BC Brand Guidelines 9 17

BIKERS CAFE BRAND GUIDELINES VERSION 9.17

This is a compact edition Brand Guidelines prepared to be used to maintain the brand`s visual identity and look across digital and print media

1 | Bikers Cafe Brand Guidelines | Version 9.17

PREFACE Bikers Cafe is a new and one-of-a-kind entertainment and hospitality concept in Dubai. The first motorcycle-themed cafe in the Emirates, and possibly the entire GCC region, Bikers Cafe serves up a fab and friendly atmosphere for all you bike lovers.

This is our Brand Guidelines and it`s created to be used to maintain our brand`s identity and visual look across digital and print medias

CONTENT LOGO - 3 CLEAR SPACE - 5 POSITION - 7 SIZE - 9 BACKGROUND - 11

TYPOGRAPHY - 13 COLOR - 15 ICONOGRAPHY - 17 APPLICATION - 19 MISUSE - 21

3 | Bikers Cafe Brand Guidelines | Version 9.17

LOGO Our logo is a customized word mark type written in sentence case. It has a circular look together with the establishment text at top and bottom. The Primary logo consists SINCE and 2011. And the Secondary logo is without these text, Bikers Cafe only.

Font name Back To Black

Font name Pluto Sans W01 Heavy

Primary Logo

Secondary Logo

NOTE: Secondary logo will be used replacing the primary logo or used simultaneously only when the brand becomes well known locally and internationally. It usually takes years, but it is subjective to how the brand operates.

5 | Bikers Cafe Brand Guidelines | Version 9.17

CLEAR SPACE Just like peoples personal space - logos also need some breathing space. So in our case, the logo clear space can be determined by dividing the width of the logo into 3 and apply that measurement after the edge of the logo vertically and horizontally to have a breathing space. This is very important especially when placing logos next other logos.

X/3

X

7 | Bikers Cafe Brand Guidelines | Version 9.17

POSITION When using our logo, the positioning can be different based on the media to be placed on. For common circumstances, the logo has to have a clear space before the border or edge of the media.

In rare cases, positioning can change based on the size and intent of the media.

X

Y

f

f will be 7-10% of X and Y

9 | Bikers Cafe Brand Guidelines | Version 9.17

SIZE The size of our logo can be variable according to the size and background of the media.

Digital Minimum - 35px height Favicon - 16px Print Minimum - 1.6cm height

35px

Minimum size on digital media

16px

Favicon size

1.6cm

Minimum size on print media

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BACKGROUND Backgrounds can be anything, textures, solid colors or images. For solid color backgrounds - our logo can be used in black/white color depending on the background`s color. When placing the logo on a background with image or texture, white/black logo color can be used only if the image or texture will not dissolve our logo. Any image or texture background can be lightened or darkened to have a clear visibility of the logo.

Note: In some cases, when running a campaign, or collaborating with other brands, etc.., our logo color can be adopted to a different color than our primary colors.

13 | Bikers Cafe Brand Guidelines | Version 9.17

TYPOGRAPHY Our font can be used in any way as long as it`s from the following fonts: Heading Titles - Mairy Regular 5 Subtitles - Mairy Regular 4 Body - Aller Light

The quick brown fox jumps over the lazy dog

ABCDEFG bcdefgh cdefghijk

MAIRY REGULAR 5 - TITLES ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>/\

MAIRY REGULAR 4 - SUB TITLES ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>/\

ALLER LIGHT - BODY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+<>/\

15 | Bikers Cafe Brand Guidelines | Version 9.17

COLOR Our primary logo colors are black, white and brown.

As stated on the next page - the color codes should be used when making designs for digital or print medias.

Note: In some cases, when running a campaign, or collaborating with other brands, etc.., our colors can be changed to a different color than our primary colors.

Primary Colors

100%

75%

50%

25%

75%

50%

25%

75%

50%

25%

R 209 G 184 B 136 C 19 M 25 Y 52 K 0 #d1b888 PANTONE 7502 C

100%

R 34 G 34 B 34 C 72 M 66 Y 64 K 72 #222222 PANTONE Neutral Black C

Secondary Color

100%

R 29 G 43 B 48 C 82 M 65 Y 59 K 63 #1d2b30 PANTONE 433 C

17 | Bikers Cafe Brand Guidelines | Version 9.17

ICONOGRAPHY This set of icons visualize our core values and corporate identity. These icons are to be used where it is appropriate and never to be edited.

