BikeBiz February 2018

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bikebiz Feb.18








20th - 22nd February 2018 Arena:MK, Milton Keynes, MK1 1ST

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16/01/2018 25/01/2018 12:23:39 16:59 16/01/2018 11:18

New for 2018 A message from Dom Langan, CEO at Madison and Sportline:

Danny Hart will be at iceBike* for all three days

I firstly really want to entice and encourage you to make the

Having signed for Madison

effort and commitment to register and come to this year’s

Saracen Race Team Danny Hart

iceBike*. I know there is significant pressure on your time,

will be circulating amongst the

with 101 reasons not to come but given the current business

stands from key sponsors such

climate and the challenges faced by our industry we need to

as Lazer, Madison Clothing and

be getting together and working together. We put a lot of time

BLISS. Thursday will see the

and money into this event and it really is only worthwhile with

official team launch of Madison

your attendance.

Genesis. 2018 promises to be a

As always we have great product on show, fantastic show-only offers, a number of new brand launches and this year a great

big year for the team under new manager Colin Sturgess.

schedule of evening entertainment. New for this year is a dedicated business services area where

Indulge yourself. Different themes every night

we can have one to one conversations about the various services and initiatives we offer. We also want to hear from you about what we can do to help your business. We have a full schedule of seminars and many of those are centred around helping you build your businesses. We’ll cover

On Tuesday night, we’ll be

how our team of demonstrators can support with training and

bringing a taste of Japan to Milton

events as well as the importance of in-store merchandising.

Keynes with sake and sushi!

There will also be presentations on the partner programme

Wednesday night, we are taking

and Freewheel e-commerce initiative as well as a Q&A session

inspiration from the home of

with myself and my senior management team.

cycling and providing Belgian moules and frites while some

I look forward to welcoming you all at iceBike* 2018 which is

classic cycling races will be played

much more than a great product expo and social event. It is a

all night for you to re-live. On

rare opportunity to review your business and talk to a supplier

Thursday night, we’ll be bringing

who wants to find ways of effectively supporting you.

the hamburgers and fries so bust

Best regards,

out the cowboy hat and go big at our USA-themed night.

SHOW 2018 For more information visit

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Free access to the Sportline Show and iceTackle* Show with iceBike* entrance

16/01/2018 12:24:41 16/01/2018 11:21

Hayley Ferguson Editor

‘It’s dramatic irony, really – bikes are supposed to be a sustainable mode of transport’

Carlton Reid Editor-at-Large Kieran Howells Staff Writer Marc Miller Designer


Burning rubber

Warren Kelly Production Executive Richard Setters Sales Manager

EARLIER THIS YEAR, I received an email from an independent bike retailer asking whether I knew of any solutions to his problem. This individual has, for many years now, not been able to find an appropriate waste facility that will dispose of cycle tyres in a responsible way. Unfortunately, the problem of tyre recycling is significant in bicycle retail. I am aware of only one, now-defunct scheme, which was offered by Schwalbe and run via Fisher Outdoors. The service carried tyres to Germany for reprocessing upon arrival – however, demand surpassed its ability to transport the tyres to the continent. Chucking old tyres in a landfill is a terrible shame, and it would seem that some retailers come up against issues related to disposing of them at all, let alone responsibly. Recycling centre employees that I targeted seemed bewildered by my query, and, while some UK-based jewellery makers like Laura Zabo do upcycle old tyres, their capacity to deal with large quantities of tyres is certainly not high enough to resolve the issue. It’s dramatic irony, really. Bikes are supposed to be a sustainable mode of transport, and yet retailers are inhibited from truly attaining their goal to be green because recycling centres don’t see monetary value in collecting tyres as small as those fit on bikes. So, this is a call for action – do you know of a solution? Send us an email to have your say in the next magazine.

James McKeown Content Director Stuart Moody Head of Operations Caroline Hicks Events Director Mark Burton Managing Director NewBay Subscriptions: The Emerson Building 4-8 Emerson Street London - SE1 9DU To subscribe to BikeBiz please go to bikebiz. com/subscribe. Should you have any questions please email FAQ’s can be found Please note that this is a controlled circulation title and subscription criteria will be strictly adhered to.

Hayley E. Ferguson Editor

NewBay Media Europe Ltd is a member of the Periodical Publishers Association

ISSN: 1476-1505 Copyright 2017 BikeBiz is published 12 times a year by NewBay Media Europe Ltd, The Emerson Building, 4th Floor, 4-8 Emerson Street, London SE1 9DU

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord Press Ltd, NP12 2YA

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The Emerson Building, 4th Floor 4-8 Emerson Street. London, SE1 9DU

Editorial: 0207 354 6018 Advertising: 0207 354 6028

Kieran Howells

Carlton Reid

Richard Setters

Warren Kelly

staff writer


sales manager

production executive

25/01/2018 17:33

20th - 22nd February 2018

Business Services Area. Discover at iceBike* 2018

Expanded for 2018, the Business Services Area this year will be crammed full of useful tools for dealers to find out more about. Below is just a snapshot of what to expect at this year’s iceBike*: A dedicated stand about the amazing new website that Madison is launching to support independent bike dealers.



A panel of experts ready to answer your questions

Upstairs, on Balcony 1

sign up


Register your interest at iceBike*

Held across all 3 days

Professional Retailer Programme: Interested retailers can pop by for an open discussion about what it entails and how they can get involved. B2B Website: Pop by the stand to see how the award-winning B2B system has been updated to help your business. Credit Control: More information will be available to offer any assistance dealers may require in this complex aspect of retail. There will be a comprehensive range of seminars for visitors to attend covering topics such as E-Bikes and next-gen indoor training, to Freewheel and a session with the Madison directors. iceBike* is a trade show hosted by Madison and Sportline

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24/01/2018 11:59:38 14:16:12 16/01/2018 16/01/2018 11:22



2017: the year in review


Visiting the Re~Cycle headquarters


Product feature: children’s bikes

Laura Laker gives us a run-through of what happened this year in cycling, as a sport, and as an industry

The commuter issue

Hayley E. Ferguson visits the Re~Cycle facilities in Colchester to find out how the charity supports its partners in Africa

Kieran Howells evaluates some of the most interesting children’s bikes currently available on the market

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Even though retail is struggling, cycling is still growing by Phil Jones MBE, managing director, Brother UK


t Brother UK, we’re a business increasingly aligned with cycling.

sport in which they personally participate. Our sponsorship of elite cycling teams and the embedded nature of our involvement at major domestic events is a way of promoting our brand while associating ourselves with qualities central to cycling such as themes of It’s a partnership that’s vibrant, established, and reaps dividends for all efficiency, teamwork, collaboration, mobility and results. We use the sport as a metaphor to support our core involved. If you recognise our brand it is likely to be technology and brand messaging. because you see our products in your everyday life. We are actively interested in the sport and its Brother UK supplies and supports a complete range of development. Our company’s motto of ‘At Your Side’ technology products and services across the business comes to life as our neutral service vehicles support and consumer markets. We have invested in the cycling races or mass participation events. We’re there when sector for more than six years, initially with the you need us, which sits with our support provision of neutral service vehicles to the domestic race scene, professionalising ‘Cycling relies philosophy as a business. Our association with a sport that’s race support to the standard seen in many heavily on becoming ever more popular brings with it grand tours. But, you may well ask, why sponsorship a layer of vernacular and subculture cycling? While 2017 has been a challenging year for many in the retail income for its understanding. To be seen to be part of a sport requires a focus on investing resource sector, interest in the sport continues to business in brand activation as well as direct grow. This is a trend we expect to sponsorship. Our reasons for engaging with continue, particularly following Sport model’ elite-level sport are multiple and aligned to England’s commitment to invest £17 our own brand positions. Learning about the sport over million in the sport from 2017 – 2021. And cycling is the last few years, I realised it heavily relies on quickly becoming the leisure choice of senior sponsorship income for its business model. We are management due to time pressures in their homes and keen to see more brands come in and provide resources professional lives – fitting in fitness is all about the to see it thrive and create a sustainable business model convenience of doing something when schedules and messaging platform. permit. Our company purpose is ‘to grow ourselves through At Brother UK, we know there is a large crossover growing others’ so we hope our presence as a major between decision-makers in business and those who global brand in the sport amplifies the superb people, ride road bikes at the weekend. Commercial research athletes, businesses and ecosystem that rely upon it for suggests that people are three times more likely to buy a their livelihoods. product or service if your brand is associated with a

Follow Brother Cycling on Twitter, Facebook and Instagram to keep updated with the latest news. Phil Jones can be found on Twitter @roadphil.

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How can brand ambassadors help you grow your business


by Andrea Sexton, head of copywriting, The Hoxby Collective

irst of all, let’s start with who a brand ambassador is. A brand ambassador is your biggest fan. They’re someone who will “big up” your business and brand. A genuine user of your product who spreads the joy of your company via word of mouth, social media, and blogs. Maybe it’s an employee who is loyal, totally involved in the business and the brand, and shares love. It could even be you, the business owner. 24/7, you represent your own brand.

socially – by means of social media, or in person. Bloggers can make excellent ambassadors, but again, it’s important to stress exactly how important it is that they genuinely like your product or brand. It’s wonderful if someone well-known wants to support your brand, but the public are wise to insincere promotion. It’s advisable to make an agreement in writing between yourself and your ‘The public are ambassador that details what free products Word of mouth is a brilliant and wise to or discounts you will offer them and how effective PR. A brand ambassador who much you require in return. Make sure this is genuinely loves your brand makes for insincere detailed and the ambassador is aware of how fantastic advertising. Bringing someone promotion’ often you expect social media mentions, onboard as a brand ambassador whether you want to use their photo or ensures that somebody is speaking expect them to wear your logo on occasions. It helps give positively about you and your business to the public. your ambassador a script that they can use when they So, who makes a good ambassador and where do I speak to people or when they are on social media; it’s find one? Well, you can start by asking your most loyal important that they reflect the tone of voice of your customers whether they might be interested in the company and brand. opportunity to help your brand. Of course, you will need In some companies, you may not be able to use to give them customers or their stories, but the people who work for something in return – a discount or a free product. you or are part of the company can be excellent Keep an eye on your social media and see who ambassadors. Help your employees to become involved mentions you or is active on a daily basis. Brand in the brand – share their accomplishments, their hobbies ambassadors do not need to be famous people, but it’s or charity fundraising, and share their stories. important that they are good customers and active on

