BIMA Awards 2015 Book of the Night

BIMA.CO.UK

@BIMA

#BIMAAWARDS

BIMA AWARDS 2015

2

WELCOME TO THE BIMAS 2015

ADAM GRAHAM C H A I R O F B I MA

Welcome to the Book of the Night 2015.

Inside you will find details of all our finalists plus a showcase of this year’s winning work. This year has seen the best awards night yet, due to the killer combination of an awesome line-up of nominees, the legendary party spirit of Britain’s digital industry and, of course, a free bar!

The industry continues to evolve at a pace and the advancements in technology are tremendously exciting. Virtual reality has now truly entered the mainstream. Programmatic ad buying has evolved beyond direct response and is being used for brand campaigns too.

Periscope and Meerkat have brought real

time video streaming to the masses; and the uses for drones seem to be never ending!

This ever-evolving landscape is reflected in this year’s sponsors, to whom we are extremely grateful. A huge thank you to our headline sponsor Workfront and our major sponsors Adestra and ORM. Sincere thanks also to our sponsors Amaze, AMOVEO, Deltek, Dock9, Droxic, FEB, IA Digital, Manifesto, Only, Propeller PR, QA Apprenticeships, Redweb, Resource IT, Retriever New Business, Sitecore, toinfinity and Wirehive. And our partners AMOVEO, Audio Network, Electric Sunshine, Hashtag’d, Only and ResourceIT.

And last but by no means least, we would like to say a big thank you to everyone who entered and everyone who came along to the awards party.

I’d like to pass on my personal congratulations to the winners and to everyone who made the shortlist. You should be very proud.

BIMA AWARDS 2015

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It was fantastic to celebrate our 30th Anniversary last year and so very rewarding to be part of an organisation that supports and connects Great British digital talent, and so much of it too.

TIFFANY ST JAMES B I M A E X E C U T IVE AND CO CHAIR OF T H E B I M A A W ARDS JUDGING

Our industry adds huge value to the UK economy, and in approaching the BIMA Awards 2015 we wanted to ensure this contribution is acknowledged and honoured. One vehicle for this was the refresh to the Sector categories, increasing them in number and allowing agencies and brands to show the impact of their work in retaining users over time, as well as the shorter, sharper ways they’ve attracted and engaged audiences in the past year.

We also introduced a new framework for determining Agency of the Year, asking entrants to provide greater detail on why they should be considered eligible for the honour. We also instituted a new award for Brand of the Year and were gratified to receive a strong field of entries for Startup of the Year, a trophy added to our line-up only last year.

Not that any of this made the judging easier of course, always a difficult task, so we are very grateful for the time, dedication and care of our knowledgeable industry judges. An incredible selection of talented individuals who worked with great care, humour and diligence.

My personal thanks also go to my fellow BIMA Executives Matt Pilgrim and Justin Pearse and to BIMA’s MD Bridget Beale, whose dedication to the awards continues to result in the best night out in British Digital.

We’re thrilled to celebrate the awards with you and to play a part in this energetic digital ecosystem that continues to evolve at such a pace and set standards that are internationally revered.

Watch this space next year!

