just Got Deeper

28 Ask The Experts: Urbanhome Interior Design Marks 20 Year Commitment To The Community With New Showroom

29 Guest Column: Tips When Renewing Your Mortgage

30 The Parenting Biz: Empowering Future Business Leaders

The Junior Achievement Way

By building abilities and nurturing self-belief, Junior Achievement prepares youth for the future of work, ensures they have the tools to be financially capable adults, and teaches them to think entrepreneurially. We explore the importance of Junior Achievement South Western Ontario (JASWO), and how this organization can give students the employment and entrepreneurship skills and mindsets they need to succeed. (Middle photo courtesy of JASWO)

33 In The Spotlight: Build A Dream

34 Health Matters: Protect Yourself, Your Family, And Others By Getting Vaccinated

35 How To Keep The Family Pet Safe When Trick-or-Treaters Come Knocking And Hallow- Green Ideas

36 Charity Profile: Windsor Life Centre’s 10 Year Celebration And Designed To Shine Gala

36 Event Profile: The Windsor-Essex Celebrity Hockey Classic

There’s a VIP Draft Dinner Party, a worthy cause, a tournament, and a once-in-a-lifetime opportunity to play with former NHL greats like Al Iafrate (top right photo courtesy of Easter Seals Ontario) in the first ever Windsor-Essex Celebrity Hockey Classic. All aimed to help Easter Seals kids!

37 The Way It Was: Standing To The Colours Embodies The Strength Of “Esprit De Corps”

38 Biz Of The Month: Ambassador Fitness & Performance, Windsor’s Newest And Most Dynamic Personal Training Studio

ON THE COVER — It’s A Small, Small World

October is Small Business Month and it’s time to honour Small and Medium-sized Businesses (SMB). Throughout this entire edition, we introduce our readers to all kinds of SMBs in many different industries from catering/meal replacement, fitness, personal care and interior design to retail gifts, restaurants, disco bars and more! Technically they may be labelled “small business,” — but each has a MIGHTY team of employees — put it all together and they are making a powerful impact in the business community.

INDIVIDUALS/BUSINESSES PICTURED (CLOCKWISE FROM TOP)

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BIZ OF THE MONTH: Remi Anthony Sovran, Owner and Personal Trainer at Ambassador Fitness & Performance with client Jessica Sikora. Photo by Tina Huynh. ASK THE EXPERTS: Jodi Mason, Owner and Principal Design Consultant of Urbanhome Interior Design. Photo courtesy of Jesse Durocher. XX FILES: Ruth (Owner, Senior Artisan) and Adam Hoang (Chief Technology Officer) and their son Kai (Chief Cookie Operator) at the ribbon cutting for the opening of Foxwood Gifts in Windsor. Photo by Jesse Peyton. FEATURE STORY: Jennessa Couture, Owner of Bounce Hair Boutique inside her salon. Photo by Sanja Tabor and FEATURE STORY: Chef/Owner Jeff White of Just Jeff’s Gourmet Express Inc., prepares cheeseburger sliders. Photo by Sanja Tabor.

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BIZ X IS DELIVERED FREE OF CHARGE TO EVERY REGISTERED BUSINESS AND ORGANIZATION IN WINDSOR, ESSEX COUNTY, PELEE ISLAND & CHATHAM

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BUSINESS DEVELOPMENT

Can’t you let the cat out of the designer bag? Luna Skye needs to go to Handbag Heaven and support the Do Good Divas event on October 26!

Jack Rosenberg

WRITERS / PHOTOJOURNALISTS

Steven Bezaire

Julianna Bonnett

Arms Bumanlag

David Clark

Sherrilynn Colley-Vegh

Andrea Grimes

Danny Gautama

Dave Halliday

Tracey Harding

Rasha Ingratta

Joe McParland

Jim Murphy

Devin Pavao

Victoria Rose

Rose City Politics Panelists

Rebecca Wright

PHOTOGRAPHERS

Rodney L. Denis Photography, Tina Huynh, Jesse Peyton, Sanja Tabor

PRODUCTION DESIGN

Rae Marie

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Send your funny animal photo with your pet’s name to: deborah@bizxmagazine.com and it may be included here in an upcoming issue. Make sure it gives our readers a laugh! 2007 WINDSOR CHAMBER BEA WINNER Dahila is dressed to impress for Hallowe’en. It’s un-boo-lievable how cute Lily is. She’s definitely creepin’ it real. If anyone asks Oakley and Cerberus were out taking walkies. Microsoft 365 with local support! 519-800-7230 Sales@KELCOM.net • www.KELCOM.net/cloud Best of both worlds - Microsoft 365 service with KELCOM's legendary local support. You do what you do best. Let us take care of your Microsoft 365 services.

A Leading Light In Wheatley

Since our July/August issue, Biz X magazine is now delivered to all businesses and organizations in Chatham Kent (CK) by Canada Post.

Branching out to this area was a natural progression as many companies in Windsor Essex also have locations in CK. We received lots of positive feedback on this addition including an editorial request from a CK organization that is a good fit for our Small Business Month coverage.

“The phrase ‘It takes a village’ is spoken by many people, but for Wheatley, Ontario, Canada, it’s how we do life!” indicates Susan Fulmer, Founder and CEO of The Village Resource Centre Inc. “We are a tight knit community that brings together our various strengths to work through the challenges that come our way.”

The Village Resource Centre Inc. — operating under the phrase Lighting The Way For A Better Tomorrow — was created in March 2022 to formally continue the ongoing

assistance for their village, by meeting the practical needs that arose from the August 2021 environmental disaster.

During the weeks and months that followed, connections and relationships were forged with the residents and businesses of their village, who came to trust and rely on the central location for equitable access to information and connection to various resources and spaces within, allowing them to begin to move forward with life and recovery.

Over two years later, according to Fulmer: “In Wheatley proper there are over 30 businesses, some of which have returned after the explosion, some of which can never return, and a few new businesses that have begun.”

While continuing to assist with the process of rebuilding, the centre is poised to continue growing and expanding. Strong networking is ongoing, and other relevant services are being secured as space becomes available for them.

Spaces and access to services include . . .

Village office spaces host professional services that currently include government document completion, with language translation available, and counselling.

The Village Boardroom offers meeting spaces being utilized by local service clubs and support groups. They house art classes, life skills training workshops, and even yoga classes.

The Village Internet Café is a great technical space with computers for browsing the internet for research purposes, or document preparation, and a printer.

The Village Pantry operates as both a space to offer food assistance to their neighbours experiencing food insecurity, and a micro grocery for their village. Each time someone comes into the Village Pantry and selects items for their family and gives the suggested donation, all proceeds generated are then returned to sustaining the program and restocking the inventory.

This non-profit charitable organization is volunteer led and operated and relies on the generosity of people and businesses for donated funds and items to continue its vital service to the village. If you are able to help in any way, please log on to: VillageResourceCentre.ca.

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Miskokomon Clarke Del Duca Friesen Haddad Wilk Anderson Bailey Corp

2023 Rose City Politics City Councillor Report Card

For October 2023, the panel opines on City of Windsor Councillors and grades each one for the 2023 Rose City Politics City Council Report Card. The panel came up with the following judging criteria and allocated the points as they saw fit. Out of a possible 100 points the breakdown was: Communication 7; Ideas & Innovation 7; Getting the Votes 7; Knowledge & Smarts 25; Political Savvy 7; Bulls--t Detector 7; Character & Integrity 26; Re-electability 7 and Bozo Eruptions 7.

*points indicated in order of wards

WARD 1 FRED FRANCIS — 64

Councillor Francis has developed significantly since his first term. He is a better communicator and surprisingly independent. If his rumoured run for Mayor in 2026 materializes, he’ll need a broader policy approach than “taxes bad.”

WARD 2 FABIO COSTANTE — 77

Councillor Costante maintains a tight focus on the needs of his ward and respectfully holds administration to account. He should consider using his voice to speak to citywide issues more often.

WARD 3 RENALDO AGOSTINO — 71

The most pleasant surprise on Council so far. Agostino has a gift for connecting with people, makes a ton of effort in the ward and on social media. Hard not to be impressed by his public demonstration of democratic values and personal integrity around the CTS issue.

WARD 4 MARK MCKENZIE — 51

McKenzie has been savvy enough to recognize the risks associated with winning a squeaker in a big field. He’s worked hard to show his ward he’s willing to go to bat for them. However, he is still finding his way and has a long way to go.

WARD 5 ED SLEIMAN — 50

Sleiman secured significant investments in

his ward that have helped revitalize Ford City, and he is well-liked in his ward. His contribution at council is limited this term and he’s quite media-shy.

WARD 6 JO-ANNE GIGNAC — 73 Gignac has decades of governance experience, one of the sharpest minds at city hall and a clear view of her ward’s values and prejudices. She’s formidable and performs capably.

WARD 7 ANGELO MARIGNANI — 59

Marignani is the undisputed champion of perseverance in Windsor politics. He finally won the Ward 7 seat last year, but his first months in office have been quiet. He’s stayed out of trouble, but I’m still waiting for him to make his mark.

WARD 8 GARY KASCHAK — 59 Gary Kaschak has a handle on his ward and an engaging personality. He’s more comfortable in his second term, though his media skills are still developing. Kaschak has the tools to be a strong Councillor if he breaks out of his comfort zone and takes on meatier issues.

WARD 9 KIERAN MCKENZIE — 79 Kieran McKenzie is a leader on Council. A strong communicator with a terrific grasp on city-wide politics as well as his own ward. He is willing to take a principled stand, even when it makes things politically challenging.

WARD 10 JIM MORRISON — 60

Morrison received muted approval from his ward last year. A solid contributor who has taken a stand from time to time, even though there is a unique contribution for an independent-minded, fiscally responsible politician to make, he’s mostly kept his powder dry.

Doug Sartori is a political observer and organizer. When he’s not recording podcasts or getting people out to vote he runs Parallel 42 Systems, a technology consultancy in downtown Windsor.

Melinda Munro

*ranked in order of points, from high to low Listeners to the September 2, 2023 episode of the podcast will recall the debate about what makes a good Councillor.

With those criteria in mind, here are my scores out of 100.

Coming in at 92 POINTS IS WARD 2 COUNCILLOR FABIO COSTANTE. His background as a lawyer gives him an edge on knowledge, as it often does for politicians, but he earned high marks from me for communications skills and getting the votes on issues that matter, like the CTS, encampments, and the closing of Sandwich Street.

In close second I have WARD 9

COUNCILLOR KIERAN MCKENZIE (85) AND WARD 3 COUNCILLOR RENALDO AGOSTINO (80), but for different reasons. They both scored high on communications and character, but the Ward 9 Councillor edged the downtown booster on political savvy and avoiding bozo eruptions, while I gave Agostino a few more points on innovation and getting the votes.

WARD 6 COUNCILLOR JO-ANNE GIGNAC GETS A SOLID 76 POINTS. She has demonstrated high political savvy and strong electability in her long career at council, nor does she fall victim to bozo eruptions (with one notable, historical exception), but she doesn’t get strong marks

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In this space the Rose City Politics panel will analyze, breakdown, and critique a local political issue that affects each and every Windsor resident.
Doug Sartori

for communications, innovation or getting votes when she needs them.

Just behind Gignac, I have WARD 1 COUNCILLOR FRED FRANCIS WITH 59 POINTS. With more than eight years on council, he has the knowledge and political skill and he wins his ward handily, despite a tough competitor in Darcie Renaud However, he hasn’t demonstrated the ability to get his issues across the line and is currently positioning himself in the Rino Bortolin space as the de facto leader of the opposition to the Mayor, a place from which it is regrettably difficult to get things done.

WARD 8 GARY KASCHAK SCORED 55 POINTS in my opinion. He recently took some political hits on behalf of the Mayor and Councillor Francis by handling the Roseland Curling file, which earned him marks in the category of getting votes when needed. But, in his second term on council, he still doesn’t seem to have a strong vision for either his ward or the city.

Just above the pass/fail is WARD 10 COUNCILLOR JIM MORRISON AT 53 POINTS. His weaknesses are in the areas of communications, innovation and getting votes. He has made some strong and independent decisions in his five years on council, but not enough to get him higher than halfway.

Also with passing grades at 51 POINTS EACH ARE WARD 4 COUNCILLOR MARK MCKENZIE, WARD 5 COUNCILLOR ED SLEIMAN and WARD 7 COUNCILLOR ANGELO MARIGNANI. Here’s my reasoning. Councillor McKenzie got off on the wrong foot early with his lack of political savvy and knowledge on the issue of the CTS. He also ran a no-tax increase campaign and yet voted for a tax increase without much explanation. Councillor Sleiman is a very nice man, but a stronger candidate in Ward 5 could achieve greatness, given the momentum on Drouillard Road. I would have liked to score Marignani higher, but he has been all but invisible since winning his seat. Perhaps he is doing great things in his ward, but they are not showing up in council reports, debates or tough decisions. With three years to go, I look forward to the hearing the voice of someone we all hoped would bring great ideas to Council.

