FEATURE
Polar, Gore, On and Hoka were hosted by Alton Sports, while Atherton Bikes offered the public a first look at the prototype bikes which it has been developing with Dan, Rachel and Gee, who also spoke on the main stage. Speakers spanning all disciplines of cycling, triathlon and other sports featured across three different stages – the main Performance Theatre, the 220 Triathlon Experts Stage and Casquette Live. Dan Atherton said: “We were absolutely blown away by London Bike Show and the response that people had to the bikes. It was amazing to see the support of everyone there for the Atherton brand. To hear people say how much they liked the look of the bike, the fact that they stuck around on the stand to hear more about how it was built and the huge enthusiasm for the new technology was hugely encouraging.” Casquette Live’s women specific programme, created and curated by Casquette media and magazine, had its own stage within the show, showcasing a range of interviews, discussions, tutorials and stories from women’s cycling. Guests included professional riders
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Katie Archibald and Helen Wyman, cycling journalist Rebecca Charlton as well as former professionals Molly Weaver and Iris Slappendel. It also included a track stand workshop by women-only cycling club Velociposse and a Saddle Library in association with London Bike Kitchen. Jenni Gwiazdowski, director at London Bike Kitchen, said: “We were lucky enough to be invited to the LBS on behalf of Casquette Magazine. They wanted us to exhibit our Prologo ‘Saddle Library’, and provide free butt measuring for the masses. There was a great demand for this at the show, we were incredibly busy. (There didn’t seem to be any other physios or bike fitters at the show at all. But I didn’t get a chance to look around as we were so busy!) “After measuring people’s sit bones and lower back flexibility, we would try out some saddles on our Isen Workshop and Stayer Cycles bicycles in turbo trainers. People left feeling happy that they found a saddle that wasn’t causing them pain. “My personal observations - most of the show was quite MAMIL heavy.
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