EVENTS MEETINGS MARKETING STYLE STRATEGY IDEAS
Toronto $4.95 WINTER 2010–11 BIZBASH.COM
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rs, e v o e k t Ma r a m S es, h c n u a nt L to Steal e v E , s rend s & Ideas T s ’ r a The Ye s Campaign ou Ambiti
PLUS: Sponsor Integrations, Holiday Party Bites, Stylish Stages, Twitter Skepticism, 26 New Venues, Planners’ Favourite Trends & More
TORONTO Volume 6, Issue 3 Winter 2010-11 © 2010 BizBash Media
At the inaugural Paws for the Cause fund-raiser—a beneﬁt for the Ontario Society for the Prevention of Cruelty to Animals—the event team, led by founder Laura Serra, called on 10 Canadian fashion designers to dress 10 local personalities and 10 dogs. About 250 people attended the runway show and cocktail party at Red Bull 381 Projects on October 28. A nine-image photo series, presented by sponsor Olympus, featured stylish Torontonians with their pets; it was used for event marketing and decor. DJs Greg Ipp and Ian Worang spun tunes from a Red Bull-branded Grill Chef barbecue-turned-DJ booth. Designers Cailliane and Samantha Beckerman, dressed in their own label, walked the runway with their dog Cubby. More photos and details are on BizBash.com.
On the Cover Clockwise from top left: A touch screen game at Samsung’s Vancouver Olympics pavilion, photo by Grant Harder for BizBash; a ﬂying machine at Red Bull’s 2010 Flugtag tour kickoff in Miami, photo courtesy of Red Bull; cellophane chandeliers at the Chicago Botanic Garden’s summer dance, photo by Tay Kaune; digital graﬁtti at the re-opening of Chanel’s SoHo New York store, photo courtesy of Tangible Interaction; a white neon installation at the opening party for the Hermès men’s store in New York, photo by Clint Spaulding/Patrick McMullan; an artistic interpretation of Lexus’s new hybrid car at the company’s Dark Side of Green environmental debate in Miami, photo by Red Eye Productions
FROM THE EDITORS 4 Tracking the year’s trends READERS’ FORUM 11 What was the best idea you saw in 2010? THE SCOUT 15 Wintry curtains made of ice 16 Passed bites for holiday gatherings 17 Festive glasses and small plates for rent 18 A Canadian aerial-dance cirque company 20 Innovative ideas for stage design 21 What are clever ways to integrate trade show sponsors? 22 11 ideas and products to have on your radar
PHOTOS: GARY BEECHEY FOR BIZBASH
VENUES 24 Five new Toronto venues EVENT REPORTS 28 Toronto International Film Festival’s party circuit 30 Fashion Television’s 25th anniversary bash 31 From New York: Park Avenue Armory’s carnival-themed gala 32 Coast to Coast: HBO’s vintage Atlantic City-inspired Boardwalk Empire launch parties 34 Rethink Breast Cancer’s discothemed Boobyball 35 From Los Angeles: Discovery’s experiential Hub network launch event 36 Scotiabank Nuit Blanche’s allnight art celebration
37 From Washington: Glenn Beck’s 300,000-person Restoring Honor rally 38 From Chicago: Subway postconference gala’s three fresh pavilions 39 Sun Life Financial’s ﬁve-city ﬁreworks show 40 Design Exchange’s seventh annual Black & White gala 41 From Miami: Thrillist’s branded hotel and weekend getaway 42 Canadian Opera Company’s Cinderella-themed beneﬁt 47 Best of 2010 The top trends, ideas, designs, and events that shaped this year THE DIRECTORY 63 New venues TED KRUCKEL 64 The limits of social media
ON BIZBASH.COM Comprehensive local venue and supplier directories The latest industry news Local sites for Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington
bizbash.com winter 2010–11 3
From the Editors
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I hate the word trendy. It’s one of those terms that can say more about the person using it than the thing it’s supposed to describe. For some people, what’s trendy is what’s already too popular; for others, it’s the new thing they don’t quite understand yet. For many, trendy suggests something is inauthentic—people always seem to pronounce the word with a note of condescension. It’s like when someone says, “You’re so hip!” They think they sound selfdeprecating (“I can’t keep up with fashion/music/ whatever!”), but often it’s a backhanded compliment (“I don’t have time for such silly things, but You could call the Ace Hotel trendy, it’s cute that you do!”). but I call its restaurant, the Breslin, The fact is, what you my favourite current lunch spot. consider trendy often events in this particular moment? depends on where you How did the top minds adapt to the are on the coolhunting/ new products, cultural inﬂuences, and early-adopter scale. (My economic constraints of the day? apologies if you ﬁnd We hope the 15 pages of photos, those terms equally obcase studies, and comments from noxious.) As connotationThrillist’s party during the New industry folks—and the stories in the ridden as trendy is, often York City Wine & Food Festival its meaning is too hard to had a beer-and-bourbon theme. rest of the issue—tell that story, from food trucks to social media to event pin down. So the word is I’m a fan of both, but we’ve all makeovers, and give you some ideas banned from these pages. seen enough bacon on event for 2011 as well. (See also: party planner, menus for a while, no? There’s also value in questioning fashionista.) some trends, as Ted Kruckel does in his column But you’re likely to ﬁnd its root, trend, here a on the unproven marketing value of promotional lot. We—the editors and you readers, too, not to Twitter messages. mention your guests—are obsessed with trends. One trend we should all be happy to see is a We want to know what’s current, what’s new, growing sense of optimism for the event busiwhat we need to move on from before everyone ness. In a survey of readers we conducted online else is doing it, what we need to move on to. in September, 77 percent chose bullish responses The nature of the event business requires you to when asked to describe the economic state of stay on top of what’s happening in food, design, the industry. Meanwhile, spending appears to be entertainment, technology, art, theatre, and pop rising: 41 percent of readers said their September culture, so you can create experiences that feel 2010 budgets were up from September 2009 levcurrent and ahead of the curve. els, 28 percent said their budgets were ﬂat, and Identifying trends was our prime directive in putting together our Best of 2010 package. In ad- 31 percent reported reduced spending. For another take on ’10, we asked our budition to showcasing some of the cleverest ideas reau chiefs to describe 10 highlights in their we saw, we wanted to the story of this year markets—the groundbreaking local venues, new ON BIZBASH.COM tell events, and innovative ideas that kept them for the industry. What 10 highlights of 2010 were the obsessions, co- excited about covering this industry at this time. from each of our local incidences, and innova- You’ll ﬁnd their commentary on BizBash.com in markets tions that characterized December. —Chad Kaydo
PHOTOS: MELISSA HORN (ACE HOTEL), MICHAEL TOOLAN (THRILLIST PARTY)
How do you sum up a year?
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CONTRIBUTORS EDITOR AT LARGE Ted Kruckel WRITER AT LARGE, LOS ANGELES Irene Lacher CONTRIBUTING EDITORS Michael O’Connell, Mimi O’Connor, Brendan Spiegel, Erin Souza, Ellen Sturm Niz CONTRIBUTING WRITERS Meryl Rothstein, Andi Teran LOS ANGELES: Rosalba Curiel, Shilpa Gopinath TORONTO: Amy Lazar, Erin Letson WASHINGTON: Adele Chapin, Walter Nicholls COPY EDITORS Libby Estell, Josh Wimmer CONTRIBUTING PHOTOGRAPHERS Vincent Dillio, Roger Dong, Nick Ferrari, Emily Gilbert, Dan Hallman, John Minchillo, Alice and Chris Ross, Keith Sirchio BOSTON: Aviran Levy, Patrick Piasecki CHICAGO: Mireya Acierto, Tyllie Barbosa, Barry Brecheisen, Eric Craig, Jeremy Lawson, Eddie Quinones LOS ANGELES: Matt Armendariz, BEImages, Jessica Boone, Nadine Froger, Line 8 Photography, Zen Sekizawa, Dale Wilcox MIAMI: Joseph Cancellare & Associates, Matthew Horton, Moris Moreno, Elizabeth Renfrow, Mitchell Zachs TORONTO: Gary Beechey, Jill Kitchener, Henry Lin, Emma McIntyre, Nicki Leigh McKean, George Pimentel WASHINGTON: Tony Brown/Imijination Photo, Stephen Elliot, FotoBriceno, Powers and Crewe EDITORIAL OFFICES 21 West 38th St., 13th Floor, New York, NY 10018 phone: 646.638.3600, fax: 646.638.3601 CHICAGO BUREAU 312.436.2525 LOS ANGELES BUREAU 310.659.9510 MIAMI BUREAU 1450 NE 123 St., North Miami, FL 33161 305.808.3535 TORONTO BUREAU 2453 Yonge St., Suite 101, Toronto, ON M4P 2E8 416.425.6380
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Mary Pallattella, CREATIVE DIRECTOR, LIVE EVENTS, CAPITAL C; Rita Plaskett, PRESIDENT, AGENDUM INC.; Karen Poppell, DIRECTOR, SALES & MARKETING, WINDSOR ARMS HOTEL; Jeff Roick, DIRECTOR, MCNABB ROICK-EVENT DESIGN & MANAGEMENT; Robert Rosset, DIRECTOR OF SALES & CATERING, LIBERTY ENTERTAINMENT GROUP; Don Saytar, EXECUTIVE PRODUCER, CORNERSTONE ENTERTAINMENT CONCEPTS INC.; Stanton Singh, MARKETING MANAGER, SHERATON CENTRE TORONTO HOTEL; Robyn Small, COMMUNICATIONS, CONTEMPORARY FURNITURE RENTALS; Francine Socket, PRINCIPAL, FRANCINE SOCKET & ASSOCIATES, EVENT ARCHITECTS; Dana Zita, PRESIDENT, AND LOGISTIX INC.
