That data has become the ultimate catalyst for accelerated B2B business growth is known to all. But the question here is, can one utilize any & every data available out there? Sales intelligence experts suggest that above all, requirement-oriented, updated, validated & quality data plays a crucial role. Rather, if the market stat is to be believed, ‘89% trusts quality data for driving B2B campaigns in the right manner.’ On the other side, ‘88% believe data quality is crucial for ABM.’
Contemporary B2B Data Trends & Challenges-
Going by the pulse of today’s B2B marketers, customizable & actionable data is capable of growing the business revenue and also happened to be the right formula for ensuring more deal closures, higher conversions, and quality leads. Rather, quality data has also become the backbone for aligning the sales and marketing team of any company – Big/Small. However, the real challenge is to deal with data flux which is a constant thing in today’s digital corporate world. Thus, raising the need to create a foundation as a whole upon which sales and marketing resources of a company can rely. Current data sources are way too many, but not all are appropriate for any single use case. Therefore, to collect the right one that clicks and allows to gain a competitive advantage demands contribution from sales intelligence experts. Additionally, there is a continuous climb in data across every industry vertical, thus making businesses crammed with insights. They are often found struggling to select the most relevant & appropriate ones among these tons of info! Consequently, they keep drowning with a wider variety and velocity of data. Many among them are found to make heavy investments in time, effort, and technology for getting hold of the right data at the right time. And this, without even recognizing its worthiness. The outcome? Lesser/No ROI! Thankfully, there are many who consult with sales intelligence experts before taking the next step! In fact, this has helped countless business heads & even several globally popular brands to support their respective sales and marketing teams with the right, actionable & insightful data. Such data also enabled them to strategize a personalized approach for interacting with the target profile in a smarter & smoother manner. On being endorsed with data completeness, accuracy, standardization, compliance, and latency, these businesses today are unanimously experiencing correct identification of ICP, creating the right pitch for better reach out, increased number of quality deal closures, compressed sales cycle, and many more… From collecting the most fitting data, analyzing its health & maturity and continuously keeping it enriched has become an obvious need. CLICK HERE to dig deeper into this space with BizKonnect.