FEATURE
Weldtite’s stand at Eurobike 2021
Farewell to Friedrichshafen The 29th edition of Eurobike was a welcome return to events for many after 18 long months of COVID-related cancellations. Rebecca Morley rounds up the industry’s trip to Friedrichshafen and looks ahead to the show’s next edition in Frankfurt
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ockdown restrictions across the world quickly meant event cancellations when the pandemic hit in early 2020 – and, with this continuing into 2021, last month’s return to Friedrichshafen was the first trade show back for many in the industry. And while the halls of Eurobike were quieter than its previous edition in 2019, it still exceeded expectations for international participation, with 18,770 trade visitors attending while 13,424 consumers came to the two Festival Days. “With four days of high visitor numbers, Eurobike 2021 was a big success,” says Klaus Wellmann, CEO of Messe Friedrichshafen. “Despite numerous challenges, we were positively surprised by the significant international presence.
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“In sunny weather and a positive atmosphere, there was strong business drive, further underling the enormous potential for bicycles.” The 2021 event also marked Eurobike’s farewell to Friedrichshafen, with the show announcing back in June that it will be relocating to Frankfurt from 2022. Organisers unveiled further details of the new concept at this year’s show, a vision which was met with ‘widespread interest’ across the international bike world, with a high level of support from both established and new customers. “Our future location offers everything that bikes, the bike industry and cycling in general needs,” says head of Eurobike Stefan Reisinger. “The perfect location and a fitting
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