Feb 2023 Business Strategy e Magazine

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Economic indicators are important tools that can be used to understand the health of the economy and make predictions about future economic conditions. The stock market is closely linked to economic indicators, and changes in indicators such as GDP, inflation, and interest rates can have a significant impact on stock prices.

The labour market and unemployment rates are also important indicators of economic health. A strong labour market is characterized by low unemployment rates and high levels of job creation, while a weak labour market is characterized by high unemployment rates and low levels of job creation.

The increasing adoption of remote work has been a significant trend in recent years, and it has the potential to have a long-term impact on businesses. Remote work can lead to a decrease in the cost of office space and an increase in productivity, but it can also lead to a decrease in face-to-face interaction and a lack of office culture. The shift towards sustainability and socially responsible business practices has also been a significant trend in recent years. This trend has led to an increase in demand for sustainable and ethically-produced goods, which has had an impact on the consumer goods industry.

The gig economy, which is characterized by a large number of people working freelance or short-term jobs, has been a growing trend in recent years. The gig economy can provide flexibility and autonomy for workers, but it can also lead to a lack of job security and benefits.

Recent interest rate changes can have a significant impact on the housing market and consumer borrowing. Low interest rates can make borrowing cheaper and lead to an increase in demand for housing, while high interest rates can make borrowing more expensive and lead to a decrease in demand for housing.

Consumer trends can have a significant impact on the retail and consumer goods industries. Recent trends include the rise of online shopping, the growing interest

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Highlights of Union Budget 2023-2024

Key points of the Budget 2023: The Modi administration's goals are the construction of roads, highways, and railway lines, as seen by the Budget for 2023–24's continued emphasis on increasing Capex. With changes to the new income tax system, the middle class has received some relief, making it quite evident that the government intends to switch from the old system to the new one. With a target of 5.9% in FY 24 and adherence to the aim for the current fiscal year, the FM committed to the fiscal deficit plan in the Budget.

Budget Highlights: FM Sitharaman on the Indian Economy

1. The economy is expected to grow by 7% this year.

Key Highlights of Budget 2023: Rural Focus

1. The FM announces that the government will spend Rs 2 lakh crore on free food grains for all priority households under the PM Garib Kalyan Yojana.

2. Until December 2023, the Centre will provide free food grains to all antyodaya and priority households.

Budget 2023 Key Updates: FM Sitharaman on Green Growth

1. Green growth is one of the budget's priorities.

2. Many programmes for green growth are being implemented across various economic sectors. They will contribute to lower carbon intensity and the creation of green jobs.

Highlights of Budget 2023: Agribusiness - Key Takeaways

1. The Union Government's focus on agriculture reform continues, despite the fact that its legal reforms had to be repealed.

2. The Budget proposes an open-source digital infrastructure for agriculture as well as an agriculture accelerator fund aimed at rural youth.

3. These steps will benefit the fledgling agritech industry, which still employs nearly half of the country's workforce.

Highlights of Budget 2023 - Healthcare: Union Finance Minister Nirmala Sitharaman announced in Budget 2023 that the government will launch a mission to eliminate sickle cell anaemia by 2047. This will entail raising awareness, universal screening of 7 crore people between the ages of 0 and 40 in tribal areas, and collaborations between central and state governments.

Highlights of Budget 2023 – Educational Sector

FM Sitharaman on educational infrastructure - Eklavya Modern Schools in the next three years - 157 new nursing colleges will be established in tandem with the existing 157 medical colleges established since 2014.

Budget Highlights for 2023: Pradhan Mantri Awas Yojana

The Pradhan Mantri Awas Yojana (PMAY) was allocated Rs 79,000 crore in the Budget 202324, providing a further boost to the government's programme to provide housing to the urban poor.

Nirmala Sitharaman, the finance minister, said in her presentation of the Union Budget on February 1 that the outlay for PMAY has been increased by 66 percent to over Rs 79,000 crore.

Highlights on the PAN Card - Budget 2023:

The legalisation of the permanent account number (PAN) as a single business identification has been announced in the Union Budget 2023-24. The change will allow businesses to enter the national single-window system using PAN rather than other data as a unique identifier.

Highlights of Budget 2023: FM Sitharaman on MSME

1. The revamp schemes will go into effect in 2023, thanks to an infusion of Rs 9,000 crore into the corpus.

2. This will allow for another Rs 2 lakh crore in collateral-free credit.

3. Credit costs will also be reduced by about 1%.

Budget 2023 Highlights: Investmest in construction

From unity malls to roads and highways to affordable housing, the budget relies on domestic demand and public investments to drive growth as the world prepares for a recession.

Budget Highlights for 2023: DBT programme for youngsters

A Direct Benefit Transfer under a pan-India national apprenticeship scheme will be implemented to help 47 lakh youths in three years: FM Sitharaman

Highlights of Budget 2023: Digilocker

1. FM Nirmala Sitharaman has announced the expansion of the Government's Digilocker services for the fintech sector.

2. "Document availability will be the focus for the Digilocker expansion for the fintech sector. The fintech sector has been facilitated by digital services, PM Jan Dhan Yojana, Indian Stack, and UPI," Sitharaman said.

Highlights of Budget 2023: Customs duty

1. Mobile phone production in India increased from 5.8 crore units worth approximately Rs 18,900 crore in 2014-15 to 31 crore units worth approximately Rs 2,75,000 crore in the previous fiscal year.

2. An additional year of duty-free importation of certain mobile phone components such as camera lenses and batteries.

Highlights of the Union Budget 2023: "Green Growth"

The key drivers of the government's "Green Growth" priority sector are green hydrogen, clean energy storage, and transmission.

1. Viability gap funding will be provided for battery energy storage systems with a capacity of 4,000 MWh.

2. A detailed framework for pumped storage will be developed as well.

3. An inter-state transmission system for the evacuation and grid integration of 13 GW of renewable energy from Ladakh will be built at a cost of Rs 20,700 crore, with a central contribution of Rs 8,300 crore.

4. Under the Environment Protection Act, a green credit programme to encourage behavioural change will be announced.

Budget key highlights: Personal income tax

1. 0-3 lakh- nil

2. 3-6 lakh -5%

3. 6-9 lakh - 10%

4. 9-12 lakh-15%

5. 12-15 lakh -20%

6. Above 15 lakh - 30%

Major relief to all tax payers in new regime: FM

Highlights of Budget 2023: Income tax rate

Under the new regime, the highest income tax

rate is currently 42.74%. In the new tax regime, the FM has proposed lowering the highest surcharge from 37% to 25%, with a maximum rate of 39%.

Highlights of Budget 2023: Direct Taxation

This year, the tax portal processed over 6.54 million returns, with an average processing time of 16 days, down from 93 days in FY13-14. Within 24 hours, returns are processed.

Highlights of the Union Budget 2023: New taxation regime

The new tax regime has taken effect as the default tax regime. The government has taken a slew of steps to make the voluntary tax regime more appealing while foregoing revenue.

Highlights of the Union Budget 2023: Key Figures

1. Food subsidies are expected to total 1.97 lakh crore in FY24.

2. Fertilizer subsidies are expected to total 1.75 lakh crore in FY24.

3. The target for FY24 divestment is Rs 51000 crore.

4. Growth in FY23 is expected to be 7%.

5. The FY23 divestment target has been reduced to Rs 50,000 crore.

6. FY24 capital expenditure is proposed at Rs 10 lakh crore, a 33% increase.

7. The agri credit target has been raised to Rs 20 lakh crore.

8. Rs 2200 crore will be spent on high-value horticulture.

9. The FM increases the PM Awas Yojana budget by 66% to Rs 79,000 crore.

10. Over the next three years, it is planned to spend Rs 15000 crore on vulnerable tribal groups (PVTG).

11. The third phase of e-courts will cost Rs 7000 crore.

12. An investment of Rs 35000 crore is planned in energy security and energy transition.

13. Green Hydrogen Mission targets a 5MMT output by 2030.

14. Sugar cooperatives will benefit from a sum of Rs 10,000 crore.

15. The import tax on compounded rubber has been raised from 10% to 25%.

16. Cigarette taxes have been raised by 16% due to the disaster.

Highlights of Budget 2023: Ministry of Health and Family Welfare

The Union health and family welfare ministry has been allocated Rs 89,155 crore in the Union budget FY24, a 12% increase over the revised budget estimated for FY 23.

1. The department of health and family welfare has been allocated Rs 86,175 crore for the upcoming fiscal year, while the department of health research has been allocated Rs 2,980 crore.

2. The department of health and family welfare has a budget of Rs 76,370 crore for the current fiscal year, while the department of health research has a budget of Rs 2,775 crore.

