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2018 media kit birdseyeviewmagazine.com
Come join us... Traveling for work or play, Cape Air’s award-winning* Bird’s Eye View magazine is your guide to some of the world’s most beautiful destinations including Nantucket, Martha’s Vineyard, Cape Cod, Bar Harbor and the Caribbean. Sumptuous photographs highlight fascinating stories that take our readers beyond the guide books. Found in the seatback pocket of every Cape Air flight, the Bird’s Eye View brings your business to thousands of Cape Air passengers. From Manhattan to Sidney, Montana and dozens of destinations in between, our passengers are your customers. In addition to the Cape Air seatback pocket, every issue is online at birdseyeviewmagazine.com with a direct link to your website. Join our Bird’s Eye View family of advertisers and connect with some of Michelle in St. Croix the world’s most discerning travelers.
“The Buccaneer has advertised in Cape Air’s Bird’s Eye View for years. The reach of the Cape Air system and the make-up of the Cape Air passengers provides an excellent match for our demographic. The quality of the stories and photography make the magazine appealing to read, and as a result, our ad is sure to be noticed.” – Vicki Locke, Director of Sales and Marketing, The Buccaneer Resort, St. Croix
Don’t take our word for it. Check out what a few of our long-time advertisers have to say.
Michelle Haynes, Executive Editor Bird’s Eye View Magazine michelle.haynes@capeair.com
Bird’s Eye View is published by Cape Air, 660 Barnstable Road Hyannis, MA, 02601
*Winner of “Best Magazine of the Year” from the Publicity Club of New England BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 2
“I love it when ladies walk in and want to see the ‘MUST HAVE’ pearl bracelet that they read about in Cape Air’s Bird’s Eye View magazine. Advertising dollars well spent.” – Judi Hill, Nantucket Pearl Company
“Placement in Cape Air’s Bird’s Eye View magazine has proved to be an excellent way to connect to potential island visitors. From New York to across New England, the Midwest and beyond, the double exposure both in the seatback pocket and the online edition with a live link to our website, is an effective way to expand our reach.” – Elizabeth Rothwell, Regional Director of Marketing, Scout Hotels Harborview Hotel, Nantucket Harbor View Hotel, Martha’s Vineyard Harbor View Hotel, Martha’s Vineyard
Who reads us... The Cape Air Traveler • 674,000 passengers flew Cape Air in 2017. Although we cannot swear that every passenger leans forward a few inches and picks up the Bird’s Eye View, how long can you cloud gaze? • Cape Air serves 40 different destinations from across the United States. What this means for advertisers is that folks in Sidney, Montana are scraping ice off their windshield while gazing at the white sands of St. Thomas. Passengers flying to St. Louis from the town of Marion are reading about a festival happening in Nantucket and Martha’s Vineyard. Your one ad reaches them all!
Circulation: 8,000 – 12,000 copies are printed every two months. Age Demographics 60+ 25% | 45 – 69 31% | 30 – 44 24% | 15 – 29 20%
Bird’s Eye View Magazine Online
Exposure to a worldwide audience at birdseyeviewmagazine.com offers a direct link to your business as well as thousands of additional visitors and potential customers. Check out the live advertiser links for yourself: birdseyeviewmagazine.com.
Digital Subscriptions
All Cape Air customers, Bird’s Eye View fans, and the rest of the world, can now join our family of digital subscribers at birdseyeviewmagazine.com/subscribe.
Our team... Provincetown’s Pilgrim Monument
“Cape Air’s Bird’s Eye View magazine is a great way to reach the thousands of Cape Air passengers who fly each year, and a great way to invite travelers to visit us year round.” – Tony Fuccillo, Director of Tourism, Provincetown, MA
Advertising Sales: Kimberly.Corkran@capeair.com | 401.829.1101 Rosemary Dooley | 508.274.6755 Bobbi Fawcett | doitnow141@gmail.com Marilyn.Johnson@birdseyeviewmagazine.com | 941.416.2502 Joe.Lachimia@birdseyeviewmagazine.com | 617.543.6699 Nancy Woods, birdseyeviewmagazine@gmail.com | 781.504.6306 Birdseyeviewmagazine #GetThereOnCapeAir BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 3
Under our wings...
© Mark Garfinkel
Leading the way at Boston’s Logan International Airport
We can say with pride that NO ONE knows our readers better than we do. We can even tell you how much they weigh, although we would never tell. What we can tell you … • 100% of Cape Air’s passengers board the aircraft carrying nothing but a small purse, making them a captive audience for the beautifully illustrated and informative, award-winning Bird’s Eye View magazine found at their fingertips in every seatback pocket. • From the beach lovers heading to Nantucket, Martha’s Vineyard, Cape Cod and the Caribbean to the outdoor adventurers hiking in New York’s Adirondacks and Montana’s National Parks, they are all reading the Bird’s Eye View. • Add the thousands of readers heading to Cape Air’s busy hub cities of Boston, Augusta, Rutland, Albany, St. Louis, Billings and San Juan for work or connections to the national air transportation system. Your ad is literally traveling across the country seen by an estimated 674,000 potential customers, not to mention a worldwide audience at birdseyeviewmagazine.com providing a live link to your business. Advertising in Cape Air’s Bird’s Eye View magazine works. Join us and see for yourself. BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 4
We fly here... Northeast
Montana
Midwest
and here...