If you have any questions, tweet Andrea Sexton @ASextonPR 08 | February 2018

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Why does cycling need research? Elementary, my dear Watson by Edward Willis, sports business manager, Sports Marketing Surveys


t is a capital mistake to What would you need to do, or offer, to attract that demographic? What would be needed to make your theorise before one has business stand out, or to appear more welcoming? data”. These are not my At Sports Marketing Surveys, we believe that the words, although as head reasons for gathering and harnessing insight are as of cycling at research numerous as they are compelling. We have seen our consultancy Sports Marketing research applied to drive real change and growth at Surveys, it is hard to disagree. In fact, sports brands, retailers, federations and events, and we are committed to working with the cycling industry to the phrase belongs to Arthur offer the same benefits. Sports Marketing Conan Doyle’s enigmatic provides the cycling industry ‘As the industry Surveys genius, Sherlock Holmes. with Smart Data and sports insight

continues to consultancy on sports participation, Sherlock’s stance is as applicable to buying behaviour, brand image and the cycling industry as it is to any other. evolve, and lifestyle. In recent years, Sports Your business may not be solving crimes, retail struggles, Marketing Surveys has worked with but you are solving problems and providing solutions for customers it’s critical to cycling businesses on projects including analysis, shipment research, looking to cycle further, faster, safer and maximise your participation the international cycling consumer more comfortably. understanding behaviour study, retailer satisfaction Who are those purchasers? studies and mystery shopping. And, why do they come to you rather of your own As the bicycle industry continues to than your competitor? What are the business’ evolve, as retailers struggle and factors that encourage a wavering participation plateaus, it is critical to customer to make a purchase rather than maximise your understanding of your own business. walk away? Is your marketing or your storefront or your Don’t make Sherlock’s capital mistake of theorising workforce telling the story you want a potential buyer to without data, because that can very quickly become hear? What about your product range? Does it match up terminal to the survival of a business. to what your customers want to buy? If you can answer On the other hand, gaining access to high-quality all of these questions, then you are in a minority. Even research can lead to high-quality theorising, which can then, it is equally important to understand who your help you to improve on any weaknesses and tell more customers are not. Are there people who might actually people about the best bits of your business. be put off by your business? Please contact to discuss how Sports Marketing Surveys may be able to help.

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Ensuring a great time Yellow Jersey Cycle Insurance’s co-founder Ryan Georgiades explains the basics of bespoke business insurance for cycle retailers Why should you invest in bespoke business insurance? Employers need to have insurance, that is a legal requirement. Protecting a business which has taken years to establish is just common sense. The tricky part comes in understanding what levels of cover you might need. For example, you might be a shop that runs an annual trip to Mallorca for 20 customers, but not realise that you’ve accidentally become a tour operator and should have appropriate cover in place. What tips can you give retailers with regard to insurance? Give yourself time to get a quote, don’t rely on your current provider’s renewal notice as a reminder. Speak to a company that understands the trade and don’t just renew with the same insurer because it’s easy. Also take the time to consider how your business might have evolved over the past year and make sure that you have the appropriate cover levels in place. What activities might a shop not realise they need coverage for? We see retailers losing sales as they are reluctant to provide demo bikes, unaccompanied demonstration cover is

“The cycle trade deserves a company that understands it, is passionate about it and is also an actual part of it” 14 | February 2018

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something we can provide. Also shops are finding new ways to generate income by providing services not easily replicated on-line. We can cover events such as sportives and races. What about tour operators’ insurance? We have noticed a number of retailers offering tours abroad to help supplement the bottom line. To do this, you need to have a tour operators’ insurance. It could start with a casual weekend away riding bikes with your friends. Other friends, friends of friends, even customers want to “get involved next time”. Before you know it, your shop that previously offered repairs and spare parts now arranges trips, tours and training camps. Cyclists are demanding more from their local shops, cafes and clubs. They’re evolving their business model to suit those demands. It’s a natural progression. But, you shouldn’t let your insurance limit your business potential. Most basic business insurance policies specifically exclude ‘tour operators liability insurance’. Although you may not be a tour operator by trade, UK regulations are applicable to anyone who creates and sells a ‘package’. A package is the pre-arranged combination of two or more components of transport, accomodation, or another activity other than transport or accommodation, that accounts for a significant proportion of the package. If the service covers a period of more than 24 hours, or includes overnight accommodation, you should look into tour operators’ insurance. For example, if your business has arranged a trip within the UK, Mallorca or further afield for an “all-in price” that

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“My brothers and I are insurance professionals, and have been servicing business clients for over 25 years”

“Protecting a business which has taken years to establish is just common sense”

covers flights, accommodation and bike rental, you would be liable should there be an issue. It doesn’t matter if the on-the-ground service was provided by a local company. You arranged it – you’re liable. Similarly, even if you let people arrange their own flights, but you arrange accommodation and lead the rides, legally you are acting as a tour operator. In January 2018, an update to the regulations came into force. This is to align the directive with modern-day booking habits such as online sales, low-cost airlines and peer-to-peer accommodation. In doing so, this extends the scope and definition of what constitutes a packaged tour. The definition for ‘other activities’ will now encompass services including, but not limited to, vehicle hire, sports events and sports equipment hire.

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So, when do you not need tour operators’ insurance? There are two scenarios when you won’t need it. The first is when the trip lasts less than 24 hours with no overnight accommodation, such as travel to and entry into a sportive lasting only one day. The second is when trips are occasionally arranged on a not-for-profit basis for a limited group e.g. an informal winter-sun training weekend where one person books flights and accommodation with costs, then shared equally. Beyond the scope of these situations, if you’ve arranged more than one component of the trip, the answer is yes – you need insurance. Especially if your business intends to generate a profit from arranging the tour. If something were to go wrong, irrespective of whether it was your fault, the

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YELLOW JERSEY Yellow Jersey can arrange tour operators’ insurance for your business, whether that’s a standalone policy or a combination with your business insurance. If you have a business and are involved in the cycle trade then we want to speak to you. Every business is different and we want to find out what you do and either save you some money or improve your coverage so you can earn more money from your business. We have offerings for retailers, mobile mechanics, distributors, manufacturers, event organisers, tour operators, race teams and professional athletes.

“Cyclists are demanding more from their local shops, cafes and clubs. IBDs are evolving their business model to suit those demands” rider could seek damages from you. Typically these claims fall under three categories. These are loss of value – like the difference between a five-star hotel and three-star hotel – out-of-pocket expenses – such as an additional cost following a breach of contract – or loss of enjoyment – for example, compensation for distress or disappointment caused by unforeseen problems. One of the costliest scenarios is if the accommodation providers you had arranged are deemed negligent. Were your riders to get ill from the meals provided, or catch a bug from an unclean pool, the costs could escalate. Particularly if they have to take time off work. You could also be liable for the negligence of suppliers. A claim could arise from something as innocuous as a slip in a hotel, or a fall on a group ride. This liability falls to you. Even if you insist your riders arrange their own travel insurances policies covering medical costs and repatriation, wider liability settlements are often subrogated back to the tour operator. What solutions are available? You should check your current coverage - look in the list of exclusions for reference to tour operators’ liability insurance. If it is excluded within your policy, ask your current insurer if it can be included. If the answer is no, seek a stand-alone tour operators insurance policy in the short term, alongside your combined commercial policy. Upon the renewal of your insurance, make sure you choose an insurer who can accommodate all of your business needs. This is the most cost-effective solution. 16 | February 2018

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Who can benefit from your more general business insurance offering? Yellow Jersey Business will cover retailers, tour operators, event organisers, cycle teams, mechanics, wholesalers and manufacturers and professional athletes. On top of that, retailers can benefit from our thriving referral program, simply by recommending Yellow Jersey Bicycle and Travel Insurance retailers can get a kick back for dong very little work. What else does Yellow Jersey business insurance offer the retailer, and who’s behind the operation? We offer a bespoke service with simple, packaged products tailored to smaller businesses and the ability to build more bespoke packages for larger retailers and business. We’re an innovative team who understand the cycle retail business. As we are all cyclists of varying nature we understand the need for cycling businesses to diversify and we can provide cover that helps businesses achieve their goals. Why has Yellow Jersey branched out from consumer products into business insurance? Since the launch of our consumer product in 2014, we have been providing business insurance as an accommodation service to a number of our partners and friends in the trade. Above all else, my brothers and I are insurance professionals, and have been servicing business clients for over 25 years. We have built a reputation inside the cycle industry and in our opinion there is a shortage of full service insurance brokers catering specifically to the cycle trade. That’s why we launched Yellow Jersey Business. The cycle trade deserves a company that understands it, is passionate about it and is also an actual part of it. Money spent with Yellow Jersey goes back to into the industry in the form of advertising spend, team sponsorship and more. Give us a call on 0333 003 0046, even if you’d just like some advice on the best route for your business. For more info visit business.

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01772 459 887





FUNKIER ATTACK GENTS WATERPROOF JACKET (also available in kids sizes) With the Attack jacket, you’ll have all the protection you need against windy weather and scattered showers. It’s highly visible outer shell repels light showers and road spray while the inner mesh lining encourages temperature regulation.




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a year of progress? Laura Laker takes a look at the year in review, and the progress cycling made


WAS A YEAR of e-bike growth, and a year of greater inclusion within cycling and the industry, we hope. It was a year in which police forces up and down the country finally got on the side of cyclists. Two major cities, and one country, got commissioners for active travel. It was a year the cycling minister made headlines for some of the wrong reasons, and some of the right. When the number one reason people don’t cycle is fear of traffic, road safety and advocacy becomes an issue for the cycle industry as much as for those who are out cycling on the roads every day – often one and the same people. For this reason, and because we all want more people to enjoy the many benefits of cycling, we’ve recognised some of the progress, and some setbacks, to that end in 2017.


POLICING – big news in 2017 was the rollout of “close pass” policing in forces up and down the country, after West Midlands Police force’s huge success with their Give Space, be Safe scheme, started in 2016. Using a plain clothed police officer on a bike, close passing drivers are stopped, educated or, in the worst cases, reported for an offence. Over the course of the year 29 of the UK’s 45 police forces, from Scotland to Avon and Somerset, and the Metropolitan Police in London, trialled and adapted the initiative for their beats. Meanwhile Cycling UK, the national cycling charity, launched a crowdfund campaign to produce mats for forces that wanted them, to demonstrate safe passing distances of cyclists to drivers. Some forces, including all

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four in Wales under Operation Snap, also now accept helmet camera footage as evidence – but it’s far from a consistent picture. Perhaps that will change in 2018.


