From necessity to luxury, this pandemic has changed it all. It’s the same for B2B marketers. They are being forced to rethink and redo the sales strategies, objectives, future goals, and more. In such a scenario, the obvious query is how to get hold of bigger deals and ensure buyer loyalty in the long run– the need of the hour? With an array of technology tools and advisories available out in the market, deciding on the above becomes difficult. But you can always trust sales intelligence experts who are already deep diving into this space and in this new world of business dynamic. Here are few things that they often suggest-
1. Trust More on Account Centric Data for A Better, Smoother, Faster & Personalised
Outreach Data has already demonstrated its role even before the pandemic arrived. But, its standing has undoubtedly become stronger in recent times. Thus, making it highly essential for B2B marketers to vouch for the most relevant, authentic, accurate, updated, and actionable data that comes with a 100% quality guarantee. Depending upon which, one should redo their approaching strategy to respective target profiles. Other than getting a deeper visualization of where a marketer stands with their offering, such an approach is also helpful for understanding prospects' immediate pain points and the relevancy of their solutions. 2. Redo Alignment Strategies in Between Sales and Marketing Team Meetings, brainstorming, etc., are no more enough in 2021. For keeping the sales and marketing teams continuously aligned, one needs to go a bit further. How can that be obtained? Well, by helping them to get hold of the most relevant ICPs through actionable and customizable org charts of the prospective company. Why So? Because “such organization charts do not just give the decision-makers and influencers but also map the references and pain point indicators on top of the organization charts. The charts are customized and act as an amazing medium of strategic collaboration for the sales and marketing teams. They give an integrated view of an account to management, marketing, sales, account management and inside sales.” 3. High Time for CRM Health Check-Up With businesses opening up to this new normal, there is an explosion of email campaigns. Thus, surging up inboxes of the target profile. Hence, by no means can a marketer bear the loss of getting lost among hundreds of messages or spam or even email bounces. Besides, ‘70% of CRM data are seen to be going bad in a year, which is 6% every month.’ All these calls for regular CRM refreshment, data enrichment, and data append. Not only that, it's highly essential to ‘complete the incomplete information like employee size, industry, titles, etc. The complete information helps you to run analytics on your customer data and helps better planning.’ CLICK HERE to learn more with BizKonnect.