Highlights of the Budget 2023 - Road

1. In the budget year 2023–2024, funding for the ministry of roads, transportation, and highways (MoRTH) increased by 36% to approximately Rs 2.7 lakh crore.

2. The MoRTH's capital expenditure plan for 2023–2024 includes an estimated Rs 1.62 lakh crore for the National Highways Authority of India (NHAI).

3. According to the updated projections from the government, the NHAI will spend Rs 798 crore as IEBR in 2022–2023.

Highlights of the budget 2023 - IT

1. The Ministry of Electronics and Information Technology's budget projection has grown from Rs 11,719.95 crore to Rs 16, 549.04 crore.

2. The budget estimate for this year is nearly twice as large as it was two years ago, at Rs 8,118.65 crore for the year of 2021–22.

Highlights of the Budget 2023 for aviation:

On Wednesday, Finance Minister Nirmala Sitharaman proposed an increase in capital spending for infrastructure development of 33% to Rs 10 lakh crore for the years 2023–24, or 3.3 percent of the GDP.

1. She claimed that the recently established infrastructure finance secretariat will help to draw in more private investment while presenting the Budget.

2. She declared that the government would resurrect 50 new airports, helipads, water aero drones, and advanced landing grounds in an effort to significantly enhance regional air connectivity.

3. The Union Civil Aviation Ministry received Rs 3,113.36 crore from the Budget as well.

Highlights of the Budget 2023 –Defence:

1. The Ministry of Defence has been given the biggest allocation of any ministry, at Rs 5.94 lakh crore, but this is hardly a considerable increase from Rs 5.25 lakh crore for current fiscal year.

2. Following the conclusion of Finance Minister Nirmala Sitharaman's Budget address, shares of Bharat Electronics, Bharat Dynamics, Hindustan Aeronautics, Paras Defence, and BEML all experienced a 5–9% decline.

3. The government has prohibited the importation of a number of commodities, including essential components used in defence equipment, as part of its ambitious Atmanirbhar Bharat scheme. which implies that they are being produced in India.

Highlights of the Union Budget 2023: What is the difference be-

tween cheaper and more expensive?

What is cheaper?

Aeroplanes and other types of aircraft; Unwrought gold (including gold plated with platinum), semi-manufactured gold, or powder gold; Base metals or silver clad with gold that has been semi manufactured; Rubber pneumatic tyres, new or retreated, of the type used on heading aircraft; Platinum, unwrought, semi manufactured, or powder form; Waste and scrap precious metal or precious metal clad metal; various aquaculture inputs; Some TV and camera components.

Which imports are costlier?

Automobile (including electric automobiles); Bicycles, toys and toy components, imitation jewellery, articles made of precious metals, vinyl chloride monomer, naphtha, styrene, silver Dore, and compounded rubber (other than parts of electronic toys)

Overall Highlights of the 2023 Budget

1. For the upcoming fiscal year, the government increased its target for agricultural lending by 11% to Rs 20 lakh crore.

2. The government has also said that it will give farmers short-term loans up to Rs 3 lakh at an effective interest rate of 7% annually by offering a 2% interest subsidy.

3. The maximum for collateral-free agriculture loans will now be increased from Rs. 1 lakh to Rs. 1.6 lakh by the RBI.

4. Fully imported vehicles, including electric cars, are increasingly more expensive.

5. The customs duty on completely constructed units (CBUs) with an engine capacity of less than 3,000 cc for gasoline-powered vehicles and less than 2,500 cc for diesel-powered vehicles has raised from 60% to 70%

6. In a similar vein, the customs duty on electrically powered vehicles in CBU form has increased from 60% to 70%, with the exception of those with a cost, insurance, and freight (CIF) value of more than USD 40,000.

7. The budget lessened the financial burden for anyone choosing the new tax system. The Government has suggested a limit of Rs. 10 crore on the deduction from capital gains on investments in residential properties under Sections 54 and 54F.

8. Limiting the income tax exemption from proceeds of insurance policies with very high value is another suggestion with a similar goal in mind.

9. The government would quadruple the Senior Citizens Savings Scheme's deposit cap to Rs. 30 lakh and the Monthly Income Account Scheme's cap to Rs. 9 lakh.

10. The government has suggested raising the maximum deposit limits for the Monthly Income Account Scheme from 4.5 lakh rupees to 9 lakh rupees for a single account and from 9 lakh rupees to 15 lakh rupees for a combined account.

11. The Investor Education and Protection Fund Authority will build an integrated IT platform for investors to reclaim unclaimed shares and underpaid dividends, according to another announcement made by FM.

12. 100 laboratories in engineering institutions will be developing applications employing 5G services. Three centres of excellence for artificial intelligence will be established in leading educational institutions.

13. A national digital library for kids and teens will be established to make good books more accessible across genres, geographies, and languages.

14. The centre plans to hire 38,800 teachers and support staff for the 3.5 lakh indigenous pupils who would attend the 749 Eklavya Model Residential Schools.

All about ChatGPT

Chat GPT is one of the leading names in the world of Artificial Intelligence. Open AI is again back to the headlines with Chat GPT. The global population was afraid that AI would be a threat to the human intelligence of the world. Now, AI has started taking over the human world through art and literature.

The trend of using AI for art waved a flag with Dall - E2, which was the artificial image generator. Chat GPT is a chatbot based on the neo-scientific technology of GPT 3, hence its name. There could have been several other catchy names for the interface, but it is reflective of the origin and functions. GPT 3 has been in the AI market for a long time as one of the leading AI models for language processing. Open AI launched the Chat GPT 3 in 2022.

What is Chat GPT-3?

GPT stands for Generative Pretrained Transformer 3, one of the most popular models for language processing. Open AI developed this AI model. The primary application of this model

is to generate text like humans, and it has multiple applications like language modeling and translation. The amazing fact about this language processing model is that it assembles 175 billion parameters for language processing. It is also used as a base for generating chatbot application texts.

Chat GPT is an extensively capable chatbot based on GPT-3 technology. This chatbot can frame its description, which resembles the human language that includes many worded prompts. Users can request the AI interface to frame as many words as needed. From writing answers to questions, prompt replies, and essays on topics, the Chat GPT 3 is all you need. It is labeled a language-processing model because it can process and understand spoken and written human language. So whatever worded request or language is fed into the interface, it can easily decode, process, and reply.

As already described, there are 175 billion parameters over which the Chat GPT 3 interface works. One of the many myths around Chat

GPT 3 is that it can only process worded texts and requests. However, the truth is that Chat GPT 3 can also work with sounds, images, and videos. Dall E2 already works with sounds, images, and videos, but the advantage of Chat GPT3 is that it can process words in addition to all of these.

You can even write poems and cliche romance stories with the Chat GPT 3. You can also use this interface to simplify a research paper on fluid dynamics. This sounds amazing and makes decoding human language so much easier. Open AI is truly the star of the galaxy of Artificial Intelligence with this new invention. It is extensively used for framing well-written alternatives to many literature and articles. The software can be used to deal with writing in all aspects. Open AI is one of the best producers of various interfaces.

How Does Chat GPT-3 Work?

Chat GPT 3 uses a pretty simple technology. It accepts requests or questions for writing worded replies and then answers them back in simple words. The model was prepared after elaborate testing over several different databases. The base of this language model is to

work on probability and predict the best following sentence to put a wordy piece together. It is an automatic language generator and the best possible language-processing software. It is an intelligent way to create and decide human language. It is about language abilities and how well they can establish a relationship between humans and computers. It is realistic. Before the advent of Chat GPT 3, many other language processing models existed. They weren’t as efficient as this one, but they did pretty good jobs. Open AI decided to lose restrictions on Chat GPT 3, and now almost everyone- Amazon. Stanford University and Mic-

rosoft, and other tech giants can use it. Each user has claimed this interface to be realistic and extremely helpful.

The interface is impressive, yet it needs to be flawless. Some quirky issues, like limited knowledge about current scenarios, make it difficult to use. For example, it hardly has an idea about the recent world progress and often fails to answer questions regarding current affairs. Sometimes, it may generate incorrect information - miscommunication that persists with almost every other AI interface. You can't

ignore the pitfall. However, it is overall a significant breakthrough in the world of AI.

Future Prospects of Chat GPT-3

Chat GPT has the most promising prospects ever. With the availability of more critical data, this language-processing model will become more accurate and rely on domain specificity. It is being used and will be of greater use for creating intelligent chatbots. They can understand and process natural human language in the best possible way. Chat GPT is used to create text-based games and generate text summaries. In the future, they will help to sort and create research papers in the most concise format.

