Newfold Digital - June 2022

COMPANY NAME

Helping organisations This is the succeed headlineonline of the feature DIGITAL REPORT 2022

DIGITAL REPORT 2021 IN ASSOCIATION WITH:

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NEWFOLD DIGITAL

Helping organisations succeed online

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NEWFOLD DIGITAL

Meet Newfold Digital, a leading web presence solutions provider formed in 2021. The company helps organisations of small medium or large succeed online

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erving millions of small-tomedium businesses globally, Newfold Digital is a leading web presence solutions provider that was formed in 2021 following the merger of Endurance International group (EIG) and Web.com.

In partnership with Siris Capital Group and Clearlake Capital Group, the newly formed organisation helps customers to build a digital presence that delivers results, growth and value.

Commenting on the acquisition and merger, Sharon Rowlands, CEO of Newfold Digital, says: “This combination creates an industry leader with tremendous scale, as well as a strong portfolio of marquee brands and product offerings that furthers our commitment to helping SMBs establish themselves online.

“We are excited to join forces with the Endurance Web Presence team and want to thank Clearlake and Siris for their continued support as we deliver the highest quality solutions for our customers in pursuit of profitable growth.”

Michael Bouchet, Chief Information Officer

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Newfold Digital Sizzle Reel 2021

Creating an industry powerhouse As a newly-formed entity, Newfold Digital prides itself on being a leading web technology provider. “Through our work, we aim to set new standards for quality and success that our customers can depend on.

Whether a small business or an enterprise, Newfold Digital is positioned to provide businesses with the edge they need to 6

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grow and thrive in today’s digital world,” comments Rowlands.

Newfold Digital’s employees have adopted a serve-and-solve approach, helping them stand out from other providers in the market. With this personalised customer experience, consumers can achieve their goals with no wasted time or effort.

NEWFOLD DIGITAL

MICHAEL BOUCHET TITLE: CHIEF INFORMATION OFFICER LOCATION: JACKSONVILLE, FLORIDA

“ Through our work, we aim to set new standards for quality and success that our customers can depend on” SHARON ROWLANDS CEO & PRESIDENT AT NEWFOLD DIGITAL

EXECUTIVE BIO

Michael is an IT industry veteran with over 25 years of experience. Prior to Newfold Digital (formerly Web.com Group), he served as SVP at OneCall heading up Infrastructure, cloud and IT Security. While there, Michael drove the service culture transformation across Infrastructure, and helped lead the development of modern cloud infrastructure practices.

Michael also has extensive global IT leadership experience from his time at JPMorganChase, BBVA, and Reed Elsevier in various IT leadership positions.

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NEWFOLD DIGITAL

A UNIQUE LOGO DESIGNED

BY ITS EMPLOYEES “At Newfold Digital, our culture is driven by purpose and passion. What unites us across the company and around the globe is a shared set of values and a unified vision for customer success. Our team members focus on fulfilling our customers’ online needs, because that’s what we do at Newfold – we empower success in a connected world,” says Rowlands.

By joining forces into one global organisation, Newfold Digital has combined talented engineers with an incredibly strong domain presence and optimised its professional services to become a one-stopshop powerhouse in this market, broadening its customer reach.

Selected from an internal design competition, the company’s logo and branding serves as a reminder of its dedication to customers and employees.

“The abstract shape of the ‘N’ in an origami-style pinwheel symbolises good luck and represents an endless cycle of energy,” says Vishnu Pradeepan, system administrator for Newfold Digital and winner of the employee design competition.

“That endless cycle of energy represents not just our team, who work tenaciously to ensure our customers are successful, but also the endless possibilities available in our connected world.”

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Helping businesses of all sizes succeed online Via its network of 18 brands, Newfold Digital helps its customers to exceed online. “From domains and web hosting to web design and online marketing tools, our helpful businessbuilding services and smart solutions give our customers an edge on the competition,” says Newfold Digital.

As with many other organisations, the COVID-19 pandemic drove a large proportion of business online; those that were previously more in-person led suddenly had to shift to online processes and quickly acclimate to new, technologically-led ways of working.

With a multitude of available services, Newfold Digital offers a range of supportive services to its customers, from solving

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“ At Newfold Digital, our culture is driven by purpose and passion” SHARON ROWLANDS CEO & PRESIDENT AT NEWFOLD DIGITAL

simple email problems, right through to an entire website design.

"We are on a mission to provide an excellent customer experience across the globe. With a number of industry-leading brands, global strategy is paramount to success,” says Rowlands.

"For businesses everywhere, ecommerce has become a necessity to compete in

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today's marketplace,” she adds. “Our nearly seven million customers not only need online storefronts, but advanced features to support their specific niches – from advanced product catalogue functionality to gift card solutions.”

Newfold Digital partners with Pegasystems Brought onboard in 2019, Newfold Digital’s initial involvement with Pegasystems was to help streamline its customer service through the use of artificial intelligence (AI). With a lot of its systems homegrown, manual and dated, the organisation needed a complete overhaul and a fresh customer approach.

Prior to the partnership, Newfold Digital – being an organisation built on multiple brand acquisitions – had a complex operating model.

This was remedied by Pegasystems, which helped Newfold Digital by improving the workflow for its agents, reducing the number of manual steps to drive greater efficiency while leading to better customer service.

Pegasystems was founded in 1983 in the US (Massachusetts). The organisation offers its customers the ability to make AI-powered decisions and automate workflows with lowcode platforms.

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“We’ve gone from an idea, to a sustainable business, to a business that can really help organisations and people, globally. At the same time, I see so much more that is possible,” Alan Trefler, founder and CEO of Pegasystems.

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"Women Leaders: Secrets to Success" with Sharon Rowlands from Newfold Digital

Meet Newfold Digital’s CEO With an impressive career spanning more than 35 years, Sharon Rowlands has been operating in the technology industry working for the likes of Pegasystems, Everbridge, and Web.com.

Rowlands is described by her peers in the industry as a ‘powerful inspiration’, an ‘excellent source of insight’, ‘a brilliant thinker’, ‘hard worker’, ‘skilled negotiator’, and ‘a wonderful, people-oriented manager’.

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Rowlands joined Newfold Digital in February 2021 as the company’s CEO following its merger with Web.com. With her extensive experience in the media and information markets, in addition to her passion for digital transformation and helping customers succeed, she has enjoyed a so-far successful, satisfying career.

Rowlands has studied at both ends of England – Newcastle University and

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"We are on a mission to provide an excellent customer experience across the globe. With a number of industry-leading brands, global strategy is paramount to success” SHARON ROWLANDS

CEO & PRESIDENT AT NEWFOLD DIGITAL

Goldsmiths University of London – receiving an undergraduate degree in History followed up by a PGCE, both of which have coalesced to provide Rowlands with a rounded perspective of various industries.

Reflecting on her career journey, Rowlands says: “It’s definitely been a long road. I’ve been in business for well over 35 years.

“I started life as a school teacher but realised that I needed to earn more money.

I then moved into business starting in sales, where I went through the process of increasing promotions, and I got my first CEO job in the mid-90s.

“Now I’m in my fourth CEO role.”

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