Melinda Munro is a Windsor consultant who works with local governments and not for profits on strategy and service excellence through her company, Munro Strategic Perspective.

The Rose City Politics panel includes Doug Sartori, Pat Papadeas, Don Merrifield Jr., Melinda Munro, Kiemia Rezagian and Jon Liedtke and broadcasts Wednesday nights at: RoseCityPolitics.ca. It is available on all your favourite podcasting and social media apps and appears in print in Biz X magazine.

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St. Clair College President Earns 2023 Lifetime Achievement Award

The Windsor-Essex Regional Chamber of Commerce is delighted to announce Patti France, the outgoing President of St. Clair College, as the 2023 recipient of its annual Lifetime Achievement Award.

“Following a thorough and comprehensive evaluation by our Board of Directors, who considered numerous commendable nominees, Patti France emerged as an exceptional selection due to her outstanding personal and professional accomplishments, coupled with her invaluable contributions to the community,” remarks Nancy Jammu-Taylor, Chair of the Board for the Chamber. “Patti has demonstrated a steadfast commitment to various community and business initiatives throughout Windsor Essex, while also nurturing the next generation of leaders in our region through her role as President of St. Clair College.”

France joins illustrious recipients of the past, including Anthony Peter Toldo (2000); Dr. Alan Wildeman (2018),

and most recently, Jennifer Jones (2022).

A celebration in France’s honour is set to take place on the evening of October 19, 2023 at St. Clair College Centre for the Arts, 201 Riverside Drive West in Windsor.

“I will certainly be using the presentation ceremony to expand this recognition from that of a personal nature to one that reflects the institutional excellence of St. Clair College,” states France. “In my 30-plus years at the school, nothing that I have ever accomplished was a solo act. I have always been surrounded by the most exceptional administration, Boards of Governors, faculty, support staff, students and student leaders, alumni, business-and-industry supporters, and community-based donors in the provincial college system. This isn’t solely a celebration of my lifetime achievement, but of St. Clair’s too.”

Rakesh Naidu, President & CEO of the Chamber adds: “The Chamber is thrilled to learn about the honoree selected by the

Board of Directors for the esteemed Lifetime Achievement Award. In her position as the President of St. Clair College, Patti has contributed immensely to the Windsor Essex region. There could not be a more opportune time to celebrate her lasting legacy within the Windsor Essex community.”

Additional details on the October event and tickets for $175 (plus HST) are available on: WindsorEssexChamber.org.

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FRONTLINES
Patti France — President of St. Clair College — is pictured chatting with a few students at the Windsor main campus. Photo courtesy of St. Clair College.

Big Businesses Start Small . . . Fifth Winner Announced

The next installment of a special contest created by Libro Credit Union (Libro.ca), the Small Business & Entrepreneurship Centre (SBEC; WeBusinessCentre.com) and Biz X magazine (BizXmagazine.com), rewarding new start-ups in the region, has now resulted in the fifth winner since June 2022.

So how does the process work?

The SBEC staff selected three finalists from 399 businesses who utilized their consulting services from May 1 to August 31, 2023.

Libro then chose their top choice to receive a cash prize of $500 and coaching sessions.

And now the fifth winner is . . . drum roll please .

JP Smitty Sauce

Jason Gill worked in the auto industry for 22 years before deciding to launch his own business, JP Smitty Sauce (JPsmittysauce.ca)

In 2022, he and his wife, Laura started producing a BBQ sauce which came from a recipe passed down from Laura’s father, John P. Smith. To honour his memory, they added JP to the name of his lauded Smitty Sauce.

The Gills have grown their food manufacturing business to include original, sweet and hot varieties, featured at many retailers in Windsor Essex and Chatham Kent. Their company has received advisory support from the SBEC since 2022 and is currently participating in the centre’s Foodpreneur Advantage Scale-Up program, to further grow the business.

“Libro endeavours to support local and is passionate about the small business entrepreneurship in southwestern Ontario,” states Adrienne Girardin, Small Business Specialist/Coach with Libro Credit Union. “JP Smitty Sauce is the next recipient as it represents one of our foundational pillars: Local Food Accessibility. As well, the Gills show nothing but perseverance and tenacity as they have grown their BBQ sauce manufacturing business to be featured in 44 retailers since its inception.”

When contacted to inform them that they were the winner, the couple was very

grateful for being selected out of so many amazing start-up companies in the region.

“We want to thank SBEC, Libro and Biz X for their support through our journey,” Jason notes. “It is organizations like these that make the challenges of starting a new business so much easier. Coaching and mentorship are the backbone of any new business venture and we are lucky to have these organizations by our side. The prize money will help us upgrade our bottling equipment, allowing us to get JP Smitty Sauce to more retail outlets across Windsor and Essex County.”

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Photographed at the Small Business & Entrepreneurship Centre office in downtown Windsor, for the cheque presentation, from left are: Laura and Jason Gill, owners of JP Smitty Sauce; Adrienne Girardin, Small Business Specialist/Coach with Libro Credit Union, and Sabrina DeMarco, Executive Director of the Small Business & Entrepreneurship Centre. Photo by Tina Huynh.
BIZ X MAGAZINE • OCTOBER 2023 11 October is a time to celebrate small businesses and the enormous contributions they make to our local economy. Our team of advisors are here to support you throughout your journey of starting and growing a successful business. webusinesscentre.com Becky Young The Little Petal Truck SBEC client: 199 2 - 2 022 Small Business Month

Perk up! Coffee Break is back in a big way at the Alzheimer Society of Windsor & Essex County (ASWE), thanks to local Tim Hortons owners. Launched on World Alzheimer’s Day (September 21), this annual fundraiser collects funds for ASWE and raises awareness for Alzheimer’s disease and other dementias across Windsor and Essex County. So how does it work? Businesses, faith groups, friends, and families can request a Coffee Break kit containing Tim Hortons coffee and supplies, educational material, and ASWE swag and host their own fundraiser until December 21, 2023. Participants can enjoy a warm cup of coffee, engage in meaningful conversation that brings awareness to the cause and their unspent coffee change is donated to ASWE to support their mission to alleviate the personal and social consequences of Alzheimer’s disease and other dementias. To sign up to host a Coffee Break at your location, email: mmills@aswecare.com. For more details on AWSE check: Alzheimer.ca/windsoressex.

talking about Crowder’s experience by stating: “As a proud alumnus of Venture University in Silicon Valley, he further honed his understanding of innovation and entrepreneurship through a 2022 accelerator experience for Venture Investors. His wideranging experiences bring a unique perspective to WECAN.” Crowder’s vision, in his own words, is as follows: “I am committed to ensuring WECAN emerges as a pivotal and sustainable entity in the start-up community of Southwestern Ontario, with a focus on enhancing member value and cultivating relationships with community stakeholders.” WECAN (WeAngelNetwork.com) is a members-only Angel investors’ community of local investors who seek to support start-up companies with their capital, mentorship and connections. Angel investors help accelerate growth and prosperity in the region.

from the ground up and has been involved in numerous community focused committees and working groups.” Lammers was named Deputy Chief, Planning and Physical Resources, in January after eight years as Deputy Chief, Professional Standards.

Since joining Essex-Windsor EMS as a paramedic in 2005, he worked as an advanced care paramedic and acting Professional Standards Captain before being promoted to Deputy Chief and now Chief. “I’m incredibly excited for the opportunity to lead our organization as we overcome challenges and keep striving to provide the best emergency medical services possible,” Lammers says. “I’m proud of our entire team for continuing to show resilience in the face of adversity and always aiming higher. Their commitment inspires me and helps fuel my passion for Essex-Windsor EMS, paramedicine and serving the residents of our community.”

The Chair of the Board of Windsor Essex Capital Angel Network (WECAN) Shawn Bustin recently announced a new chapter in welcoming Cam Crowder as Interim Executive Director, replacing Deborah Livneh. “Cam has a diverse background that includes formerly being a partner in multiple Tim Hortons franchises in Essex County and he currently leads Redstick Ventures, an early-stage venture firm specializing in food technologies,” Bustin explains. “He is coowner of the Leamington Flyers and has also been an active Angel investor for over three years, adding to his multifaceted experiences in the investment field.” Bustin continues

As of October 9, 2023 Deputy Chief Justin Lammers is the new Chief of EssexWindsor Emergency Medical Services and Emergency Management. He takes over from retiring Chief Bruce Krauter, who is staying on in an advisory role during the transition. “Deputy Chief Lammers embodies the Essex-Windsor EMS motto of accountability, integrity and compassion,” Krauter states. “He has developed a wealth of knowledge, experience and understanding of the service — first as a paramedic and then as a member of the management team. He oversaw the service’s COVID-19 response, built the Community Paramedic Program

HALL OF FAME

The Multicultural Council of Windsor and Essex County (MCC) is proud to announce that the Carrousel of the Nations was awarded Top Festival & Event by Attractions Ontario in 2023. The 2023 Carrousel of the Nations event took place on June 16 to 18 and June 23 to 25, at various locations in the region. Fred Francis, Executive Director of the MCC (TheMCC.com) states: “Thank you, to all those who voted for our festival; along with all of the individual cultural villages and

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NEWSFLASH BROUGHT TO YOU BY THE
RUNDOWN
Cam Crowder, Interim Executive Director of WECAN.
ON
MOVE
Justin Lammers, the new Chief of Essex-Windsor EMS.
THE

volunteers who make our festival happen year after year. We thank the people of Windsor Essex who attended our festival this past June, as we are so lucky to live in a culturally diverse region that is very welcoming to all people.”

Congratulations once again to the Leamington District Chamber of Commerce (LDCC) on another successful awards ceremony! Their 29th annual Business Excellence Awards took place on September 13, 2023 at the Leamington Roma Club with 216 in attendance. Every year the chamber has a special theme for their event, and for this year it was We Are Global, based on the international business our communities do around the world. The event was sponsored by Libro Credit Union along with sponsors for Hospitality (Ontario Greenhouse Vegetable Growers); Wine (Baker Tilly), Table (South Essex Fabricating) and various award sponsors. The complete list of winners is as follows . . . Invest in a World Class

Workforce: Mastronardi Produce Limited ;

Customer First: Melo LLP, Jason Melo; Youth Excellence: Jessica DeSantis; Young

Entrepreneur: Hallie Westwood, Orchid

Media; Small Business Excellence 10 to 50 employees: Cured Craft Brewing Co.; Small Business Excellence 1 to 9 employees: Fehr Car Wash; Industrial/Manufacturing

Excellence: South Essex Fabricating;

Innovation: Under Sun Acres; Grow South Essex: Crave Family Grill & Pub; Excellence in Food Services: Riviera Maya; Welcoming Accessibility Award: The Bank Theatre; Warm Welcome: Dream BNB Hospitality; Positive Professionals: Mike Wiens, Sawatzky Balzer & Wiens LLP; Libro Director’s Choice: The Bridge Youth Resource Centre; and Alf Bennie award: Peter & Cathy Quiring. As noted, Mastronardi Produce — a fourth-generation family-owned business that pioneered commercial greenhouse growing in North America — was named the recipient of the Invest in a World Class Workforce award. This award recognizes a business that leads the way in preparing employees for the future by investing in skills development and training, providing career growth opportunities, and modelling lifelong learning. “At Mastronardi Produce Limited, we want our team members to see this as a place where they can grow, build lifelong careers, and make a difference,” indicates Paul Mastronardi, President and CEO of Mastronardi Produce (website: SunsetGrown.com). “Our talented team has brought us to where we are today, and we are proud to support employee growth in any way we can.” In closing the award ceremony, LDCC General Manager Wendy Parsons gave this inspiring quote: “I want to emphasize

that the pursuit of excellence is an ongoing journey. It is not a destination, but a continuous effort to surpass our previous achievements. Remember that our responsibilities extend beyond our own success. Let us continue to mentor, support, and inspire the next generation of business leaders who will carry the torch of excellence forward.” This is something all entrepreneurs can live by! Find out more about the chamber, their upcoming events, and see a business directory on their website: LeamingtonChamber.com.

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NEWSFLASH NEWSFLASH NEWSFLASH
Representatives from CIBC, the sponsor for the Customer First Award from the Leamington District Chamber of Commerce, Leisa Semaan (far left) and Megan Monteiro (second from left) pose with the award recipient, the team from Melo LLP (all listed from the left): IT Director Justin Solcz; Chief Financial Officer David Melnik; Accounting and Assurance Partner Andrea Maresca; Founding Partner Jason Melo; Goldie Penner, Executive Assistant to Jason Melo; and Chief Operating Officer Mark Danelon. Photo courtesy of Melo LLP.