This specific model can be well used to develop several applications that can pave the way for personalized marketing content and create IoT devices for natural language interfaces. The data and computational interfaces will continue to grow without fail. So, these models will become more powerful and handle more complex NLP tasks. Transfer learning techniques will also develop significantly under the canopy of this interface’s fine-tuning. So, with fewer data and time, the interface can process more.

In the future, the application of interfaces like Chat GPT 3 will extend to various fields like language-based communication, automated report generation, language translation, summarization of research papers, and so much more. Conversational systems like voice assistants and chatbots will also become more dynamic with Chat GPT 3. Such easy conversations will make human-computer interactions seamless and more naturally efficient.

There is a dark side to this development as well. With the advent of AI, digital language models may also pose severe threats to the ethical and societal aspects of the world. It is best to check the extent of usage of these new technologies.

SUCCESS STORY OF CHAAYOS – More than a CUP OF TEA

Chai is considerably more than a cuppa tea in India. It's something that people taste to start their mornings; it is an expected refreshment to get you up each day and a sustenance drink with noontime treats. Our ages have fiddled with Tea and its flavours, there's a particular importance of a fine equilibrium for each 'chai sweetheart.' Folks taste chai across each home in this country, paying little mind to societal position; or, to put it in an unexpected way, a sort of brew that is expected to make a big difference for them.

In spite of the fact that chai is a particularly imperative and notable drink, we have never seen a notable mark or chain outlet dedicated exclusively to chai. There are north of 2000 Starbucks joints in each town, and you were unable to get a beautiful and clean cuppa in a bistro with a lovely climate. People needed to depend on their homes or any curbside shop to get their number one cuppa. This is the hidden flash that upholds Chaayos.

"This was the vital perspective behind Chaayos - to have where you can go get a lively clean cuppa made by your inclination with a pleasant comfortable setting," says Nitin Saluja.

About Chaayos

Chaayos is the brainchild of two specialists, Nitin Saluja and Raghav Verma. They worked for the US consultancy firm Opera Solutions. Nitin was a tea specialist.

During this time, the two of them met by means of a typical companion who was likewise utilized by Opera Solutions in the United States. The two of them talked about the idea and were constrained to put the most unusual thought on the start-up’s

floor. The two of them surrendered and emptied their substances into their start-up.

Nitin is accountable for item plan and circulation organization, while Raghav is responsible for business development and publicizing. They referred to their organization as "Chaayos", and the main store was laid out in Gurgaon, in Nov 2012.

It is exceptionally simple to consider Chai a thing. Shoppers at Chaayos, then again, can look over 25 seasoned teas that can be altered in 12000 different ways! The expression is "Trials with Tea." Their organization has confidence in the customization of chai with a wide cluster of flavour’s. They have presented an exceptionally unique chai menu, or you could say they were able to take a stab at a new thing.

The general energy of the stores is one more huge angle they have acquainted with their business. The bistro epitomizes the "Chai way of life." The insides relate to the extremely major thought of chai; lights made by cutting Chai cups, tea kettles, and Chai tests in a sense of taste that show the company's exploratory nature.

Chaayos Interior How Was Chaayos Started?

Its experience started by beginning its absolute first shop in DLF Cyber City in Gurgaon, Delhi. They as of now work

approximately 16 stores in Mumbai and Delhi. They plan to open 50+ bistros in Bengaluru, Bombay, and Delhi this year. They right now have in excess of 200 representatives and sell around 500 orders each day for every store.

As per Raghav Verma, the organization faces a troublesome street ahead. This includes extending the quantity of stores, getting a presence in every single metropolitan region, and gathering areas of strength for an of experts for each dept, like assembling, showcasing, and conveyance.

The top-selling Chaayos store created a yearly pay of Rs 1 crore. This was the main accomplishment in its business process.

Plan of action of Chaayos

Chaayos' plan of action is reflected in its special item, 'Meri wali Chai' which is a mix of value, flavour’s, healthiness, and assortment. It gives different sorts of tea flavour’s, including 25 tea types, and more than 1000 methods for redoing them.

Clients can likewise browse an assortment of extra flavours. Thus, it offers customized tea arrangements in view of the client's inclinations. It sells packaged snacks and chai blends notwithstanding tea.

Its fundamental crowd incorporates both Gen-Z and Gen-Y clients, as tea is well known among the two ages. The customer base comes from upper-working class and privileged foundations.

A Deluxe Outlet Ambience

The climate inside bistros is the two anxieties alleviating and quieting. With suitable ambient sound, leaning back furniture plan, and so on, the name offers an optimal climate to quiet the psyche while additionally chipping away at projects.

Higher Output in Hardly Any Time

It’s capabilities on a way to deal with appreciate and satisfy each client of each and every store, which filled in as the name's USP in producing high outcomes. Different tiebits given by the organization, for example, Maggie, Sandwich, Wada pav, and so on, have additionally ascribed to its dependable and rehash clients. The name has accomplished the quick achievement of its strategy of joining imagination, ingenuity, and investigating with chai that outperformed assumptions.

High level Response Framework

It has consolidated a distinct undertaking control program that coordinates regular client surveys, brief activities on terrible audits, etc. The group is knowledgeable and thoroughly prepared. P processes are client centred.

Expanded Menu

It offers a different determination on its menu. Initially serving different enhanced teas, the brand has since expanded to serve various bites and feasts to both Indian and unfamiliar clients. They additionally use Kulhads to serve chai in a harmless to the ecosystem way.

Limited time Strategy of Chaayos

The publicizing strategy of Chaayos includes both disconnected and online limited time strategies. For virtual promotions, the brand takes advantage of computerized showcasing apparatuses, for example, online entertainment and email advertising. Purchasers close to stores or walk-ins are the focal point of its disconnected showcasing plan. Its dependability program is for fulfilled clients, and this advert applies to all stores.

1. On the web

It is using an internet-based media discussion for its advancements, for example brand perceivability and client obtaining to further develop client care. This is additionally their most grounded resource, as they oversee client inquiries quickly and really. Coming up next are a portion of the internet-based stages that the firm purposes for advancements:

With north of 32,000 fans and allies, its Facebook page which was started in 2012, is currently the outright discussion for its advertising occasions. Chaayos utilizes this stage to associate with its crowds by permitting them to share thoughts, proposals, stories, and so forth in an open talk gathering. The mark likewise advances its exercises on this virtual media site.

It likewise has a Twitter following. The mark manages client requests on this application every day. It likewise serves its clients with e-coupons for new tea assortments, and allies or clients can make them redid tea with Chaayos tea packs and recount to their accounts on Twitter. The organization sent off a Twitter hashtag called Experiments with Chai that has expanded its customer base in Chaayos stores by 25%.

It takes full advantage of YouTube for advancements. To associate with individuals, brand trend-setters share their bits of knowledge and progress stories consistently by means of brief video cuts on the channel.

Income Model of Chayes

It speaks with its clients and fans by means of Instagram. With over 22k Instagram fans, they're utilizing this internet-based media instrument for different adverts. It regularly posts pics of different renowned guests or celebs who visit their stores, as well as styles and shows e-cards for happy purposes.

Its channels create the significant income, representing 80% of complete pay. Inside a fourth of the organization's send off, each store starts to benefit. That year, the organization's deals expanded by 30%, which incorporates complete deals of chai and snack, for example around 4-4.5 lakh cups, for example around 2 lakh units. It made Rs. 52 crores in pay in FY 2018.

2. Facebook

3. Instagram

4. Twitter

5. YouTube

The mark likewise brings in cash by serving chai on request, which accts for 20% of absolute profit. They additionally supply roughly 300 boxes of packaged chai mixes weighing 100 gms each. The expense for each case is Rs. 200.

Competitors of Chaayos

Its immediate adversaries are Chai Point and Chai patty. The organization's seriousness over its opponents depends on its luxurious mood of stores, effective conveyance, improved results in a more limited time span, completely customized items, and a different menu for both Regional and Global preferences.

Challenges Faced by Chaayos During Covid-19

Diners are battling monetarily because of low pedestrian activity and rising rents. Few are

dealing with an income sharing tenant agreement; all things considered, some are getting back to the nearby shops. Many individuals lean toward food conveyance since purchaser smugness is lower for this situation. These challenges have not saved Chaayos. The shops were shut for the whole range of the quarantine, and in-store deals are as yet minimal. Notwithstanding, the web-based requesting business has re - established to 40 percent of pre-COVID levels. No matter what the hardships, it has kept its stores open.

Lease arrangements play had a huge impact in keeping it stable. A long time before the pandemic, 40-45 percent of its shops had an income sharing understanding for rent, which was valuable in this situation. Indeed, even where there's no pay sharing agreement, Chaayos has mentioned exclusions in light of the fact that the property managers don't have a few bidders for these spots in the current circumstance.

