12 Best Search Engine Optimization Tips - On-Page SEO
Search engine optimization is a neverending headache for many ecommerce entrepreneurs. Regular algorithmic changes with Google, Bing, and Yahoo can mean that the efforts you make today could be undone tomorrow, particularly if your SEO strategy is gimmicky and based on trying to “trick” the engines to liking you. Plus it seems that no matter what you do to improve your content and design, there is always something left that could still be done to make things more effective. Now it is a good time to sit down once again and take a look at your SEO strategy, particularly if you’re a solo entrepreneur that manages his or her own SEO efforts in-house.
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1.- Revisit Keyword Research
You’re likely already well aware of the important search keywords on which you would really like to rank strongly. Still, it never hurts to do a bit of fresh keyword research to insure that your list of target keywords is up to date. The goal is to get together a list of anywhere from 100 to 300 keywords and key phrases that you believe are directly related to the products that you sell and that are descriptive of the sorts of things in your web store.
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2.- Formulate a Landing Page Strategy ●
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From there, the next step is to build a simple spreadsheet with your targeted keywords in the first column, one keyword per row of the spreadsheet. It’s also easier to optimize an interior page for a particular longer-tail search term compared to trying to optimize the home page for every term you care about. And optimizing interior pages on various related long-term search terms will have the added benefit of potentially raising the overall visibility of higher-level pages on broader term searches.
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3.- Optimizing Page Titles ●
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Now it’s time to add a third column to your spreadsheet. Go ahead and type out the current page title for each website page that you have listed in your spreadsheet. Page titles are important to search engines, and they are relatively easy to optimize. The question at this point is simple: Is the current page title adequate to your SEO goals, given that you’re trying to rank for that particular keyword?
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4.- Optimizing URLs ●
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What goes for the page title often goes equally for the page’s URL. Although there is a debate about what impact dynamic URLs have on search engine results, the fact is that most web stores can control their URLs, and product and category pages that have simple static URLs are easier to optimize. You can change your URLs, but for every change you’re going to have to create a 301 redirect. Almost all web store builders have an easy built-in menu for doing this. This is a time-consuming process, but vital.
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5.- Optimizing Page Content ●
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What goes for the other elements in your on-page SEO strategy, go equally for the actual page content on your site. Another strategy is to use the keyword on the page within the context of your H1 (header) tags, in essence, noting to the search engine that the keyword is in the page headline. As with page titles, use the keyword early in the headline, and don’t use more than one set of H1 tags on the page (that’s what H2 through H6 are for).
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