TWO MAJOR UK CITIES gained walking and cycling commissioners in 2017. Will Norman joined the London post in February, his brief to help deliver London mayor, Sadiq Khan’s aims of getting more people on bike and out of cars, to tackle congestion, overcrowding and air pollution in a growing city. Norman wants to broaden the demographic of cycling so older, disabled and inactive Londoners can enjoy the benefits of active travel, whether cycling or walking. More on London in point 6.

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In Manchester Chris Boardman, who was appointed the city’s first Cycling and Walking Commissioner in the summer, produced his 15 point action plan, called Made to Move. This report includes proposals for a detailed 2018 city-wide walking and cycling infrastructure plan, with a ring-fenced, 10 year, £1.5bn fund. Mayor Andy Burnham also aims to create a £50m per year challenge fund 2019-2021 for the city’s 10 districts to boost active travel. As with London the aim is to tackle congestion and air pollution, and improve health and wellbeing. According to a survey, conducted by Transport for Greater Manchester and Sustrans, almost seven in ten people believe the city would be improved by more people cycling.


FOLLOWING THE CHARLIE ALLISTON CASE, and a campaign by the widow of Kim Briggs, who Alliston collided with while riding a fixed gear bike with no front brake, an urgent cycle safety review was launched. This will consider whether a new offence equivalent to causing death by dangerous or careless cycling should be introduced, before looking at the wider issue of cycle safety. Cycling minister, Jesse Norman, made the news for writing to cycling organisations, shortly after the review was announced, reminding their members to follow the Highway Code, sparking accusations of unfairly targeting cycling. Inaccurate headlines that he was considering mandatory helmet laws for cycling then followed; what he actually said was he would look at the evidence on helmets, should that come up in the inquiry. When interviewed by Laura Laker and Peter Walker for the Guardian, Norman said he wanted roads that were safe enough for a 12 year old to cycle on – although local authorities and Sustrans will need to deliver these without leadership from central Government. He didn’t rule out national design standards for cycle infrastructure, should it come up in the inquiry, saying “the evidence is pretty clear that that can make a huge difference”. Conclusions from the first phase of the review are expected in the New Year; the second phase will follow.


A HIGHLIGHT OF THE YEAR, at least in government support for cycling, came in April with the announcement of a £1.2bn Cycling and Walking Investment Strategy, a long-term plan to “make cycling and walking the natural choice for short journeys”. Money will go to Bikeability, cycle facilities at stations, maintenance and adult training and infrastructure. It’s nowhere near as ambitious as many hoped, but it’s a start. Meanwhile, the Scottish Government doubled funding for active travel in September, from £40m to £80m from 2018-19, to make towns and cities friendlier for walking and

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cycling, appointing an Active Nation Commissioner to deliver infrastructure across Scotland, and promotion of electric bikes.


A YEAR FOR E-BIKES. Cycling minister Jesse Norman gave the industry something to cheer when he hinted at subsidies for electric bikes, in the same way electric cars are subsidised by government. In the same interview with Peter Walker and myself, he also voiced his enthusiasm for electric cargo bike deliveries as a way to tackle congestion and air pollution. The sector is showing some growth in the UK, the machines finally catching on here, after years lagging behind the Continent. BikeBiz’s e-bikes issue, in November, highlighted how the technology has come on in leaps and bounds, showing not only are they more stylish and reliable than in the early days, an electric bike can now go 60-100 miles on a single charge. This makes e-bikes a genuine option for commuters, as well as leisure riders of all stripes, from those wanting to keep up with their fitter partners or friends, to those with joint and mobility issues benefiting from a boost. And no, guys, it’s not cheating – you still have to pedal. We just need to understand customers’ needs, and make sure we are offering them the right product. Check out our November issue, if you missed it, for e-bike tips and insights. If trends continue, it looks to be a growing industry.


A YEAR OF GREATER INCLUSION in cycling? Philippa York’s return to pro cycling as a commentator on the Tour de France was perhaps the most obvious symbol of a sport maturing and becoming more inclusive – albeit one with no openly gay athletes. Pippa conducted an emotional and heartfelt interview with Ned Boulting live at 2017’s Rouleur Classic festival in London, in which she talked about life as David Millar, before undergoing gender transition and, recently,

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Will Norman joined the London post of walking and cycling commissioner in February 2017

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Chris Boardman produced his 15-point action plan, called Made to Move

revealing her new identity to the world, thanks in part to Boulting’s encouragement. Meanwhile BikeBiz’s diversity issue in July gave a snapshot of inclusion in the industry, from black and ethnic minority representation, to the portrayal of women in cycle marketing. We offered some advice from women and businesses in the industry on how to encourage more women and BME individuals into the workforce, as well as more diverse customers. Overall, cycling is making progress, but it is still patchy, and the industry would benefit this year from efforts to make a broader demographic of customers feel welcome at every level of the business, and the way it portrays cycling, not as a niche activity but one available to a range of people, from all walks of life.


SLOW START FOR LONDON? Cycling advocates have criticised slow progress on cycling in London under its new mayor, Sadiq Khan, but his transport team say this is part of a new, more communicative, approach to

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reduce backlash. The proof will be in the pudding. Among schemes released for consultation are the pedestrianisation of Oxford St (though with the exclusion of cycling), new cycle superhighways, CS9 and CS4, Waterloo Roundabout, and a new cycling and walking bridge over the Thames, as well the announcement of seven new ‘liveable neighbourhoods’ in outer London. Works completed so far are protected cycle tracks on the East-West cycle superhighway, and on Westminster Bridge, and a number of so-called “quietways” – back-street, quiet routes. The weekday daytime closure of Bank Junction to all but bikes, buses and people on foot was a bold step for the central London borough of the City of London, which also launched a cargo bike delivery scheme in January to cut air pollution and congestion. One major failure of Khan’s administration has arguably been indefinite delays to closing Regents Park gates to rat running traffic, despite public consultation support, while the so-called quietway routes on borough roads aren’t February 2018 | 23

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ofo currently has bikes in London, Cambridge, Oxford, Norwich and Sheffield

that quiet, thanks to boroughs’ reluctance to tackle rat running traffic. Ultimately, reallocation of road space will always anger some, but evidence shows these schemes have majority support, and ultimately benefit communities and businesses, in health, safer streets, cleaner air and greater footfall into shops, while helping move more people, more efficiently on crowded city streets.


A YEAR OF DOCKLESS BIKES. A few short years ago, if you’d asked most people whether free floating hire bikes could work in UK cities they would have laughed at you. Now they are everywhere. From Ofo to Mobike to Obike and beyond, brightly coloured bikes of varying hues have appeared on UK city streets in great numbers, often overnight. Not all schemes were a resounding success, with reports from Manchester of theft, and dumping of bikes in canals. Mobike abruptly brought all the bikes in, in November, before re-releasing them, with a new rule restricting parking of bikes to the city centre. One London borough confiscated another company’s bikes, claiming they were abandoned and blocking the pavements. However, with no setup cost to cash-strapped councils, unlike their docked counterparts, they could well be the future of cycle sharing. Ofo has taken a slightly different approach to the old “surprise arrival” model of some dockless bike companies, instead preferring to work with councils to introduce bikes where they are most needed – in areas underserved by public transport, say.

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Ofo currently has its bikes in London, Cambridge, Oxford, Norwich and, most recently Sheffield. Users pay no deposit and it costs 50p per half hour, with a maximum daily cap of £5. Chris Boardman has called dockless bikes the “most scarily innovative scheme I’ve seen in many years”. No doubt we’ll see more of these into 2018.


TRAILS FOR WALES - more than 8,100 people supported the national cycling charity, Cycling UK, in calling for cycles to be permitted on bridle paths in Wales, as they are in Scotland. Following a consultation by the Welsh Government to simplify access to off-road routes, the Trails for Wales campaign highlighted problems people face accessing off-road routes, from poor surfaces to the lack of a joined up network. If the Welsh Government’s proposals go ahead more than 14,000 miles of traffic-free cycle routes will be opened up overnight. After Environment Secretary, Michael Gove outlined his ambition to make it easier for the public to “visit, understand and appreciate our countryside” in January, the charity wants this to include greater cycling access in England. At present just 22 per cent of England’s rights of way network is open to cycling, and horse riding. Allowing cycling on more trails, the charity argues, could help boost the rural economy and provide safe, off-road routes for everyday journeys. In a survey by Cycling UK 65 per cent of people were riding on footpaths because of a lack of choice, while more than 52 per cent were doing so to avoid traffic danger.

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Friday 23rd February 2018 / The Bridge, ExCeL London

THE TENTH ANNUAL BIKEBIZ AWARDS 2018 Be there on the night to celebrate the UK cycle industry and the people and companies whose hard work behind the scenes keeps the cycle world’s wheels turning.

In partnership with

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Event partner

Event partner

Award sponsor




@bikebiz @bikebizonline @bikebiz

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Are you interested in sponsoring the event? Contact Richard Setters for more information: / +44 (0)207 354 6028

CONTACT US TICKET ENQUIRIES Johanna O’Brien Ticket Sales E: T: +44(0)203 354 6005

February 2018 | 27

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INSURANCE FOR ALL TYPES OF INDEPENDENT CYCLE SHOPS JUST AS YOU WOULD BUILD A CUSTOM BIKE, WE BUILD BESPOKE INSURANCE POLICIES. Each is tailored to the very specific needs of individual cycle shops, because every shop is different. That said, our policies all come with certain things as standard. Just like a custom bike. Mechanical failure claims from your customers

Event liability and cancellation Work at shows, cycling events and sportives

Claims against your advice or design services Stock shortages due to incidents with suppliers Cyber security Off-site trading, repairs and events protection

Bikes out on hire or used for demo purposes Deterioration of stock, including refrigerated stock up to £5k

…and much more

We’ll happily visit you in person to discuss your requirements. Simply give us a call on 0333 433 0827

Cover provided by

– Best Small Business Insurer 2009–20171

700c is a trading name of Lucas Fettes & Partners Limited, insurance intermediaries authorised and regulated by the Financial Conduct Authority. The insurance is underwritten by Hiscox Insurance Company Limited, Registered in England number 00070234. 1Source: Start Your Business Magazine.

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Tern: getting stuff done Mark Bickerton writes in to tell us about Tern’s news, designing the GSD from the ground up, and the future of commuter cycling Our big news last year was the launch of the electric folding bike, the Vektron. We’re extending that to a much broader e-bike range so we’re going to have four models next year, with more price points and a variety of different motor manufacturers – Bosch and Bafang. Because the lead time on Bosch is long, by adding Bafang as a supplier it helps us to give dealers what they want, when they want it. The lead time from Bafang is considerably shorter, but, of course, the product is not the same. They both have their place and they both do a really good job, but one will not replace the other. So we run both, and offer a wider range of consumer and price points. It is enormously important that the consumer can choose whether they want to spend £2500 or £3000 or £5000. That makes a big difference to how we can market the range.

