What Makes Custom Android App Development The Need of the Hour? Statistics suggest that global mobile app revenue in 2020 is projected to rise to $189 billion, up from $88 billion in 2016, and mobile development is one of the most aggressively growing sectors in the industry. Android app development platform is a great choice as compared to crossplatform app development. Android, as an open source operating system is favoured by majority of mobile phone manufacturers for their devices. This generates immense business opportunities and augments growth. Most of the offtheshelf applications present in the market are highly customizable products. Yet, market for custom android app development is gaining so much importance. The following may be some of the reasons for custom android application development being more beneficial.