Amusingly, the DJ is playing Donna Summer’s Hot Stuff as we walk into downtown Windsor’s hottest new night club, Disco Inferno

The vibe is electric and guaranteed to stimulate your senses, uplift your spirits and have you reminiscing about dancing days gone by.

Not only do they play all the hits from the ‘70s, ‘80s and ‘90s, but the entire concept is also a hit for its target market, since opening in the summer.

Starting with Windsor’s first LED dance floor — surrounded by state-of-the-art sound and lighting with vibrant hues and shimmering patterns; Go-Go dancers; a neon disco bar; 40 plus disco balls; illuminated menus and a Record Room (decked out with old album covers and records on the wall) — the entire vibe is retro FUN!

The crowd really gets into the theme as well, and most even dress up for the part. Be on the lookout for bell bottoms, sequins, jumpsuits, and a white wide-lapel suits to bring on a Saturday Night Fever vibe.

Disco Inferno is for customers 21 years or older and attracts a more seasoned clientele. The dance bar shares its space with another nightclub, also owned by WKND Hospitality Group — The Bull & Barrel Urban Saloon (country music). A third venue owned by WKND — Wild Child (hip hop, rhythm and blues) — targets the younger music lover and completes a diverse demographic music scene downtown.

Andrew Corbett, one of the owners of WKND (which also includes The G.O.A.T Tap & Eatery in Lakeshore, LaSalle and

Burn Up The Dance Floor At Disco Inferno

Walkerville), spoke to us about their decision to open their latest endeavour.

“We started by having retro parties featuring disco icons such as ABBA and Michael Jackson and since they were selling out we realized we were onto something,” Corbett recounts. “Creating Disco Inferno was a way to utilize our current space, diversify our music and demographics and offer something that may appeal to a different age group.”

They also have a full-time events planner, Jessie Bompiani, who is already busy booking holiday parties at their venues.

Packages can combine dancing and dinner at The Bull & Barrel, featuring curated group food menus, small plates or customized menus designed by their chefs, including

any dietary preferences. If your company wishes to book either bar, or both venues for a private booking, please send an email to: jessie@wkndhospitality.com.

Until the holiday season officially gets under way, Disco Inferno will be hosting plenty of special events open to all. You can keep up to date with the latest details on themes and upcoming entertainment, on their social media pages 24/7.

And since birthdays are always a reason to have a party, we can’t wait to bring our friends there to celebrate our own birthdays!

On the night our Belle Vivante team attended the bar, General Manager Lauren Roncone presented us with six tantalizing signature cocktails to taste. Trust us, it was difficult to choose a favourite! (Please note: bottle service packages are also available).

(In order of the photo on this page from the left) . . .

Funky Fresh Mule: Served in a copper mug, the Mule’s fresh muddled mint is in the foreground. This classic vodka cocktail also includes fresh cucumber, lime and ginger beer.

Foxy Mama: This refillable drink is a strawberry lemonade vodka and a perfect thirst quencher with New Amsterdam’s Pink Whitney Vodka, fresh strawberries, lemonade and soda. Garnished with a fresh strawberry, it is served in a disco ball container you can take home.

BIZ X MAGAZINE • OCTOBER 2023 14
BELLE
VIVANTE Libations and culinary experiences to curate your beautiful life. Taken against a backdrop of a wall in the Record Room, are the club’s signature cocktails. From left: the Funky Fresh Mule, Foxy Mama, Boogie All Night, Sunset Funk, Electric Paradise Punch and The Groovy Chameleon. Photo by Tracey Harding. LEFT: Disco Inferno features Windsor’s first LED dance floor, over 40 mesmerizing mirror balls and an immersive disco atmosphere. Photo courtesy of Andrew Corbett. RIGHT: Go-Go Dancers Jessica (left) and Alex will have you groovin’ and movin’ every weekend. Photo by Tracey Harding.

Boogie All Night: A sweet and rich Espresso Martini, this popular drink is as smooth as the 1984 Sade song, Smooth Operator, with Salted Caramel Baileys, Kahlúa, vodka, and simple syrup, garnished with caramel sauce.

Sunset Funk: A sophisticated twist on the Tequila Sunrise, it is a sweet and very refreshing cocktail, served in a tall glass. This funky concoction consists of Tequila, Peach Schnapps, peach nectar, lime juice, simple syrup and grenadine, garnished with an orange slice and orchid. We can’t help but pay tribute to the Eagles and their memorable song Tequila Sunrise, while we take each sip.

Electric Paradise Punch: This drink reminds us of Florida beaches and pools packed for spring break, where it’s all about the drinks and the music. It’s a refreshing blast of coconut rum, pineapple rum, Blue Curacao, pineapple juice, lime juice and coconut water, garnished with purple edible flowers.

The Groovy Chameleon: The elderflower is remarkable in this savoury gin cocktail with a blast of lemon juice. It’s bubbly, tart, and for a wonderful colour change, just add the shot of Butterfly Pea Tea. Prosecco is also on the ingredient list and it is decorated with a simple pansy as the matching colour garnish.

Situated at 690 Ouellette Avenue, Disco Inferno is open Friday and Saturday nights from 8 p.m. to 2 a.m.

Check: Disco-inferno.ca for further details and plan to dance the night away with your friends, coworkers and/or family members, for one amazing electric retro experience!

Sherrilynn Colley-Vegh (top left) has travelled to over 50 countries exploring what the world has to offer in food, wine, music, art, and fashion. She is a community leader, journalist, business owner, music manager, former educator, Chief Communications Officer and Athena Award recipient. Tracey Harding has deep roots in southwestern Ontario, but has wined, dined and lived in many countries. She has worked in fashion, real estate/décor, hospitality and food service/tour industries and is an award-winning amateur cook and a Wine & Spirit Education Trust (WSET) Level 1 Sommelier.

BIZ X MAGAZINE • OCTOBER 2023 15
Alannah F. (left) and Rylie R. of Disco Inferno are photographed in the Record Room bar, which was decorated by Rosemary Skinner of Soirée Event Extraordinaire. Photo courtesy of Andrew Corbett.

FOOD FOR THOUGHT FOOD FOR THOUGHT

Native Wonders Gourmet Grub 1235 Ottawa Street, Windsor

Unique to the area, since September 2020 a thriving restaurant serving indigenousinspired and domestic fare, is a real cultural magnet on Ottawa Street in Windsor.

At Native Wonders Gourmet Grub, native staple foods and a Canadian menu as well, are offered. It’s all presented to you by a self-taught cook, previously learning the craft from internet recipes, attending powwows and years of cooking in the kitchen.

As Co-Owner/Operator Mark Peltier explains: “My background and ancestry is from the Wiikwemkoong First Nation on Manitoulin Island. Previously and today, a part of the Indigenous community in Windsor, I was the former President of the Can-Am Friendship Centre and on the executive board.”

His family — wife Sophie and children Joshua, Jasmine and Jesse — also play a role at the restaurant as co-owners.

This all creates a wonderful family atmosphere that prides itself on sharing not only their food, but also their culture.

It all began with a shop that originated right next door, the Native Wonders Gifts & Gallery (Facebook.com/nativewonders), a First Nations arts and crafts heritage

store that Peltier opened in June 2019.

Here shoppers can find indigenous art from across Canada, as well as products Peltier makes himself. In the line-up are jewellery items, paintings, dream catchers, and more.

They are also a consignment shop for local and other Indigenous artists.

With plenty of customers coming into the store, a domino effect and cultural explosion was bound to happen when the eatery, Native Wonders Gourmet Grub (NWGG), was created for those wanting to explore native culture in the food at a new restaurant. Peltier utilized an archway leading into the eatery from the gift shop and moved the new part of the business in there on September 11, 2020.

A few years later, due to the growth of the business, a new chef has recently been brought in to prepare the culinary masterpieces.

A diner atmosphere, NWGG features Indigenous art for sale, hanging on the walls for customers to investigate, while they sit down and try what Peltier calls “powwow cuisine”. A front patio is there for dinner before those cooler days arrive.

Regarding the menu, a very important part of the fare at NWGG are the

indigenous items. According to Peltier it starts with several different kinds of staple food and the popular full meal specials.

The traditional staple dishes include the regular and gluten-free native Frybread (bannock) and two soups, including the Corn (see contents photo) and Three Sisters (Corn, Bean and Squash), the vegan option.

The indigenous-inspired and most popular of the bunch are the Scone Dog (a jumbo hot dog wrapped in frybread and deep fried) and the Indian Tacos. They just can’t make them fast enough!

“With the rest of the menu, we use halal burgers and chicken to allow a wide range of clientele to enjoy our menu,” Peltier indicates. “We have vegan and gluten-free options also. We have one fryer in the kitchen that is

BIZ X MAGAZINE • OCTOBER 2023 16
THIS ISSUE FEATURES… © Can Stock Photo/Kurhan
Story And Photos By David Clark, with one exception The Indian Taco, loaded with beef, chicken or veggie chili and cheese, is inviting inside, with many vegetables, and on the side some down south salsa and sour cream. Photo courtesy of Mark Peltier. Mark Peltier, Owner/Operator at NWGG displays the 7 Grandfathers Burger — a huge seven ounce patty with veggies and coleslaw — and an upgrade to onion rings from fries. You also have a choice between frybread or a bun.

dedicated for only vegetarian and vegan use so there is no cross contamination.”

The favourite diner foods are two types of chili, Beef (halal) and Vegetarian (vegan), which is also used to make the Indian tacos original (beef), vegetarian, jackfruit (vegan option) and chicken tacos (halal).

The massive seven ounce 7 Grandfathers and four ounce Pizza Burgers are also kings at the eatery, and the messy, but yummy, vegan Sloppy Jack also joins the list. The Kids Menu features halal Chicken Strips.

Motivational Quotes

Danny Gautama is an inspirational writer who writes for mental health organizations, hospitals, and is a blogger on: BizXmagazine.com. He helps many on social media and is a two time recipient of the LoveMakers Foundation Awards. Connect with him by emailing: dannygautamawellness@gmail.com.

For an unforgettable dessert dig into the strawberry or blueberry cornbread with pie filling. In addition, the “Dream” frozen slush drink is a nice companion to any meal, including lots of fruit and chocolate drizzle.

Most of the food at NWGG comes with sides like fries or salad. Ask your server what’s available with your meal.

You can also find out what you can order online with Skip the Dishes and Uber Eats

“My vision is to keep this venture local, sharing my culture and quality food with Windsor and Essex County,” says Peltier. “We are currently working on a food trailer to be able to do local events and the powwow trail. My one goal is some day to be able to offer a training program for Indigenous youth in the restaurant industry. As well, my partners have thoughts of franchising our concept.”

If you have further questions, everything you need to know about NWGG and details on food specials can be found on: Facebook. com/NativeWondersGourmetGrub.

BIZ X MAGAZINE • OCTOBER 2023 17
“If someone has made up their mind about you, then don’t waste your energy trying to change their mind. You don’t need their approval, or anyone’s approval. You just have to know that you and your life are worth way more than trying to be liked or loved.”
The Sloppy Jack is a great meat substitute, all vegan with the exotic heart healthy jackfruit on frybread or a bun, and delivered with fresh cut fries. For an exciting dessert choice, sink your teeth into the Strawberry Cornbread, a small corn bread loaf with delicious pie filling, topped with whipped cream.

Small Business Month Celebrating Entrepreneurship And Resiliency

Small businesses contribute significantly to Canada’s economy and employ nearly 70% of the country’s private labour force (ISED Canada).

October is Small Business Month across Canada, a time to celebrate entrepreneurs and recognize their impact in communities . . . like Windsor Essex and Chatham Kent!

Every business starts with an idea and many entrepreneurs look to the Small Business and Entrepreneurship Centre — a division of Invest WindsorEssex — for help growing that initial plan. It offers guidance and professional advice for new businesses, from ideation and concept stage to start-up and operation, to early growth and expansion.

“Since 1992, the Small Business & Entrepreneurship Centre (SBEC) has provided thousands of entrepreneurs with the training and support necessary to start and grow successful businesses in Windsor and Essex County,” states Sabrina DeMarco, SBEC Executive Director.

The organization offers complimentary business information, advice and consultation, business plan support, research assistance, business development workshops, mentoring and networking opportunities, micro-grant and training programming, and information on government requirements and supports. (A list of all their services can be viewed on: WEbusinesscentre.com).

In 2022, DeMarco reports that SBEC posted some impressive statistics . . .

