4.- Optimizing URLs ●
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What goes for the page title often goes equally for the page’s URL. Although there is a debate about what impact dynamic URLs have on search engine results, the fact is that most web stores can control their URLs, and product and category pages that have simple static URLs are easier to optimize. You can change your URLs, but for every change you’re going to have to create a 301 redirect. Almost all web store builders have an easy built-in menu for doing this. This is a time-consuming process, but vital.
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