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In addition to electric bikes, we’ve been making cargo bikes for a long time. But they’re rather dependent on the strength of the rider especially when you’re carrying a load. Even for quite a fit rider a loaded cargo bike up a hill can be tough. So the addition of an electric motor to a cargo bike makes a huge difference. It means anyone can ride a one uphill with a load without even thinking about it. Enter the GSD. The GSD, a Bosch-equipped cargo bike which we launched at Europe bike last year, has had an incredibly successful launch. The dealers

“It’s enormously important that the consumer can choose how much they want to spend”

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MARK BICKERTON “The GSD’s success is down to design. There are other electric cargo bikes out there, but none of them have been designed from the ground up” love it, and the journalists love it. Almost everybody who has a go on it says “I want one now”. Its success is down to design. There are other electric cargo bikes out there, but none of them have been designed from the ground up like we have with the GSD. We started with a concept and we built a bike to fulfil all the requirements for that concept, whereas most electric cargo bikes start life as a cargo bike, and then they are electrified. The disc brakes are all 4 piston Magura, which are very powerful – if you’re going down a steep hill with a load, they’re not going to overheat and give way. We even went to Schwalbe and asked them to make a new tyre that was capable of carrying heavy loads. They’ve managed to do it, and I presume that those tyres will be made available to other manufacturers as well, but the point is that we are leading the way. Things like that make a huge difference. Our product development team is very strong – probably one of the strongest product development teams in the industry – and we certainly consider ourselves to be the most innovative bike company around. Look at the last few years…. we always come out with something new and innovative every year. Maybe we’ve been lucky enough to make the right product at the right time, but we have got it right. At Tern, we hear stories that the market seems to be depressed. Everybody’s talking doom and gloom for the bike industry at the moment. But, despite all this, the sorts of products that we’re selling do not seem to be affected. Globally and in the UK, we are experiencing significant growth. We’ve managed to avoid the market depression by investing time, money and effort in producing products that are

“We’ve managed to avoid the market depression by investing time, money and effort in producing products that fulfil a real need, rather than making another bike, sticking a new name on it, and adding an electric motor” 30 | February 2018

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designed to fulfil a real need, rather than just making yet another bike, and sticking a new name on it, and adding an electric motor. Of course, electric is having a significant influence on commuter cycling, which, as a sector, is extremely important for infrastructure and reducing congestion. The electric functionality is a game changer. Anyone can use an electric bike. It changes the product’s user from being a fit cyclist to – all of a sudden – anybody. You can arrive at work in a suit without getting in a sweat. Of course it does add a lot of cost. So it means that people have to be able to afford it, but if you are using it rather than another form of transport it becomes much easier to justify spending your money on an electric bike, especially compared to a car or public transport. I’m bit skewed by what we’re doing with Tern, of course, but we have noticed that Brompton is also launching an electric bike. While I haven’t ridden it yet, and I have yet to be able to make my mind up about it as a product, if it’s anything like what we’re doing with Tern, then between us we will be doing a very good thing for the commuter market. All these people who have been telling us for years that electric bikes are the future, have, we now discover, been telling the truth. E changes the market. Completely. It doesn’t replace the bicycle. It makes a bicycle work for a much larger proportion of the population and is a real alternative to cars, buses, trains and the tube. At Tern, we often say: “It’s about the ride”. Well, with E, the ride just got so much better.

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Branching out; are cycle tours the answer? Are your rental bikes gathering dust? According to the London Bicycle Tours Company, guided cycle rides may be the answer inding new profitable avenues in the cycling industry can be a risky and arduous process, but what does diversifying your offering actually entail? Admittedly, adding greater dimensions to your portfolio is easier said than done. Very little can be achieved without some form of financial investment and when the chips are down, every penny must be stretched. When attending The Bike Place show last month, a dealer told us: “If you think that I can sit back and run my business as I always have, you’re dead wrong. I have to be out there persuading people in, making sure they know we’re keen to take their business. Of course, the workshop does well and we have the benefit of being one of the only shops in the area but really, it’s the advantage that we take of being in a holiday destination that keeps us afloat. We needed to offer more than your standard bike shop and for us, taking visitors to the breathtaking areas on our doorstep has demanded more and more of our time.” Bike rental is far from a new idea; in a recent poll 70 per cent of BikeBiz readers confirmed in no uncertain terms that profits from bike rental make up just a small fraction of their overall margin. For some businesses bike rental was simply a launchpad that lead to a more profitable venture; one such business is 32 | February 2018

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The London Bicycle Tours Company. I recently sat down with the company’s head of PR Rob Binns to discuss its history, and how they are carving a profitable niche in the market. Can you tell us about the humble beginnings of the brand? “We started in 1991 with the aim of being one of the first bicycle tour companies in the world. There really wasn’t very much money behind it at the time; essentially it was one guy in a shack operating the whole thing. We wanted to offer engaging cycling experiences and being in London, it made sense to take customers around the city to see major iconic landmarks, but equally as important is seeing the east end, seeing all of these great historical places like the docks and the trendy neighbourhoods. We now have

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“It was just one guy in a shack operating the whole thing” Rob Binns, London Bicycle Tours Company

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eight full-time employees and 35-40 freelance tour guides around the city. Over the years we’ve progressed and built up a strong offering. In a few weeks we’re expanding to a new office, and fingers crossed it will continue to grow at a steady rate. What’s the biggest demographic of people that seek you out? I’d say that the biggest demographic is the 35-60 bracket. We get a lot of 18 to 35s as well, but families with children are our day-to-day bread and butter. The majority are tourists; we have a lot of customers from Amsterdam as obviously cycling is simply their way of life over there, so it makes sense to see the capital through the medium of cycling. A large per cent of our customers are English

too, but live nowhere near London. How do people discover the company? We do currently have a store front, so if you were simply out for a day in London and fancied a ride we’re reachable that way, but we’re well placed on Google and other search engines. We heavily rely on reviews on Facebook, Tripadvisor, Yelp and other social media. That really boosts our search engine optimisation. From there, people can call us directly or book into an online system that updates with availability. How do you ensure that people’s experiences are up to company standard? We have a very strict screening process February 2018 | 33

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for all tour guides. We need to know that they are confident cyclists who know the rules of the road, we need to know that the know the city very well, and we need to know that they are effective communicators as not all of our customers are fluent English speakers. We can actually offer tours in seven different languages for those who don’t speak English, so that’s something else that sets us apart from the competition. After we’re sure a guide can perform to the level that we need acceptable, we have extensive training. They only meet customer when we’re confident that they’re representing the brand in its best form. How about maintenance, do you have a team on hand? Maintenance is absolutely key to the success of the business. We have multiple mechanics on hand whose sole job is keeping the bikes in top condition. Even something like a flat can be disastrous if we can’t get the bike back on the road quickly. Given the different mobility requirements of your customers, could you ever see e-bikes playing a part in the future of the company? I think they’re interesting, and I’m sure it would be a benefit for the majority of our older customers, but given the price of each unit now, plus the maintenance costs, I can’t see it happening any time soon. Right now, I don’t even know anyone who rides an e-bike so we’re quite a way away from them being available at a price that would justify the spend.

“Maintenence is is absolutely key to the success of the business” Rob Binns, London Bicycle Tours Company

Would you say that the majority of custom is seasonal? We’re definitely busier in the summer months but our peak season is really April to September, so there are only really a few months out of the year where business is slow, and we still have a regular stream of business. In the winter we offset our normal business by offering seasonal special tours such as Christmas and Halloween rides. Do you think that a business model such as this is suitable for shops that may be looking to branch out? That’s a hard one. If you have the means at your disposal – a surplus of dormant bikes, storage solutions and the free time – it can be a great way of building a side business. From a position such as mine, I believe that it’s more of a full-time deal. You have to have the right attitude and personality to gel with your customers and make sure they’re having an enjoyable time. We’re doing well because we’ve slowly built to where we are by thinking though each step as it has arisen. 34 | February 2018

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open For business Flat tyres and Flat whites, bidons and bib shorts, bike Fits and custom builds, group rides and coaching time. Our specialist business insurance for bicycle shops is tailored and flexible. Covering all elements of your business, it allows you to concentrate on the most important thing, running your shop. Visit to discover more.

Bicycle Mechanics • Cycle Tour Operators • Cycle Events • Bicycle Shops Wholesalers & Manufacturers Insurance • Professional Athletes • Cycle Teams

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Welcome to Yellow Jersey We know that running a cycling business can be a long and winding journey. It can have its steep inclines and sharp descents, its hairpin bends and false flats. At Yellow Jersey we specialise in creating bespoke business insurance tailored to your journey. Our passion and indepth knowledge of the cycling world allows our clients to meet any change in the terrain with confidence. Visit to find out more.

Ryan Georgiades Managing Director

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Founded and managed by three brothers, all passionate cyclists and triathletes, we are deeply rooted within the cycling community. This insight, combined with our commercial insurance background, means Yellow Jersey have the knowhow and enthusiasm to take care of your business insurance requirements. In our experience, business insurance is often renewed with current insurance suppliers without checking what new cover is available. There may be opportunities to develop your business, team or club; your insurance policy could be the one thing holding you back. Let Yellow Jersey assess the options available to you, freeing your business, freeing your mind, freeing your ride.

We offer insurance for

SHOPS As your customers’ expectations evolve, so should your bicycle shop insurance.

TOUR OPERATORS Our cycle tour operator’s insurance gives you the freedom to lead your tours. We’ll focus on the wording and you focus on your riders.

PRO TEAMS From World Tour teams to the local Sunday squad, our close relationships with the UCI and sports insurance experts will give your team the insurance they need.

MECHANICS After all your training and years of experience, we all know things can still go wrong. We’re there for you if they do.

EVENTS Even if you cross the t’s and dot the i’s, some things are beyond your control. Make sure your cycle or triathlon event insurance isn’t one of them.

PRO ATHLETES Let us take away the pain from one aspect of your life. Focus on the watts, not the ‘what?’

Generate additional revenue for your business? We can do that for you too with our established affiliate programme.

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Contact us Whether you’re looking for a quote, after some advice or just fancy a chat don’t hestiate to get in touch.