Nearly 7,000 small business inquiries

1,300 one-to-one business consultations (for new and existing business owners)

86 workshops/seminars (with over 1,200 individuals in attendance)

“The impact of these interactions and activities cannot be overstated,” DeMarco expresses. “They helped to facilitate 130 new businesses and 96 business expansions, resulting in the creation of 398 new jobs in the local economy.”

DeMarco’s advice for entrepreneurs: Do your homework! Research the concept, the industry, and the market before you invest, and then work on a business plan.

She also points out that business and market conditions can bring uncertainty, but this is a reality of business.

“Stay on top of industry trends and pivot the business when needed,” she suggests. “It’s important to be flexible and adapt to changing trends and changing consumer preferences.”

Along with highlighting the free support

the SBEC offers, Biz X contacted some local companies to share their stories and advice, so we can help area businesses reach their full potential.

Bounce Hair Boutique

Jennessa Couture graduated from Marvel Beauty School in 2002 and worked at some fairly typical hair salons, but as she gained more knowledge and focused on curly, textured hair, she realized there was more that could be done for clients.

In 2015, Couture launched Bounce Hair Boutique and began challenging the dated norms of the hair industry. Along with being the Owner/Founder of Bounce Hair Boutique, she is also a leadership coach who works with other stylists to grow their businesses.

Her boutique focuses on cutting, colouring, and natural texture specialties. Clients are matched with a stylist based on the client’s goals and their budget — this is part of the Bounce difference.

After the pandemic, Couture had to analyze her business and she recognized that what Bounce sells is time. So she turned the salon into a co-working environment.

“Our pricing model is transparent and we have total upfront pricing,” Couture explains. “There are no charges for add-ons in the service and no surprises at the checkout. The price we quote you ahead of your booking is the entire price for everything . . . including gratuity.”

She adds: “This way every stylist — 20 at the moment — is able to work whenever they want, with as much time off as they want, they choose their own rate and have full control of their income. I control our revenue by actively recruiting stylists consistently.”

Along with a simplified, quality experience, the salon also focuses on inclusivity and providing a safer space for clients. Highlights include genderless pricing, gender-affirming services, employing texture specialists, and offering a private room for those who wear a hijab.

“I am and will always be committed to creating and learning how to further create safer spaces for clients and stylists alike,” says Couture.

To find out what makes Bounce unique, discover why Couture is a leader in the industry, and to get matched with a stylist, visit the boutique at 1645 Wyandotte Street East (Suite 200) in Windsor, or online at: GetBouncy.com.

SMALL BUSINESS TIP: “Put your mental health at the forefront and keep people around you who let you take a mental break.”

BIZ X MAGAZINE • OCTOBER 2023 18 FEATURE STORY By Victoria Rose
At the downtown office situated at 119 Chatham Street West, Unit 100, members of the Small Business & Entrepreneurship Centre team from left are: Renée Morel, Client Success Coordinator; Sabrina DeMarco (seated), Executive Director; Natasha Marar, Manager, Marketing and Entrepreneurship Programs; Aparna Krishnamoorthy, Business Advisor; and Stephanie Clark, Business Advisor. The SBEC also has an office at 39 Maidstone Avenue East, Unit 5 in Essex. Both locations offer the training and support necessary to assist entrepreneurs in starting and growing a successful business. Photo by Sanja Tabor. Owner/Founder, Jennessa Couture (left) and Manager Clarissa Palmer, in Bounce Hair Boutique where the focus is on curly, textured hair. Photo by Sanja Tabor.

Just Jeff’s Gourmet Express Inc.

Twenty years ago Red Seal Chef and graduate of the Stratford Chef School, Jeff White, opened Just Jeff’s Gourmet Express Inc. The store offers heat & serve meals (including meals for seniors) and hot takeout food, along with full catering services for private parties and weddings.

Customers stop in for the friendly service and variety, and White says they return for the consistency and quality.

“Our heat & serve meals are fresh, wellbalanced, have no added preservatives, and are all homemade fresh daily,” White explains.

As with most businesses, White’s business also had to adjust due to the pandemic.

“We were very fortunate since we were

known for take-out . . . although our business took a hit in the catering department due to group restrictions and social distancing, our walk-in traffic for heat & serve meals quadrupled,” he indicates. “Now that COVID is thankfully behind us, our business has surpassed pre-COVID numbers.”

If you have ever stopped in for a treat or have been to a party where a Just Jeff’s platter was served, you might know why White is very proud of how his Nothings & Salsa and Cinnamon Crisps, in particular, have exploded far beyond what he ever imagined.

These rave reviews keep him energized.

“I love what I do . . . It honestly doesn’t feel like a job,” he expresses. “Cooking for guests and hearing them praise the food, keeps me motivated, still to this day.”

And that’s why Just Jeff’s is loved by all and is a two-time Biz X Award winner, for Outstanding New Business in 2003 and in 2020 for Extraordinary Event Caterer!

To see the daily menu and catering options, stop by 4315 Seminole Street in Windsor, or visit: JustJeffs.com.

SMALL BUSINESS TIP: “If you are in the food industry, know your empty plate cost. Everything that goes into a dish should have a dollar amount associated with it, every ingredient, but also what it costs to open your door (which includes hydro, gas, phone

BIZ X MAGAZINE • OCTOBER 2023 19
Just Jeff’s Gourmet Express staff, from left: Cameron Charbonneau (dishwasher/prep); Sarah Seeger (Manager/Chef); Carol Belleperche (Chef); Jeff White (Owner/Chef); Brandi Moore (dishwasher/prep); Ashley Taziker (Manager/Cook); Joe Richardson (Cook): Lee Beneteau (Chef); and Angela Cozma (Front Manager/prep). Photo by Sanja Tabor.

bills, etc.). Take an average of your monthly bills and divide that by the number of days you’re open per month. Cost of goods is one thing but knowing how many you need to sell to keep the lights on is key.”

Pedal & Pour

In May 2023 Pedal & Pour hit the Windsor streets in style.

The Quadracycle Tour allows 12 passengers to pedal their way along special routes/tours like sightseeing, historical, brunch, exercise ride, pub and coffee crawls. A driver and a host onboard entertain guests and give historic narratives on Olde Walkerville, the main route for the tour.

“It’s been very popular for all special occasions such as birthdays, bachelor and bachelorette parties, mixers, corporate work outings, or just a night out doing something different!” describes Leeann Corbeil, Pedal & Pour’s Spokesperson and Representative who speaks for the four women who own the business.

Participants on a ride get to socialize with friends, enjoy a light workout, and tour different neighbourhoods in between stops. While drinking is not permitted on the bike itself, the restaurants and bars that are visited offer discounts on food and drink.

Popular stops include: Thirsty Butler, Wineology, Walkerville Eatery, Walkerville Brewery, Vito’s, Kildare House, The We Store, and Gladstone Commons.

Corbeil adds: “Customers are really enjoying exploring the city and local establishments in a new interactive way.”

Tours are $35/seat during the week and $49.99 on weekends. A 10% discount applies

if you book all 12 seats. The main tour areas are Walkerville, Erie Street, Ottawa Street, and downtown Windsor.

Riders also have the option of which bars and restaurants they want to visit during the tour and how long they want to stay in the bar.

The ownership group does plan to apply for a liquor license in the coming months for the next season. They also plan to operate as long as possible, weather permitting, or until snow is on the ground.

To learn more about routes, book a tour, or if you are a restaurant owner wanting to discuss a partnership, refer to: PedalnPour.com.

SMALL BUSINESS TIP: “The more passionate you are about your business, the more people will continue to see that, and want to be a part of it.”

Sauve’s Country Market

In 1984, Ashley Sauve’s parents owned a farm stand called Sauve’s Vegetables and today they work hard in the field as cash crop farmers.

Ashley earned her Photography Diploma from Fanshawe College and worked in the photography field for a number of years while also taking courses on marketing and business.

The pandemic changed her mindset and since she had always admired her parents’ dedication to farming, in 2021 she decided it was time to build Sauve’s Country Market on the family farm.

The market is located at 1989 Lakeshore Road 219 in South Woodslee.

Initially, the store had a lot of craft items created by Ashley, but they weren’t big sellers compared to the Ontario food products and produce. Now the store offers in-season Ontario-grown produce (most of which is grown right in Windsor and Essex County) along with a variety of goods like popcorn, baked goods, syrup, honey, hot sauce, dressings, and chips.

“We have over 100 products from 60 businesses all across Ontario,” Ashley indicates. “We are 100% Ontario-made and Ontario-grown.”

She strives to make every experience

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(From left) Pedal & Pour Spokesperson Leeann Corbeil, and employee drivers Abbi Godwin, Ioan Mihali and Dalton Gagnon, take a group selfie on the 12-person bike. Photo courtesy of Pedal & Pour. The quadracycle tour, operated by Pedal & Pour, is a new and unique way to socialize with friends, get in a light workout, sightsee a vibrant neighbourhood and visit local establishments. Photo courtesy of Mike Dufour.

welcoming and informs Biz X that customers give her lots of compliments about the store, including the variety and the quality of the products and produce.

The business also works to give back to the community by donating to Fight Like Mason,

4H, and other clubs and charities, as well as hosting special events like vendors’ markets that highlight local crafters and artists.

“We recognize a need in our community for supporting local — that is our #1 goal,” states Sauve.

This hard work and dedication to local was recently recognized with a 2023 Ontario Made Award, a Canadian Manufacturers & Exporters (CME) initiative that recognizes “Outstanding Ontario manufacturers and retailers that help consumers make informed decisions in increasing the sale and awareness of Ontario-made products.”

To find out what’s in store and how to get there to pick it up, check: linktr.ee/SauvesCountryMarket.

SMALL BUSINESS TIP: “Jump in with both feet! Use social media every day and really connect with your customers, post videos of yourself talking about products and services. The more you engage with your customers the more interested they will become in you and your business.”

Windsor Dance eXperience Inc.

Giving everyone an opportunity to perform is a priority for Tiffany Chan, Artistic Director/Founder of Windsor Dance eXperience Inc., 890 Walker Road.

“We are a not-for-profit dance theatre company specializing in giving everyone the opportunity to perform on stage, as long as they have the passion,” indicates Chan who operates her organization like a small business.

Passion is something that runs through everything Chan does.

She graduated from the Walkerville Centre for the Creative Arts, is the previous Choreographer and Artistic Director of Live Energy Dance Theatre (19992002), has collaborated with the Toronto Symphony Orchestra and the Windsor Symphony Orchestra, was the Youth Rehearsal Mistress for Ballet Jorgen (200809), has given workshops in Dance Education and Stage Combat, and was the Choreographer for Arts Collective Theatre’s (ACT) West Side Story (2022) and now Guys and Dolls (October 13 to 22, 2023).

Compassion is also a big part of Chan’s work and that’s what students will find inside Windsor Dance eXperience (WDX).

There is a family atmosphere and tremendous support. This is of particular importance for today’s youth who faced a lot of things during the pandemic.

“WDX has always been a safe place for our youth to express themselves,” comments Chan. “They have the power to be

BIZ X MAGAZINE • OCTOBER 2023 21
Fall is in the air, so let Ashley Sauve, Owner of Sauve’s Country Market in South Woodslee, spice up your life with all kinds of locally sourced produce in season. Photo by Sanja Tabor.

whoever they want to be inside our walls with no judgment. This is the most accessible and inclusive dance company as we accept everyone. This creates a very diverse group of people coming together and forming longlasting friendships.”

Along with highlighting how dance can reduce stress and anxiety levels, Chan adds that the organization has volunteer social workers on staff whose expertise has been vital in the last few years.

Each year, Windsor Dance eXperience Inc. can be found all over Windsor, participating in parades, festivals, basketball games, and city events.

The organization also puts on three to four productions a year at the Capitol Theatre and encourages students six and older to audition.

There are mentorship programs and volunteer opportunities designed to train youth in the backstage areas of production (set, costumes, props, lighting, stage management), and leadership programs training individuals to become junior instructors, teachers, and directors.

For the public, there are also workshops in acrobatic dancing, choreography, dance fitness, and stage combat.

“We have opened up more classes for the public and share our space with other groups,” says Chan about how the company has been

Windsor Dance eXperience offers technique classes, workshops, summer camps and day camps — at affordable rates. It is also proud to be a Pathway to Potential Broker, all in an effort to make dance accessible for everyone. From left: Kensington Tuer, Charlotte Fernandez-Higgins (up high), Laura Gallant (down low), Zowie Strickland, Artistic Director/Founder Tiffany Chan (seated), Morgan Chapman, and Mikayla Robertson. Photo by Sanja Tabor.

able to sustain itself through business-related challenges it faces, even as a non-profit incorporated since 2003.