UNVEILING PERFORMANCE PUNISHMENT CURSE

“To lead on purpose, we must understand how we diminish by accident”

Liz Wiseman

Performance Punishment – The term first hit me while having a conversation with one of my colleagues during appraisal. She actually was hurt that the more she performs well, more work is being given to her and to her,it feels like punishment rather than a reward. Ouch, but so true! Think about it! Don’t we all fall for it, as an employee and as organisation too? When faced with an impending deadline, don’t we call out for the team member who we trust to deliver what is exactly required and that too within the time frame? Do we think about overloading them or their burn-out? In all probabilities – NO. Out performers or overachievers are always rewarded with more responsibilities. Since mediocre or poor performers are as it is barely managing, thus they are let off with work, Ironical, isn’t it?

The trait of an overachiever is that they generally rise to the occasion, take the responsibilities willingly and get through the job well. Bonus is that they get to watch the underperformer leaving work on time, free time, time off, list is endless. On the other hand, having high motivation level and history of successes behind them, they are picked by the bosses for additional responsibilities which means extra hours, additional stress, multitasking, sacrificing personal time and losing work-life balance too.

So, who is to be blamed for it – overachiever or the organisation? I think, equally…. And how? Let us find out….

WHAT IS PERFORMANCE PUNISHMENT?

Humans innately have a need to be seen by others as – capable, impactful, efficacious, competent, worthy and achievers. Our drive for status and success is so fundamental to our survival that we keep coming back for more, work hard and harder to achieve time and again. The mental boost that we get when chosen for the toughest assignment is unmatchable for those who are driven by status rewards at workplace. Status rewards work as a double booster – (1) attainment of adrenal rush being chosen over others for an assignment and (2) achievement of a task completed well. So far so good, isn’t it?

On the other hand, when one overachieves, they are overloaded with additional responsibilities seeing them as capable& trustworthy. Organisation starts relying on them knowing they will deliver irrespective of all obstacles. Though most overachievers will take it as an additional challenge and another opportunity to prove themselves, they will be on a path to total burnout which is termed as Performance Punishment. Not only one will end up being overworked, one becomes so valuable to the organisation that organisation will prevent them from pursuing any other opportunities elsewhere that promise growth. Overachievers’ end up being in a position that serves the organisation rather than looking out for their growth or aspirations in life. Such Imbalance in assignments often happens when managers make quick decisions based on unconscious biases which are identified in the SEEDS Model

Similarity – “I’ll give it to the person who shares my view on the subject.”

Expedience – “I’m assuming this person has the most capacity for this task.”

Experience – “I think this person did a task like this before.”

Distance – “This person is already on the phone with me, I’ll just ask him/her.”

Safety – “I don’t feel I can trust anyone else for this task.”

Continuing to rely upon these biases lead to

depleting overachievers and leads to Performance Punishment for them.

Performance Punishment is generally subtle. One won’t know what hit them until it’s too late. By the time one realise it,they would be overworked, stressed, fatigued and disgruntled. Also any slip now, will be termed as poor performance because of the level of expectations from them.

THE DOWNSIDE OF OVERACHIEVEMENT

Because of the mental boost that overachievement and success provides, apparently no one thinks there can be a downside to it, but the reality is that there can be many -

1. Unequal, Unfair Burdens – Slackers get rewarded with a gift of respect for their time whereas overachievers will be rewarded with calls and demands to produce and deliver at some ungodly hours, not to mention the stress that comes as a bonus. Overachievement turns into unfair burdens and disgruntlement. Like status, fairness too is an important domain of human social experience that drives human behaviour.

2. Burnouts - Constantly being put in an unequal situation becomes a chronic, persistent state. One starts anticipating more work load every time a message, mail or call comes through. The brain starts responding to everything by signalling a threat stateresulting in avoidance which can quickly lead to burnout.

3. Deprivation - Overachieversand never thought of as one who would be overwhelmed with work or would need any help

because of their track record of accomplishments and competency. Overachievers thus deprive themselves of any opportunity of receiving any help and because of the self-image,they won’t ask for it, if needed. Overachievers unconsciously signal to others that their help focus can be shifted to others.

4. Jack Of All, Master Of None - Being overachiever means spreading out oneself thin and not being selective about the assignments at times. Wide variety of unrelated

projects and skills can ruin one’s career as being an expert is the key and not about being average or competent at a hundred different tasks in today’s marketplace.

5. Dumping Ground - People take advantage of overachievers by dumping assignments at their desk. The premise of this is that overachievers have the capacity and ability to complete a task, meet deadlines and deliver the best! While the psyche gets a mental kick when one is needed, wanted and appreciated, it may derail the overachievers from their own path of goals and aspirations.

6. Unreasonable Expectations - The level of expectations from an overachiever is so high that this one time they fail to successfully complete a mission, it gets addressed as a performance issue despite others still are falling below the performance level.

7. Non-Rewarding Behaviour - The organisation may find difficulty in rewarding or recognising the overachievers continuously as they generally want to project themselves as fair and equal to all. It might not be accepted too easily by others as well. Thus despite overachieving, overachievers might not get the desired rewards.

ARE YOU GUILTY OF PITCHING-IN FOR ‘PERFORMANCE PUNISHMENT’?

True to their name, overachievers will step up, work long hours, meet the deadlines, produce quality work despite all odds and typically will do whatever is required and more. Check out for the following signs that you may be exhibiting, if you are an overachiever -

• You just can’t disengage yourself from work even on weekends or vacations leave aside office hours.

• You actually ask your manager to take on extra work – regularly as this gives you sense of pride.

• You are expected and assumed to be in of-

fice late hours.

• You send and get emails in the wee hours of the night and morning about work.

• You are at unrest and feel guilty when you require leave.

• You have too many unused leaves in your account and guilty of lapsed leave.

• You think only you and you can deliver accurate, timely and quality work.

PSYCHOLOGY BEHIND PERFORMANCE PUNISHMENT CURSE

Two psychological mechanism, turn out to be a destructive combination for overachievers which are -

1 Idealisation - When one is seen as the answer to any problems the organisation might have, perhaps as a shield against the organisation’s uncertain future too.

2 Identification - When one identifies and volunteer to shoulder responsibility for solving any uncertainty the organisation might have and feel increased pressure as a result.

This “destructive combination” will eventually wear one down, making them feel insecure. One may start losingtheir talent, enthusiasm, motivation and zeal to perform in an attempt to exceed expectations. Eventually, rather than using their talent to innovate and to change the organisation for the better, they will feel trapped, and will become a prey for Performance Punishment.

For overachievers, following might happen -

1. Overachievers produce quality work within or before the deadline without much hiccups, thus it automatically becomes the managers’ choice to give them the assignment and also on completion, some more!

2. When overachievers exceed expectations year after year, they are taken for granted. The thought generally is – This is how this person works, let’s not make a big deal about it else s/he will get a swelled head!

3. For overachievers, every challenge becomes a test and every opportunity an obligation. Now the strive is to meet the high expectations and hence the passion and idiosyncrasies are suppressed which made overachievers outshine in the first place. Curse twists the talent and dreams against its intent.

4. Instead of empowering the overachievers, the pressure of expectations increases their insecurities and pushes them to conform to the demands. Future high potential leader lands up becoming an exceptional follower.

5. Overachievers’ desk becomes the dumping ground for issues nobody else wants to handle. Smartly and intentionally, all difficult assignments find their way to overachievers desk.

Overachievers’ value is not recognised many a times, the fear isif they figure out that the organisation needs them, they may starts making demands or exit!

HOW DOES PERFORMANCE PUNISHMENT IMPACT OVERACHIEVERS?

Here are 6 ways overachievers get punished for outperforming :

1. If the overachievers slip slightly even, it will be termed as under-performance. Even if the overachiever is still outperforming everyone else on the team, it will be termed as non-performance because of the over exceeding and unfair expectations.

2. Overachievers win enemies among their co-workers, who feel threatened because of the gaps in performances and their projection as low/weak performers.

3. Overachievers set new and high standards for everyone else which can irritate and frighten others. When one is very good at his/her job, it can upset the energies in workplace.

4. An insecure manager will start to worry that overachievers may make them look bad or will perhaps replace them.

5. People will begin to pick at overachievers over tiny or non-existent mistakes. It is done to level the grounds, in order to create an image consciously that overachievers are not so perfect!

6. Organisations at times do not want to create an imbalance between an overachiever and average employee and thus overachievers may find that their contributions are ignored and undervalued.

HOW DOES PERFORMANCE PUNISHMENT IMPACT ORGANISATIONS?

Organisations gets tempted to burden overachievers for short-term productivity but longterm risks can be –

1. Context-switching Costs - Overloading overachievers with peripheral work will add up on the context switching costs, making them less productive. This in turn defeats the whole purpose to get the work faster and leads to frustration and demotivation.

