Retail Analysis
The refurb renaissance Laura Barnes looks at the current trends in the refurbished device market and uncovers the benefits retailers could see if more got in on the action...
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ithin an industry such as this one, there has always been a strong focus on new and emerging technology. Whether the end user is a consumer or a business, most people have some sort of idea of what they want, and these ideas usually come from new industry announcements, consumer advertising, and product showcases at big tech shows, such as this month’s CES 2020. While new tech is a very fun and exciting part of the industry – with the dedication to innovation being a key factor in driving almost every aspect of our lives forward – it’s also worth shining a light on the fantastic opportunities that the refurbished market can bring.
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In mid 2019, distributor Exertis announced the availability of fully-supported refurbished phones aimed at business users, complete with its 24/24 support service, which offers a 24-hour advance handset replacement service on any In-Warranty claims along with a 24-month warranty for the handset. “We are offering a very high quality, refurbished handset with a high level of service but at a compelling price point. There is a growing market for premium refurbished handsets which provide a superior finish and an alternative to inconsistently graded devices,” commented Stephen Smith, head of sales for 2nd Lifecycle.
www.pcr-online.biz
17/12/2019 10:25