BIMA AWARDS 2015

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ALEX TAIT

ANDY BEAUMONT

BRITTANY GOLOB

CHRISTEL WOLTHOORN

CHRISTIANO DE ABREU

M E D I A D I R E C TOR UK & IRELAND, UNILEVER

CTO, HA CTAR

EDITOR, COMMUNICATE MAGAZINE

HEAD OF STRATEGIC ENGAGEMENT, KPMG

DIRECTOR OF MAGIC, IRIS WORLDWIDE

DANIEL HARVEY

DANIELA MICHELON

ELLIOTT KING

EMILY SCOGGINS

GARETH JAMES

D I R E C T O R & GLOBAL PRACTICE LEAD, U X , S A P I E N T NITRO

HEAD OF DIGITAL PRODUCTION. AMV BBD O

DIRECTOR, MINTTWIST

MARKETING MANAGER, NEW LOOK

CREATIVE PARTNER, AQUEDUCT

JAMES BASSETT

JIM BOWES

JON BAINS

JANE MURISON

KATE ASTALL

H E A D O F D I G ITAL CREATIVE, SONY M U S I C E N T E R TAINMENT

CEO & C O-FOUNDER, MANIFESTO

FOUNDING PARTNER, WHAT&WHY

HEAD OF UX & DESIGN, BBC FUTURE MEDIA

DIGITAL STRATEGY AND PLANNING MANAGER, VODAFONE UK

BIMA AWARDS 2015

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KATE BORDWELL

KATE WILDBLOOD

KEVIN FERRY

LAURA GRAHAM

LAURA THOM

H E A D O F S T R ATEGY, EQUATOR

HEAD OF DESIGN, LOWE PROFERO

GROUP CREATIVE DIRECTOR, ISOBAR

HEAD OF MARKETING, EMMI UK LTD

DIGITAL SOLUTION DESIGN LEAD, RBS

LUKE FRIBBENS

NEIL WARDROP

NICK TURNER

PAUL DAWSON

RHYS DAVIES

F O U N D E R , F R IBBENS.COM

UX STRA TEGIST, CHANNEL 4

INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR, RAZORFISH

FOUNDING PARTNER, FLUXX

HEAD OF CREATIVE SERVICES, BAE SYSTEMS APPLIED INTELLIGENCE

ROB CORRADI

THEA HAMREN

TOM BARKER

TOM ROOPE

ZOE ABRAMS

D E S I G N D I R E CTOR, THE APP BUSINESS

ASSOCIA TE CREATIVE DIRECTOR, MR. PRE SIDENT

HEAD OF DIGITAL, NATIONAL TRUST

FOUNDER / DIRECTOR, THE RUMPUS ROOM

DIRECTOR OF MARKETING COMMUNICATIONS, BARNARDO’S

6 BIMA AWARDS 2015

SPONSORS

HEADLINE SPONSOR

MAJOR SPONSORS

PARTNERS & SPONSORS

MEDIA PAR TNER

PARTNE RS

GRAND PRIX

09

BRAND OF THE YEAR

15

AGENCY OF THE YEAR

11

BEST WORK ON A SMALLER BUDGET

16

STARTUP OF THE YEAR

12

BEST SINGLE EXECUTION

17

STUDENT OF THE YEAR

13

OF MARKETING EFFICIENCY.

Workfront™ kills business chaos and inefficency. You get visibllity and a single source of truth. Your teams collaborate. Productivity skyrockets. www.workfront.com/bimaawards Workfront. The new authority on work management.

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I AM THE KING

BIMA AWARDS 2015

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WINNER

LOOK AT ME PRODUCED BY

WCRS

PRODUCED FOR

Women’s Aid WEB

bit.ly/1hCDOt6 TWITTER

@WCRS_LDN Domestic violence affects one in four women at some point in their life yet we continually turn a blind eye to the issue. WCRS wanted to show that, just by taking notice of the problem, we have the power to change it. They used facial-recognition technology to create interactive posters that could work out exactly how many people were looking towards them. The screens first showed a woman who’d been beaten and bruised. As long as people ignored her, the image remained the same. But, once people started noticing the screen, the bruises began to fade until she was completely healed. The campaign was covered by

media around the world, reaching 326.9 million people in 20 countries.

SHORTLIST

House of Mamba / AKQA Like A Girl / Holler and Leo Burnett Real Time Bidding For The First Time Ever / Brainlabs

SPONSORED BY

Find out all the latest insights: Download your copy of the 2015 Email Marketing Industry Census

adestra.com/2015census

“Adestra’s expertise coupled with their level of customer service has enabled us to deliver award winning email marketing campaigns for our clients.”