2. Burn-outs – Overworking is not burnout for overachievers, burnout happens when the work assigned is out of alignment with their goals and passion. When they don’t feel valued and challenged in a way that is in pursuit of their dreams and passion, that’s where burnouts set in.

3. Bottlenecks - Overachievers take on or are given a disproportionate amount of work which can lead to disproportionate amount of ownership too. This kind of mindset isolates them from others and positions them as a bottleneck in the team, someone who can’t be replaced in the system, if needed, a ‘dangerous capability silo’.

4. Feedback Loop Trap – Overachievers get positive attention for overachievements and hence get incentivised for taking on more work. Overload overwhelms that at some point of time which leads to demotivation and frustration and eventually they are forced to resign. The team members may pick up the signals from here that if they outperform, they might also face the same frustration and negative impact. For the organisation, they end up losing their top performer and also the future outperformers. It’s a loop trap!

5. Negative Outcomes - Replacement costs, Interviewing, Training and Settling-in costs for the new incumbent all impact business negatively. High attrition leads to decline in productivity and morale that can be catastrophic to any business.

HOW DO WE BREAK PERFORMANCE PUNISHMENT CURSE?

Both the overachiever and organisation have shared responsibility in breaking the curse, following steps can be taken –

ROLE THE OVERACHIEVER

1 Focus Shift - When the pressure of new expectations builds up, overachievers are torn between the pressure of their past achievements and possibility of future opportunities. They start viewing the present as a time to prove themselves which make them more calculating about where and how they must apply themselves. Clear focus shift from talent to intent.

2 Image Consciousness - Promise of future leadership is generally made to those who conform to the desired expectations of the organisation. Overachievers thus, under pressure of expectations, end up bringing only those aspects to work which projects them as ‘leadership material” rather than bringing their authentic self to work. This becomes a problem for those who are uncom-

fortable with “faking it”. In addition, when people continually display just one aspect of themselves, it limits them.

3 Accept Help – Overachievers must learn to strike a balance between simply trying to live up to others’ expectations and becoming a rebel. An overachiever must realizes that his or her role is not to deliver more than others, but to deliver more with others. They must avoid resisting feedback and coaching and not view them as vehicles for more expectations. Seeing the input not as judgment but as a source of support can help them perform better and grow as leaders.

4 Embrace Your Flaws – Overachievers are tempted to show only the polished and bright side of themselves. They tend to forget that their greatest talent emerged from their rougher sides and wounds. As humans, much of our resolve flows from restlessness, creativity from angst, and resilience from having faced challenges. Rather than hiding or fighting these darker sources of their talent, they must channelise them.

5 Accept Reality – Its crucial for overachievers to accept the fact that pressure and challenges are part of success and no one can promise a land where post proving themselves, there will be space to relax. In fact, once they prove themselves worthy, challenges may only intensify. Thus they must value the present, accept the reality that leading will always require courage and commitment.

6 Value Validation - Crucial for overachievers is to track the time that they spend on extra tasks. Taking stock of cost involved and also what meaningful task can be achieved if they avoid the peripheral tasks is important. Value validation and in turn keeping the focus on self is paramount and will also mitigate any insecurities that may flare up if there is anyone else in the team more capable.

7 Postponement Of Meaningful Work - Overachievers begin to postpone their dreams and aspirations in the future when they will finally be free to fulfil their true calling. This

phase is termed in psychology as the “neurosis of the provisional life” where overachievers view their current work as instrumental to future opportunities, they imagine that their future work will be much more meaningful. In the process,the present loses value.

8 Just Say "No" - Overachievers must empower themselves by saying no to tasks that are distractions and take up time and focus away from their essential job functions. It might take a series of consistent, brave uses of the word "no" to reset people's expectations and free them up to thrive and perform.

ROLE OF THE ORGANISATION

1 Drop The Label - Labelling overachievers as “future leaders” heaps pressure of expectations on them. Doing so encourage mediocre conformity, risk-avoiding and pretentious behavior. Overachievers should be allowed room to deviate from the image of leadership that others have drawn for them. This willease off the pressure, freeing them to engage with their work passionately.

2 Promise Of Authority - Offering responsibility in the present with the promise of authority later on should be clearly avoided. Instead they should be encouraged to take stock of situation everyday and live in the present.

3 Stop Piling On Projects - Overachievers may not feel saying no to an assignment. They may be doing it to respect the authority or to help the organisation.

4 Connect Regularly - It is important for organisations to find out how the overachievers are ‘really’ doing, check for their burnouts. Do they need any kind of help, training, assistance as they will not seek any help on their own?

5 Involve them - Let them know that they are considered as ‘High Potential’ and they will advance with organisation. Build up a plan together, thus will help them going with ease.

6 Invest In Them – Let the overachievers know that they are appreciated and valued by providing them opportunities to learn new skills.

Providing trainings and development opportunities is the best way to say – you are valued. When the skills and interpersonal abilities improve, overachievers will bring the new expertise to the workspace. Professional Development is the best way to avoid Performance Punishment as it’s a win-win situation for everyone.

BETTER TOGETHER

The best way to develop overachievers is to help them lead. The curse can hamper the passion, growth, engagement, and career progression of the overachievers which can certainly be broken.

WHAT TO DO TO AVOID PERFORMANCE PUNISHMENT?

An organization should have NGR model what suggests - ‘Nurture, Grow and Retain’ employees as a strategy. Some practical steps that can be considered are -

1. Recognize – The reward centres in our system propel us to assign more work to the overachievers because they deliver, and

it will propel the overachievers to take on more work because of recognition and pride that they get. This is a trap to be recognised!

2. Plan - Each team member should be asked about their career goals and supported in their growth and development.

3. Reviews - Having regular talent reviews and further promoting overachievers for opportunities that will help them reach their goals!

4. Reward – Reward the behaviours that are valued by the organisation. Create benefits around them for employees to adopt them. Reward their performance with generous increments to keep them engage!

5. Encourage - Regularly check in on employees' workload and praise for those who set appropriate boundaries against overloading themselves is essential. Taking things off when overachievers are overloaded, and putting the right gates in place to prevent extra tasks from sneaking into the to-do list is crucial.

6. Celebrate - Celebrate employees when they leave especially voluntarily, they clearly have contributed to organisations’ success. Value that!

7. Accountability – Overachievers will always feel that they have let their team down if they take time off from work. Accountability lies with the organisation to assure them that the work will not suffer in their absence and team will fill in for them as overachievers always feel themselves accountable for everything!

8. Punishment For Competence - Overachievers become responsible for teams or departmental glitch. Thus, they have two sets of challenges — individual as well as departments’. Avoid this!

9. Challenge Them - Organisations rely on the overachievers in difficult times but it should not mean they are not given opportunity to tackle a project that utilizes their skills, strengths and passion when things are normal as that’s the best time to unleash their potential to the maximum.

10. Consult Them - Consulting overachievers will not only tap their knowledge base but will also help them feel valued and appreciated!

11. Share with others – Overachievers’ success

stories, the vast ocean of their knowledge and experience should be shared amongst others for inspirations and motivations, that’s how overachievers would be accepted as true leaders.

Final Thoughts–

Overachievers get drowned within their own work environments, their days are consumed with assignments that drag them away from their goals and passion. They are overworked but vastly underutilized. Majority of their time is spent on putting out other’s fires and they feel stuck and frustrated. In many ways, they are punished for their capabilities, knowledge and their capacity to carry out a task without compromising on the quality or deadlines. This is so wrong on so many levels!

Overachievers shouldn't be punished. Careful moderation is critical for not burning them out. While additional responsibilities make people feel valued and challenged, organisations also need to make sure they are aligned with overachievers’ goals, passion and dreams. Organi-

sations also need to make sure that the ability of the overachievers is not undermined and compromised by stacking too many peripheral tasks on their shoulders.

With right intentions and interventions, organisations can build highly productive and healthy teams where everyone is an overachiever. With ease, one can create new challenges for overachievers without subjecting them to Performance Punishment.

Author Dr. Neeta Pant PhD in Clinical Psychology Honorary PhD in Social Work Senior HR Professional, Executive Life Coach, POSH & POCSO Enabler Soft Skills Trainer, Master Hypnotist, Graphologist

“Success in life is not for those who run fast, but for those who keep running and always on the move.”

~ Bangambiki Habyarimana

IMPACT OF INTEREST RATE CHANGES ON REAL ESTATE MARKET AND LENDING

When interest rates are low, it tends to make borrowing cheaper, which can lead to an increase in demand for mortgages and other forms of consumer borrowing. This, in turn, can drive up housing prices, as more people are able to afford to purchase homes. Low interest rates can also encourage people to refinance their mortgages, which can free up money for other expenses or investments.