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For a truly memorable dining experience, book your upcoming celebrations with c5.
What was the best idea you saw in 2010? “Throughout the Remarkable Indonesia gala’s seated dinner, the event touched on different aspects of Indonesian culture. The ﬁnale of the evening was when every guest was brought an angklung—an instrument made of bamboo tubes—that played a single note. A music director on stage directed us in a performance. As we were playing, we realized it was an Abba song! The angklung was also a gift to take home.” Barbara Blauhut, director of special events, WETA Public Television & Radio, Washington
“Showtime’s Nurse Jackie RX Games event concept. From the event title to the tournament activities to the idea of engaging and rewarding real nurses for the second-season launch, it was brilliant and certainly targeted to a deserving audience.”
PHOTOS: ELEVIN PHOTOGRAPHY (BRYAN RAFANELLI), COURTESY OF HARGROVE (RON BRACCO)
Jenny Powers, vice president of special events, National Multiple Sclerosis Society, Southern New York Chapter
“I loved the Leukemia Ball’s use of handheld wireless devices. They were given to bidders, enabling them to track their bids as the evening progressed.” Ron Bracco, creative director, events, Hargrove Inc., Washington
“Dessert inside a balloon. Guests are given a pin to pop and eat.” Bryan Rafanelli, owner, Rafanelli Events, Boston
“PDA marketing. More than ever, the event industry has taken to the PDA airwaves to promote and update events, meetings, and trade shows. Within seconds, text message updates can get to attendees. You also gain a database to market next year’s event.” Dargan Watts, director, Birchmore Group Inc., Orlando
“Virtual events. I love the Virtualis Convention Center in Second Life. It is a virtual environment for trade shows, meetings, and even virtual banquets, dances, concerts, etc.” Patti Shock, professor and director of distance learning, Harrah College of Hotel Administration, University of Nevada
“Crashers making their way into the White House, because it brought security and eventprofessional responsibilities into the spotlight.” Alison Bossert, senior vice president, special events, Columbia Tristar Marketing Group, Los Angeles
“One of my favourites ideas is the cheesecake ‘ice cream’ cone, where there is a soft centre of whipped ﬂavoured cheesecake inside a miniature sugar cone. It eliminates the intense labor of scooping out ice cream during an event, and you don’t have to worry about melting. Guests also love the surprise of biting into cheesecake instead of ice cream.” Pasquale Ingenito, executive chef, Windows Catering Company, Washington
“I’ve seen many events make use of the service staff to tie elements into the branding or theme. At Ubisoft’s launch event, [staffers wore] Revenge of the Nerds costumes with taped rimmed glasses, ‘Hello My Name Is NERD’ nametags, and bow ties. The servers have a lot of interaction with the guests and almost act as live, moving decor.” Alison Slight, managing director, Candice & Alison Luxury Event Management, Toronto
Compiled by Claire Hoffman
bizbash.com winter 2010–11 11
SURVEY SAYS We asked readers for their take on this moment in the event business. Here are some highlights.
How would you describe the current economic state of the event industry? It’s going to get worse before it gets better.
We’re fully recovered and back to normal.
We’re still in the thick of the downturn.
We’re through the worst of it, and we have settled into a new normal.
41% We’re just starting to recover.
Are you haggling over prices more or less now (September 2010) than you were a year ago (September 2009)? Haggling less
Haggling more 10% 35%
55% Haggling about the same as a year ago
How would you describe your feelings about your long-term job prospects in the event industry? I’m terriﬁed. I’m a little worried.
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I’m very optimistic.
54% I’m cautiously optimistic.
Methodology: The survey was conducted online from September 13 to 23 via a link shared with BizBash email newsletter subscribers and Twitter followers. The data here represents responses from 1,023 people who identiﬁed themselves as event planners (who work in-house, on their own, or at ﬁrms) or owners or employees of venues or industry vendors.
ON BIZBASH.COM More survey results regarding budgets, holiday parties, and industry stafﬁng levels
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COOL CURTAINS To add a wintry look to end-of-the-year gatherings, Ice Bulb (877.423.2852, icebulb.com) offers decorative curtains made of frozen water. A machine cuts ice into gemlike cubes, which the company hand-strings onto cables suspended from trussing. Curtains can be made in any length and height. If used indoors, the pieces last about ﬁve hours; a container below collects drips. Ice Bulb is based in Southern California, but works nationwide and in Canada. While pricing depends on the size of each piece, strands typically cost $140 to $180 U.S. each, plus more for assembly and delivery. —Lisa Cericola
holiday party ideas
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New on the Menu
holiday party ideas
Seasons’ Eating By LISA CERICOLA
Basil-breaded smoked turkey “ﬁngers” with honey orange marmalade and pomegranate seeds from Great Performances (212.727.2424, greatperfor mances.com) in New York
Tourtière strudel with mustard pickle from Jamie Kennedy Event Catering (416.362.1957, jamiekennedy.ca) in Toronto
Chocolate sorbet popsicles on a bed of crushed peppermints from Limelight Catering (773.883.3080, limelightcatering.com) in Chicago
Goat cheese lollipop trufﬂes rolled in crushed pistachios, sun-dried tomatoes, and other toppings from Windows Catering Company (703.519.3500, catering. com) in Washington
Cranberry maple salmon with pink peppercorn sauce in toast cups from Good Gracious! Events (323.954.2277, goodgraciousevents.com) in Los Angeles
PHOTOS: GREG POWERS (NEW YORK, WASHINGTON), JOANNA DICKINS (TORONTO), TYLLIE BARBOSA (CHICAGO), JESSICA BOONE (LOS ANGELES)
Here are ﬁve passed bites for holiday gatherings of all types.
holiday party ideas
SERVE IN STYLE Make end-of-year gatherings feel festive with these glasses and tasting vessels. By LISA CERICOLA
Toasting glasses, 85 cents U.S., available in Southern California from Town & Country Event Rentals (800.899.2620, townandcountryeventrentals.com)
Champagne Flutes Bella gold champagne ﬂute, $1.95 U.S., available in New York from Something Different Party Rental (973.742.1779, something differentparty. com)
Ruby Braid glass, pricing varies, available nationwide from Classic Party Rentals (310.764.0373 ext. 316, classicparty rentals.com)
Paloma ﬂute, pricing upon request, available in New York from Party Rental Ltd. (201.727.4700, partyrentalltd. com)
Spiegelau champagne coupe, $3 Cdn., available in Toronto from Chair-Man Mills (416.391.0400, chair manmills.com)
Mini fry basket, $2 Cdn., available in Toronto from Exclusive Affair Rentals (416.759.2611, exclusiveaffair.com)
PHOTOS: COURTESY OF VENDORS
Seven-inch oyster plate, pricing varies, available nationwide from Classic Party Rentals
Teardrop spoon, $1.75 Cdn., available in Toronto from Chair-Man Mills
Small Plates Voss clear plate, pricing upon request, available in New York from Party Rental Ltd.
Mini leaf plate, 55 cents U.S., available throughout South Florida from Atlas Party Rental (561.547.6565, atlaspartyrental.com)
White oval tasting spoon, $1 U.S., available in New York from Something Different Party Rental
bizbash.com winter 2010–11 17
SISTER ACT The DeAngelis siblings direct and perform original aerial cirque routines designed for corporate functions and gala events. the passion we have as performers,” Elisa says. Having grown up in the entertainment industry— their parents run DeAngelis Entertainment Inc.—the sisters can see an event from a producer’s prospective. “If it weren’t for our parents’ company, I don’t think we would have the aptitude we have,” says Julie. “Our clients are dealing with the same person throughout the entire planning process and on the day of the event. If we are using another performer, one of us is always on site.” The program and choreography chosen for an event often depend on the venue. “What we do has to be conducive to the space. If there is no rigging or the ceilings are too low, we don’t do aerial. We have to go through the logistics ﬁrst, and then the fun stuff comes into play,” says Elisa.
The sisters perform and design routines.