To learn more about the company, find out what classes are available, and discover upcoming shows, go to: WindsorDanceeXperience.ca.

SMALL BUSINESS TIP: “Change is good. I am the worst at accepting change, but over the years, I have learned you never know

unless you try. Anything worth achieving is never easy, but the reward is great.”

Love Local, Shop Local Trade Show

You can support these and other local businesses throughout October (and yearround) by sharing their stories, shopping at their stores or utilizing their services.

As Small Business Month comes to a close, to celebrate entrepreneurs and recognize their contributions to our community, the Small Business & Entrepreneurship Centre hosts the W.E. (Windsor Essex) Shop Local Show on October 26, 2023 from 4 to 8 p.m. at the Fogolar Furlan Club (1800 North Service Road, Windsor). The show returns this October for the first time since 2019.

The free event features 50 vendors with products and services such as food and drink, housewares, artisan and wellness products, and local services. There are also demonstrations, door prizes, and networking opportunities. Full event details can be found on: WEshopLocalShow.com.

If you have your own business idea to pitch, head to the show or contact SBEC to get connected and get going!

“Tap into the supports available,” DeMarco advises. “There are so many services and individuals ready to help.”

BIZ X MAGAZINE • OCTOBER 2023 November 18th “Opening Night” A Winter Wonderland returns in charming Downtown Amherstburg. Join us on Opening Night at 5pm for the Super Santa 5K Run, dazzling displays, Christmas tree lighting, fireworks, a heartwarming holiday movie and FREE hot chocolate. visitamherstburg.ca/riverlights

Cybersecurity For Small Businesses A Must, Not A Choice

In an era where digital threats are escalating, cybersecurity is not a luxury — it’s a necessity.

Small and Medium-sized Businesses (SMBs) are increasingly targeted, making a robust cybersecurity strategy essential.

The High Cost Of Negligence

Ignoring cybersecurity can have devastating consequences. From data breaches to financial losses and reputational damage, the cost of neglect can be astronomical. It can even lead to the closure of a relatively high percentage of small businesses.

The Basics Matter

Start with foundational elements like strong, unique passwords, two-factor authentication, and timely software updates. These are the first lines of defence against cyber threats and can significantly reduce your vulnerability.

Beyond Firewalls: Device Management Role

While firewalls and antivirus software are crucial, effective device management offers

an additional layer of security. By monitoring and controlling connected devices at work, you can ensure that only authorized users have access, thereby reducing potential entry points for cyberattacks.

Data Encryption: A Must-Have

Data encryption is not just for large enterprises. Encrypting sensitive data, whether it’s customer information or internal communications, adds an extra layer of security that makes it difficult for unauthorized users to exploit.

Sector-Specific Needs

Different industries have unique cybersecurity requirements. For instance, healthcare providers must adhere to Personal Health Information Protection Act regulations, while retail businesses often require Payment Card Industry compliance. Tailored cybersecurity solutions can offer both compliance and peace of mind.

Employee Training: The Human Element

No technology can fully compensate for

human error. Training staff to recognize phishing attempts and to secure their devices and maintain strong passwords is vital. A single mistake can compromise an entire network, making ongoing education crucial.

The Importance Of Backups

Regular data backups are an often-overlooked aspect of cybersecurity. In the event of a ransomware attack or data loss, a recent backup can be a lifesaver, allowing you to restore your systems with minimal downtime.

Conclusion

Cybersecurity is a multi-faceted endeavour that requires a comprehensive approach.

From foundational security measures to advanced tactics like device management, every layer adds to your overall protection.

Device management can serve as a last line of defence, helping to secure your business network, among its many other benefits.

By adopting a well-rounded cybersecurity strategy, SMBs can better protect themselves in an increasingly complex digital landscape. Tech Bytes is powered by WEtech Alliance (WEtech-Alliance.com). The columnist for this edition, Devin Pavao is a tech leader specializing in IT, Cybersecurity and Engineering Management. He’s also the Founder of Combinetic, a cloudbased platform that simplifies company device management and security specifically for SMBs and startups. Learn more by logging on to: Combinetic.com.

BIZ X MAGAZINE • OCTOBER 2023 24
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Ruth Hoang . . . Gifts For Your Tribe Made With Love & Passion

ocal business owner Ruth Hoang creatively crafts truly unique and one-of-a-kind gifts for any occasion.

Her business, Foxwood Gifts features mostly custom and personalized gifts — “something you wouldn’t be able to get anywhere else,” Hoang claims.

“My most popular items locally have significance to the area, such as Windsor map/Canada ornaments, maple leaf coasters or family signs,” she describes. “I have a variety of premade designs to choose from, but also take special requests to create something totally unique for my customers.”

For those planning a wedding or special event, Hoang just loves to make something special to mark these occasions, such as Save the Date pieces, signage, napkin rings, custom engraved place settings or favours to match the day’s theme in a distinctive way.

“My medium of choice is wood, so you’ll see a variety of things from hardwood earrings and coasters, to personalized signs and family tree pieces,” she indicates.

Foxwood Gifts has been around for about a decade and pivoted full time to custom wood gifts in October 2020, but is now entering a new chapter by moving to a physical location.

October 16 marks the grand opening of the store at 1318 Wyandotte Street East in Windsor.

The business began online and was operated out of Hoang’s home, basically because she sold her items to customers across Canada and the U.S., mainly on Etsy (Etsy.com/ca/shop/FoxwoodGiftsCanada).

“I really felt it was time to open up here to the community and be a part of the local scene,” says Hoang about

the move into a physical store location. What sets her business apart from others in the industry is her method and process for creating unique items.

“Instead of creating generic pieces to fit a wide range of people, I like to concentrate on the individual and the families that will be receiving these pieces,” she notes. “I like to say we create sentiment built into heirloomquality pieces that will be around for years to come.”

As well, if you’re looking for something unique for a friend, family member, or special event, Hoang probably has what you need, either in store or online at: FoxwoodGifts.ca.

“We’re already prepping for Christmas and have a variety of custom, personalizable ornaments ready to launch,” states Hoang adding: “I also cater to other businesses to create unique branded items and gift solutions for employees and clients — the sky is the limit.”

For Hoang, all this is possible due to the support of her family, namely her husband Adam who is the Chief Technology Officer for the business.

“I will say it’s been comical to see customers come to my table at markets and assume my husband does all the woodworking and try to talk to him about my pieces,” she comments. “I like to challenge stereotypes and push boundaries, so my business has just been another vehicle for that.”

She learned early on that she’d love to be in business for herself and have control over her own success. And so Hoang just built on that over the years, as her business morphed and changed into what it is today.

“My advice for other entrepreneurs is to just start,” Hoang asserts. “You can get so overwhelmed and go down rabbit holes of ‘what ifs’ and researching your options forever, but you can’t succeed until you take that first step. Just do something.”

Putting yourself out there is how you learn, she indicates — and failing is just a part of it.

“Each time you’ll begin to pick yourself up quicker than the time before, with new knowledge in hand,” she expresses. “You really can’t win in business until you’ve failed and you begin to lose that fear of failure because you’ve been there so many times before.”

BIZ X MAGAZINE • OCTOBER 2023 25
XX FILES PROFILING LOCAL WOMEN AT WORK BROUGHT TO YOU BY
Ruth Hoang is very proud of the opening of Foxwood Gifts as a brick-and-mortar retail store. This expansion marks major growth in a Windsor established artisan company, which previously existed primarily on Etsy. Photo by Jesse Peyton.

Windsor Lawyers Appointed To The Superior Court Of Justice Of Ontario

OnAugust 28, 2023, The Honourable Arif Virani, Minister of Justice, and Attorney General of Canada, announced the local appointments of Jennifer E. Bezaire and Jason P. Howie as Judges of the Superior Court of Justice of Ontario

Bezaire, Managing Partner at Greg Monforton & Partners — Injury Lawyers (GregMonforton.com) in Windsor, is appointed a Judge of the Superior Court of Justice of Ontario in Windsor.

Howie, Partner at Howie Johnson Barristers & Solicitors (HJFamilyLaw.com) in Windsor, is appointed a Judge of the Superior Court of Justice of Ontario in Sarnia.

Justice Jennifer Bezaire

Bezaire was raised in Amherstburg and attended the University of Windsor, receiving an Honours Bachelor of Arts degree in Psychology in 1998 and her law degree in 2001.

While at university she received numerous academic awards, most notably the university’s Board of Governor’s Medal in 1999 and 2000.

She joined Greg Monforton & Partners (GMP) almost 20 years ago, after spending her first few years as a student and then associate lawyer at Fraser, Milner, Casgrain LLP (now Dentons LLP) in Toronto.

At GMP, Bezaire quickly rose to the top of the firm, handling some of the most significant injury cases in the region and obtaining incredible outcomes for her clients.

She relentlessly protected the rights of innocent accident victims, ensuring they obtained fair compensation for their injuries.

In 2013, Bezaire joined the firm’s partnership and in 2022 she became the Managing Partner.

She quickly rose to the top of her profession, volunteering to help wherever she could. Bezaire was a member of numerous professional committees and organizations within her profession, including Co-Chair of the Windsor-Essex Bench and Bar Committee

She was also a speaker at many continuing legal education seminars and programs.

Additionally, she taught auto insurance law to upper year students at her alma mater, the Faculty of Law, University of Windsor.

Bezaire was honoured by her peers, who selected her for inclusion in directories for Best Lawyers in Canada and Lexpert

Co-Founding Partner of GMP, Greg Monforton reacted to her judicial appointment by expressing: “In our 42 years of practice we have never seen anyone quite like Jennifer. Simply put, she is a superstar. She has done it all: admirably prosecuting her clients’ cases, volunteering with lawyer advocacy groups, and providing advice in government consultations to ensure her clients’ rights were protected . . . We have learned much from her, and this will be her true legacy.”

GMP’s other Co-Founding Partner, Brad Robitaille, is not only Bezaire’s colleague, but also her husband.

“Words cannot adequately describe how proud I am of Jennifer’s accomplishment,” Robitaille proudly states. “She was made to do this, having proven herself an excellent lawyer for more than 20 years with hard work, principles, and integrity. I am in awe that she now gets to share her considerable gifts for the benefit of all who will appear before her.”

Bezaire describes the feeling she experienced

when she received “the call”: “I was deeply honoured to receive the call from the Minister. During our conversation, the Minister instructed me to put down my pen and stop working — I was no longer a lawyer and was now a Judge of the Superior Court of Justice. It was surreal, but also very exciting. I was fortunate to have been working from home that day and was able to enjoy the moment with family and close friends. It is a moment I will always remember.”

I asked Bezaire what the transition will be like from a 21-year career as a lawyer to Madam Justice Bezaire of the Superior Court of Justice of Ontario, and she replies: “I took great pride in my work and enjoyed getting to know and help my clients. I was fortunate to have had the opportunity to work with some wonderful people on some interesting cases, and to teach and offer input on potential legal changes. While my new role will certainly be different and I have much to learn, I am looking forward to the challenge and feel well prepared for it.”

And finally, one more feather in her cap to add is the 2019 Biz X Award winner for The Injury Lawyer It Doesn’t Hurt To Hire.

Justice Jason Howie

Howie was born and raised in Windsor and graduated from the Faculty of Law at the University of Windsor in 1987. He was called to the Bar in Ontario in 1989.

Starting out as an associate at Wilson Walker Hochberg Slopen (now Miller Canfield), Howie soon focussed his practice on family law and went on to open his own practice in 1994.

His partner, Amy Johnson, joined his practice in 2016 after articling at his firm. In 2023 he was recognized as the 2023 Lawyer of the Year in Family Law Windsor/London

Howie was a member of The Advocates’ Society, the Essex Law Association, and the Essex County Family Law Lawyers Association where he served as President and Vice President.

He led a committee to reconstitute this association as the Family Law Association of Windsor following the COVID-19 outbreak. He was recognized as a leading lawyer in peer-reviewed legal publications.

BIZ X MAGAZINE • OCTOBER 2023 26

He also was a long-time member of the Essex County Superior Court of Justice Bench Bar Committee. And that’s not all!

Howie was selected as a representative to the Provincial Family Law Working Group of the Superior Court of Justice.

He was an instructor of the Bar Admissions Course (London and Windsor) in the areas of professional responsibility and family law. Happily married for 36 years, Howie is

any other day until approximately 11 a.m. when I received the call. The Minister of Justice was very gracious and encouraging. We discussed the need to serve the public. I was very surprised to receive the call, and to be honest, the entire conversation is a bit of a blur in my mind. It was a mixture of gratitude and trepidation. I felt very, very humbled.”