On the other hand, when interest rates are high, it tends to make borrowing more expensive, which can lead to a decrease in demand for mortgages and other forms of consumer borrowing. This, in turn, can lead to a decrease in housing prices. High interest rates can also discourage people from refinancing their mortgages.

Recent interest rate changes have been affected by the COVID-19 pandemic. In order to support the economy, many central banks have lowered interest rates to encourage borrowing and spending. These low interest rates have led to a strong demand for housing, and an increase in prices.

It's worth noting that the effect of interest rate changes on the housing market and consumer borrowing can also be influenced by other factors such as economic conditions, government policies, and consumer sentiment. Therefore, it's important to look at the broader economic context when analysing the effects of interest rate changes.

Impacts on developed countries due to interest rate change

In general, central banks in developed countries have lowered interest rates in response to the economic impact of the COVID-19 pandemic.

1. The Federal Reserve in the United States, for example, lowered its target range for the federal funds rate to 0.00-0.25% in March 2020 and kept it at the same level until recently in December 2020, they increased it by 0.25%.

2. The European Central Bank and the Bank of Japan have also taken similar actions, lowering their interest rates to support their economies.

3. The Bank of England has reduced its interest rate to a record low of 0.1% in March 2020, and have kept it at the same level since then. In Australia, the Reserve Bank of Australia has lowered its cash rate to 0.1% in November 2020.

It's important to note that interest rate changes can vary from country to country and can change frequently based on the economic conditions and the decision of the central bank.

Interest rate changes in developed countries can have a negative impact on the economies of developing countries in several ways:

Currency fluctuations: Developing countries that rely heavily on exports may suffer when the value of their currency fluctuates as a result of interest rate changes in developed countries. A decrease in the value of their currency can make their exports more expensive and less competitive, while an increase in the value of their currency can make their imports more expensive and decrease their purchasing power.

Reduced foreign investment: Interest rate changes in developed countries can also lead to a decrease in foreign investment in devel-

oping countries. When interest rates are low in developed countries, investors may seek higher returns in other countries, which can lead to a decrease in investment in developing countries.

Increased debt: Developing countries that have high levels of debt denominated in foreign currencies may also be particularly vulnerable to interest rate changes. When interest rates rise in developed countries, the cost of servicing their debt can increase, which can lead to a debt crisis.

Economic instability: Interest rate changes in developed countries can also lead to economic instability in developing countries. This can lead to a decrease in economic growth, a decrease in employment and an increase in poverty.

Social and political unrest: Economic instability can lead to social and political unrest in developing countries, as people may protest against the government's inability to improve their living conditions.

Interest rate changes can have a significant impact on the global economy and businesses.

Interest rate changes can affect the cost of borrowing for businesses and consumers, which can impact their spending and investment decisions. When interest rates are low, borrowing is cheaper and consumers and businesses are more likely to spend and invest. When interest rates are high, borrowing is more expensive

and consumers and businesses are less likely to spend and invest.

1. Interest rate changes can also affect the value of currencies. When interest rates are high in a country, it can attract foreign investors, which can increase the demand for the currency and cause its value to appreciate. This can make exports more expensive and imports cheaper, which can affect the trade balance.

2. Interest rate changes can also affect the stock market, as changes in interest rates can impact the perceived risk of investing in stocks. When interest rates are low, stocks may be seen as a more attractive investment, as they can offer higher returns than bonds or other fixed-income investments.

3. Interest rate changes can also affect the housing market, as changes in interest rates can impact the affordability of mortgages. When interest rates are low, it can make it easier for people to purchase homes, which can drive up housing prices. When interest rates are high, it can make it more difficult for people to purchase homes, which can lead to a decrease in housing prices.

4. Interest rate changes can also affect the global economy by impacting the growth rate. When interest rates are low, it can lead to an increase in economic growth, as businesses and consumers are more likely to spend and invest. When interest rates are high, it can lead to a decrease in economic growth, as businesses and consumers are less likely to spend and invest.

Borrowing: When interest rates are low, it can make borrowing cheaper for the middle class, which can make it easier for them to purchase homes, cars, and other large-ticket items. How-

Interest rate changes can have a significant impact on the middle class, particularly on their borrowing and savings decisions.

ever, when interest rates are high, it can make borrowing more expensive, which can make it more difficult for them to afford these items.

Savings: When interest rates are low, it can make saving money less attractive, as the returns on savings accounts and other fixed-income investments may be lower. This can discourage people from saving and lead them to spend more. When interest rates are high, it can make saving more attractive, as the returns on savings accounts and other fixed-income investments may be higher.

Retirement savings: Interest rate changes can also have an impact on the middle class's retirement savings. When interest rates are low, it can make it more difficult for people to save for retirement, as the returns on their retirement savings may be lower. When interest rates are high, it can make it easier for people to save for retirement, as the returns on their retirement savings may be higher.

Debt: When interest rates are low, it can make it easier for the middle class to service their debt, as the cost of borrowing is cheaper. However, when interest rates are high, it can make it more difficult for the middle class to service their debt, as the cost of borrowing is more expensive.

Employment: Interest rate changes can also affect the middle class's employment, as changes in interest rates can impact the economy's growth rate. When interest rates are low, it can lead to an increase in economic growth, which can lead to an increase in employment opportunities. When interest rates are high, it can lead to a decrease in economic growth, which can lead to a decrease in employment opportunities.

LONG TERM EFFECTS of Increasing adoption of REMOTE WORK

The increasing adoption of remote work has been driven by advances in technology, which have made it possible for employees to work from anywhere with an internet connection. This has led to more flexibility for employees and cost savings for businesses, as they no longer need to provide office space for all employees. However, remote work also has the potential to have negative effects on businesses, such as decreased collaboration and communication among team members, and difficulties in managing remote workers. Additionally, remote work can create challenges for businesses in terms of maintaining company culture and ensuring that remote workers feel connected to the organization. Long-term effects of remote work on businesses are yet to be seen as it is a relatively new trend, but it is likely that businesses will need to adapt their management and communication strategies to effectively manage a remote workforce.

Remote work can have both positive and negative impacts on businesses.

Positive impacts include:

• Cost savings from reduced need for office space

• Increased flexibility and accessibility for employees

• Ability to hire from a wider pool of talent

• Increased productivity from employees who are able to work in their preferred environment Negative impacts include:

• Difficulty in managing and communicating with remote workers

• Decreased collaboration and communication among team members

• Potential loss of company culture and sense of community among employees

• Difficulty in maintaining work-life balance

To mitigate these negative impacts, businesses may need to invest in communication and collaboration tools, create and implement clear guidelines and expectations for remote

workers, and find ways to maintain company culture and connection among remote employees.

WHY EMPLOYEE WISH TO DO REMOTE WORK?

There are several reasons why employees may prefer to work remotely:

1. Flexibility: Remote work allows employees to have more control over their schedule and work environment, which can lead to a better work-life balance.

2. Commute reduction: Remote work eliminates the need for a daily commute, which can save employees time and money.

3. Reduced distractions: Some employees may find that working remotely allows them to focus better and be more productive be-

cause they are not constantly interrupted by colleagues or office noise.

4. Health and Safety: Remote work can be beneficial for employees who have health concerns or disabilities that make it difficult for them to work in an office environment.

5. Cost savings: Remote work can lead to cost savings for employees, such as reduced spending on transportation, work clothes, and meals.

6. Lifestyle choices: Remote work allows employees to live in a location of their choice, which can be beneficial for people who wish to be closer to family, friends or live in a place that they love.

7. Career Advancement: Remote work may be more available in certain industries, and it can enable the employees to advance in their career while living in the location they prefer.

What are effects of remote work in long term potential business

The long-term effects of remote work on businesses are yet to be fully understood, as remote work is a relatively new trend. However, some potential effects of remote work on businesses in the long term include:

Increased productivity: Remote work has the potential to increase productivity by allowing employees to work in an environment that suits them best, reducing distractions and creating a better work-life balance.

Access to a wider pool of talent: Remote work allows businesses to hire employees from anywhere, which can give them access to a wider pool of talent and skills.

Cost savings: Remote work can lead to cost savings for businesses, such as reduced spending on office space and utilities.

Increased employee satisfaction and reten-

tion: Remote work has the potential to increase employee satisfaction and retention by providing employees with greater flexibility and autonomy.

Decreased collaboration and communication among team members: Remote work can lead to decreased collaboration and communication among team members, which can negatively impact teamwork and productivity.

Difficulty in maintaining company culture: Remote work can make it difficult for businesses to maintain company culture and ensure that remote workers feel connected to the organization.