For safety reasons, A2D2 only uses its own equipment or specially commissioned pieces. “A unique feature of our company is our ability to provide cirque entertainment in spaces which do not have the capability to accommodate proper aerial rigging. Our one-of-a-kind apparatus, Cirque-u-l’air, and our newest apparatus, Circus-sphere, are just two examples of our innovation,” Julie says. The women have also made it a personal mission to give back to the community by hosting annual fund-
A New Source for On-Site Makeovers Inspire Cosmetics (inspirecosmetics.ca), a new makeup line developed by Ford model and makeup artist Wendy Crystal and business partner Tanya Andrade, can design workshops for corporate groups where attendees learn skin-care tips and tricks for applying makeup. Crystal can also provide makeup touch-ups at client and staff ACTI V ITY appreciation events. Attendees receive makeovers and a complimentary lip gloss. Rates start at $50 Cdn. per hour for a group of ﬁve; a minimum three-hour booking is required. For larger groups, fees are based on a rate of $20 Cdn. per person. —S.O.
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Samantha, Elisa, and Julie DeAngelis raisers designed to raise awareness about spinal health. In 2009, A2D2 produced an event called “Cirquetacular and the Seven Deadly Sins” in support of the Canadian Spinal Research Organization. This past summer they produced another event called Cirque Tea Party, with all proceeds going to the Canadian Paraplegic Association. In September, Maverick Public Relations hired A2D2 to execute an impromptu performance including ground acrobatics and a ﬂash mob at a client’s annual general meeting. They provided the entertainment as guests entered and exited meetings. “They were very detailed with the proposal we asked them to put together, and they gave us several options,” said consultant Candi Jeronimo. “They were very professional and on top of things, and they understood what we needed.” Says Elisa, “People are really excited by cirque. It’s really enchanting, especially with the makeup and the costumes.” —Susan O’Neill
FASHION-FORWARD FOOD Creative director Craig Gruzd and the team at Designing Trendz have joined forces with Domenic Chiaromonte (longtime executive chef at Match Restaurant) CATE R I NG to launch Catering Trendz (416.665.6794, cateringtrendz.com), a full-service catering company with a focus on fashionCatering Trendz’s forward contemporary hamburger Canadian cuisine. cupcakes Desserts include items like candy sushi made with Rice Krispies and cupcakes designed to look like mini hamburgers. —S.O.
PHOTOS: COURTESY OF A2D2 (PORTRAIT), CHRIS RICKER (AERIAL ROUTINE), BIZBASH (WRIGHT SPA), DOMINIC CHAN (CATERING TRENDZ)
From an early age, sisters Julie, Samantha, and Elisa DeAngelis had a ﬂair for dance—and an interest in circus arts, thanks to a birthday party they attended as youngsters. “We were all competitive dancers as kids,” says Elisa. “When our neighbour had a circus party, we asked our parents if we could start taking circus lessons.” So they did. The three studied at the Etobicoke School of the Arts during their high school years. Upon graduation, Elisa moved to Montreal to enrol in École Nationale de Cirque (and worked with Cirque du Soleil). Both Julie and Samantha trained with various Canadian and American circus companies and became certiﬁed dance instructors under Dance Masters of America, an international organization of dance educators. In October 2008, the sisters launched an aerial-dance cirque company called A2D2 (416.255.4140, a2d2.ca), which stands for Aerial Artists and Dance Divas but is more commonly referred to as “A-squared D-squared.” In addition to performing, the sisters also design and produce routines for events. “The company [grew] from
The MTV Movie Awards in June had a dynamic set with layered projection screens designed by Consortium Studios and lit by Triphoton City.
PROGRESSIVE STAGES Here’s a look at innovative designs from concerts, fashion shows, and other events. By LISA CERICOLA
For a June fund-raiser beneﬁting Design Industries Foundation Fighting AIDS, Chicago’s Kehoe Designs created a platform with a giant, illuminated wall that framed a video screen.
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At Marc Jacobs’s spring 2011 show, a lamp-shade-shaped bronze structure acted as the entrance to the catwalk.
For the Council of Fashion Designers of America’s annual awards in June, scenic designer Scott Pask made a backdrop shaped like Richard Serra’s sculpture “Torqued Ellipse IV.” Producers projected video onto a central cylinder and two wing walls.
PHOTOS: CHRISTOPHER POLK/GETTY IMAGES (MTV MOVIE AWARDS), COURTESY OF CORPORATE MAGIC (BOY SCOUTS), BILLY FARRELL/PATRICKMCMULLAN.COM (CFDA AWARDS), EMMANUEL DUNAND/GETTY IMAGES (MARC JACOBS), RANDY MICHAEL KORWIN/RMK PHOTO (DIFFA)
For this summer’s National Scout Jamboree in Virginia, celebrating the Boy Scouts of America’s 100th anniversary, CorporateMagic Inc. created a 395-foot-long stage with three massive LED screens and eight ﬂaming cauldrons.
What are clever ways to integrate trade show sponsors? From making unexpected use of celebrity spokespeople to employing superhero statues, here are a few clever ways to increase sponsor visibility at trade shows. At America’s Beauty Show in Chicago, producers ensure that sponsors’ presence extends beyond the show ﬂoor. “We work with major exhibitors to offer an overall program to incorporate within their trade show strategy,” says Paul Dykstra, C.E.O. of Cosmetologists Chicago and America’s Beauty Show. Besides their booths, sponsoring manufacturers who exhibit are invited to brand key cards for hotels associated with the event. Sponsors can place products such as shampoos, conditioners, and face washes in attendees’ rooms at these properties. Sponsors are also invited to host press lounges that surround the show ﬂoor, where they can speak directly to beauty editors who come
to the show. Key exhibitors are also able to sponsor so-called V.I.P. “closing lounges,” or meeting rooms off the ﬂoor. In the rooms, companies can serve snacks or cocktails, show videos, and brand the space with decor of their choosing. Some companies have also opted to provide services, such as manicures or hairstyling, within the rooms. In August, the BlogHer conference drew about 2,500 bloggers to the Hilton New York, where the three-day event had a traditional trade show setup. “We really tried to ﬁnd creative ways to integrate our sponsors, so they weren’t just a booth on the ﬂoor,” says San Francisco-based director of events Lori Luna. In addition to branding prominent signage, some BlogHer sponsors used celebrities to engage the crowd, both on and off the ﬂoor. Sara Lee called on Top Chef star Padma Lakshmi to judge a sandwich-
PHOTOS: COURTESY OF BLOGHER, COURTESY OF CHARITYHAPPENINGS, COURTESY OF FWR RENTAL HAUS
At the BlogHer conference, celebrities like Padma Lakshmi participated in events. making contest. Tropicana hosted a breakfast and enlisted spokesperson Bruce Jenner—former Olympic athlete and currently on Keeping Up With the Kardashians—to pour its newest ﬂavours at a juice bar. “When they saw the reality TV stars, people went nuts, especially on Twitter,” says Luna. “We knew we’d get attention on blogs, but we also had 100,000 mentions on Twitter on the ﬁrst day alone.” As director of strategic accounts at Reed Exhibitions, Lawrence Settembrini works with the sponsors of New York Comic Con, which takes place at the Jacob K. Javits Center. “It’s a fairly young show in a large building, and we initially had
concerns about fans ﬁnding their way through the [venue],” says Settembrini. “Our solution was to sell a sponsorship to a company that builds scale statues of superheroes.” Producers placed the statues at key locations throughout the building, and referred to them in directions. “For example, we provide instructions to our conference and panel areas as such: ‘Head to the Superman statue in the north concourse, then take the escalators down to the ﬁrst ﬂoor,’” says Settembrini. “It’s a pretty simple concept that resulted in sponsorship revenue, helped our attendees navigate the building, and provided a photo opportunity.” —Jenny Berg
A New Way to Fill Seats CharityHappenings (charityhappenings.org), an online calendar of fund-raisers, now allows nonproﬁts to promote events and sell tickets. Planners create a customized ticketTIC K E TI NG ing Web page with details about the event, plus other information such as auction items or the organization’s mission. While the service itself is free, CharityHappenings charges 99 cents plus a 3 percent fee per attendee (up to $7.49) at the point of sale. For the time being, tickets can be purchased in American dollars, but the company says a Canadian version is coming soon. —Lisa Cericola
ON BIZBASH.COM More new products and services
A SPARKLING BAR New from rental company FWR Rental Haus (877.637.3744, fwrental.com), the paillette bar adds a shiny touch to events. The piece, which comes in aqua and silver, can be conﬁgured as a 12- by 10-foot four-sided rectangular R E NTA L bar, or a 12- or 8-foot single-sided bar. For an additional charge, the paillettes can be used to spell out the name of a company or event. The bar is available nationwide, and pricing starts at $750 U.S. —L.C.
bizbash.com winter 2010–2011 21
Forecast Ideas, products, and just plain cool stuff to have on your radar. By LISA CERICOLA
Ideal for events without bartenders, Vino Solo combines a 187-milliliter bottle of wine with a plastic drinking ﬂute. It’s available through Philadelphia-based KDM Global Partners (215.509.7500, kdmglobalpartners.com). Custom labels can be made with a company’s logo.