Ryan Georgiades Managing Director

Tom McMorrin Business Development Manager 0208 655 8205 07989 347 310 0203 319 2951 07768 521 225


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Get children cycling! Is there anything more important than enthusing the next generation of cyclists? There is a myriad of quality options for children on the market Kieran Howells looks at five that cut the mustard IN 2017, we documented a substantial downturn in the number of bicycles sold in the UK. As much as one third fewer bicycles left the shelves; with the constant threat of online price-slashing looming over the traditional independent bike dealer, it has become apparent that the time to make a change is now. It’s impossible to fathom a world without the immense knowledge, workmanship and most of all, community benefits of a local bike shop and as an industry with a core of passion and lifelong dedication, the answer is clear. Industry orgs such as British Cycling and Sustrans have been extolling the importance of encouraging younger generations to get in the saddle for decades. Few will argue against the fact that for the young as for the old, a bicycle represents freedom. It represents a healthy and appropriate output for the unbounded energy of youth and, if cared for, can be a source of un-limited entertainment. The significance of getting a child hooked on cycling at a young age cannot be over-estimated; the effects of that early passion can spread throughout the child’s life and contribute towards keeping our future generations on two wheels. As a hat tip to the riders of the future, we present to you a selection of five ideal shelve stockers aimed at younger riders putting their feet on the pedals for the first time.

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Frog Bikes Track 58

Frog Bikes made headlines by bringing production back to the UK in recent years, and one of the key bikes in the range is the Track 58 20-inch – one of three road bikes designed to cater to younger road riders. The model features a flip-flop rear hub, a super-light weight frame with aerodynamic tear-drop tubes.


The Creig is designed to compete with the quality and design of a full-sized MTB, whilst maintaining an ultra-light weight. It features a wide range 1x10 transmission with custom cranks, a narrow wide chainring and a clutch reach mech for smooth shifting. It comes loaded with RST’s F1RST air sprung suspension forks.

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One for younger riders, the Ridgeback Scoot is taller and longer than most 12-inch bikes, which the brand claims makes it easier to ride and increases its natural balance. To safeguard against swift growth, the Scoot features an adjustable seat with six inches of height. The aluminium alloy bike weighs around 11.2lb, features a single hand break for safety and also sports a pair of easy-hold grips.

GIANT LIV ENCHANT Giant’s female-centric liv brand has been building a strong lineup of children’s bikes for years. The 2018 Enchant 20 lite features a pair of 20-inch wheels, a low-standover ALUXX-grade lightweight aluminium frame specifically designed with child-friendly geometry in mind, rigid forks and alloy linear pull breaks. The bike is fitted with a Shimano 7-speed drivetrain, and comes shipped with a kickstand and bell.


The 12-inch Raleigh Atom is a designcentric kids bike with an eye-catching black and white colourway and some truly funky graphics. A pair of high-rise handlebars support a more upright riding stance, whilst a pair of colour coded front and rear brakes aide in instilling cycling safety in the child. The bike is built around a lightweight aluminium frame, and comes shipped with a chain protector, stabilisers and anti-slip pedals.

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Charity begins at home Hayley E. Ferguson speaks to Charlotte Ward, shipping officer at Re~Cycle, a bike charity that creates employment opportunities in Africa


hat operations are involved in sending the bikes out to Africa? We tend to have the containers in for a week. That should arrive – it can vary, depending on whether they have to stop. Charlotte takes care of all that side of it, and she will see the whole process through to arrival. They go on ferries, enormous container ships. Being on the west coast, Ghana is the quickest – it takes around 18-20 days. Some of them take longer. The longest is to Zambia, which is landlocked. After the container reaches the coast, it then it has to be taken cross-country. That takes much longer, and as a result is much more expensive. It works very well, now. We have good relationships with our shipping agents. They know us, and they know what we need. We’ve come a long way. We used to just send what

we had. We’re now in a situation where 20 years on, we can say to the partners: “What bikes are you looking for, what do you need?” and we can tailor our shipments to match those needs. Our feedback is consistently good, but we like to get all kinds of feedback, because if it’s negative then we can work on it and improve for the next time. We do encourage our partners to be honest, because if they’re getting containers that aren’t up to scratch, we need to know. Because we have this new process of sending out a container request form, they can let us know exactly what they need. Then they complete the feedback form to tell us how that container compared to what they got from other charities from across the world. Some of the bikes in any given container may have been in the warehouse for three months, because those are the bikes our partner asked for, and we’ve been saving them. The length of time they’re in the warehouse really depends on what the requests are from our partners. Most days we get donations from individuals, and we have a partnership with Halfords. We get donations from them around once a week. Somebody up in Scotland can find their local Halfords, and then their

“We do encourage our partners to be honest, because if they’re getting containers that aren’t up to scratch, we need to know” 44 | February 2018

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bike will be brought to us. But we also have different partners in different countries. One, for example, which is based in Kenya, works with street children. Their purpose is to find foster placements for children. They have a bike shop, so they receive the containers from us, and sell the bikes for a very small profit to raise funds for the charity. What bikes do you choose not to send away? What happens to them? The majority of the bikes do get sent out to Africa, but sometimes they’re too worn or too rusty, and then they just wouldn’t be appropriate to send. They get broken down for parts. We have some volunteers who love to do that sort of job. Some may get sent to auction if they’re full-suspension bikes. We don’t send those out, but yes, full-suspension

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bikes aren’t suitable because of the componentry. They’re very clunky, they have lots of parts, and we can’t always supply those. They’re also generally cheap copies. In our striving for continuous improvement, one of the things we introduced was putting a stop to sending full-suspension bikes. We based that on some research that our African programme manager found, because he works with our partner in Africa. His response is that they just cannot be repaired. Our idea is obviously for them to be sustainable. We don’t want to send bikes that are rubbish to fill their landfills in Africa! Full-suspensions, back when they were first developed, were high-end, and then, of course, the inevitable cheap copies came out. They’re too expensive, and require certain skills to maintain, along with different tools. So, the

The core team standing in front of a shipment container headed to Gambia

“We don’t send full-suspension bikes out. We don’t want to send bikes that are rubbish to fill their landfills in Africa”

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AD DEADLINE: 14TH FEBRARY ISSUE THEME: THE WORKSHOP ISSUE Sector Guide: Workshop: cleaning, tools and repair spares; training courses Specials: Made in Britain: Ten manufacturers innovating the bike market. 30 under 30 – who are the industry’s rising stars?

April 2018

AD DEADLINE: 13TH MARCH ISSUE THEME: THE INNOVATION ISSUE Sector Guide: Cycle computers; cycle fashion – clothing, eyewear & accessories Specials: Innovative retail in the IBD channel. Marketing focus: innovative brands, manufacturers and retailers

May 2018

AD DEADLINE: 12TH APRIL ISSUE THEME: THE PARTS AND ACCESSORIES ISSUE Sector Guide: Brakes; BMX – bikes, parts and accessories; energy and nutrition Specials: The ten accessories you need to be stocking in your shop. EPOS, POS, and retailer services: top five firms driving the market

June 2018


July 2018


AD DEADLINE: 11TH MAY Sector Guide: Cyclocross – bikes and accessories; chains, gears and cranks Specials: Top 20 IBDs, Retail survey AD DEADLINE: 13TH JUNE Sector Guide: Women-specific bikes and accessories; cycle lights; Specials: The most influential women in the bike industry, Eurobike Guide Extra Distribution: Eurobike Show

August 2018

AD DEADLINE: 11TH JULY ISSUE THEME: THE MOUNTAIN BIKE ISSUE Sector Guide: Mountain biking – bikes, protective clothes, forks; winter and protective clothing Specials: The rise of trail centres, e-MTB: what you need to know about this growing trend

September 2018

AD DEADLINE: 10TH AUGUST ISSUE THEME: THE CHILDREN’S BIKE ISSUE Sector Guide: Children’s Bikes – bikes trailers, helmets and accessories, indoor training and power meters; Specials: The rise of trail centres, e-MTB: what you need to know about this growing trend

WANT TO ADVERTISE IN ANY OF THESE ISSUES? Contact Richard Setters 0207 354 6028 or email Want your company or product to be involved with any of these features? Contact Kieran Howells 0203 871 7376 or email

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“The bikes are kept on the road for as long as is possible when they get there. We take pride in that” idea was to just stop sending them altogether. That creates a problem for us, because we have to find another means of finding a home for them. We’re trying to get the message out to people to not give us full-suspension bikes. But, those that we do get can be sold at auction so we can raise money for the charity. That creates a little bit of income for us. We very rarely send anything to landfill ourselves. Only if it’s very, very rusty. Even then we will try to remove the aluminium because that’s worth more. We have a scrap merchant that will come and pick up for us. Any funds we get that way go back into the charity. Our waste is very small. That’s one of our objectives, really. There are also certain bikes that we can’t send to certain areas. South Africa has a very good road network than other countries, but we might not be able to send [road bikes] to other countries because the terrain isn’t really suitable. The only other restriction is children’s bikes, which we don’t deal with. The smallest bike we send is one with a 20-inch wheel. Typically one bike will serve a whole family, which is often as large as six people. They all share it. It might be tricky, but a child can ride an adult bike, and they’ll grow into it.

Unsalvageable bikes are used for scrap metal. The proceeds are invested back into the charity

What about very high end bikes? A very small percentage of the bikes we receive are very high-end. Around five to six per cent. We have a team in the workshop to make sure they are road safe, and then we sell them to members of the public. That’s just another income stream. It’s a really popular service. Our bike mechanics have a Cytech 2, so they can service them to a certain standard. The bikes go with a 60-day warranty. If they need to bring it back for any reason, we’ll happily either refund their money or offer an alternative. We can advertise the bikes and that allows us to advertise ourselves as taking old bikes. The people who sometimes come to buy them are sometimes coming to donate their old bikes, so it’s a revolving model. It’s the gift that’s always giving. It opens us up to a wider range of people here because it’s an affordable way to buy a bike. We offer a doctor bike service. We have two mechanics who go every Wednesday during term time. The universities pay us a fee for the labour. They take up the van and all the equipment they may need. That helps to maintain students on the road. We’re preparing at the moment for the fresher’s fair. We have a stall there and take 60+ bikes to sell. What sort of work do volunteers do to help? Obviously our charity is all about Africa, but on the back of that, we help the local community. We have a varied pool of volunteers. Some of them come because they love bikes. Some of them come because the love what ReCycle does. Some of them come because they just want to do something with their spare time and they just want a nice, friendly environment to do that. We have a bit of a process, a line. We line up behind the lorry and mark who’s our warehouse manager, they hop up on the lorry and hand down and tell us where the bikes need to go. They’re doing the assessment as they go generally the bikes are pretty well stacked. In the past we had them tangled but they’re very careful to be safety conscious all the time. The bikes will be

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put into a category for prepping. Some of them go through the workshop. Others might not be useful as a whole bike and they’ll be separated. This is the main role for the volunteers. We had the workstations designed by a local engineering company. They came to do a corporate day, and we’d had some feedback from volunteers that working with prepping bikes was tricky on the knees. They build a prototype for us. Then they went away and built five for us, and donated them. This makes it so much more comfortable to do. We received some funding for the purpose-built workshop. It’s a warm space for people to work in the winter. That’s where the refurbishments happen. Obviously these bikes need to be rebuilt at the other end. But, we do get some really good feedback from our partners. We will never send a bike to Africa that we’re not happy for someone to ride here. The idea is that those bikes need to be kept on the road for as long as is possible when they get there. And we take pride in that. That’s what we’re there for. Luckily the feedback supports that. Some of the partners do receive bikes from other parts of the world. But we have a very good reputation for the quality of our shipments.

