87 TEXACO 1901, Beaumont, TX, USA Founders Joseph S. Cullinan, Thomas J. Donoghue, Walter B. Sharp, Arnold Schlaet Parent Company Chevron Corporation HQ San Ramon, CA, USA www.texaco.com
The Texas Company’s first logo from 1903 depicted the five-point star, derived from the nickname for the company’s home state Texas: ‘The Lone Star State’’. This state symbol was based on the 1836 flag of the Republic of Texas. In 1909, an employee with the name J. Romeo Miglietta added a green letter ‘T’ to the logo as a reference to Italy, his country of origin.
The next major change would not be made for another 50 years.
The 1913 logo incorporated the brand name for the first time. An explanatory variant served as a double-faced 42” sign at all company-owned filling stations. Gas stations were a fast-growing emerging market in an era of ever-increasing car sales.
In 1981, with the introduction of the System 2000 stations, Anspach, Grossman and Portugal designed the new logo, again using the star symbol as the focal point. Since the brand has become a globally recognized icon, the brand name was removed in 2000.
With the introduction of the first codified corporate identity in 1963, the logo had a dramatic makeover. The hexagon replaced the circle and the encircled T-star was reduced to a mere footnote in Texaco’s history.
Left: ‘Tour with Texaco’ brochure with ‘banjo’ sign, 1950s. Right: Texaco gas station with hexagon logo sign, 1960s