The AppLounge at the 2010 London Design Festival featured a curated selection of ebooks, MP3s, and online services. The sleek pop-up is a stylish example of how to showcase digital products.
Available November 16, the Food Network South Beach Wine & Food Festival Cookbook from Clarkson Potter commemorates 10 years of the festival with chef interviews, recipes, and other behind-the-scenes tidbits from director Lee Brian Schrager.
Running from November 17 to May 15, 2011, at New York’s Museum of Arts and Design (212.299.7777, mad museum.org), the “Global Africa Project” is an extensive exhibit of contemporary African art, design, and craft, as well as an exploration of the socioeconomic impact of art-making in local communities.
The Lacoste Show
Central Florida-based paper goods company Riﬂe Paper Co. has a charming blog (riﬂemade.squarespace. com) where owner Anna Bond shares her latest projects and design obsessions, from vintage book covers to retro interiors.
The long-gestating Broadway show SpiderMan: Turn Off the Dark (spidermanonbroadway. marvel.com), directed by Julie Taymor—known for her groundbreaking spectacles—with music by Bono and the Edge from U2, debuts November 14 at Foxwoods Theatre in New York.
10. Three feeds worth following on Twitter:
8. For the Hotel Plaza Athénée Paris’s (plazaathenee-paris.com) new winter menu, head pastry chef Christophe Michalak created “Chestnut,” a rum baba with vanilla chantilly cream, spiky points of meringue, and chestnut Bavarian cream.
22 bizbash.com winter 2010–11
Whether in shades of tangerine, pumpkin, or—as Pantone calls it—“coral rose,” orange was one of the hottest colour trends during the spring 2011 shows at Mercedes-Benz Fashion Week.
The Design Observer Group (@designobserver) delivers newsy updates on worldwide “design, culture, change.” For cultural, political, and just plain inspirational tweets, Yoko Ono (@yokoono) ﬁts the bill. Zappos C.E.O. Tony Hsieh (@zappos) mixes thoughts on marketing and business with daily (often funny) musings.
11. On My Radar “The chic fashion line Leroy and Perry (leroyand perry.com) has delighted me in spades with its inventive reuse of soda cans this fall. The ﬁne sprays of sequins that give a little sparkle to a new line of shift dresses are, in fact, fashioned from recycled pop cans. Super cool, right?” David Stark, president and creative director, David Stark Design and Production, New York
PHOTOS: METHOD (1), KDM GLOBAL PARTNERS (2), DEFINITION BRANDING & MARKETING (3), COURTESY OF THE FOOD NETWORK SOUTH BEACH WINE AND FOOD FESTIVAL (4), MUSEUM OF ART AND DESIGN (5), COURTESY OF SPIDERMAN TURN OFF THE DARK (7), COURTESY OF DORCHESTER COLLECTION (8), COURTESY OF MERCEDES BENZ FASHION WEEK (9), COURTESY OF DAVID STARK (11)
Ideal for meetings and presentations, the Ediﬁer Soundbar USB ($49.99 U.S., available at store. apple.com in December) is a 10-inch speaker that connects to a laptop through a USB port and emits stereo-quality sound.
Following a $30 million renovation and restoration project, the Sony Centre for the Performing Arts reopened on October 1—50 years to the date from the building’s ﬁrst opening night. The venue has a refurbished 3,000-seat proscenium theatre and several multifunction spaces for events and corporate meetings, including a reconﬁgured lobby and a new balcony bar. Five private lounges can each accommodate groups of as many as 24 for meetings, and the lower lobby lounge and main lobby can each hold as many as 250. (1 Front St. East, 416.393.7466)
By SUSAN O’NEILL
Downtown Deals Next to Maple Leaf Gardens, the Holiday Inn Toronto Downtown Centre is set to open in February following an $18 million renovation. The property, which formerly operated as the Days Inn Carlton, has 514 rooms and more than 9,000 square feet of meeting space spread over nine function rooms, the largest of which holds as many as 130. Meeting spaces, including three dedicated boardrooms, are equipped with ergonomic seating, audiovisual equipment, and Wi-Fi. The hotel also has a spa, a coffee shop, and two options for dining: the Carlton Restaurant, which serves bistro-style cuisine, and Thirty Bar & Lounge. (30 Carlton St., 416.977.6655)
Relaxing Retreats Nestled in a secluded setting on Bayview Avenue, the newly renovated Estates of Sunnybrook offer a choice of meeting and breakout rooms in three separate buildings—the coach house, McLean House, and Vaughan Estate. The property has a total of 17 meeting rooms and can accommodate groups of as small as six or as many as 150. Meeting spaces have natural lighting and are furnished in a residential style. Some rooms have private patios. Audiovisual equipment is available, and wireless Internet access is complimentary. Free parking is available on site. Venue partner Summit Training & Development also offers a range of teambuilding programs on the grounds. (2075 Bayview Ave., 416.487.3841)
PHOTOS: COURTESY OF SONY CENTRE, COURTESY OF HOLIDAY INN TORONTO DOWNTOWN CENTRE, COURTESY OF ESTATES OF SUNNYBROOK, COURTESY OF HOTEL LE GERMAIN MAPLE LEAF SQUARE, COURTESY OF HILTON TORONTO AIRPORT HOTEL & SUITES
Pre-Game Workshops Hôtel Le Germain Maple Leaf Square, Groupe Germain’s second Toronto property, opened in November just steps from the Air Canada Centre. The 167-room hotel has 4,600 square feet of sports-themed meeting and event space that can accommodate groups of 15 to 125. The Defensive and Offensive Zones hold as many as 60 and are equipped with retractable screens and projectors. The Neutral Zone, which holds 15, has an LCD TV; the Penalty Box, suitable for groups of as many as 40, offers views overlooking the main entrance to the ACC; and the 1,020-square-foot Hall of Fame holds as many as 125 and has portable acoustic panels. Suites and apartments, which hold as many as 20, are also available. (75 Bremner Blvd., 416.649.7575)
Contemporary Conferences Hilton Toronto Airport Hotel & Suites, located near Pearson International Airport, unveiled the property’s newly renovated meeting rooms—19 in all—in August, marking the third and ﬁnal phase of a two-year, $15-million renovation program. Toronto-based interior design ﬁrm Cecconi Simone created the concept for the ultra-modern redesign, which included updates to the hotel’s 268 guest rooms, 151 guest suites, hotel lobby, lobby lounge, Bliss Restaurant and Lounge, corridors, event space, and ﬁtness centre. The hotel offers 23,000 square feet of meeting and event space, including a 10,000-square-foot pillarless ballroom with 18-foot ceilings. Function rooms can accommodate groups from 30 to 900. (5875 Airport Road, Mississauga, 905.677.9900)
ON BIZBASH.COM Our comprehensive venue directory
While you may see it as one of Toronto’s top attractions, you may not know that the CN Tower is also one of the city’s most unique corporate venues. With state-of-the-art meeting rooms, inspired hospitality services and unsurpassed views, it’s easy to see why. If you haven’t considered the CN Tower for your next event, it’s time to take a closer look.
See all that you’ve been missing at cntower.ca/lookcloser or call 416-601-4718.
THIS IS AN AD FOR POP. WE DIDN’T INTEND TO INSULT YOUR INTELLIGENCE.
YOU PROBABLY MANAGED TO FIGURE OUT THAT THIS INDEED IS AN AD, AND THAT IT’S ALSO AN AD FOR SOMETHING CALLED POP. WHAT YOU PROBABLY WEREN’T ABLE TO SURMISE WAS, WHAT POP IS. HERE’S A HINT; IT HAS NOTHING TO DO WITH CARBONATED BEVERAGES OR KATY PERRY. IT DOES HAVE SOMETHING TO DO WITH KEN KRISTOFFERSEN, CSEP, INTERNATIONAL, AWARD-WINNING, EVENT PROFESSIONAL. AND YES, LADIES AND GENTLEMEN THERE IT IS, THE WORD THAT SHOULD PUT IT ALL TOGETHER FOR YOU – EVENT. POP IS AN EVENT COMPANY, BUT AN EVENT COMPANY THAT’LL MAKE YOUR CORPORATE EVENT FEEL ABSOLUTELY NOTHING LIKE A CORPORATE EVENT, UNLESS THAT’S WHAT YOU’RE GOING FOR, IN WHICH CASE YOUR CORPORATE EVENT CAN FEEL VERY CORPORATE. ALTHOUGH WE DON’T RECOMMEND IT.
CORPORATE EVENTS | FUNDRAISERS | CONFERENCES | WEDDINGS 1 866 921 9801 | MAIN+ 1 416 214 3647 | INFO@POPHASEMAIL.COM | POPHASAWEBSITE.COM
PHOTOS: EMMA MCINTYRE FOR BIZBASH
Art After Dark At the ﬁfth annual Scotiabank Nuit Blanche, Philip Beesley hung layers of cables with microprocessordriven lights in the atrium at the Royal Conservatory of Music for an installation called “Aurora.” More about the event is on page 36.
