Designing Motion. Automotive Designers 1890 to 1990

S Ercole Spada 1937 Zagato Ghia BMW I.De.A Institute Spadaconcept Aston Martin DB4 Zagato Lancia Flavia Sport Lancia Fulvia Zagato Alfa Romeo Junior Z BMW E32, 34 Fiat Tipo Alfa Romeo 166

Spada studied mechanical engineering in Milan. In 1960 he applied for a job with Carrozzeria Zagato and, within a few months, was promoted to Chief of Design. One of his first orders was the Aston Martin DB4 Zagato. This was followed by more spectacular designs, such as the Junior Zagato and the 2600 SZ for Alfa Romeo, and the Lancia Fulvia Sport. In 1969, Spada joined Ghia as Chief of Design and worked on Ford studies. In 1977, Spada became Chief of Design at BMW. Together with Claus Luthe, he

designed the E32 (7 Series) and E34 (5 Series). In 1983, Spada returned to Italy and became Head of Design at the I.De.A Institute, where he designed large series production vehicles for the Fiat corporation based on the newly developed Tipo platform; he also worked for Alfa Romeo and Lancia. Spadaâ&#x20AC;&#x2122;s last design for the Fiat corporation was the Alfa Romeo 166. After a short spell with Zagato, Spada set up the Spadaconcept design studio in Turin in 2006, together with his son Paolo, and Domiziano Boschi.

Lancia Fulvia Sport, 1965

Alfa Romeo Junior, 1969

BMW E32, 1986

Alfa Romeo 166, 1998

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Designing Motion. Automotive Designers 1890 to 1990

Published on Jan 5, 2017

Birkhäuser

The chaise-longue by Le Corbusier, the radio by Rams, the chair by Eames – designers make things into cult objects and become icons themselves. But who knows which coupé was designed by Frua, which limousine by Engel, which station wagon by Opron? For a long time, car design was considered to be anonymous, the designers stood in the shadow of the perception of the design, even though their designs can be found on the roads in millions. This richly illustrated book captures the origin of a profession and maps the development of car design based on a comprehensive introduction and the career biographies of over 200 selected designers who contributed to the design of cars and many different associated products in the USA, Europe, and Japan between 1900 and 2000.