“The work happens in Africa. That’s deliberate – we’d like the skills to be upheld out there” 48 | February 2018

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Once they’re in Africa, how do you keep the bikes on the road? When people apply for volunteering there, they can initially be quite surprised that the bikes we sent to Africa aren’t fixed here. There’s never much wrong with them. It might just be something very small like needing some air in the tyres or a chain needing a bit of attention. It’s just a few tweaks – that work happens in Africa. That’s deliberate, because what we’d like is for the skills to be upheld out there. Some of the partners also set up microbusinesses. It also there are opportunities for employment. That’s the objective; it’s to keep them sufficient. We provide training for the mechanics in Africa – we want them to be trained to a standard and we’d like that to be consistent across all of our partnerships. It’s our own training, but delivered by Cytech-qualified mechanics. If the skills aren’t maintained in Africa, the bikes are sent there, they break, nobody knows how to fix them, and then they end up in a landfill. When you explain that to volunteers, it’s like a light goes off. We want, above all, for the bikes to be safe. We don’t want people riding around on dangerous bikes – so we have to make sure the bikes can be maintained out there for as long as possible.

25/01/2018 18:59

NONSTOP Mobility! The new CONTACT Plus: Reaching your destination safely and comfortably. Permitted for e-bikes up to 50 km/h.

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Ideal for


No Pump

Enjoy your

Perfect for



12 Colours



Super Grip

Puncture Proof Untitled-2 1

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Cycle luggage














Outpost Corner Bag Distributor: ZyroFisher

Magnolia Shopper 18L


Distributor: ZyroFisher Winner of the Design & Innovation Award 2018, the Hiplok Z LOK offers a practical lightweight security option for more than just bikes. With a steel core and double ratchet design, these zip-like ties are ideal for use on roof racks as well as securing panniers and bike bags. In fact, we bet you’ll find 101 uses for these handy travel companions, wherever your cycle adventures take you. Available in single packs (£9.99) or twin packs (£14.99) with 7 colours to choose from.

A handy, rigid pouch that’ll fit into that odd space behind your head tube, for storing a CO2, tube and tools. Every hardtail and even the raddest of full-suspension bikes has an unused space behind the head tube that it’s not using. Blackburn have commandeered that space on your behalf. Nothing to rattle against your seatpost and nothing for your tire to buzz on. With a tube, tool and air within reach and a bottle on your bike, who needs a backpack?

Contact 01926 298 747


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Distributor: ZyroFisher The Basil Magnolia Shopper is a stylish choice of bicycle storage with a generous capacity of 18 litres and can be easily worn over your shoulders or grabbed by the handle when you’re not using it on the move. This bag is the perfect way to cart all your essentials from A to B. It also makes a handy companion to commutes into work, trips to the grocery store and more. Contact:

Distributor: ZyroFisher Rooted in big mountain adventure and the TORO 14 is designed for riders who prioritize performance and functionality above all else. The CamelBak Impact Protection series presents the ultimate MTB Protection / Hydration options for Enduro, FreeRide and Back Country Adventure enthusiasts and professionals alike. Contact:

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7 8






Porcelain Rocket



Ultralite Vortex Panniers

MCA Handlebar System

C-Series Triple Pannier (OL919)

Distributor: ZyroFisher

Distributor name: VAM Performance

Distributor: Oxford Products

T-Series Quick Release Wedge Bars (OL929/OL928)

When weight is key, these panniers are the ideal companion. Designed to be lightweight and versatile whilst durable enough to meet the demands of adventure touring. Supplied as a pair with the option of fitting one or the pair to suit different requirements. Contact:

52 | February 2018

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Made by hand, the MCA has been at the centre of Porcelain Rocket’s push to expand bikepacking from trail riding into all forms of cycling. Indeed, the MCA is equally at home on a flat-bar commuter as it is a carbon road machine. A combination of 500D Cordura and VX21 (also know as XPAC) offer low weight, while bartacked seams at main stress points enhance durability.

The Oxford Triple pannier set, with a total capacity of 35 litres, is made from black 600DS Polyester and comes with reflective strips. The pannier dimensions are 30h x25w x12d. The top bag measures 40h x 30w x 14d. Side panniers have three zipped pockets and a rigid back panel. Top bag has one zipped pocket, four webbing loops and a shoulder strap. All fitting straps are included. The pannier set is weatherproof.

Contacts: 07885 896608

Contact: 01993 862 300

Distributor: Oxford Products Created to keep all of your essentials safe, dry and out of the way, the T-Series wedge bags fit snuggly under the seat and has a QR system which fits direct to your seat’s support bars, to give maximum versatility. Available is two sizes, 0.7L and 1.4L, the bags are made from 600D Polyester and have reflective detailing to ensure visibility. Contact: 01993 862 300

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25/28/32/35/38 x

The NEW XLR8 TOURING PD an amazing combination of performance and puncture protection!

The P-RUBBER DEFENSE is a 5mm thick layer of special high elastic rubber breaker that resists punctures from the sharpest road hazards.

This incredible new tyre is the perfect option for commuters and tourers fed up with punctures. The XLR8 Touring RSD+ PD tread gives amazing grip and acceleration across multiple surfaces whilst shedding water effortlessly on tarmac. Even more amazing is that this tyre retails at just £36.

The RSD+ high density nylon defence reinforces the tyre sidewall providing protection against cuts and abrasions.

• Retail £36 • Cash profit up to £20 a tyre • Arriving April 2018 • Exclusive to our network of IBD’s • Please contact us if you’d like to become a stockist

Support your local bike shop

Arisun’s own water-shedding V-Shaped tread design for precise grip and high speed acceleration all constructed on a 60tpi carcass.

Available exclusively from NEOS Distribution 01279 315780





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11 12









C-Series Commuter Bag (OL945)

Pack’n Pedal Shield Pannier

BSB-141 Front Fellow

Distributor: Oxford Products

Distributor: Madison

Distributor: Windwave

AeroComfort ROAD 3.0 TSA bike travel bag

A practical cycle bag with easy access, this commuter bag is manufactured from durable and weather proof 600D Polyester. Total capacity is a very useful 14 litres which can be accessed by the top flap and secured with a clip closure. This bag has a semi-rigid construction for added security whilst on the move.

If you’re after a pannier that’s weather resistant and hi-vis, then Thule’s Pack’n Pedal Shield panniers are just what you’ve been looking for. IP64 level waterproofing and a roll top closure means you can be sure that the contents stay dry, while reflective elements mean you won’t fly under the radar of passing traffic. Plus the sprung quick release attachment system is really easy to use and the inner pockets can keep things organised while you’re on the move.

The Front Fellow is a lightweight nylon handlebar harness with a 10L weatherproof carry bag. Three mounting points insure stability with quick release buckles for the carry bag and handlebar spacers to clear brakes, shifters & cables. It is compatible with many standard dry bags or tent rolls.

Contact: 01993 862 300


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Distributor: ASG International srl The Aerocomfort Road 3.0 TSA bike bag is quick to pack, without compromising on protection. Developed with and tested by leading professional cycling teams and world-class athletes, the AeroComfort requests a minimal disassembly of your bike. All that you need to remove are the bike’s wheels. Compatible with the thru axle bikes, you don’t even have to remove the handlebars or seat post. Contact: February 2018 | 55

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Rixen Kaul

Seat-Pack M

Shopper Handlebar Bag - KF823

Distributor: Lyon Equipment Ortlieb’s 11L Seat-Pack M distinguishes itself from other bikepacking bags on the market by being fully waterproof, having internal stiffeners to ensure stability both on and off road and being backed by a five-year warranty. A roll closure, adjustable straps and compression valve allow you to minimise pack size, whilst only requiring 6cm of seat post real estate to be fixed to the bike. This makes it ideal for smaller frames, full suspension MTBs and dropper seatposts. Its waterproof properties also allow the Seat-Pack to double up as a mudguard. SRP £120 Contact: 015396 24040 /

56 | February 2018

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Distributor : Greyville Enterprises Ltd This long-time popular alternative to a standard bike basket is perfect for shopping. That’s why it’s called a “Shopper”. Extremely easy to attach or remove using the Klickfix Handlebar Bracket (sold separately) the Shopper has a capacity of 24 litres and maximum load of 7 kilos. The robust construction in durable black fabric and wide carrying handles enable use as a practical shopping bag on or off the cycle. A quality German product available without cover at RRP £32.95 or with cover at £38.95. Contact:

25/01/2018 19:04






Brand: Ortlieb

Ortlieb Back-Roller High Viz with 3M Reflectors


Distributor: Lyon Equipment The durable benchmark classic, tested by cycle tourers across the world (and around the world!). This high-vis version uses bright yellow PU fabric with the addition of special 3M fluorescent reflector panels. With its QL2.1 fixing it is quickly mounted on a bike rack, and once off the bike you can carry it as a shoulder bag with the included strap. Contact: 015396 24040 sales@

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Distributor: Lyon Equipment Ideal for the city commute, Ortlieb’s 21-litre waterproof bike briefcase can be quickly mounted and easily taken off the rack single-handed. Durable due to its burly PD620 fabric, edge protectors and base feet, you can just sling on your shoulder with the padded strap. Features two large 3M Scotchlite reflectors and a reflective logo. Mounts on the right or left side of the rack, and available with QL2.1 or QL3.1 mounting system. Contact: 015396 24040 sales@

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Urban bikes 1





Dew Deluxe

Vybe D7

Distributor: Powabyke UK


Distributor: Raleigh UK

Contact: 01761 568085

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Introducing the Powabyke F100, the lightest bike in the Powabyke range weighing just 17kg including battery. Ideal for users where space is at a premium, commuters, or caravan and motorhome users. The F100 series are great for getting around in comfort and style and start at an affordable price of just £899. With a 250w brushless motor, 36v 8 or 10amp Lithium battery, full electric LED display and controller, and 3 assist levels offering a generous range in excess of 40 miles* on a charge.