Opening Night Gala Inspired by the opening night ﬁlm, Score: A Hockey Musical, event producer Barbara Hershenhorn of Party Barbara Co. worked with McWood Studios and National Sign to design a dance ﬂoor that replicated an ice rink for the 3,000-guest opening night gala at the Liberty Grand.
The ice table, designed by Iceculture, took 80 hours to create and 20 man hours to set up on site in the Governor’s Room at the Liberty Grand.
Party Circuit By SUSAN O’NEILL
Up-and-coming Canadian designer Breeyn McCarney used ﬂorals to pay tribute to festival sponsor PerrierJouët by creating a living dress inspired by the brand’s Belle Epoque bottle.
Absolut Vodka created a pop-up party—dubbed Absolut St. Art—on the rooftop of a downtown parking garage. The event transformed the space into a large-scale art exhibit and concert hall.
As many as 600 people attended the event, planned by VisionCo. and inspired by the slogan “In an Absolut World Doing Things Differently Leads to Something Exceptional.” One installation included a display of Absolut bottles bearing the phrase “I wouldn’t make this up.”
28 bizbash.com winter 2010–11
An installation from visual artist Beside Herself included a series of stacked boxes with the phrase “Make it one last time forever.”
PHOTOS: GARY BEECHEY FOR BIZBASH (OPENING NIGHT GALA), BIZBASH (ABSOLUT)
In addition to showcasing more than 300 ﬁlms, the 35th Toronto International Film Festival—which ran from September 9 to 19—featured a host of ofﬁcial (and unofﬁcial) parties hosted by magazines like In Style and Hello! Canada, charitable organizations like Amfar, and brands like Absolut Vodka.
Hello! Canada Party Hello! Canada moved its annual TIFF party, held at the Birks store on Bloor Street for the past two years, to the Royal Conservatory of Music. The event adopted a “Hello! Hollywood” theme this year, with red and black decor—a nod to the magazine’s branding.
The Carlu played host to the second annual Cinema Against AIDS Toronto event, held in support of Amfar and Dignitas International. The event drew a sold-out crowd, with more than 500 guests attending, up from 380 in 2009.
Ace of Base and the Thompson Egbo-Egbo Trio performed at the event. The gala, co-chaired by Martin Sheen and Emilio Estevez, raised more than $1 million for Amfar and Dignitas International.
In Style Party
In Style and the Hollywood Foreign Press Association hosted their 11th annual TIFF party at the Windsor Arms Hotel on September 14.
PHOTOS: GEORGE PIMENTEL (AMFAR, IN STYLE), BIZBASH (HELLO! CANADA)
Organizers used Douglas ﬁr trees and manzanita branches to dress the Courtyard Café.
A collage of images of Hollywood stars like Audrey Hepburn, Julia Roberts, and Shirley MacLaine topped cocktail tables throughout the party.
bizbash.com winter 2010–11 29
Fashion Frenzy For Fashion Television’s 25th anniversary, images of models and retro fashions ﬁlled the CTV headquarters. To celebrate 25 years of Fashion Television and launch a commemorative magazine chronicling deﬁning moments of the series created by Jay Levine and hosted by Jeanne Beker, CTV invited 900 guests to a cocktail party at the network’s downtown headquarters at Queen and John Streets on September 7. Mafalda Caruso, CTV’s executive director of special events, planned the anniversary bash, held in a space that’s normally used as an ofﬁce. “Anybody that’s had anything to do with Fashion Television in the past 25 years was invited,” said Caruso, who called on Rob Dittmer of Three Event Planning & Design to turn the ofﬁce into a party space and showcase black-and-white images of supermodels like Linda Evangelista and Guests entered the second ﬂoor event space through a Christy Turlington—all pulled from the pages hallway that included an installation resembling the set of the magazine’s commemorative issue. Unit 11 of a fashion shoot. Custom Staging created a black runway (bearing the FT logo) for a fashion presentation of vintage looks from the past 25 years, selected by stylist Cherie Federau of Shrimpton Couture. After walking a black carpet on Queen Street, guests entered the second ﬂoor through a hallway with a photo tribute to designers like John Galliano and Karl Lagerfeld. Black-and-white images of the designers, printed on sheer fabric panels, accented a wall of white draping in the hallway, which also included an all-white studio set designed to look like a backdrop used in a fashion shoot. Inside the main space, servers from Core A poster-size image of Canadian supermodel Coco Event Staff passed hors d’oeuvres from Daniel et Rocha hung at the entrance to the main party space. Daniel Event Creation and Catering. A food station included herbed gnocchi in a tomato basil sauce and duck conﬁt cupcakes topped with Around 900 guests ﬁlled CTV’s roasted beet mash icing and maple-bourbon Queen Street West headquarters demi-glace. Cocktails included the FT25 Royale, for the anniversary party. made with Mumm Napa Brut Prestige. Caruso used black-and-white Fashion Television’s furnishings from Furnishings 25th Anniversary Party by Corey to create seating areas for guests, and hung an oversize Audiovisual Production Westbury National Show makeup mirror—complete with Systems a red lip imprint from Canadian Catering Daniel et Daniel supermodel Coco Rocha—behind Event Creation & Catering the main bar. DJ Amalia Leandro Decor Three Event Planning & Design Inc. spun tunes in a round booth posiFlowers Earthwork tioned at the top of the runway. Furniture Rentals Rocha, pictured on the cover Furnishings by Corey of the commemorative issue, was Models Elmer Olsen Printing National Sign & on the guest list but a scheduling Design Group Inc. conﬂict in New York prevented the Rentals Exclusive Affair supermodel from attending. An Rentals Inc. image of Rocha’s cover hung near Security Primary Response Inc. the entrance to the main party Stafﬁng Core Event Staff space, and guests received copies Staging Unit 11 Custom of the magazine in the gift bags. Staging Ltd. —Susan O’Neill
Cherie Federau of Shrimpton Couture styled models for a runway presentation that showcased fashions from the past 25 years.
A curved DJ booth sat at the head of a black-andwhite runway designed to look like the FT logo.
30 bizbash.com july/august 2010
PHOTOS: GEORGE PIMENTEL (MODELS, INSTALLATION, CROWD SHOT), BIZBASH (RUNWAY, POSTER)
PHOTOS: KEITH SIRCHIO FOR BIZBASH
come and see the armory,” explained Rebecca Robertson, president of the Park Avenue Armory. To design the exhibition and The Park Avenue Armory’s ﬁrst gala the opening night gala, Robertbrought a 50-foot Ferris wheel indoors. son tapped event design company Hickey Shields, which had the task of not only creating a cohesive look For years, the Park Avenue Armory NEW YORK has been the site of large art exhi- for the 55,000-square-foot hall, but bitions and fairs, galas and launch events, and even also arranging the components to Fashion Week shows, but this December the Upper allow for a 532-guest dinner at the preview event the night before. East Side landmark will be home to the ﬁrst full “Just working on that scale in season of artistic programming from the nonproﬁt For the dinner, tables replaced that took over the venue from the state in 2006. As general is challenging, and we grew rides at the foot of the to call it the ‘drill hall effect.’ The a prelude to this, the cultural organization (which 50-foot-tall Ferris wheel. [Wade Thompson is also called the Park Avenue Armory) Drill Hall] has a very, very strange, held its ﬁrst gala on October 7, and Park Avenue Armory’s almost illogical effect on scale, collected $1.2 million to support the re“Carnival” Exhibition where certain things look ﬁne vitalization of the 130-year-old building Opening Night Gala and other things look very, very as a space for the arts. Art Direction, Design, small,” said Josh Hickey, co-owner A four-day exhibition followed the Fabrication Hickey Shields Carnival Games Ace Tent & of Hickey Shields. The gala gave gala, paying homage to the original Amusements guests a chance to partake in 1879 fair held at the armory’s Wade Catering Great the rides and games before the Thompson Drill Hall (held to raise Performances dinner, while stiltwalkers, confunds for the interior design of the Draping Drape Kings Event Management tortionists, magicians, and other venue). Dubbed “Carnival,” the event MF Productions circus acts from the Bindlestiff included a 50-foot-tall Ferris wheel, PR Resnicow Schroeder Family Cirkus roamed the ﬂoor. vintage midway rides and games, and Associates —Anna Sekula performers from the Bindlestiff Family Rentals Party Rental Ltd. The gala’s guests Technical Direction Cirkus. “We’re all about doing fantastic had no qualms Raise Plow things in this space, so doing a carnival Tenting Starr Tents about winning ON BIZBASH.COM in here seemed like a really great idea Venue Park Avenue Armory toys at the water A video report from the gala and a way to invite New Yorkers to pistol range.
