Interview
GIANT THRILLERS Following the acquisition of Vivid by Goliath late last year, the UK operation has got in league with the industry’s titans. But just what is this going to look like as the firm carves into 2019 with a burgeoning portfolio of new offerings. General manager Nick Thomas and marketing director Emma Weber tell ToyNews all about it…
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hen the UK operation, Vivid, was launched onto the global stage at the end of last year through the acquisition by Goliath Games, it was prepared to answer a lot of questions. What will this mean for the company structure? What changes will customers see to its portfolio of products? Just what on earth has happened to Tiana of Toys
andMe? Resultantly, the fallout from the takeover by the US and EU giant has been rather minimal and the impact upon Vivid’s firmly established network of UK customers, ‘barely noticeable.’ Yes, there’s been a shake-up in the personnel at the company, but the benefits, according to Vivid’s now general manager Nick Thomas, came thick and fast. Overnight, Vivid was transformed from
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04/03/2019 18:32