BIMA AWARDS 2015
42
WINNER
KAREN PRODUCED BY
Blast Theory WEB
bit.ly/1GKxKbN TWITTER
@blasttheory / @thespacearts @NTWtweets / @drkellypage Karen is a life coach and she’s happy to help you work through a few things in your life. You interact with Karen through an app. When you begin, she asks you questions about your outlook on the world. In fact, her questions are drawn from psychological profiling questionnaires. She – and the software – are profiling you and she gives you advice based on your answers. Over the next week you have calls with Karen once or twice a day. It soon becomes clear that Karen is slightly chaotic with few boundaries between her personal and professional lives. As the experience unfolds, she gets more and more curious.
She seems to know things about you that she shouldn’t. Is she spying on you? At the end of your experience, the personalised psychological profile Karen has created about you can be purchased, with the most dedicated users given the opportunity to take part in a secret rendezvous with Karen herself. This new work by Blast Theory has been produced in partnership with National Theatre Wales. Co-commissioned by The Space and 539 Kickstarter backers, Karen has been developed with support from the Mixed Reality Lab at the University of Nottingham and in collaboration with Dr Kelly Page.
SHORTLIST
Brainlabs & Which? - Mad Scientists / Brainlabs Google World Cup / R/GA London Google Year In Search / R/GA London Lucozade Sport Conditions Zone / Knit and TRO
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