Difficulty in managing and communicating with remote workers: Remote work can create challenges for businesses in terms of managing and communicating with remote workers, which may require additional effort and resources.

it is likely that businesses will need to adapt their management and communication strategies to effectively manage a remote workforce in the long term.

Fortune Companies Providing Full Time Remote Jobs:

Some well-known companies that have implemented or announced full-time remote work policies include:

Amazon, Aetna, American Express, Dell Technologies, Deloitte, Etsy, Facebook, Flex Jobs, Git hub, Google, IBM, In Vision, JLL, KPMG, Mastercard, Microsoft, Netflix, Salesforce, Slack, Stripe, Twitter, Upwork, Zoom.

HOW TO BRING BACK EMPLOYEES?

Bringing employees back to the office after a period of remote work can be challenging, but it can be done with proper planning and communication. Here are some steps that businesses can take to bring employees back to the office:

1. Communicate the plan: Clearly communicate the plan for returning to the office, including the reasons for the decision, the timeline, and any safety measures that will be in place.

2. Involve employees in the process: Involve employees in the planning process by soliciting their feedback and concerns. This will help to build trust and buy-in for the plan.

3. Prioritize safety: Implement safety measures such as social distancing, mask-wearing, and increased cleaning to protect the health and well-being of employees.

4. Be flexible: Be prepared to be flexible and adjust the plan as needed, based on local conditions and employee feedback.

5. Gradual return: Gradually bring employees back to the office, starting with a small group or on a part-time basis, to allow for adjustments to be made as needed.

6. Offer support: Provide employees with support and resources to help them adjust to working in the office again, such as mental

health resources, training on new safety protocols, and assistance with logistics like transportation.

7. Continuously communicate: Continuously communicate with employees to address their concerns and provide updates on the situation.

8. Respect remote work: After the pandemics, some employees may prefer remote work, respect their decision and make plans to accommodate it.

Remember that returning to the office should be done with the well-being and safety of employees as the top priority. It's also important to keep in mind that the decision to return to the office should be based on data and guidance from public health officials.

ECONOMIC INDICATOR AND THEIR IMPACT ON THE STOCKMARKET

Economic indicators are statistics that measure various aspects of a country's economy and are used to assess the current and future health of the economy. Economic indicators can have a significant impact on the stock market, as the performance of the economy is closely tied to the performance of the stock market. Investors and analysts pay close attention to economic indicators and use them to make more informed decisions about the stock market.

Gross Domestic Product (GDP):

Gross Domestic Product (GDP) is a measure of a country's economic activity and is considered to be one of the most important indicators of a country's overall economic health. The GDP is a measure of the value of all goods and services produced in a country in a given period of time, usually a year or a quarter. When GDP grows, it generally indicates that the economy is expanding and that businesses are growing, which can lead to higher corporate profits and a stronger stock market. On the other hand, when GDP shrinks, it indicates that the economy is contracting and that businesses are struggling, which can lead to lower corporate profits and a weaker stock market. If the GDP growth rate is higher than expected, it can boost the stock market, while a lower-than-expected GDP growth rate can lead to a decline

in the market. A strong GDP growth rate can indicate that the economy is on a solid footing and that the stock market is likely to continue to perform well, while a weak GDP growth rate can indicate that the economy is slowing down and that the stock market may be at risk of a downturn.

Employment and unemployment rates:

Employment and unemployment rates can have a significant impact on the stock market. High employment rates, or a low unemployment rate, are generally seen as positive indicators for the stock market. When employment is high, consumer spending is likely to be strong, which can lead to higher corporate profits and a stronger stock market. Additionally, when unemployment is low, it indicates that there is a high demand for labour, which can lead to higher wages, which can also boost consumer spending, and in turn, boost corporate profits and the stock market. On the other hand, high unemployment rates, or a low employment rate, can lead to a decline in the stock market. When unemployment is high, consumer spending is likely to be weak, which can lead to lower corporate profits and a weaker stock market. Additionally, when employment is low, it indicates that there is a low demand for la-

bour, which can lead to lower wages, which can also dampen consumer spending and in turn, lower corporate profits and the stock market. Investors also pay attention to the underlying trends in employment and unemployment figures, such as the rate of job creation or destruction, as well as the sectors that are creating or losing jobs.

Inflation and Interest Rates:

Inflation refers to the rate at which the prices of goods and services increase over time, while interest rates refer to the cost of borrowing money. High inflation rates can lead to a decline in the stock market. When inflation is high, it can indicate that the economy is overheating and that there is too much demand for goods and services, which can lead to higher prices and a decline in consumer spending. High inflation can also lead to higher interest rates, as central banks will often raise interest rates to try to curb inflation. Higher interest rates can make borrowing more expensive for businesses and consumers, which can lead to lower investment and spending, which can in turn lead to lower corporate profits and a weaker stock market .On the other hand, low inflation rates, and low interest rates can boost the stock

market. When inflation is low, it can indicate that the economy is stable and that there is a healthy balance between supply and demand. Low inflation can also lead to lower interest rates, which can make borrowing cheaper for businesses and consumers. Lower interest rates can lead to higher investment and spending, which can in turn lead to higher corporate profits and a stronger stock market. The policy decisions of central banks, which can provide insight into the health of the economy and can help investors make more informed decisions about the stock market.

International Trade:

The balance of trade refers to the difference between a country's exports and imports. A positive trade balance, or strong exports, can boost the stock market. When a country has a positive trade balance, it indicates that there is strong demand for the country's goods and services, which can lead to higher corporate profits and a stronger stock market. Additionally, a strong export market can indicate that the country's economy is healthy and that the country is competitive in the global marketplace. A negative trade balance, or weak exports, can lead to a decline in the stock market.

When a country has a negative trade balance, it indicates that there is weak demand for the country's goods and services, which can lead to lower corporate profits and a weaker stock market. Additionally, a weak export market can indicate that the country's economy is struggling and that the country is less competitive in the global marketplace. Investors also pay attention to thetrends in international trade figures, such as the direction in which the trade balance is headed, as well as the trade relations and agreements between countries.

Retail sales:

Retail sales refer to the total amount of money spent on goods and services by consumers at

retail stores, both online and offline. Strong retail sales are generally seen as a positive indicator for the stock market. When retail sales are strong, it indicates that consumers are spending money and that the economy is healthy, which can lead to higher corporate profits and a stronger stock market. Additionally, strong retail sales can indicate that consumer confidence is high, which can also boost the market. weak retail sales can lead to a decline in the stock market. When retail sales are weak, it indicates that consumers are not spending money and that the economy is struggling, which can lead to lower corporate profits and a weaker stock market. Additionally, weak retail sales can indicate that consumer confidence is low, which can also dampen the market. Investors also pay attention to the un-

derlying trends in retail sales figures, such as the direction in which they are headed, as well as the sectors that are driving or lagging in retail sales.

Housing market:

The housing market refers to the buying and selling of houses and can include new construction, existing homes, and rental properties. A strong housing market is generally seen as a positive indicator for the stock market. When the housing market is strong, it indicates that there is a high demand for housing and that the economy is heathy, which can lead to higher corporate profits and a stronger stock market. Additionally, a strong housing market can indicate that consumer confidence is high, which can also boost the market. When people are confident in their ability to buy a home, they are more likely to buy stocks as well. On the other hand, a weak housing market can lead to a decline in the stock market. When the housing market is weak, it indicates that there is a low demand for housing and that the economy is struggling, which can lead to lower corporate profits and a weaker stock market. Additionally, a weak housing market can indicate that consumer confidence is low, which can also dampen the market.

SANTORINI

A dream Destination for Travelers

Santorini is one of the best global tourist destinations. Santorini is a luxurious and scenic island in the Aegean Sea of Greece. The exact location of the island is around 200 km away from Athens. You can reach Santorini from London, and it will take 4 hours from London. If you are already on a Greece tour, it will take 1 hour to reach Santorini from Athens.

The villages on the cliffside and bougainvillea covering the buildings are typical sights you can witness in this place. The sights of sunsets at Santorini are worth millions of dollars. Be it a bachelorette trip or a romantic honeymoon destination, Santorini offers you the opportunity to live the best time of your life.

Must-Visit Places in Santorini

Here are the top 10 things that you should not miss when in Santorini:

Explore Oia

Oia is one of the top attractions in Santorini. It is the most beautiful place in Greece. If you want to enjoy the Greek vibes, the best way is to wander around the roads of Oia. The buildings, houses, streets, and houses speak of Greece in the best way. Every corner is photogenic and the best spot for Instagram photo-dumping. The google images of Santorini featuring large white houses with sapphire domes are from Oia. There are several choices for food and drinks to light up your tour. The sight of sunsets at Oia will be your life’s most remarkable experience. You will leave Oia with a large sip of Greece and unforgettable experiences.