Caribbean
Micronesia
All routes subject to change. Please go to capeair.com for the most up-to-date route information. BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 5
2018 Calendar ISSUE
IN EVERY ISSUE WHERE TO STAY, EAT, PLAY & SHOP IN AMERICA’S FAVORITE VACATION SPOTS
AD ARTWORK DUE
Winter
January | February
December 1, 2017
Early Spring
March | April
February 1, 2018
Spring
May | June
April 1, 2018
Summer
July | August
June 1, 2018
Fall
September | October
August 1, 2018
Holidays
November | December
October 1, 2018
Ad Rates* FULL PAGE
1/2 PAGE HORIZONTAL/VERTICAL
1/4 PAGE
1 Issue
$ 1,750.00 per issue
1 Issue
$ 1,000.00 per issue
1 Issue
$600.00 per issue
2-3 Issues
$ 1,600.00 per issue
2-3 Issues
$ 900.00 per issue
2-3 Issues
$550.00 per issue
4-5 Issues
$ 1,500.00 per issue
4-5 Issues
$ 800.00 per issue
4-5 Issues
$500.00 per issue
All 6 Issues
$ 1,300.00 per issue
All 6 Issues
$ 700.00 per issue
All 6 Issues
$450.00 per issue
PREMIUM PLACEMENT RATES FOR FULL PAGE ADS PAGE 1 / INSIDE FRONT / INSIDE BACK COVER
BACK COVER
1 Issue
$ 2,050.00 per issue
1 Issue
$ 1,950.00 per issue
2-3 Issues
$ 1,900.00 per issue
2-3 Issues
$ 1,800.00 per issue
4-5 Issues
$ 1,800.00 per issue
4-5 Issues
$ 1,700.00 per issue
All 6 Issues
$ 1,600.00 per issue
All 6 Issues
$ 1,500.00 per issue
* Ad Rates are net and not inclusive of any agency fee.
BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 6
Ad Specs AD SIZE Full Page
WIDTH
HEIGHT
FILE INFORMATION
7”
9.625”
ACCEPTABLE FILE FORMATS
Full Page Bleed *
8.375”
11.125”
• All ads should be saved as high
1/2 Page Vertical
3.417”
9.625”
resolution (300 dpi) PDF files.
1/2 Page Horizontal
7”
4.725”
• All files and images must be CMYK
1/4 Page
3.417”
4.725”
or Grayscale.
X
• All high-resolution images, artwork
* Bleed ads: Keep all essential copy 5/8” from trim edge.
and fonts must be included when file
Book Trim size: 8.125” W x 10.875” H
is saved as PDF. • All spot colors must be converted Half Page Horizontal 7” x 4.725”
Half Page Vertical
to CMYK. • Files should be emailed to: ads@birdseyeviewmagazine.com
3.417” x 9.625”
For files larger than 12 MBs: • upload to: wetransfer.com or a Quarter Page 3.417” x 4.725”
file transfer server of your choice • email the download link to: ads@birdseyeviewmagazine.com
QUESTIONS? ads@birdseyeviewmagazine.com
BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 7
Advertising Contract NAME OF BUSINESS
PHONE FAX
CONTACT NAME
BILLING ADDRESS STREET OR P.O.BOX
CITY
STATE ZIP
SIGNATURE DATE
BIRD’S EYE VIEW MAGAZINE SALES REPRESENTATIVE
Please send completed contract to: Laurie Jacobson, Laurie.Jacobson@CapeAir.com, TEL: 508.862.9753 FAX: 508.862.9763 MAIL: CAPE AIR, 660 BARNSTABLE RD., HYANNIS, MA 02601 CHECK ALL THAT APPLY ISSUE
MONTHS
AD ARTWORK DUE
AD SIZES
o WINTER o EARLY SPRING o SPRING o SUMMER o FALL o HOLIDAYS
JANUARY | FEBRUARY
December 1
MARCH | APRIL
February 1
MAY | JUNE
April 1
JULY | AUGUST
June 1
SEPTEMBER | OCTOBER
August 1
NOVEMBER | DECEMBER
October 1
o BACK COVER o INSIDE FRONT COVER o INSIDE BACK COVER o FULL PAGE o 1/2 PAGE HORIZONTAL o 1/2 PAGE VERTICAL o 1/4 PAGE
Details of Ad Specifications found on page 7 of the 2018 Media Kit.
LIST THE WEBSITE* ADDRESS TO BE LINKED TO YOUR AD ON BIRDSEYEVIEWMAGAZINE.COM
* birdseyeviewmagazine.com provides a direct link to your website
Please submit your ad materials to your Bird’s Eye View Magazine sales representative or to ads@birdseyeviewmagazine.com. PAYMENT INFORMATION Payment information is needed to reserve ad space.
o
Check (Payable to Cape Air)
o
Paying by credit card (Will contact Cape Air with Credit Card Information)
Please call Laurie Jacobson at 508.862.9753 with the credit card number, expiration date and CRV code. # OF ISSUES
AD PRICE PER ISSUE
TOTAL
NOTES
TERMS AND CONDITIONS Cape Air/Nantucket Airlines reserves the right to edit or reject advertising copy or illustrated material. Cape Air is not responsible for typographical errors. Premium or guaranteed position is additional. The publisher cannot guarantee that any advertisement will appear on a specific page or in a specific location on a page without preferred placement fees. Payment is due upon receipt of the invoice.
BIRDSEYEVIEW MAGAZINE • 2018 MEDIA KIT • 8