I asked Howie — how surreal it is that his 34 years of practicing law is now taking him

His parents, Joyce and Ian, were among my mother’s closest friends.

Even though all three are now deceased, I wanted to know: “If Joyce and Ian were with us today, what would they say to you about this appointment?”

His answer? “As you recall, my father was a very stoic man. He would simply smile. My mother, who was somewhat more emotional, would have cried and called your mother immediately!”

As previously noted, Johnson joined Howie’s practice in 2016 after articling at his firm, and subsequently became his law partner at Howie Johnson Barristers & Solicitors. So, what does she think about Howie’s judicial appointment?

In her words: “I am very grateful to have been able to work with Jason for eight years. His mentorship has been invaluable. I am so excited for his next step on the bench, and he is so deserving of this opportunity. We will all benefit from having someone with his knowledge, expertise, and passion on the bench.”

On behalf of all of us at Biz X magazine, and the residents of Windsor Essex, congratulations to Justice Madam Jennifer Bezaire and Justice Jason Howie on your judicial appointments.

And, in the spirit of this season of Thanksgiving, thank you for your combined 55 years of serving us with the highest standards of excellence and integrity.

27
LEFT: Jennifer E. Bezaire, Judge of the Superior Court of Justice of Ontario in Windsor. Photo courtesy of Greg Monforton & Partners. RIGHT: Jason P. Howie, Judge of the Superior Court of Justice of Ontario in Sarnia. Photo courtesy of  John Liviero/Sooters Photography Studio.

Bring Your Dreams To Reality With Urbanhome Interior Design

There are many of you out there with a flair for interior design.

You have a sense of what goes together and looks fantastic. There are arguably just as many of us that can’t even put together a matching pair of socks!

Did you just check to see if your socks match? Even if you didn’t, I guarantee you are going to benefit from our discussion on interior and exterior home design with the knowledgeable folks over at Urbanhome Interior Design (UrbanhomeInteriorDesign.com) at 4145 — 7th Concession Road, Windsor.

Owner and Lead Designer Jodi Mason graciously agreed to share some of her 20 years of professional experience with our readers. Can you touch on the services you provide?

“At Urbanhome, we are passionate about delivering exceptional design solutions and making the interior design process enjoyable and accessible to everyone,” informs Mason. “Whether you’re looking to transform your living space, embark on a complete renovation, or simply find the perfect piece to elevate your décor, we have the services and resources to meet your needs.”

Describe the process during the initial stages of a given project? “Our interior design services include space planning, on-site consultations, furniture and material selections, product sourcing, decorating with accessories, and personal shopping. These initial stages are critical for setting the project’s direction, aligning with the client’s goals, and creating a well-defined plan for the design project,” states Mason, adding: “Communication and collaboration between the designer and client are key to a successful outcome.”

How do you assist the client to envision the living space prior to the start of the project?

“Our designers can help clients gain a clear and realistic understanding of how their living space will look and function with our 3D design service,” she replies. “This collaborative approach ensures that the client’s vision aligns with the designer’s expertise, resulting in a design that exceeds expectations.”

Do you assist the client in identifying structural and logistical issues relevant to their proposed renovation? “Our designers do not identify or resolve structural and logistical issues themselves,” comments Mason. “Instead, we collaborate with your architects, engineers, and contractors who specialize in these areas to ensure that the design vision is successfully executed while meeting all necessary structural and safety requirements.”

What are the benefits to working with a professional interior design team?

“Working with one of our professional designers results in a well-planned, aesthetically pleasing, and efficiently executed design that aligns with the client’s vision and objectives,” she expresses. “Whether for residential or commercial projects, the expertise and resources of a design team add significant value to the overall outcome.”

Are your services limited to interior spaces?

“Our passion lies in creating beautiful interior spaces, but we’re thrilled to announce that we’re expanding our services to include enhancing your outdoor spaces and exteriors as well!” exclaims Mason. “We believe that your entire living environment should reflect your unique style and needs. So, while interiors are our specialty, we’re excited to embark on this journey of making your entire home, inside and out, a place you’ll love and cherish.”

What would you say is your prime objective when providing your expertise to your clientele?

“Achieving an end result that genuinely mirrors their individual style, while seamlessly integrating beloved items with functionality that aligns with their lifestyle,” she answers. Mason continues: “An environment characterized by ambiance and mood, with thoughtfully selected furnishings that inspire a profound sense of homecoming.”

You must admit, hiring a professional to design your new living space has turned out better than you could have ever imagined. The look, feel, and functionality of each room provide exactly what you had desired.

Granted, at the start of the process you didn’t really have a clear vision of where you were going with it all, but with the guidance and expertise of a professional you have a living space that is as unique and wonderful as you are.

Now go put on a matching pair of socks before someone notices!

BIZ X MAGAZINE • OCTOBER 2023 28 ask the experts BROUGHT TO YOU BY
Urbanhome Interior Design recently celebrated its 20th anniversary with a summer grand opening of its new location at 4145 — 7th Concession Road, Windsor, across from Windsor International Airport, and along the wellknown back road to Costco. As visitors step inside the spacious showroom, the carefully arranged furniture settings allows customers to envision possibilities for their own homes, be it a cozy living room, a chic dining area, stylish bedroom retreat, or an outdoor living space with their newly featured Outdoor Living Design Service and Collection. Photo courtesy of Nicki Bested.

Higher Interest Rates On Monthly Payments And The Need To Explore Options When Renewing

Approaching your mortgage renewal can bring both excitement and uncertainty.

Navigating interest rates, payment changes, and financial planning might seem complex. It’s vital to seek professional guidance to gain clarity and find the right path forward.

We’ll explore practical scenarios to empower you with insights for confident decision-making when renewing your mortgage. Whether you’re preparing for payment adjustments, re-amortization, or debt consolidation, these real-life examples will show you what’s possible.

Navigating Shifting Mortgage Rates

Understanding current rates is crucial.

Recent times have seen a rise in rates due to inflation. The Bank of Canada’s rate adjustment to 5% impacts recent refinancers and new homeowners with higher rates.

In this dynamic environment, be informed about what to expect.

Present rates hover between 5 to 6%, yet your

offered rate may vary, based on your finances.

The need to explore options and plan strategically is very important.

Here are some real-life scenarios . . .

Example #1: You have a current mortgage of $220,000 with an interest rate of 3.59%, resulting in a monthly payment of $1,108. At renewal, your mortgage amortization is now at 20 years, and your mortgage amount has decreased to $190,000. The new interest rate has climbed to 5.59%, pushing your monthly payment to $1,309 upon renewal. The higher interest rate has caused a payment increase of $200.

Example #2: When on a tight budget, debt consolidation is an effective solution, especially during mortgage renewal. For instance, having a $20,000 unsecured debt with a $600 monthly payment can be merged with your mortgage. Considering the first example, where your mortgage is $190,000 + the unsecured debt of $20,000, for a total of $210,000 at a

5.59% rate, brings your monthly payment to $1,447. This is a $339 mortgage increase while eliminating the $600 unsecured debt payment. Notably, this scenario facilitates a heightened cash flow of a monthly surplus of $261 (calculated as $1,108 + $600 - $1,447 = $261).

In our daily conversations the question: “How will this affect my payments?” arises frequently. Exploring renewal mortgage process examples becomes essential for navigating this situation effectively.

Future Interest Rate Outlook

Inflation is decreasing (from 8.1% to 3.3%), hinting at economic stability.

Rates around 3 to 4% are favourable. Rates may ease by mid-2024, depending on the Consumer Price Index. Choose rate terms wisely.

Shorter terms align with rate shifts, allowing for refinancing as rates change.

Empowering Your Decision-Making

Successfully navigating a mortgage renewal in today’s dynamic financial environment, requires confidence through informed decisions. Seeking education empowers individuals to make choices aligned with their long-term financial goals, ensuring stability and prosperity.

Rasha Ingratta is a licenced Mortgage Agent with Mortgage Intelligence (ShopMortgages.ca) since 1999. She is a true enthusiast with three loves in life: family, friends, fur babies, and . . . real estate! Whoops, did someone sneak an extra love in there?

BIZ X MAGAZINE • OCTOBER 2023 29

Success

Success Begins With Junior Achievement

Students in grades four to 12 get the tools they need to succeed in a global economy

to sustain its charitable mission to inspire youth and prepare them to succeed in a global economy.

This financial achievement underscores the community’s recognition of the organization’s role in equipping students with practical skills for their future careers and financial well-being.

“Education is a pathway to breaking the cycle of poverty,” comments Karen Gallant, President and CEO of JASWO. “This organization is dedicated to providing students with the tools they need, such as financial literacy and entrepreneurial skills, to create better opportunities for themselves.”

JA’s learning experiences involve a wide variety of activities for youth.

“Our programs focus on three pillars: financial health, work readiness and entrepreneurship — giving students in grades four to 12 the tools they need for their futures,” indicates Jenne Wason, Director of Marketing and Communications for JASWO. “We have recently added online programming in both Teacher-Led and Student Self-Directed models.”

JA offers several one-day in-school financial literacy programs, facilitated for elementary and high school students by community volunteers in partnership with classroom teachers.

The JA Company Program is a unique experience for those in grades nine to 12 in which teams of 15 high school students work together to plan, launch and manage a real small business over a period of 18 weeks.

Participants meet for one evening per week for three hours and develop a deep understanding of business and critical skills in teamwork and leadership.

Perfectly timed with our Small Business Month edition, The Parenting Biz topic introduces parents and youth to a non-profit organization that equips students with the employment and entrepreneurship skills and mindsets they need to succeed.

Originally founded in 1919, Junior Achievement (JA) has grown into one of the world’s largest youth-serving, non-governmental organizations.

JA prepares young people for employment and entrepreneurship by delivering handson, experiential learning in world readiness, financial health, and entrepreneurship.

Reaching more than 10 million young people last year, JA is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, makers, and managers.

Since 1963, schools in southwestern

Ontario have relied on Junior Achievement South Western Ontario (JASWO) to prepare young people from grades four to 12 for success in an ever-changing global economy.

Located at 60 William Street South in Chatham (Regional Office) — with a head office in London — JASWO’s staff of 12 (across southwestern Ontario and two locally) serves the areas of Windsor Essex, Chatham Kent, Lambton, Elgin, Middlesex, Oxford, Huron, Perth, Bruce, Grey, Wellington, Waterloo, Brant, Hamilton, Haldimand-Norfolk

Over the course of the 2022/23 school year, JASWO alone has effectively reached 21,681 students in 270 schools and 903 classes, with invaluable support from 549 dedicated volunteer partnerships.

Notably, JASWO surpassed a major milestone by raising more than $1 million

Working with corporate partners, volunteers and teachers, JASWO create important connections to the workforce and prepare youth for the jobs of tomorrow.

“JA programs introduce young learners to financial health, work readiness and entrepreneurship and are available at no cost to teachers, students or parents,” Wason says. “Our programs support the curriculum and help students build on skills they learn in the classroom.”

Some of the other programs offered include . . .

More Than Money, where grade four students learn about earning, spending, sharing and saving money.

Our Business World, where grade five students explore how businesses are created and what makes them thrive.

A Business Of Our Own, where grade six students learn how to start a business,

BIZ X MAGAZINE • OCTOBER 2023 30
THE PARENTING BIZ
and Niagara. Over the course of the 2022/2023 school year, Junior Achievement South Western Ontario effectively reached 21,681 students in 270 schools and 903 classes, with invaluable support from 549 dedicated volunteer partnerships. Shown are a group of high school students at the London head office making the “point” that their success starts with JASWO. Photo courtesy of Melissa Doyle, Casting Memories.

produce and promote their products, track their finances, and manage a team.

Dollars With Sense, where grade seven students get the vital tools they need to make smart financial decisions, live debtfree and become savvy investors.

Economics For Success, where grade eight students learn what’s needed to succeed in today’s workforce and think about life after high school.

Personal Finance, where grades nine to 12 students gain personal money management skills including spending wisely, budgeting, saving, investing, and using credit.

Investment Strategies, where grades nine to 12 students learn how to save and invest for the future. With an online stock market simulation, students manage their own simulated stock portfolio.

World of Choices, where grades seven to 12 students come together with career mentors to explore different career paths.

Programs come in a variety of options including Teacher-Led (access to print and/or digital resources to create impactful learning experiences in the classroom or online); Volunteer-Led (offered for select programs and dependent on volunteer availability as JA volunteers visit the classroom and lead the program) and Student Self-Directed (Online courses that help students learn key skills independently. There is an option for teachers to track student progress).

These are suitable for in-person and/or virtual learning.

