GR 604 03 visual standards guide

AN ECO-FUTURE 03 Visual Standards Guide

Bing Han GR 604

We hope this community cleanup day can become larger and larger.

SunEdioson

Visual Standards Guide

—Michael Jones

CONTENTS 1.1 Our New Mark

4

1.2 Mark Assembly

6

1.3 Mark Proportions

8

1.4 Mark Variations

12

1.5 Clear Space

18

1.6 On Dark and Colored

20

Background 1.7 Inadequate Usages

24

1.8 Dimensions Parameters

26

o1

Chapter

2.1 Color

30

2.2 Typography

32

2.3 Stationery

36

o2

Chapter

o1 Distinction

Our New Mark

4

Visual Development Guide

The star as a symbol of new idea and new power, fit perfect to represent a new confident attitude of life. SunEdison comes back as a new model to help people build up a new power to develop their own green communities.

Mark Assembly Insignia

Wordark

6

The star made up by five quadrilaterals. The quadrilateral

Visual Standards Guide

Signature

a person open his or her arm to hug a new life. The five people mark get together means they solidarity and cooperation to build up this new power of life.

SunEdioson

looks like a right mark with round edge, it also looks like

Mark Proportion It was previously shown on “ The Visual Development Guide� ( Book 2) that the logo and logotype were built based on small scale. To avoid confusion for the number of components that built the mark, the proportion has been simplified using a bigger units of measurement to show here.

8

X=

X=

Y= 2 X

Y=2X

Y=

Y=

60。

Y

60。

Visual Standards Guide

Y=2X 2X

SunEdioson

X

10

Visual Standards Guide SunEdioson

SunEdison new office building with new logo.

Mark Variations The new logo will have different versions in which it can be displayed on different place.

Version 1 Signature Vertical Look up

12

Version 2 Signature Horizontal Look up

Version 3 Wordmark

SunEdioson

Visual Standards Guide

Version 3 Insignia

Version 4 Signature Small size Look up

14

X= Y= 2X Y=

X+Y

Visual Standards Guide

Y

SunEdioson

Version 4 Signature Small size Insignia

16

SunEdioson

Visual Standards Guide

Clear Space A mark need to be flexible enough to be incorporated across different media. There is a measurment to clarify the space display of the mark.

X= Y= 2X Y=

60。

Y 2Y

30。

X

18

X=

X=

Y= 2 X

Y=2X

Y=

Y=

60。

2X 60。

X

SunEdioson

2Y

Visual Standards Guide

Y

Y 2Y

0

On Dark or Colored Background This shows the logo will be used on a drak or colored surface. For those instances the logo will have specific restiction on how to be display.

Version 1 Signature Vertical Look up

20

Version 2 Signature Horizontal Look up

Version 3 Wordmark

SunEdioson

Visual Standards Guide

Version 3 Insignia

In view of the face that some place or materials will not able to use color on it. This page shows the black and white version may be used.

Version 1 Signature Vertical Look up

22

Version 2 Signature Horizontal Look up

SunEdioson

Visual Standards Guide

Version 1 Signature Vertical Look up

Inadequate Usages To ensure immediate recognition the mark should always be displayed in its originally designed form, all this restrictions need to be followed to maintain a cohesive visual system. It is of extreme importance to avoid using the damage mark of the company and create noise and confusion.

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Do Not Alter

Do not add a drop shadow to the mark.

Do not change the orientation of the mark.

Do not deform the mark.

Do Not Misplace

Do Not Change of Color

Do Not Out Line

Do not change the position of the logotype.

Do not use any color not specified on the manual.

Do not outline the mark in any color.

Do Not Use Background

Do Not Add Bevel Effect

Do Not Use Gradient

Do not add an image as background for the mark.

Do not add any effects to the mark.

Do not add any gradient to the mark.

Visual Standards Guide

Do Not Skew

SunEdioson

Do Not Use Drop Shadow

Dimensions Parameters Vertical Look up

1M

5 CM

1 CM

0.8 CM 26

Insignia B

Wordmark

Visual Standards Guide

Insignia A

SunEdioson

Horizontal Look up

o2

Completion

Color SunEdison’s color was chosen to represent the new spirit of the brand. This brand with more vitality and energy.

30

CMYK: 0, 0, 0, 100

CMYK: 6, 0, 13, 0

RGB: 35, 37, 32

RGB: 240, 244, 224

LAB: 12, -3, 3

LAB: 96, -5, 9

HEX: #232420

HEX: #f0f4df

RGB: 106, 166, 79

Visual Standards Guide

CMYK: 75, 0, 100, 0

HEX: #6aa54e

SunEdioson

LAB: 61, -47, 39

Typography

Open Sans

AaBb/36+ Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google. This typeface is highly legible on screen and at small sizes. Open Sans is available in a large number of variants. There are five weights. Ues this as major typography because this is a simple and friendly.

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Open Sans Bold

AaBbCcDdEeFeGgHhIhJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 123456789

AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+

SunEdioson

Open Sans Regular

Visual Standards Guide

!@#$%^&*()_+

Utopia Std

AaBb/36+ Utopia is the name of a transitional serif typeface designed

by Robert Slimbach and released by Adobe Systems in 1989.

It was one of the first typefaces to be part of Adobe’s Originals programmer, designed to feature a large range of styles for professional use.

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Utopia Std Bold

AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789

AaBbCcDdEeFeGgHhIhJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 123456789 !@#$%^&*()_+

SunEdioson

Utopia Std Regular

Visual Standards Guide

!@#$%^&*()_+

Stationery

36

SunEdioson

Visual Standards Guide

38

SunEdioson

Visual Standards Guide

Design: Bing Han Instructor & class information: Hunter Wimmer GR 604 Nature of Identity This book is a non-commercial project for educational purposes and is not intended to represent the SunEdison Brand.

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SunEdioson

Visual Standards Guide