$412 million dollars Cumberland County sees historic allocation from state budget Page 3 December 10 - December 21, 2021 Vol. 1, No. 14
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bizfayetteville.com
WEB EXCLUSIVE Government
NCDOT announces upgrades to Raeford Road bizfayetteville.com
Health Care
New COVID care sites open across Cumberland County Page 12
Commercial Real Estate The Sip Room Fills vacant Hay Street spot Page 14
BREWING COMPANY
Index
Government ........................................... 3 Editor's Notes ........................................ 4 Achievers ............................................... 8 Banking + Finance ...............................11 Health Care .........................................12 Commercial Real Estate .......................14 Biz Leads .............................................18 Business Profile ...................................23
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PHOTO PROVIDED BY SOUTHERN PINES BREWING COMPANY
Southern Pines Brewing Company has seen great success since it opened in 2014 and is anticipating an expansion into Fayetteville soon.
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POPULAR BREWING COMPANY THRIVES WITH PLANS OF EXPANSION TO FAYETTEVILLE
outhern Pines Brewing Company has become a household name in North Carolina with two locations in Southern Pines and distribution in all 100 counties in the state. Micah Niebauer, CEO and cofounder, opened the first location in Southern Pines in 2014 with his two friends and fellow green berets, John Brumer and Jason Ginos. They met while stationed at Fort Bragg and soon decided to start the craft brewery, leaving the Army behind. Traveling to the world’s top breweries, they took notes and learned the business. “This was never a hobby. This is what we did and not a side project. >>
By Jami McLaughlin
From the concept to the creation of our product, there was a lot of care and intention in our business,”said Niebauer. “We realized early on that we couldn’t be a success without knowing what was important to our community. We drew on our experience finding out what was important to key leaders in areas of the world we were in. We had a broad approach to looking at who lives here and how we could fit in to be successful.” With that approach, the brewery motto, “Rooted in the community,” is the underpinning for their success. “We try to be authentic, masters of our craft. We want to know our customers and find what they are drinking – hard seltzers, ciders, craft
core beers, seasonals. It’s important,” said Niebauer, “Our slogan ‘Rooted in the Community’ had been the most foundational thing we’ve created. It’s been our guiding light in our business and in our community.” After years of success at their original taproom and production brewery, Brumer and Ginos left the business for other adventures and Niebauer took on the role of sole owner. “We couldn’t have opened without the blood, sweat, tears and money from the three of us. We started with three owners. John and Jason left to pursue other passions, but I think we’re all happy to see it still exists. We’ve built something that has survived. Ownership transitions See SOUTHERN PINES, page 7