“Poverty, homelessness and food insecurity are increasingly common societal issues,” Wason points out. “These complex issues require solutions that address the root cause. JA’s proactive programs are one component of the solution — they combat low high school completion rates, encourage greater post-secondary education pursuits and result in small business creation;

the development of improved financial literacy acumen in our youth is imperative to reducing poverty, homelessness, and pressure on our government social support systems in the future.”

According to an independent study, conducted by the Boston Consulting Group, 65% of achievers stated that JA has had a significant impact on their decisions to stay in school and enroll in post-secondary education.

Students who participate in a JA program are 25% less likely to be unemployed and are three times less likely to spend more than they earn, resulting in greater financial independence and less reliance on social assistance and support.

One Windsor achiever who has benefited from JASWO’s programs is 16-year-

old Vincent Massey Secondary School student Jupleen Varaich

“I became involved in JA during my grade nine year, when extra-curricular activities were limited due to the lockdowns,” Varaich recounts. “I was introduced to JA while scrolling through Instagram, where I saw a post by JASWO with the words ‘create, innovate, and inspire’ written in bold — this instantly sparked my interest. I was a pretty shy kid at the time and was hoping that this program would help my 14 year-old self get out of my comfort zone and broaden my horizons. It would be my first year joining the JA Company Program and to say that I was nervous would be an understatement!”

After not being selected for any of the leadership positions she ran for, Varaich struggled to feel like she had a vital role on the team.

“The fact that I was the youngest member of my team also didn’t help, as I was hesitant to offer my opinions and I often let the older more experienced members take charge of the decision making,” Varaich tells Biz X. “However, I was determined to make the most out of my experience and continued to push myself to my fullest every day.”

Although she didn’t have a significant role on the team in the first year, it gave her the opportunity to work alongside those who did and learn about their responsibilities in their specific roles.

This greatly prepared her for the future as it allowed her to feel more confident in the roles she was selected for in the years to come.

“The first year was a very big learning experience for me to say the least,” Varaich says. “It wasn’t always easy, but the wonderful community at JA helped me feel included. From the welcoming team members to the helpful mentors who sparked creativity in us and encouraged us to

BIZ X MAGAZINE • OCTOBER 2023 31
THE PARENTING BIZ
During the 2022/23 school year, 4,417 youth in Windsor Essex and Chatham Kent participated in JA learning. Pictured is a participant in a JA program who is building the skills to become a top-notch mason. Photo courtesy of Meghan Thompson/Megpie Photography.

choose our own path, while never failing to provide guidance when we hit a roadblock. They made my overall experience more enjoyable and are a big part of the reason I continue to participate three years later.”

She also shares that the experience with JA has taught her the basics of how to run a business.

This includes choosing a viable product, establishing a marketing strategy, how to manage the finances of the business — including budgeting, investing and creating financial plans to maximize profitability, managing logistics (including finding suppliers and shippers for the product), making sure the team is working well together, communicating and addressing issues with morale, and so much more!

“Everything I have learned through this program has helped to make me a wellrounded individual,” Varaich expresses. “During COVID, JA was a highlight in my week and helped provide much needed interactions with others of the same mindset. JA has helped me develop an entrepreneurial spirit and confidence to try new things. I have created lasting relationships with my mentors

who continue to be sources of guidance.”

Varaich hopes to one day pursue a career in healthcare, where she wants to serve humanity through healing.

“Having participated in JA, I have a sense of what it means to be a business owner and how I will need to market myself and my services to maximize my success,” she states. “Today’s marketplace is more connected than ever before; as an entrepreneur, I have the ability to impact the lives of individuals across the globe. As the focus on artificial intelligence grows, the field of healthcare has the potential to change the lives of many in underserved areas; I am determined to be a part of that change.”

Varaich encourages all students to get involved in the JA Company Program.

“This program teaches financial literacy skills as it relates to running a business, helps prepare one for the workforce, and provides inspiration and confidence,” she outlines. “Today I am a Youth Advisor for the Youth Wellness Hub Windsor Essex where I am using many of the skills that I picked up in JA such as critical thinking

and innovation to implement mental health programs aimed towards the wellbeing of the youth in our community.”

There are no costs for students or schools to participate in the JA programs, thanks to the support of community partners and program sponsors such as Libro, Enbridge, Chatham-Kent Community Foundation, and AarKel Tool & Die Inc., 17 Elm Drive South, Wallaceburg (AarKel.com).

“AarKel Tool and Die’s unwavering support for Junior Achievement epitomizes our shared vision of empowering young minds for success,” states Julie John, Human Resources Manager for AarKel Group. “Together, we’re forging new pathways to a brighter future by providing mentorship, educational resources, and real-world experiences that equip students with the skills and confidence to excel in the world of manufacturing and business.”

Preparing Youth Today For The Jobs Of Tomorrow

The true impact of Junior Achievement’s work can be seen in the students themselves.

Through the organization’s programs, students gain valuable skills, leading to increased confidence and better-prepared decision-making for their future.

If your kids show an interest in entrepreneurial pursuits, or you think they could benefit from the JA program, refer to: JASWO.org for more information on how to get involved.

BIZ X MAGAZINE • OCTOBER 2023 32
THE PARENTING BIZ
Sixteen year old Jupleen Varaich has been a member of Junior Achievement South Western Ontario for three years and she credits them with helping her develop an entrepreneurial mindset. Since today’s marketplace is more connected than ever before, she knows that as an entrepreneur, she has the ability to impact the lives of individuals across the globe. She is pictured here during a recent trip to Luxembourg. Photo courtesy of Jupleen Varaich.

THE PARENTING BIZ

IN THE SPOTLIGHT Empowering Female Talent, A Path To A Diverse Workforce

Windsor’s

Build a Dream is driven by a powerful mission — to inspire and empower female students to explore careers in sectors where women are traditionally underrepresented, while simultaneously fostering gender balance within the workforce and reshaping global perceptions of women’s contributions to society.

Their programs include immersive hands-on learning camps, skill-enhancing advancement workshops, and enlightening high-demand career discovery expos.

These initiatives encompass a wide spectrum of fields, such as STEM (Science, Technology, Engineering & Mathematics), skilled trades, emergency response, entrepreneurship, and leadership, providing young women with invaluable experiences, guidance, and role models to help them navigate and excel in these industries.

Furthermore, they are committed to promoting gender diversity in STEM through targeted initiatives, including scholarships, and partnerships with STEM-focused organizations.

“Beyond our programs, Build a Dream engages in global awareness campaigns and advocacy efforts to challenge stereotypes and transform societal perceptions of women in the workforce,” explains Nour HachemFawaz, President and Founder of Build a Dream. “Our ultimate vision is to create a world where gender equality is the norm, where every woman is encouraged to pursue her dreams, and where women thrive, innovate, and lead across all sectors of society, leaving an indelible mark on the future workforce and the world at large.”

On Wednesday, October 25, 2023, they host one of their signature events — the highlyanticipated Dreamer Day Fest for young women between ages 15 to 17, at the Enercare

Centre in Toronto. This festival is not just a gathering; it’s a celebration of people from all walks of life, transcending age and backgrounds, uniting in the shared pursuit of dreams.

According to Hachem-Fawaz: “Dreamer Day Fest is more than a date; it’s a day of connection, reflection, and, most importantly, the power of dreaming big. Dreamer Day Fest is more than an event; it’s a transformative experience.”

As attendees (which includes almost 200 from Windsor) navigate the festival’s lively landscape, they’ll discover a treasure trove of exhibitor booths, each offering a gateway to immersive and interactive activities.

The exhibitors on site — representing a diverse array of industries and professions — are excited to engage with attendees, sharing invaluable insights into career pathways, discussing opportunities ripe for exploration, and inviting them to become a part of their dynamic teams.

Amidst the festival’s vibrant atmosphere, there are Instagram-worthy photo stations, specially designed to create picture-perfect memories that capture the essence of dreams coming to life.

“The pulsating heart of Dreamer Day resides on our live main stage, where prominent figures and thought leaders shine brightly,” HachemFawaz adds. “Those attending can prepare to be captivated by enthralling keynotes, enlightened by thought-provoking panels, and entertained by sensational performances that will leave them inspired and ready to chase their dreams with renewed vigour.”

If you have any questions about Dreamer Day, including how to buy tickets, please email: info@webuildadream.com or visit the website: DreamerDay.ca.

BIZ X MAGAZINE • OCTOBER 2023 33
Becoming the real superheroes this Dreamer Day. Photo (taken at a previous event in Toronto) courtesy of Build a Dream.

The Importance Of Being Vaccinated

You likely don’t remember the devastating effects that polio, measles, mumps, or rubella had on families — thank vaccines for that!

How Vaccines Work

Vaccines teach the immune system how to recognize and fight off specific diseasecausing germs.

Vaccines help protect against disease without the risk of getting sick first. They contain killed, weakened, or imitation versions of the disease-causing germ, or parts of the germ called antigens.

Getting vaccinated lowers the chance of suffering severe illness, having to be admitted to the hospital, and spreading illness to others.

Vaccine Safety And Effectiveness

Our country has very strict guidelines for making vaccines and Health Canada is responsible for doing tests on vaccines to make sure they are safe and effective.

The Public Health Agency of Canada’s National Advisory Committee on Immunization (NACI) makes

recommendations on the use of vaccines in Canada. NACI members are non-governmental experts in the fields of infectious diseases, immunization, immunology, epidemiology, and public health.

Vaccines Proven To Prevent Cancer

Every fall, nurses from the Windsor-Essex County Health Unit (WECHU) visit local schools to provide important immunizations to grade seven students.

These vaccines protect against serious illness caused by Meningococcal bacteria and some cancers, by the Hepatitis B (HB) virus and Human papillomavirus (HPV).

For example, cancers affecting the liver, cervix, penis, mouth, and throat.

These vaccines, along with many others, are provided free of charge in Ontario.

The WECHU strongly recommends getting immunized according to Ontario’s Routine Immunization Schedule. To learn more visit: WECHU.org/your-health/immunization/ immunization-requirements-school.

Seasonal Immunizations

Every fall in Ontario, seasonal respiratory illnesses, such as influenza (flu) and COVID-19 circulate most frequently between November and April.

Seniors, people who are immunocompromised, and those with chronic conditions like diabetes and heart disease, are at an increased risk of experiencing serious illness.

Getting vaccinated in the fall against flu and COVID-19 helps everyone — those that can’t be immunized, those at greater risk of complications (e.g., seniors and infants), and our community. Vaccination is proven to reduce the demands on our health care system, which benefits all of us.

This fall, protect yourself, your family, and our community by getting vaccinated for flu and COVID-19.

For more details, refer to: WECHU.org/cv/ vaccine-clinics#where-get-vax or speak to your health care provider or local pharmacist. The Windsor-Essex County Health Unit (WECHU), in partnership with other agencies and health care providers, seeks to enable all Windsor and Essex County residents to be as healthy as possible. The Health Unit is located at 1005 Ouellette Avenue in Windsor and online at: WECHU.org.

BIZ X MAGAZINE • OCTOBER 2023 34
HEALTH MATTERS
THE PARENTING BIZ

The Ultimate Green Hallowe’en Hacks

(NC) What colour comes to mind when you think of Hallowe’en? If it’s a bold shade of orange, it’s time to start thinking green! However, don’t get spooked out by being an environmental champion, turn your Hallowe’en into Hallow-green with these simple tips to help protect our environment, one trick (or treat) at a time . . .

Carry Reusable Bags: While trick-ortreating with your kids, be sure to trade in your plastic or paper bags for cloth and canvas versions. Reusable bags or old pillowcases are not only the ultimate candy carriers big enough to let mom and dad sneak in some candy for themselves, but are

Hallowe’en Safety For Pets

environmentally friendly alternatives that won’t wind up in the garbage after one use. Reuse Costumes: Halloween costumes generally end up in the trash and make their way into landfills, but there are alternatives to throwing your child’s costume away just because it doesn’t fit or it’s time for a new look. Hallowe’en costumes are the number one hand-me-down because they never go out of style. Give them to a friend or family member, donate them to someone in need, or purchase one from a thrift store at a discounted rate. Decorate With Reusable Materials: Give your home the spook you’re looking for

(NC) Hallowe’en isn’t just for kids. Pets are joining the festivities too, but it’s important to keep safety in mind while you celebrate. To make Hallowe’en a real treat for pets and ensure they stay safe and happy, here are a few suggestions to keep in mind . . . Entertaining At Home: Is your dog easily spooked? Even the friendliest pet may be alarmed by a ghost or witch at the front door. One of the best ways to help eliminate unwanted surprises is by establishing a safe, pets-only room in the house. This may also put trick-or-treaters who are uncomfortable around pets, at ease. “Before having pets join in the Hallowe’en festivities, it’s important to assess whether your pet will be comfortable participating or if the festivities will cause undue stress,” says Dr. Robyn Jaynes, a pet care expert at PetSmart. “If you have a young or senior pet, or one that is shy around others,

without the environmental scare. To limit the amount of trash ending up in landfills, purchase items you can use year after year over single-use items. When reusing batteryoperated Hallowe’en gadgets and décor, such as a fog machine or lawn props, replace and recycle any old or damaged batteries.

it’s better to give them a quiet space away from all the activity or host a small family celebration where they’ll feel more comfortable.”