Caravents produced the September 16 soiree on the Santa Monica Pier, with carnival lights, supper club-style lounges, and gaming tables.
Triple Play HBO staged three premieres for its new drama Boardwalk Empire: On the West Coast, the gathering for 350 was designed as a national sales incentive for HBO’s internal digital network distribution team. The New York fete entertained an industry crowd of 1,000, while the Atlantic City affair was a consumer-targeted promotion for 500.
COAST TO COAST
Guests tried their luck at casino games for a buyin of $500 in play money.
By ALESANDRA DUBIN & ANNA SEKULA Carnival-style entertainers greeted guests at the entrance.
The Peterson Automotive Museum supplied vintage vehicles from the 1920’s.
PHOTOS: LINE 8 PHOTOGRAPHY
Signage evoked Prohibition-era posters.
32 bizbash.com winter 2010–11
A large sign of the show’s name marked the entrance to the New York premiere party, which was produced by Invision Events at Rockefeller Center on September 15.
PHOTOS: KEITH SIRCHIO FOR BIZBASH (NEW YORK), COURTESY OF BILL BANKS (ATLANTIC CITY)
The 40-foot-long bar was resurfaced with vintage posters from 1920s Atlantic City.
The study at One Atlantic was turned into a gambling den with a live cigar roller.
The 1,000person bash was spread across Rink Bar, Sea Grill, and Rock Center Café.
As a playful nod to Boardwalk Empire’s central character, Nucky Thompson, a cigarette girl handed out red carnation boutonnieres to arriving guests.
To reference the seaside town, the buffet included lobster tail, steamed mussels, and king crab legs.
HBO’s marketing team worked with Civic Entertainment Group and venue One Atlantic to produce the 500-person bash on September 16. Vince Giordano and the Nighthawks Orchestra performed for the crowd.
ON BIZBASH.COM More photos and ideas from these events
bizbash.com winter 2010–11 33
A giant Twister board, with coloured disco balls as the game markings, sat in front of the stage.
Pink disco ball signs bearing the phrase “On the Rocks” directed guests to the bar.
Grange said of the activations. Guests could dress up in Guess by Marciano clothing for a photo shoot, sample various coffee beverages at a Tassimo station, or try a glass of Yellow Tail Bubbles Rosé at the Bubble Bar (where a model posed in a The Boobyball adopted a disco yellow bathtub ﬁlled with clear balloons). theme with Studio 54 images When it came to choosing a venue, Grange and Warhol-inspired art. said the decision came down to capacity. “We had 1,200 guests. Trying to ﬁnd a space in Toronto In a nod to Andy Warhol and Studio that holds that many people was a challenge,” TORONTO 54, organizers of the ninth annual she said. The event has been held in raw spaces Boobyball fund-raiser for Rethink Breast Cancer— (with no existing amenities like built-in bars) in dubbed “Boobyball 9: Flash”—showcased iconic the past, and the fact that the Kool Haus is an esimages from the ’70s alongside displays of Brillo tablished venue was appealing, Grange said. “We boxes and stacks of Campbell’s Soup tins at the liked the idea that the space is completely open Kool Haus on October 16. “Every year we try to and you can do a lot with it,” Kerr said. come up with a great theme that is a lot of fun 10tation Event Catering set up two food and super creative,” said Ainsley Kerr, Rethink’s stations, where guests could try mini sirloin burgevent specialist. “This year we went ers served with root chips and Boobyball 9: Flash with the idea of Studio 54 and the noodles stir fried with bok choy, Audiovisual Production artistic inﬂuence. We had ﬁve great peppers, mushrooms, bean Magen Boys photographers in the city recreate sprouts, snow peas, and fresh Entertainment iconic Studio 54 images [for the event Catering 10tation Event ginger. decor] and our auction.” In an effort to attract a young Catering Kerr and Rethink’s event manager, Computer Terminals Endo crowd, organizers priced tickets Networks Inc. Lindsay Grange, worked with event at $80, with a limited number Decor Ferreira Design co-chairs Aliya-Jasmine Sovani (of available for $40 (aimed at guests Design, Invitations, MTV), Natasha Penzo (of ASC PR), between the ages of 19 to 25). Signage, Web Site Design Diablito Design Group and Jacquelyn West (of Hermann & “We wanted to gear it toward DJ DJ Vaneska Audrey) to plan the event. The team everyone. We wanted our ticket Furniture Rentals called on Jennifer Ferreira of Ferreira price to be accessible,” Kerr said, Contemporary Furniture Design to handle the decor. noting that the event sold out in Rentals Inc. Lighting, Security INK A V.I.P. lounge, ﬁlled with black just over one week. Proceeds from Linens Chair-man Mills and gold furnishings from Contemthe beneﬁt supported Rethink’s Printing, Signage Icon porary Furniture Rentals, sat in the Booby Innovation Grant (designed Digital Productions Inc. middle of the room, and a series to assist young women diagnosed Stafﬁng The Butler Did It Venue Guvernment & of activations from sponsors like with the disease), as well as the Kool Haus Entertainment Mavea and Guess by Marciano lined organization’s existing programComplex the walls. “It keeps the party going,” ming. —Susan O’Neill
Endo Networks set up computer terminals in the lobby, where guests obtained passes for a gift bag at the end of the evening. In a nod to Andy Warhol, stacks of faux boxes of Brillo soap pads ﬂanked the stage.
M.J. DeCoteau, executive director of Rethink Breast Cancer, addressed the crowd during the V.I.P. reception. Guests could ﬁll bags with candies like chocolate pearls, toffee bonbons, coconut mushrooms, and wine gums.
34 bizbash.com july/august 2010
PHOTOS: EMMA MCINTYRE FOR BIZBASH
A giant slide served as the party’s entryway.
Oh, Chute! Guests entered the Discovery kids network launch on a giant slide.
Discovery Communications and Hasbro launched a new children’s network, known as the Hub, with a party on October 10 that showcased the playfulness and fun the channel promises to bring with its A Transformers replica programming. The interactive offerings began with served as towering decor. an entrance to the party space by way of a giant slide. Discovery Communications vice president of global events Jeff Kaplan oversaw the event from Activities and entertainment included a A ball pit made the company’s headquarters in Maryland, where Transformers photo opportunity, an interactive for a colorful, a team of about 10 serves as an in-house event strawberry shortcake bar from caterer Global Cuiinteractive agency for the group of networks. Connecticutsine by Gary Arabia, a ball pit, a caricature station, spectacle. based Blue Flame worked with Discovery Global and a custom button-making station. Some of the Events on the execution. games from the Family Game Night programThe Hub’s partners and execuming appeared at the party on a tives, plus celebrities and other invited Discovery giant scale, including a huge ConCommunications and guests of all ages—about 550 people nect 4 board and a version of OperHasbro’s Hub Launch in all—showed up at the Lot. “We did ation that allowed guests to move PHOTOS: COURTESY OF THE HUB
it at the Lot because we wanted for guests to really experience what the Hub was,” said Kaplan, whose group worked with the local, Burbank-based Hub marketing and communications department. “That was the genesis of the slide. As you arrived, you were invited to ﬁnd your inner kid.”
Catering Global Cuisine by Gary Arabia Design, Fabrication Blue Flame Events Furniture Rentals Lounge22 Powered by Cort Lighting Delicate Productions Inc. Venue The Lot
game pieces with giant tongs. A Hub passport allowed guests to collect stickers at various stations and redeem them for a prize. Large HD video projections showed a sizzle reel looping network footage on the inside and outside walls. —Alesandra Dubin
British artist Ryan Gander set up a wood burning campﬁre at Yonge-Dundas Square for an exhibit called “Just Because You Can Feel It Doesn’t Mean It’s There.”
At the “Way-Station (North Migration)” performance art exhibit, which highlighted the effects of climate change, participants visited an impromptu shrine honouring members of a nomadic tribe.
Night Lights Nuit Blanche marked its ﬁfth anniversary, as Scotiabank announced multiyear funding for the all-night party. Thousands of Torontonians took to the streets on October 2 for the ﬁfth annual Scotiabank Nuit Blanche, an allnight celebration of contemporary art presented by the City of Toronto, which has announced a further four-year funding commitment from lead sponsor Scotiabank. “Toronto is never so alive as it is during Scotiabank Nuit Blanche. The event has transformed Toronto—in the way we engage with contemporary art, with each other, and with our city,” said Rita Davies, the city’s executive director of culture. “With four more years to look forward to, I can only imagine the continued magic that will unfold.” The ﬁfth edition of the free event featured more than 130 commissioned and independent exhibitions created by nearly 500 artists and displayed in three zones across the city, including a massive multimedia installation designed by musician Daniel Lanois. Dubbed “Later That Night at the Drive-In,” Lanois’s installation ﬁlled Nathan Phillips Square with live music and original scored video projections. Other highlights included Philip Beesley’s “Aurora,” a light installation in the atrium at the Royal Conservatory of Music’s Telus Centre for Performance and Learning, and “Dune,” an interactive new media installation designed by Rotterdam-based artist Daan Roosegaarde and set up in the Lower Bay Station. Participants could take advantage of two interactive tools, including the Night Navigator iPhone/Blackberry app and My Night itinerary (both of which debuted last year), to plan their evening. Organizers also launched Share Your Night, a new platform for streaming comments, texts, tweets, and photos shared by eventgoers on screens at Scotiabank information centres throughout the night. —Susan O’Neill
Kim Adams of Toronto lit up a rotating 1996 Dodge Ram van for an installation called “Auto Lamp.” Daan Roosegaarde’s “Dune” transformed the Lower Bay Station with an interactive new media exhibit meant to investigate nature in relation to urban space.