58 | February 2018



The Kona Dew line of bikes is the rock to your everyday roll. No matter the weather, no matter the day, no matter the traffic, urban obstacles, or whether you’re in a suit, jeans, or skirt, the Dew is what gets you there. The Dew is designed with your commute or daily grinds in mind, and smartly spec’d to ensure you’ve got the speed, stopping, power, and comfort expected from a perfect city bike. Contact: http://www.konaworld. com/ platform_dew.cfm Kona

The Vybe D7 folding bike is a great all-rounder, for city commutes or weekend rides, making it a favourite in DAHON line-ups around the world. A Shimano Tourney 7-speed derailleur with twist shifter make for reliable and adaptable performance, and the 12.3kg bike folds down simply and easily via a mid-frame, horizontal folding hinge. Contact: 01773 532600, Raleigh UK, Church St, Nottingham NG16 3HT

25/01/2018 19:06

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Convert to 1x11 in 5 easy steps components with 1


11 speed right-hand shifter



Narrow wide alloy chainring

Spider for narrow wide crankset

Available 30T to 40T

(Inc. bottom bracket)

11 speed cassette Available 11/40T to 11/50T


11 speed chain

IN STOCK NOW 0845 0508 500 0845 0508 400

C Bear Quarter page 88x107mm_Bike Biz_Nov 17_Layout 1 08/11/2017 10:42 Page 1 Untitled-1 1

18/12/2017 08:36:05

Shhh!... Silent Speed Performance

As used by Andre Greipel Lotto Soudal

The Mechanics Choice! Creak-free ceramic bottom bracket solutions for Road, CX/Winter & MTB No spacers...C-Bear ceramic bearings are placed next to the crankarm for optimal stiffness & maximum power transfer bility Performance, longevity, durability, affordability Ceramic BB solutions from ÂŁ57.50 to ÂŁ149.99 RRP

Trade enquiries: % 0845 475 5339

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5 Bickerton Portables



Bickerton Argent

Square Urban 5.8

Distributor: Sportline

Distributor: 2x2 Worldwide

Distributor: Hotlines

The Flight range from Ridgeback are stylish bikes designed to meet the demands of the discerning urban or general fitness rider. The series has four different bikes, each with a different choice of drivetrain 1x9, 2x10, an 8-speed hub gear or Shimano’s 11-speed Metrea – which means that there’s a bike for you no matter what type of rider you are or where you want to go.

The Bickerton Argent pays homage to the rectangular frame and hinge abutments, but adds modern design, materials and technology to make a superstrong and stiff bicycle; so strong that it more than doubles the requirement for the ISO test. The result is a solid ride, with an easy, quick fold. Combined with ergonomically curved handlebars and brand new “Vantage geometry”, the bike delivers an outstanding ride, with an upright and comfortable riding position.

Reliable, uncomplicated, has a solution for everything and always in control. With the SQUARE Urban range, Ghost has gone for a distinctive, high-quality frame with discrete cable routing, a super sleek integrated pannier rack and extra strong mudguards fitted as standard. What’s more is all SQUARE Urban bikes come with Continental’s belt drive, including the cycle-to-work scheme friendly 3.8 model at £999.99.


Contact: +44 (0)1827 331099

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Contact: / 0131 319 1444

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Tern Bicycles



Tern Vektron S10

Outlaw 1


Distributor: Moore Large & Co

Distributor: Lyon Equipment

The Tern Vektron takes everything great about folding bikes – multi-modal commuting, portability for travel and storage – and accelerates it with a Bosch Active electric drivetrain. Available now from stock in two variants with either 300w/h battery at RRP £3,000 or 400 w/h battery at RRP£3,300.

Bombtrack’s Outlaw 1 features oversized tires combined with the clean lines of steel tubing and “café racer” inspired looks. Using the road plus concept with a 650b rim combined with a large volume tyre, and blending the geometry of road and urban, with steep head and seat tube angles but a higher stack height, longer wheelbase and trail combined with a wide handlebar, the Outlaw has a stable-yetengaging ride. A single speed belt drive ensures a lowmaintenance drivetrain fit for the daily commute. £1300

Distributor: Tandem Group Cycles

Contact: 01332 274252

The Jack’s alloy frame has a three-point locking mechanism with telescopic handlepost for a safe and tailored fit. Equipped with high-quality Shimano six-speed derailleur gears, double wall alloy rims and mudguards make it excellent for commuters, leisure riders and people looking to take the bike away on holiday. You can take it almost anywhere and the ride is always great. RRP £439.99 Contact: 0121 748 8050 / sales@

Contact: 015396 24040 62 | February 2018

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Aaron Gwin AC Squad MTB

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10 Claud Butler


Quest 11

Discovery 201EQ

Distributor: Tandem Group Cycles

Distributor: Tandem Group Cycles

Brand new for 2018, the Claud Butler Quest models have been designed to be fast, urban warriors. As the name would suggest, the Quest 11 trumps the Quest 10 in terms of gearing with its 1 x 11 Shimano Ultegra/ Metrea drivetrain. Not only that, but the Quest 11 is also fitted with carbon fibre forks to help bring the weight down and performance up. RRP £799.99

This bike is fitted ready with a host of items to make your journey as pleasant as possible. The 201EQ has a rear carrier for pannier bags, a quality kickstand, adjustable stem, comfort suspension seatpost and the full length mudguards, all of which means you can arrive at work without the wet stripe up your back, and with all your belongings nice and dry. RRP £399.99

Contact: 0121 748 8050 / sales@

64 | February 2018

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Contact: 0121 748 8050 / sales@

25/01/2018 19:11




46 51 56 60 CM

� 46 51 CM










ShIFTLEvER Shimano M2000-9


R. DERaILLEUR Shimano Altus M2000

798222xxx Black matt (black shiny) Urban Onroad, Alloy Cable integrated FoRk RIGID alloy 28" PM Disc BRakE Shimano M315 / Rotor 180-160


kICkSTaND KTM Alloy Seitenständer MUDGUaRD SKS in Frame Collor

CRaNkSET LASCO 38T black




CaRRIER KTM Racktime Universal-Tour-IT light

SpRoCkET Shimano HG201-9 11-32

mit Bügel


LaMp F AXA BLUELINE 30 steady auto


Size in cm / inch

Toptube length

Seat angle

Head angle

Headtube length

WEIGhT 14,3 kg with pedal and kickstand

Chainstay length


Standover height

BB drop





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KTM Bike Industries


KTM City Bikes

Dr. Dew

Distributor name: FLi Distribution Ltd

Distributor: http://www.

With a range of over 30 city and hybrid bikes in a variety of frame styles to suit all budgets and user requirements, KTM is one of the leading European manufacturers in this sector. KTM’s name has been established over 50 years of bicycle production at our in-house factory in Austria. This facility allows us to offer the superior build quality that has been at the heart of KTM’s success and continued growth.

The Kona Dew line of bikes is the rock to your everyday roll. No matter the weather, no matter the day, no matter the traffic, urban obstacles, or whether you’re in a suit, jeans, or skirt, the Dew is what gets you there. The Dew is designed with your commute or daily grinds in mind, and smartly spec’d to ensure you’ve got the speed, stopping, power, and comfort expected from a perfect city bike.

Contact: 01484 535544 info@

Contact: http://www.konaworld. com/

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In association with

Bob Elliot and Co Ltd Unit C4 Binary Court, Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB Tel: 01772 459 887 Web:

Cooke Components Unit 7C Cufaude Business Park, Cufaude Lane, Bramley, Hants, RG28 5DL Tel: 01256 880739 Web:

EBCO 5 Pegasus House, Olympus Ave, Warwick, CV34 6LW Tel: Tel +01926 437700 Web:

Fibrax Ltd Queensway, Wrexham. LL13 8YR Tel: +44 (0)1978 356744 Web:

Jungle Products Ltd Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA Tel: 01423 780088 Web: and

M & J Distributors Ltd Unit A, Hanix Buildings, Windmill Lane, Denton, Manchester, M34 3SP Tel: 0161 337 9600 Web:

Met Helmets / Bluegrass 22-24 Ely Place, London, EC1N6TE Tel: 0207 1937 496 Web:

Moore Large & Co Grampian Buildings, Shinfin Lane, Derby, DE249GL Tel: 01332274200 Web:

North Sports 102 Charleston House, 87–95 Neilston Road, Paisley, PA26ES Web:

Oneway Distribution BV PO BOX 12, 3000 AA Rotterdam Tel: 0031 10345 3510 Web:

Oxford Products Ltd De Havilland Way, Range Road, Witney, Oxon, OX290YA Tel: 01993 862 300 Web:

Pitbitz Ltd Unit 6 Thorpe Drive, Thorpe Way Industrial Estate, Banbury, Oxon, OX16 4UZ Tel: 01295 269333 Web: and

The Bikebiz DIRECTORY 2018 is out now, providing the industry with a must-have guide to the UK’s retailers, distributors, manufacturers and related businesses. If you’d like to find out more or require additional copies please contact or call him on 020 7354 6028

BB Directory2018-DPS-AD_final.indd 1

20/11/2017 11:15







Assos 57 Farringdon Road, London, EC1M 3JB Tel: 0203 621 1555 Web:

Clarks Cycle Systems Head Office, Unit 1 The Old Dairy, Pessall Lane, Edingale , Tamworth, Staffordshire, B79 9JL Tel: 01827 382800

Reece Cycles plc 100 Alcester Street, Birmingham, B12 0QB Tel: 0121 622 0180 Web:

Bike Rental Manager c/o H W Fisher & Co Acre House, 11-15 William Road, London. NW1 3ER Tel: +33 4 66 03 14 32 Web:

Schwalbe Tyres UK Ltd Schwalbe Centre, Hortonwood 30, Telford, Shropshire, TF1 7ET Tel: 01952602680 Web:

AWE® Unit 80, Courthill House, 60 Water Lane Wilmslow, Cheshire. SK9 5AJ Tel: 01625-873130 Web:

The Cycle Division Unit 27 Gatehouse Enterprise Centre, Albert Street, Lockwood, Huddersfield, West Yorkshire, HD1 3QD Tel: 01484 456137 Web:

Walkers Cycle Components Ltd 22 Holywell Road, Leicester, LE2 8SG Tel: 01162 833885 Web:

ZyroFisher Ltd Roundhouse Road, Faverdale Industrial Estate, Darlington, DL3 0UR Tel: 01325 741200

Web: /

Citrus-Lime Limited Lantern House, The Ellers, Ulverston, LA12 0AA Tel: 01229 588 628 Web:

Dexshell Unit F1-F3 Longford Trading Estate, Thomas Street, Manchester, M32 1JT Tel: 01618644666 Web:




Cycleguard Insurance Southgate House, Southgate Street, Gloucester, GL1 1UB Tel: 0333 004 3444 Web:

Cycling UK Parklands, Railton Road, Guildford, GU2 9JX 01483238300 Web:

Aqua Blue Sport LTD 4 Cleve Quarter, Monahan Road, Cork, Ireland Tel: 00353214847477 Web:

Yellow Jersey Cycle Insurance Prospero, 73 London Road, Redhill, Surrey, RH1 1LQ Tel: 0333 003 0046 Web:

Invisiframe Tel: 01743 232297 Web:

Rozone Limited Queen Street, Darlaston, Wednesbury West Midlands. WS10 8JB Tel: 0121 526 8181 Web:

Smartmotion International Ltd RM C, 13/F, Harvard Commercial Building, 105-111 Thomson Road, Wan Chai, Hong Kong Tel: 8615895656508 Web:

700c Cycle Shop Insurance Plough Court, 37 Lombard Street, London. EC3V 9BQ Tel: 0333 433 0827 Web:

Weldtite Products Ltd Unit 9 Harrier Road, Humber Bridge Industrial Estate, Barton-on-Humber, Lincs, DN18 5RP Tel: 01652 660000 Web:

The Bikebiz DIRECTORY 2018 is available to view online at

BB Directory2018-DPS-AD_final.indd 2

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e S t oc k O ff r!






U lt i


5 s O ver £

0 | 01798 839 300


68 | February 2018

68-69 BB145 MARKETPLACE_final.indd 1 01798 839 300


25/01/2018 15:36



New 2017/18 trade catalogue available TELEPHONE

0845 0508 500 EMAIL

Add a free copy to your next order

“It’s full of really useful stuff!” Mrs H. Bars, Sprockett WEBSITE BIKES & ACCESSORIES

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February 2018 | 69

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33 integrated, CNC machined aluminium complete BB Solutions

• • •

Bearing presses, Hangers and Sealed bearings Now with double sealed Enduro bearings Online BB Adaptor finder:


WMFG 88 x 107mm.indd 1





70 | February 2018

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Do you think your primary commuter bike customer base actually commutes into work on a regular basis?

48% yes 52% no Polls are conducted via twitter @bikebiz_online


Is the majority of your customer base made up of commuters?

29% yes 71% no

71 BB145 StatsAndFigures_v2.indd 1

42 per cent think that the future of the commuter industry lies in electric bikes, while 58 per cent feel that there will always be a major component of the commuter market in non-electric vehicles. Cyclemotion managing director Mark Bickerton said “All these people who have been telling us for years that electric bikes are the future, have, we now discover, been telling the truth. E changes the market. Completely. It doesn’t replace the bicycle. It makes a bicycle work for a much larger proportion of the population and is a real alternative to cars, buses, trains and the tube.” Read the full feature on page 29. February 2018 | 71

25/01/2018 19:16


i-Ride This month, we find out what makes i-Ride’s large, varied team get out of bed in the morning How many members of staff do you have? What are the names that the industry should know? We currently have around 45 staff but are always looking to strengthen and recruit where we can. Some important members the industry should know include: Ian Wilson – Chairman and CEO Paul Butler – Chief Commercial Officer and Head of Sales Jonny Yates – Key Accounts Manager 72 | February 2018

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Richard Cartland – Bike Brand Manager Chris Yates – North and Scotland Sales Manager Colin Grant-Riach – South East Sales Manager Adam Glew – Marketing Manager Al Vines – Service and Technical Manager Charlie Norris – Warehouse Manager Bablee Hoque – Finance Manager Stuart Morris – Accounts

“We have a mixture of old hands and younger staff who bring fresh, new ideas to the table”

Who’s your most passionate cyclist? This has to be Richard Cartland – our bike brand

25/01/2018 19:18

these are the people that have helped shape i-Ride into what it is today. What are your current team goals, and what big projects are you working on that the industry should know about? For the last year we have been working on our new B2B, which is imminent. It’s a state of the art new site with an intelligent search and a much cleaner interface – and has a host of other features that will benefit all of our dealers. We also have our own bike brand – Orro Bikes – which has gone from strength to strength. We’ve released two models recently the Terra C and the Venturi -and the future of the brand is exciting. We’re looking to continue the growth of the brand over the next five years. This year we are also moving to our new premises. This will allow us to grow both in staff and operationally. It will mean more warehouse space, bigger and better equipped offices and a bigger assembly facility. Excitingly, we are also planning the installation of an in house paint booth – so that we can develop our Signature range of Orro bikes.

Left to right: Victoria Pettitt, Tom Catton, Will Seth, Jules Treharne, Jack Dunne, James Guest, Josh Burrill manager – he used to be an elite level road racer, now a 2nd cat who still races competitively in local events, managing to train regularly amongst a busy schedule that sees him on the road three days a week. Who are the longest-standing members of staff? The longest standing member of staff by far is Paul Butler (circa 25 years), who was on the road up until a few years ago, he is a testament to the benefits of hard work – he has worked his way up and now runs the day to day of i-Ride. i-Ride is still a privately owned company but is very young and modern in its outlook, we do have a core group of staff that have been with us for around six years – Tracey McDiarmid (HR manager), Adam Glew (marketing manager), Bablee Hoque (finance manager) –

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What are your greatest strengths as a company? As a company we have a wealth of knowledge and talent – and it’s a great mixture of old hands who have been in the industry for a long time – and younger staff who bring fresh new ideas to the table. We all share an office so everyone has a great understanding of the processes in every other department – this bigger picture helps foster enthusiasm and creativity – and gives us a collective drive. In terms of our relationship with our dealers, we pride ourselves on being open and welcoming. We are proud of what we are doing here in Ditchling, and invite dealers to come and see our operation, find out what sets us apart, and to discuss how we can work together to forge strong business relationships that can benefit both businesses. What sets you apart from other businesses in the industry? Our newly introduced Elite Dealer program is definitely unique in this industry. For a sign up of seven small parts and accessories brands, our dealers can enjoy several benefits – namely the lowest price on our products, free shipping on every order, guaranteed stock on best sellers, and free product throughout the year. We’re also doing things differently here with Orro. Based in our unique location at the foot of Ditchling Beacon, we have an advanced assembly facility, where all of our bikes are built. Our location inspires our bikes, and also serves as the ideal testing ground. Our bikes are known for quality finishes, and none more so than our stunning Signature series bikes, which are hand-painted locally. This year we

are installing a paint booth, so we can expand the Signature range, and offer more options to our customers. What motivates your team? Most of us here are cyclists and we love seeing new product. Seeing Orro grow as a brand is really exciting – we all have a say on the development process and love it when our bikes receive positive feedback, good reviews. Aside from that, delivering a good service and looking after our dealers motivates us. Our dealers are the pillars of our business and making sure they get the products and service they need is fundamental here at i-Ride. What do you do to have fun as a group? Being based in Ditchling, our staff come from many different locations. But we do make sure to meet up periodically to bond away from work. This could be anything from trips to the pub, winery tours, to go karting. And of course – we cycle together a lot. Each of us will attend several sportives in addition to regular after work rides. There’s a certain rivalry in the office – Strava times up Ditchling Beacon pretty much rule around here. This year we are hosting our own Orro sportive, so that will be a key way for us to all get out with Orro owners and celebrate the brand. Tell us about the team’s past and recent successes! The release of the Orro Terra C last year was a massive success. That was a big project for us – and we are proud to say that we have 100% delivered our vision with no compromise. Designing a successful bike requires many elements to come together – geometry, design, manufacturing, spec and price point. And all the positive reviews coming back suggest that we got it right. Our partnership with British carbon manufacturer a few years ago was crucial as it’s formed the basis of some key Orro models. We still use their Spread-tow carbon in the Gold and beyond that we have utilised another material called Innegra for the Terra C Adventure bike. I’m sure we’ll use them even more in the future.

Key brand: Orro Bikes tel: 01444 243000 Marketing Adam Glew

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Plug into the gig-economy By Carlton Reid, editor-at-large


OOD DELIVERY APP Deliveroo has 15,000 gig-economy cyclists riding for it. I’m one of them. I do it after my day-job, and it’s for the kicks and the fitness benefits, not the money. I don’t wear the oversize Deliveroo rucksack, I place it on the back of my Xtracycle extension. I do about nine hours a week on this cargobike; some of the other riders do 11am to 11pm, seven days a week. That’s punishing on the riders, but it’s also punishing on their bikes. Some are on BSOs, but most are on decent bikes. These bikes are getting clobbered. One bike shop showed me the BB prised from the bike of an 84-hours-per-week rider – it had been ridden into the ground and, clearly, needed replacing. Ker-ching! No doubt you’ve reached out to your local Deliveroo “on-boarding” rep in order to make sure it’s your shop that gets this regular business. (If not, do it before the company does a national deal with a multi-store player.) And there are other bike-borne hot-food delivery services, too, such as Uber Eats and Stuart, which also delivers non-food items, just like a standard messenger firm. These services have come out of nowhere, but they are putting lots of riders on the road. And that’s lots of potential customers who – to earn – need their bikes back pronto, and are therefore less likely to be ordering parts online. It’s a moot point whether these app-driven delivery services can last the distance. Deliveroo, for instance, is eating through £750m of venture capital, and in 2016 its annual losses quadrupled to £129m on sales of £129m. Nevertheless, VC funds seem happy – for now – to keep the business afloat, and it’s likely Deliveroo will continue to expand for at

NEXTMONTH – Out early March. Core Bike round-up: the event’s future 74 | February 2018

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‘Reach out to your local Deliveroo on-boarding rep to make sure it’s your shop that gets this regular business before the company does a national deal with a multi-store player’ least another couple of years. That means more riders, more mangled bikes, and more business for those bike shops who’ve plugged into the scene. (And I mean “plugged” literally – Deliveroo is promoting an e-bike wheel to its riders from Bath-based start-up Pushme which is seeking retail outlets for its “pushpod” battery stations. Install one of these and not only do you get paid, you might also see an influx of Deliveroo riders.)

All the latest news online at 30 under 30 – the industry’s rising stars

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