Rolex Presentation

 Mystery Shopping at Perrywinkle’s

 Servicing at Perrywinkle’s

 Rolex Achievements & Commitments

 2023 Events Schedule

PERRYWINKLE’S REVIEW YEAR TO DATE

MYSTERY SHOPPING

 Expanded the Mystery Shopping program to include a 2nd company, NSSN in addition to Intellishop that our R.E.L rated as 7 out of 10.

 Increased shopping frequency to 4x shops per month.

 Implemented bi-weekly coaching sessions in place.

 Key Takeaways:

o Acknowledged the way some pieces are presented causes confusion, such as explanation of exhibition models and usage of terms like Rolesor

o Conversations with clients tend to be more one-sided than a dialog

o All Rolex clients should receive the same Rolex experience whether its their first purchase

 Our course corrections:

o Started recording the shops for further review

o Included more open-ended questions in our checklist

o Implemented the Rolex shop experience to our non-Rolex clients to elevate their luxury experience

SERVICING AT PERRYWINKLE’S

Servicing

 Onboarding of additional polisher in Q3

 Mark Jones confirmed our service shop is up to standard

 A Lista polishing cabinet and the latest cabinetry design for the watch maker’s room will be updated as per Mark Jones by Q3

 Hired Max Munafo, currently in apprentice program, under contract to start in 2 years upon graduation

 Improved our output to 6 overhauls a week and implemented a goal to complete 11 overhauls a week starting in Q3

 Jan 2023 to date:

 95 watches received

 68 were overhauls

 11 were warranty work – 4 sales, 7 service

 Serviced 99% in-house

Improvements for CPO

 Training Marielle Burchett, 20 years tenure in our company, for acquisition of CPO qualified watches

 Adding capacity to our service shop

DIGITAL EXPERIENCE

We have made improvements in how we deliver our digital Rolex experience across all touchpoints, including our website and our CRM software.

Digital Experience

 Welcomed 2 new Full Stack Developers to our Ecom team

 Currently upgrading our Perrywinkle’s website to Shopify’s Hydrogen & Oxygen solutions to support the Bespoke Rolex digital experience for Q4 delivery

 Continuation of the digitization of Perrywinkle’s supporting our customer-driven, digital-first approach to all aspects of a business

Microsoft Dynamics 365 CRM

 Currently integrating our historical data from existing CRM into CRM software to be completed by Q3-Q4 period

 Started training for both Marketing & Analytics departments – 4 associates being trained, 3 to go

 Initiate implementation of our Microsoft Business Central ERP with AI capabilities that Microsoft Dynamics offers by Q3 -Q4 period

TRAINING

Use of EdApp as an additional training resource for product knowledge, growth of skill sets, and onboarding

One course has been launched so far, consisting two lessons about our brand history, mission, and values. Each lesson comes with a test in the end.

Every associate has completed their first course and passed the tests after each

Our R.E.L, Kaitlyn Ruland, is reviewing the Performance Dashboard on a weekly basis to ensure that training is completed and routinely applied to the

UPCOMING EVENTS IN 2023

Perrywinkle’s Annual Regatta Perrywinkle’s Luxury Shopping Event

With our annual regatta event, our clients will be spending the day cruising on Lake Champlain, celebrating the spirit of sailing and Rolex.

Exclusive event dedicated to Rolex customers, enjoying refreshments, and receiving personalized consultations from knowledgeable Rolex experts.

Perrywinkle’s Supercar Racing

Offering our clients a supercar racing event where they will get a chance to taste the incredible machinery for a day at New Hampshire Motor Speedway.

Perrywinkle’s Annual Whiskey & Watches

Partnering with a local high-end distillery to provide our clients an evening experiencing watch making and the highest quality whiskey in our showroom.