Sensors within the “Aurora” installation tracked viewers walking through the atrium at the Royal Conservancy and created a rippling pattern reﬂected in the lighting.
36 bizbash.com july/august 2010
PHOTOS: COURTESY OF WASHINGTON TALENT, PHOTO AND VIDEO
With temperatures reaching into the 90s and a tense political Glenn Beck’s Restoring Honor Rally atmosphere due to drew more than 300,000 to the Beck’s and guest speaker Sarah PaLincoln Memorial. lin’s political views, health and security Glenn Beck may wear his WASHINGTON politics on his sleeve during his were the biggest primetime talk show and his many other appear- concerns for planners. Although ances, but on August 28 he put politics aside for his Restoring Honor rally at the Lincoln Memorial. security concerns Purportedly designed to honour our armed forces never became a factor and the and celebrate American values, the event drew The stage was set at the base of the Lincoln Memorial, which provided more than 300,000 people from across the coun- speakers stayed a picturesque background for the more than 300,000 attendees. try. During its peak, the crowd stretched from the true to their nosteps of the Lincoln Memorial to the Washington politics mandate, the nine medical stations saw Monument, ﬁlling the area around the Reﬂecting plenty of action from heat-related issues. In an attempt to control any widespread heat issues, the Pool as well as adjacent ﬁelds. producers handed out more than 75,000 bottles To help oversee and plan the rally, Beck and his team tapped CSI—Capitol Services’ senior op- of water and set up nine cooling stations to keep erations manager Kelley Gillespie. A veteran plan- the crowd cool and hydrated. Another challenge was ﬁnding ner with several large-scale events on a way to keep the massive crowd the Mall under her belt, the Restoring Restoring Honor Rally organized. Working with the NaHonor rally marked the largest event Catering Design Cuisine Caterers tional Park Service and Park Police, she has produced. Gillespie and her Event Management organizers divided the area into team of 30 planners worked for nearCSI—Capitol Services Inc. eight safety zones. The space in ly a year to plan the four-hour rally, Production National Events between the zones allowed for limL.L.C. which required more than 40 pages Rentals DC Rental ited mobility and secured space for of permits, a production crew of 150, Tenting Capital Party Glenn Beck offered the each of the nine LED walls provided a six-day setup, and the assistance of Rentals opening and closing remarks. by Video Walltronics. —T.J. Walter 11 police and government agencies.
Eight models participated in the fashion show.
At the centre of the Parkway, a skirted platform held a gazebo area with hanging ﬂowers and candles, ivy, copper pots, and a fountain.
Decor in the Clubway included yellow, green, and orange glow spheres atop fabric-skirted platforms. The colour scheme nodded to the hues of the Subway logo.
Right On Band performed ’70s hits in the Clubway.
38 bizbash.com july/august 2010
producers called in the cheerleaders, break dancers, ballerinas, and—oh, yes—human pinwheels and butterﬂies on roller blades. Throughout the evening, activities and entertainment took place in all three pavilions. In the The sandwich company’s postClubway, fake paparazzi snapped photos of guests conference gala featured models, break and the ballerina and the break dancer went dancers, and rollerskating butterﬂies. head-to-head in a staged dance-off. Runway fashion shows, called “Project “Eat Fresh” is Subway’s well-known Subway,” showcased models in garb made out CHICAGO tagline. So when the sandwich com- of the company’s packaging materials. An M.C. pany hosted a gala on the last night of its annual provided tongue-in-cheek commentary. “This next convention in July, planners went for creation,” he said, “uses all recycled Subway’s “Celebrate a “fresh buzz” vibe. Joel Whitten, the material and is inspired by the Subway” Convention Connecticut-based meetings and foot-long chicken breast sandwich, event manager at Subway FranAudiovisual Production, on wheat, with extra Southwest Lighting, Sound InVNT chise World Headquarters, tapped sauce. Very spicy.” Catering Chicago destination management company In the Parkway, mimes, jugRestaurant Partners In the Loop-Chicago to produce the glers, and a rollerskating butterﬂy Decor Ivan Carlson & happening, which drew some 3,500 Associates circulated while a cellist played DJ DJ Dave Alvarez guests to the Skyline Ballroom at classical music and three chalk Entertainment Chicago McCormick Place. artists drew colourful patterns on a Boyz Acrobatic Team, How does one bring a fresh, fake sidewalk. Meanwhile, outside Collaboraction, Custom energizing atmosphere to a convenComedy Capers, Right On the Subway Stadium, cheerleaders Band tion center ballroom? In the Loop chanted “Go subs, go.” Inside the Event Management In the built three thematic pavilions—the sporty space, which was stocked Loop-Chicago Clubway, the Parkway, and Subway with foosball tables and arcade Game Rentals Amusement Stadium—to evoke, respectively, an Masters games, acrobats and double-dutch Photography Kardas energetic dance party, a whimsical jump ropers performed. Photography park, and a sports stadium. Then, —Jenny Berg
PHOTOS: KARDAS PHOTOGRAPHY
Ten-foot-tall glowing pillars surrounded the area known as the “Clubway.”
and white), the lighting, and the gift bags, which included items like a laser-pointer pen, an illuminated mouse, a book light, and a self-charging ﬂashlight. “We felt Sun Life launched its new mutual it was a natural ﬁt for the launch fund company with freworks and party,” Campbell said of the simultaneous events in ﬁve cities. theme. “Visually it speaks, and it’s got great legs.” In a nod to the corporate taglines Attendees in each city inTORONTO for Sun Life Financial’s new mutual cluded ﬁnancial advisors, plan fund company—phrases like “Illuconsultants, senior minating Your Path” and “Illuminat- Sun Life Global employees, media, Investments Launch ing a Brighter Future”—the ﬁrm and market analysts. More than 300 guests, including senior Audiovisual Production, lit up the sky over ﬁve Canadian “The idea was to employees, market analysts, and ﬁnancial Lighting, Production, cities on October 13 with ﬁreworks entertain guests and advisors, attended the Toronto launch. Staging Granite Point displays (one of which took place on punctuate it with Productions Inc. the roof of the Kool Haus) designed Catering Kindred Spirits corporate messaging,” Campbell Catering & Event to mark the launch of the new said of the event, which was hosted Coordination brand, Sun Life Global Investments. by veteran sports broadcaster Decor, Draping, Flowers, Liz Campbell, Sun Life’s director Dick Irvin. Entertainment included Lighting, Linens Heartz of marketing, called on Real Comperformances by singer Matt Dusk, Event Creation Design, Event munications Inc. to plan simultawho took the stage at the Kool Management, Invitations, neous launch events in Halifax, Haus; Pascale Lavoie (in Montreal); Production, Signage Real Montreal, Toronto, Calgary, and and Jay Sparrow (in Calgary). Communications Inc. Vancouver. The events drew a total “We had ﬁve satellite broadcast Entertainment Matt Dusk Furniture Rentals of 750 guests and culminated in trucks, 4,000 separate explosions, Contemporary Furniture a one-hour simulcast showcasing 35 pyrotechnic experts, and 47 techRentals Inc. musical performances and live foot- Printing Envelope Express, nicians on the ground. We also had age of the ﬁreworks from Halifax, three teleconference bridges going Resource Integrated Ltd. Stafﬁng Exposure TNT Montreal, and Toronto. on, so all of our event staff could In addition to the pyrotechnics, Venue Guvernment & speak to one another,” said CampKool Haus Entertainment organizers reﬂected the illuminabell. “It was a massive undertaking.” Complex tion theme in the decor (yellow —Susan O’Neill
Tall vases ﬁlled with lemons and calla lilies topped bars and food stations.