Fira

This is the ideal shopping and hanging out destination in Santorini. The hidden chapels and backstreets are romantic. Don’t forget to visit the Cathedral Basilica of St.Johns Baptists and Saint Minas Holy Orthodox. The cable car trip from the old harbor is the most popular activi-

ty of Fira. Cruise ship trips are equally popular. These activities will make your Fira trip more wholesome.

Firostefani

This one is not an extravaganza of a town. Instead, it is a small, laid-back town directly associated with Fira. The place is important because of its location. Almost all the tourists base themselves in this town and visit all the nearby sightseeing destinations. Santorini is only 30 minutes away from this place. Firostefani is in the island's center and has many options for staying and dining.

Imerovigli

This is the highest cliff on the island. You can get a panoramic view of the entire island standing. This is an extraordinary picturesque village with scenic beauty wrapped in tranquility. The houses, churches, and domes reflect Greek architecture in the best possible forms. You can enjoy the shimmering view of the sea. Some fantastic restaurants give tourists an excellent dining option. The sea imposes the rocks and volcanoes of Skaros. This place is a hidden gem because it is often not included in the mainstream itinerary of Santorini travel. The exact location of Imerovigli is between Fira and Oia.

Hike at the Skaros Rock

Skaros Rock is one of the highest points in San-

torini. Hiking on this rock is the best adventure activity you will enjoy at Santorini. The topmost point of the rock you reach after the hike overlooks the entire island and is a blissful place to spend quality time. The hike up to Skaros rock is short and takes only 15 minutes. This is an excellent spot for adventure hiking and has some ruins of the Old Venetian Capital of Santorini, so it can be considered the best place for archeological interest. The church accompanying Skaros rock has a great view of the spectacular sea. The peak of the Skaros is beautiful beyond explanation.

Megalochori

If you are already fascinated by Greek architecture and want fantastic backdrops for your Instagram photo dumping, this is the ideal place. The incredible mansions, churches, and architecture are spectacular. The traditional Greek cafes and taverns will light up your day. This is a lovely place for sipping the old taste of Greece. The well-decorated cafes are great for photo dumping and serve incredible Greek food. These island spots are incredibly well

suited for exploring the authentic countryside Greek vibe. If you are genuinely interested in the life and culture of the commoners, these are must-visit places.

Red Beach

This is one of the unique beaches in Greece. The red color of the beach is due to the breakdown of volcanic cliffs that surround this place. This beach is situated near Akrotiri village, which is serene and pretty and features an incredible Greek chapel. Red beaches can sometimes be dangerous to visit because of the falling rocks. It is better to take safety precautions during the visit. Boat trips to the red beach are also a popular tourist activity.

Getting Around in Santorini

To get around Santorini, the best way is to use local transport like buses. There are options for car rental as well. However, public transport costs much less. If you intend to get around in the buses and boats, the best place to stay is in Firs. Tourists also rent ATVs or motorcycles for riding across Santorini. This is one of the best adventurous ways to explore the beautiful terrain of Santorini. You can explore the roads, go for long drives and enjoy the beautiful sunsets on the motorbikes.

Did you know that Santorini is the famous Atlantis island that you read about in Greek Mythology? Visiting this island can be expensive during peak times, like June and August. The

best hotels to stay in Santoni are situated in Fira. You can get several budget options for staying in Fira. The budget hotels cost somewhere around 70-80 USD per night. Whereas the luxury hotels will cost 175+ USD per night. The food options in Santorini are fantastic. Dig

into the best authentic Greek food and enjoy your trip better than ever.

Santorini is a stunning island in Greece with amazing vibes. If you haven’t already visited the place, you should place it on your travel bucket list as soon as possible.

Astrology Report - February 2023

This is the second month of the new year. February lacks the brand newness of January yet has that fragrance of new beginnings. February is packed with new opportunities and successful events for almost all the 12 zodiac signs. Manifestation is one of the vital elements for this month because Venus - the goddess of abundance, will be sitting in the house of Pisces for this month and blessing all the zodiac signs by granting wishes. Let us explore what the zodiac signs have in store for them in February:

This is the right time to develop valuable networks and connections and focus on gathering positive people around you. Surround yourself with friends who motivate you. You can benefit by exchanging ideas and associating with exciting folks. This is a good time for growth in your existing profession. Ifyou have been restless for some time, this monthwillbe the perfect time to calm down and infuse spirituality into your life. 7th February is a crucial time for you as the Asteroid will enter your house.

February is one of the most favorable months to make new decisions and can even induce some revolutionary changes in life. During the first half of February, you should make bold decisions, set enormous goals for yourself, and manifest the same. There is a high chance that all the goals will progress by the end of February. This is also going to be a financially successful month in your life. Come up with extraordinary ideas and witness great success in your life.

February is the month of Mercury and Mars directly in your life, so the roads to success are unhindered in this month. This month will sharpen your mind and pave new ways for your long-term ideas. You can convince people to invest in your businesses. Ensure you have a detailedwork plan because that iswhatyou need now. It is time to manifest great living with some fantastic new ideas. Make positive life changes in February because you can sustain them.

Astro

February is the month for money luck. Cancerwillwitness five full moons this month that will successfully end your ongoing monetary crisis. Set pertinent changes in life. These could include lifestyle, people you live with, choosing friends, health changes, etc. February can be an intensely successful month if you set the right intentions. Open your mind to incoming ideas and avoid people pulling you down.

This is the month to focus on relationships. Close relationships with your friends, family, or partner will gain new momentum this month. If things have been falling apart with a friend, this is the time for intimacy to restore and grow. You will gain excellent peer support this month. Look at the world with new eyes because there are opportunities almost everywhere around you. Look forward to networking because Mars will help you with the task.

This will be the busiest month for you. It is the peak time to attain growth and improvement in your career. You will achieve success and growth in your life with various new projects. At your workplace, expect vibrant and positive changes. Health and finance will be excellent during February. The pro tip is to keep the cords of family life and romance amidst professional growth. If you are single, this may be an excellent opportunity to pairwith someone. Stay productive and busy because new chances are waiting for you.

Astro

February is going to be an angel month for you. This particular month will make your dress come true. All your cherished ambitions will turn magically successful during this month. Your personality will become magnetic during the entire month of February - you will start attracting people, and networking will improve. It is a great time to choose romantic partners, new coaches, healers, and even new business partners. Whatever is in your mind can come true during this month.

This is the time to focus on your home and family. Build better relationships and strong ties with your family. February will be a romantically fulfilling month for you. It is a great time to invest in creative projects. The planetary positions will infuse your life with great power but with that comes great responsibility. Enjoy life to the fullest but don’t let loose on your career and work.

For the past few months, you have weakened your connections. It is time to strengthen them once again. Re-emphasize strengthening your connections with others. Check the emails, texts, and DMs more often. There are several significant opportunities hidden amidst associating with people. The home and family sector willreceive immense blessings through the planetarymovement. More people will be interested in dating or hanging out with you, and you will build new connections.

Astro

This can be a powerfully transitional month for you. The focus will shift to the home sector during this month. Massive changes, including new beginnings and some unexpected yet necessary closures, will occur during this month. Communicate with love and affection. It is an excellent time for healing. Healing can be both physical and psychological. You can heal from past traumas and also any physical ailments if possible. Sweeten your palette. If you have been too harsh on yourself, loosen the grip and let yourself breathe. It is a great time to renovate your house.

Aquarius will be the most blessed sign of February. Till 17th February, your life will be illuminated by the bright blessings of the sun. February will demand you to make bold decisions, and the universe is all set to listen to your deepest secrets. The financial sector will be blessed. Expect a raise in position and higher income. It is a good month for you in all aspects. It is a great time to make decisions that can change your life. Open a savings account or set forth a solid monetary plan to handle the money flowing in. February is the right time to establish strong romantic relationships and improve family ties.

Happiest birthday to all ofyou. February - your birth month will be the best healing month for you. Filled with emotions and dreams, this month will be the best for you among all the zodiacs. February will bring abundance into your life - romance, friendship, family ties, and money. Start newventures on February 19th - the new moon. You will experience a steamy and fulfilling relationship with your existing partner. Overall, you will love February, which will enhance your living quality. Celebrate Valentine's Day with love, happiness, and enjoyment.

February is the month of love. Cupid’s arrow will hit most of you, especially the knees celebrating their birthday in February. The planetary positions are going to be lucky for most zodiacs. Look for the best people around you and associate with only those who emit positive energy. Let love and romance flow into your lives. Some of your wildest dreams will come true this month. So, watch out for the perfect opportunities.