ENROLLMENT AND COMMUNITY ENGAGEMENT Bishop Dunne will develop an admissions program focused on meeting enrollment targets through engagement in the broader community and driven by strategies to attract and retain families. Furthermore, Bishop Dunne will develop an advancement program that will engage a broader donor base to increase donations to the school. These programs will be supported by systems and processes to track and measure progress toward the established goals.
GOAL 1
Build strong brand awareness specifically in the southern region of the DFW Metroplex by fostering relationships with parishes, feeder schools, and NEW target groups that will lead to healthy enrollment growth.
Strategy
a. Develop marketing and advertising campaigns and initiatives designed to build brand awareness by effectively conveying Bishop Dunne’s unique attributes. b. Demonstrate the value of faith-based and specifically Catholic education. c. Create programs leading to greater involvement at feeder schools. d. Identify additional feeder schools and develop a plan to build relationships and meaningful partnerships with each. e. Build relationships with other groups of families to build brand awareness.
GOAL 2
Build an annual calendar of engagement and process to attract and enroll new students.
Strategy
a. Develop a comprehensive Admissions Marketing Plan that considers the competitive landscape and includes digital footprint goals and strategies. b. Create targeted messaging for specific audiences. c. Establish annual evaluations and assessments for enrollment targets.
GOAL 3
Develop a robust student recruiting and retention program.
Strategy
a. Evaluate alternative tuition models; structured to attract more families. b. Create a streamlined admissions and enrollment system. c. Cultivate a “seamless” environment between the middle and high school; maintain what is special and unique to middle school, so that high school can still feel new.
GOAL 4
Foster a culture of engagement and giving among targeted stakeholder groups.
Strategy
a. Develop a volunteer system and program that encourages participation by each targeted stakeholder group. b. Create an ambassador’s program to communicate the value proposition of the school. c. Develop a systemic donor relations program and calendar that creates a healthy, well-defined giving cycle with a clear pattern and rhythm for engagement. d. Identify and develop the resources needed to infuse donor program best practices into the fabric of the Dunne brand and within messaging to all stakeholder groups. e. Develop an action plan to reach established benchmarks for stakeholder groups (e.g., alumni, parents, and donors) with target goals at the one year, three and fiveyear marks.
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