Size Matters The DX Gala honoured Bruce Mau’s “Big Thinking” with massive ice crystals and oversize balloons. For the Design Exchange’s seventh annual Black & White gala, held October 23 at the Bay Street venue, organizers paid tribute to this year’s honouree—Bruce Mau, chairman and founder of Bruce Mau Design— with an evening inspired by his career, including works like his “Massive Change” exhibit and his “Incomplete Manifesto for Growth.” “The whole theme was ‘big,’ based on Bruce Mau and his success as a big thinker in the world,” said Gillian Hoff, vice president of special events at the Design Exchange. “Everything was oversize, from the ice crystals [above the bar on the trading ﬂoor] to the giant vases [in the reception space], to the catering and Daniel et Daniel’s giant scallop shells.” To set the stage for the V.I.P. dinner, which drew 220 guests and took place in the venue’s exhibit hall, Hoff created decor elements that played off the theme of experimentation. “I was inspired by a line from his Web site that says Mau continues to pursue life’s big question, ‘Now that we can do anything, what will we do?’” said Hoff. Hoff displayed large vinyl cutouts of words from Mau’s “Incomplete Manifesto” on the walls and worked with students from the event design and management program at Seneca College to create four-foot square frames to hang candles and ﬂowers above the dining tables. An additional 800 guests attended the main party, held on the venue’s main level and trading ﬂoor. For the reception area, Hoff created a Moroccan lounge with metal cocktail tables from Furnishings by Corey, Moroccan-style cushions, belly dancers, and live snakes. “The idea was to use diverse cultural ideas and face your fears by using snake charmThe Design Exchange’s ers,” Hoff said. Black & White Gala In addition to a Audiovisual Production, massive ice chanLighting, Sound, Staging delier, Iceculture CCR Solutions installed four ice Catering Daniel et Daniel crystals, supported Event Creation & Catering, Eatertainment Special by wood frames Events & Catering, En built into the white Ville Event Design and Plexiglas bar, to top Catering, Marigolds & each corner of the Onions, Presidential Gourmet Fine Catering, bar. CCR Solutions 10tation Event Catering lit each of the sculpEntertainment DLM Dance tures from above & Entertainment with yellow and Flowers Forget Me Not Flowers purple beams to creFurniture Rentals ate a prism effect. Furnishings by Corey Event sponsors Ice Sculpture Iceculture Inc. included TD Bank Live Animals Reptilia Props Balloon Trix Financial Group, Rentals Exclusive Affair Toronto Life, and Rentals Inc. NUVO. Venue Design Exchange —Susan O’Neill
More than 800 guests ﬁlled the trading ﬂoor.
Performers posed on platforms adorned with the word “spectacle” (inspired by Mau’s book S, M, L, XL) in the gift bag room.
Dancers performed during a set by fusion jazz band the Kandinsky Effect.
Iceculture designed a sevenpiece chandelier for the centre of the main bar.
Organizers projected the faces of big thinkers on to the surface of 14 oversize white balloons hung on either side of the trading ﬂoor.
40 bizbash.com winter 2010–11
PHOTOS: CHANDELIER(BIZBASH) GEORGE PIMENTEL (ALL OTHERS)
Equinox Fitness Club conducted morning yoga sessions on the beach behind the hotel.
Red, the Steakhouse and Gotham Steak chefs participated in a barbecue competition on Saturday afternoon.
and dinner party in a hotel ballroom—moved from the back lawn when torrential rains and ﬂooding that afternoon forced the party inside— with the hotel’s restaurants Scarpetta, Hakkasan, Gotham Steak, and Solo providing food stations Thrillist staged a branded hotel in Miami for dinner and dessert. Singer Angela Laino and Beach with three days of parties. band Suénalo performed during the cocktail reception and dinner, respectively. Thrillist is no stranger to trip giveaways. Saturday’s planned activities kicked off early MIAMI In October the email newsletter staged with morning yoga on the beach led by Equinox its Jet Mystery event, which ﬂew 158 guests on Fitness Club instructors and a light breakfast at JetBlue to a surprise location, Jamaica, for three poolside eatery La Cote. Presenting sponsors Bacdays of activities. In an effort to create a more ardi and Corona supplied poolside liquid libations grounded presence in one of its 16 markets, the throughout the day. New York-based company created the inaugural Other afternoon activities included musicHotel Thrillist in Miami Beach June 4 to 6. spinning lessons from Scratch DJ Academy, ca“Thrillist recommends the best poeira lessons from Miami Capoeira restaurants and nightclubs [in Project, tours and animal encounHotel Thrillist Miami], and our mission [with this ters at Jungle Island exotic zoo, and Catering, Rentals, Venue initiative] was to showcase just mini massages from Equinox. DJ Fontainebleau Hotel that to a national audience,” said Elle spun for the majority of the day, Catering, Venue Red, the Steakhouse the company’s event manager, Ben and R&B singer Kat Deluna gave a Hindman. “We wanted people to be Catering Gotham Steak, special 30-minute concert complete Hakkasan, Scarpetta, Solo able to experience the brand as a with dancers on the pool deck. at the Fontainebleau local entity and not just an email.” That night Thrillist transported Costumes, DJ, Entertainment, Makeup, Thrillist ran national and local everyone to the South of Fifth Stafﬁng Overthrow online sweepstakes for readers to neighborhood for a dinner party at DJs DJ Elle, Scratch DJ win a hotel room at the FontaineRed’s rooftop event space. DJ Señor Academy bleau, which Thrillist rebranded Stereo from event company OverEntertainment, Venue Jungle Island with signage and designated activithrow, ﬁre dancers, and the Miami ty areas, and access to its sponsored Entertainment Miami Heat dancers entertained throughCapoeira Project, Suénalo, events. About 200 people from out the night. The Gurkha Cigars around the country, plus 100 locals The company held a farewell Sound Southern Audio Visual and national media, attended. breakfast at Gotham Steak on Transportation Coastal Car The festivities began on Friday Sunday morning before attendees Worldwide night with a welcome reception checked out. —D. Channing Muller
PHOTOS: NICK MCGLYNN (BEACH, BIRDS), JUSTIN NAMON/WORLDREDEYE.COM (CHEFS)
Guests who signed up for the Jungle Island tour Saturday morning had hands-on experiences with the zoo’s residents.
Bartenders mixed a signature cocktail called the Glass Slipper.
More than 1,100 guests attended the event, held over three ﬂoors of the Four Seasons Centre.
Davids provided a collection of designer shoes for a display in the main lobby.
Dessert stations included pinkand-white ball gown cupcakes. Guests could visit Murale makeup stations for touch-ups throughout the night.
42 bizbash.com winter 2010–11
The evening began with a V.I.P. dinner for 136 guests in the venue’s Henry N.R. Jackman Lounge, followed by a party at 9 p.m. About 1,100 guests attended in all. Broken Social Scene took the stage at 10:30 p.m. for a mash-up performance The Canadian Opera Company’s with company ensemble stars Wallis Giunta and beneﬁt chaneled Cinderella with Ambur Braid. Additional entertainment included a carriage and pumpkins. three drag queens who mingled with guests while playing the parts of Cinderella’s stepmother The Canadian Opera Company paid and stepsisters. TORONTO tribute to Cinderella and Rossini’s La To further play up the theme, event organizers Cenerentola with silver pumpkins, chocolate mice, placed a white carriage outside the entrance to and Glass Slipper cocktails at the Operanation the venue and dressed bars and catering stations beneﬁt on October 29 at the Four Seasons Centre with silver-painted pumpkins and sparkling stiletfor the Performing Arts. “We always theme the to heels. Davids provided a collection of designer event around one of the season’s operas, and this shoes, from the likes of Kate Spade and Christian theme is so much fun to play with,” said special Louboutin, for a display in the main lobby. events manager Tracy Briggs. (The company presCatering provided by Rose Reisman Catering ents La Cenerentola from April 23 to May 25.) also had a fairy-tale feel, with a Baron of Beef staBriggs, who planned the event in conjunction tion in the main lobby, a cheese and chocolate stawith an executive committee co-chaired by Fayaz tion on the second ﬂoor, and a dessert station— Dossa and Claire Kennedy, explained with mini pumpkin cheesecake that organizers called the evening lollipops—on the third ﬂoor. Canadian Opera “Operanation VII, Cinderella: Rock Guests could visit Murale Company’s the Ball” to bring an indie-rock elemakeup stations for touch-ups Operanation Beneﬁt ment to the familiar story. “We had throughout the evening, and brand Catering Rose Reisman a great lineup in terms of our enambassadors from Calvin Klein ofCatering Flowers Forget Me Not tertainment. Clara Venice acted as fered hand massages and samples Flowers the Cinderella of the evening,” said of the new fragrance, Beauty, at PR Best PR Boutique Briggs, who scheduled that perfortwo displays. Attendees could also Printing C.J. Graphics Inc. mance—described as a combination pose for photos at a photo booth Printers and Lithographers Rentals Chair-man Mills of electro-pop-meets-cabaret—for sponsored by Hello! Canada. An afStafﬁng The Butler Did It midnight. “Instead of turning into a ter-party took place on the rooftop Venue Four Seasons Centre pumpkin, we are going to ‘rock the of the Thompson Toronto following for the Performing Arts ball.’” the event. —Susan O’Neill
PHOTOS: EMMA MCINTYRE FOR BIZBASH
To play up the Cinderella theme, organizers placed a white carriage outside the entrance.
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