This set is a free license (with attribution).

19 | Bikers Cafe Brand Guidelines | Version 9.17

APPLICATION Below shows the proper application of our logo on print and digital media.

Note: Layout and positioning is subjected to change in the future as per our brand`s style change.

Ut sit amet arcu sit amet eros maximus semper. Nulla faucibus, lacus sed feugiat ornare, mi lectus euismod neque, elementum blandit mi erat ut orci. Pellentesque sit amet felis vel odio eleifend cursus. Aliquam non eros iaculis, ultrices nisl at, rhoncus lacus. Sed sagittis blandit erat, eu ullamcorper nunc convallis nec.

Ut sit amet arcu sit amet eros maximus semper. Nulla faucibus, lacus sed feugiat ornare, mi lectus euismod neque, elementum blandit mi erat ut orci. Pellentesque sit amet felis vel odio eleifend cursus. Aliquam non eros iaculis, ultrices nisl at, rhoncus lacus. Sed sagittis blandit erat, eu ullamcorper nunc convallis nec. Ut sit amet arcu sit amet eros maximus semper. Nulla faucibus, lacus sed feugiat ornare, mi lectus euismod neque, elementum blandit mi erat ut orci. Pellentesque sit amet felis vel odio eleifend cursus. Aliquam non eros iaculis, ultrices nisl at, rhoncus lacus. Sed sagittis blandit erat, eu ullamcorper nunc convallis nec.

Ut sit amet arcu sit amet eros maximus semper. Nulla faucibus, lacus sed feugiat ornare, mi lectus euismod neque, elementum blandit mi erat ut orci. Pellentesque sit amet felis vel odio eleifend cursus. Aliquam non eros iaculis, ultrices nisl at, rhoncus lacus. Sed sagittis blandit erat, eu ullamcorper nunc convallis nec.

Tel: +971 4 349 3585 Fax : +971 4 349 3858 Email: info@bikerscafe.com www.bikerscafe.com bikerscafedubai bikerscafe bikerscafe Jumeirah Beach Road Opposite to Mercato Mall or Jumeirah Town Center Mall Dubai - United Arab Emirates

https://www.bikerscafe.com

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JOHN SMITH MARKETING MANAGER Tel: +971 4 349 3585 | Fax : +971 4 349 3858 Jumeirah Beach Road | Opposite to Mercato Mall or Jumeirah Town Center Mall Dubai - United Arab Emirates bikerscafedubai bikerscafe bikerscafe

21 | Bikers Cafe Brand Guidelines | Version 9.17

MISUSE The following shows how our logo must not be used in any circumstances. These rules are to be obeyed, especially by people who are not designers.

Note: There can be more rules based on media platform and conditions.

Do not use logo with gradient effect

Do not use logo with outline

Do not type logo

Do not use logo with shadow effect

Do not squeeze or stretch logo

Do not use multiple colors on logo

Do not place logo on image that dissolves the logo

Do not rotate logo

Do not rearrange or disposition logo

Do not use logo as a pattern

23 | Bikers Cafe Brand Guidelines | Version 9.17

MASCOT & BADGES Bikers Cafe has two badges and a mascot character.

They are called Uncle Danger and Diggie/Afroman.

These are commonly used on social medias and promotional activities.

Note: These are not to be used as a replacement of Bikers Cafe logo in any situation. And they can not be altered or tweaked that changes the original look.

Uncle Danger Version 1

Uncle Danger Version 2

Diggie/Afroman

25 | Bikers Cafe Brand Guidelines | Version 9.17

REGARDS If you have just read this Brand Guidelines, you have our appreciation. It means you share our belief and values in details and quality.

If you ever have additional questions about our visual identity and its application in design, donâ&#x20AC;&#x2122;t hesitate to contact : info@bikerscafe.com Thank you!

Tel: +971 4 349 3585 Fax : +971 4 349 3858 Email: info@bikerscafe.com www.bikerscafe.com