Pet-friendly Treats: Chocolate is particularly tempting for pets, but it can make them seriously ill. Pet parents should keep all Hallowe’en candy out of pets’ reach. Also, choose a treat that will help pets celebrate Hallowe’en and includes health benefits, such as Greenies Dental Chews, which keep dogs’ and cats’ teeth clean and breath fresh.

Safety First: Is your pet ready to step out on the street? Reflective leashes, collars and ID tags with flashing lights are essential accessories for any pet Hallowe’en costume. Pets should also have proper identification that includes pet parents’ contact information. Finally, make sure that an adult is holding the leash and that the pet is at ease around strangers and crowds. More tips on pet safety at: PetSmart.com.

BIZ X MAGAZINE • OCTOBER 2023 35 BIZ X MAGAZINE • OCTOBER 2023 35 This page is sponsored by these community-minded businesses and organizations wishing your family a safe and happy Hallowe’en! NewsCanada.com NewsCanada.com THE PARENTING BIZ

CHARITY PROFILE

Shining The Spotlight On Windsor Life Centre’s 10 Years And Upcoming Gala

Celebrating its 10th year in 2023, Windsor Life Centre (WLC) is a long term, residential treatment home for adult women recovering from drug and alcohol addictions.

While it is based in Windsor, Ontario, they serve all of Canada and have had residents from almost every province, including the territory of Nunavut!

Julie Hunter, Windsor Life Centre Executive Director shares: “Our aim is to provide healing to the whole person. The program focuses on Client-centred treatment plans, comprehensive personal development, 12-step facilitation; and recreation, fitness and social activities are also available. After an intake fee, all program components, as well as after care, are free to the residents, making treatment available to everyone.”

There are three stages to their recovery process — Intake/Stability, Working, and the Transition phase where the residents prepare for their exit strategy. It includes prep for graduation, finding sponsors and

EVENT PROFILE

relapse prevention training. There is a direct connection between long term treatment, combined with after care access, in lasting recovery.

In early September 2023, WLC said goodbye to their recently married Kayla P. (last name withheld) after serving two years as Program Assistant. She is heading to the University of Windsor to complete her Masters in Social Work. Prior to that, Kayla received a Child and Youth Care diploma from St. Clair College. However, this was not the start of her amazing story.

In 2017 Kayla arrived at Windsor Life Centre as a hurting 18 year old in addiction. She worked hard and graduated after one full year of the program to become kitchen manager before heading off to higher education. Kayla is evidence of the Windsor Life Centre motto: Breaking Addictions for Generations to Come!

Among other festivities this year to mark their 10th anniversary, the centre is hosting a

The Windsor-Essex Celebrity Hockey Classic November 30 & December 1, 2023

On Friday, December 1, 2023 join Easter Seals Ontario and NHL superstars for the first ever Windsor-Essex Celebrity Hockey Classic

This series offers hockey enthusiasts a oncein-a-lifetime opportunity to play three games with former NHL greats in the tournament, as well as the opportunity to meet and greet the players during an exclusive VIP Draft Dinner Party the evening before.

Confirmed NHL alumni to date are Wendel Clark, André Roy, Al Iafrate (see contents photo) and Mike Krushelnyski, with several others still to be added to the lineup.

You don’t need to be a superstar to participate and anyone who can skate and wield a stick is welcome.

It’s guaranteed to be a fun time as you skate and dine with celebs and also help raise money

large event entitled Designed to Shine Gala at the Ciociaro Club, 3745 North Talbot Road on November 3, 2023

You can help make a tangible change in our community and our country by supporting charities that are doing this much needed work. Join Windsor Life Centre, previous graduates, presenting sponsor Lakeland Homes Ltd., and other valued sponsors and friends, to support their cause and celebrate this milestone.

Gala guests can watch their anniversary history video, enjoy dinner, dancing and a silent auction. Tickets are $125 and can be purchased on: WindsorLifeCentre.com.

for children and youth with physical disabilities, across Ontario.

Easter Seals helps kids BE KIDS and your support is integral to their success! (See the website: EasterSeals.org to learn about the organization, services and ways to give).

EVENT DETAILS

Thursday, November 30, 2023: The VIP Celebrity Hockey Sports Dinner takes place at St. Clair College Centre for the Arts, 201 Riverside Drive West, Windsor. Doors open at 6 p.m. and food is served at 7 p.m. Come meet the NHL alumni, browse the silent auction table, and enjoy the excitement of the draft selection. Spend the rest of the night getting to know your new NHL teammate!

Friday, December 1, 2023: Game Day Hockey Tournament at the WFCU Centre, 8787 McHugh Street in Windsor with the schedule posted the week of the event. Each team is responsible for a registration fee of $1,500 ($125 per player) and a fundraising minimum of $7,500 ($400 per player). There are still a limited number of team spots available, so register a team today and start asking your friends to pledge their support.

Remember, proceeds help Easter Seals kids!

For further details email Starr Meloche, Community Engagement Officer for Easter Seals Ontario at: smeloche@easterseals.org.

For the latest information on both events go to: CelebrityHockeyClassics.com/windsor-essex/ windsor-essex-celebrity-hockey-classic.

BIZ X MAGAZINE • OCTOBER 2023 36
Pictured during their October 2022 Gala at the Ciociaro Club, the Windsor Life Centre Board Of Directors from left are: Fiona MacDonald-Berg, Catherine Ciaramitaro (Founder), David Nickerson (Chairman), Jennifer Belanger and Ellen DeWitt. Photo courtesy of Erin Teschke. Photo courtesy of Easter Seals Ontario.

Honouring A Canadian Tradition . . . Standing To The Colours

Flags, guidons, and standards — historically referred to as the “Colours” — are almost as old as civilization itself.

The Colours are an integral presence that visually identifies military organizations. Having the honour of carrying the Colours (primarily designated ceremonial in terms of purpose and duty) aligns with military traditions and instills a deep sense of patriotism.

Windsor’s Royal Canadian Naval Association (RCNA) Colour Guard has a distinguished presence in our community (and beyond) as the most esteemed focal point at parades and memorial services.

“In respecting naval traditions while ‘on parade,’ the Colour Guard carries the Canadian Flag, The Union Jack, the old White Ensign (the Naval Ensign until 1965) and the new Naval Ensign,” states Steve Willar Sr., historian, RCNA (Admiral Hose Branch).

Brian Guthrie has served with the RCNA Colour Guard for the past 43 years.

“My dedication allows me to honour my father and an uncle who were lost at sea, to preserve the traditions of duty, service, and the sacrifice of all military members past and present,” Guthrie expresses.

Royal Canadian Naval Association (Admiral Hose Branch) archives confirm: “As a result of an increase in membership, the Association (established in 1962), purchased a building at 493 University Avenue West from the War Pensioners of Canada on August 1, 1968. It was at this time that WWII Navy Veteran, Bill Smith formed the Colour Guard and remained its Commander for 31 years. The RCNA purchased a building at 1131 Crawford Avenue on April 1, 1997. It served as a clubhouse for the RCNA as well as for members of the Colour Guard. Over the next few years, the RCNA experienced a rapid decline in membership and on February 17, 2008, the Crawford Avenue building was sold.”

In 2008 the RCNA and its Colour Guard “set a new course” and relocated to the Royal Canadian Legion Branch 12 in Walkerville, Ontario (currently the Royal Canadian Legion Ambassador & Walkerville Branch 644) at 1570 Marentette Avenue in Windsor.

“Our first Colour Guard parade of the year commemorates the Royal Canadian Navy’s Battle of Atlantic memorial service (first Sunday in May) in Dieppe Gardens, and generally, but not limited to, and concludes with our Remembrance Day parade on November 11

at the Essex County War Memorial in City Hall Square,” says Willar. “We annually attend over 26 military and Veterans’ memorials, church services, military funerals and other military events throughout Windsor and Essex County, as well as supporting select memorials in Michigan in memory of our men and women and Veterans for their duty, service, and sacrifice.”

RCNA Colour Guard protocol notes that former serving members of our Canadian Armed Forces (Navy and Army), as well as civilians (19 years of age and older) can serve in the Colour Guard with the stipulation that they must be a member of the Royal Canadian Naval Association (Admiral Hose Branch).

For the past 55 years, the RCNA Colour Guard has embodied maritime traditions of our Royal Canadian Navy, inspired by continuity and a collective identity, and being guided by the actions of those who went before them — “esprit de corps” — setting the standard for another generation to follow . . . Ready Aye Ready!

As a civilian Veterans Advocate, Andrea Grimes was presented with the Queen Elizabeth II Diamond Jubilee Medal and the Governor General’s Medal, for her volunteer service to Veterans and a number of non-profit organizations supporting Windsor’s military families’ network.

BIZ X MAGAZINE • OCTOBER 2023 37
Accompanying photo depicts the Royal Canadian Naval Association (Admiral Hose Branch) Colour Guard’s annual Battle of the Atlantic parade, which took place May 7, 1995 on Erie Street in Windsor. Photo courtesy of the RCNA (Admiral Hose Branch).

Become An Ambassador For Your Own Health And Wellness With Ambassador Fitness & Performance

Regular exercise provides benefits for physical fitness, muscle and bone health, weight management, and mental health.

However, while navigating one’s fitness journey, it can be difficult to stay the course. Joining a gym can make staying fit and healthy easier by providing professional guidance, access to equipment, plus a community of supporters to help you stay on track.

Located at 3774 Walker Road in Windsor, Ambassador Fitness & Performance offers one-on-one private personal training, semiprivate personal training (two to four clients), group fitness classes and Fit3D body scans.

In addition they also sell branded merchandise, such as shaker cups, water bottles, hats, t-shirts and tank tops.

“My main approach with Ambassador Fitness & Performance is to offer a unique client experience that is welcoming and fun,” indicates Remi Anthony Sovran, Owner and Personal Trainer at Ambassador Fitness & Performance. “The gym can be an intimidating environment, so I wanted to make sure nobody feels intimidated when starting an exercise program.”

The business opened in May of this year and recently held a grand opening event in mid-September, for the public.

Along with his valued employee, Chelsea Gaffan (Trainer/Coach), their primary training model, semi-private personal training, offers clients the chance to customize their private training program by adding one to three more trainees to the sessions.

This means you can split the cost of the training session — getting the same quality training for a fraction of the price.

According to Sovran, this model works very well for his business, and combined with the equipment they use, this sets them apart from others in the fitness industry.

“Our equipment is primarily from Rogue Fitness, a brand known for its premium quality,” he explains. “You’ll likely also find a few pieces of equipment, such as our BC Strength Hip Thruster, which you wouldn’t typically see in other public gyms.”

As a veteran of personal training, and strength and conditioning, Sovran has 10 years of experience under his belt.

“During my third year of undergrad in Human Kinetics at the University of Windsor, I began interning with the Windsor Spitfires under Joey Garland,” Sovran tells Biz X. “I interned and worked under him for two straight summers when I was in school. Joey was my trainer growing up when I was playing competitive hockey, so we had a relationship there. After working with the Spitfires, I landed an internship opportunity with the Toronto Raptors during the 2015/2016 season; I attribute a lot of the success I’ve had to date, to this experience.”

Describing himself as ambitious, hard-

working and humble, Sovran is eager to make an impact in the health and fitness industry, as well as the Windsor Essex community as a whole. He’s also a big advocate for continuing education and self-improvement, so he’s always looking to be a better coach and businessman.

“Working in this industry is an incredibly fun and rewarding experience for me because I get to wake up every day and make a positive impact on people’s health and fitness goals,” he says. “Seeing clients progress on their goals — whether it’s through rehabbing an injury, losing weight, or gaining strength — it’s an incredible feeling when you can help someone reach their goals.”

In closing Sovran adds: “Also, the entrepreneurial journey of running a business allows me to be creative and pursue my passion for health and fitness in a unique way.”

For more information, check their website: AmbassadorFitness.ca.

BIZ X MAGAZINE • OCTOBER 2023 38
OF THE MONTH
Personal trainer Chelsea Gaffan coaches her client, Jessica Sikora (front), as she holds a plank and Remi Sovran, owner of Ambassador Fitness & Performance Centre cheers her on. Photo by Tina Huynh.
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