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79% of agencies rated email as ‘excellent’ or ‘good’ for ROI… ...agency clients are deriving 21% of their total sales from the email marketing channel.

BIMA AWARDS 2015

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WINNER

RUFUS LEONARD WEB

bit.ly/1C5KpE7 TWITTER

@rufusleonard SHORTLIST

Rufus Leonard was one of the first agencies onto the digital communications market in 1989 and now has one of the largest digital departments of all independent agencies. The past 12 months have been incredible for Rufus. It was fitting that they celebrated their 25th birthday with their best year in business to date. As well as scooping some of the year’s biggest briefs, they were voted The Drum’s number one digital agency by clients; scooped a spot in BIMA’s Hot 100; launched a brand new event platform; appeared in the press over 50 times and raised digital issues at Cannes and The Drum’s Disruption

Day. Client wins in the past 12 months include being named as lead digital agency for PizzaExpress, Stagecoach and the AA. The agency was appointed to 11 new rosters in total - with a pitch to win ratio of over 70% - for brands including Aviva, The Prince’s Trust and the University of Westminster.

The agency continues to strive to be a leader in best practice in tech in the UK and they are in the midst of designing the industry’s first ever tech specific internship in accordance with coding academy Makers Academy.

Brainlabs Kotikan Lab Wunderman UK

SPONSORED BY

BIMA AWARDS 2015

12

WINNER

SEENIT PRODUCED BY

Emily Forbes WEB

bit.ly/1G02jqH TWITTER

@_seenit

Seenit is a video collaboration platform enabling brands and organisations to co-create video with employees, fans, journalists and experts globally.

Seenit sets brands up with their own private online studio and through the capture app they can set tasks to direct their target ‘mobile crew’. The uploaded video arrives to a central private online studio where films can then be quickly reviewed, edited and distributed out to social media. The footage can be edited by the clients themselves or via Seenit’s crowd-sourced editor network. Who would produce more authentic & explosive video than those

most passionate about a brand? Right this second Seenit’s technology is transforming the way video is created, professionalising UGC on a global scale.

Seenit works on a PAYG or subscription model.

SHORTLIST

Cornerstone / 383 Get Invited / Get Invited Only / Only StashMetrics / Sam Oakley The Happiness Index / The Happiness Index

BIMA AWARDS 2015

13

WINNER

COUNTDOWN FOR NPOWER PRODUCED BY

Joel Buckley PRODUCED FOR

School of Communication Arts WEB

bit.ly/1Ee1ZrI TWITTER

@joelpbuckley The problem of kids leaving electricity running unnecessarily has been in family homes for generations. Countdown app will use information from Smart Meters, including the monthly usage estimate, and generate a budget countdown, with any money left over at the end of the month going to the kids. Now, any savings that are made in the budget, they get to keep. Making them very keen to start saving energy straight away!

SHORTLIST

Bamboozle / Mads and Charlie Endangered Soles / Frazer Price / Teddy Souter / John Trainor Game On or Game Over / Nicholas Kugge / Zoe Jezeph Give a shit / Elin Jarlstrom / Søren Birk Urban Bees / Carine Olsen

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Leading people and brands through digital change Digital strategy

Content strategy and creation

Customer experience and service design

Technology consultancy and development

ormlondon.com / @ormlondon

BIMA AWARDS 2015

15

WINNER

ALWAYS (P&G) PRODUCED BY

Holler / Leo Burnett PRODUCED FOR

P&G WEB

bit.ly/1nLhkS0 TWITTER

@always Always single-handedly redefined the use of an age-old playground insult around the world. They captured a global audience of over 80 million viewers and inspired action in over 4.5 million men and women. They created a genuine change in the culture of the world, with 76% of young women aged 16 to 24 saying they no longer saw “like a girl” as an insult after watching the ad and two out of three men who watched it saying they would think twice before using the phrase as an insult. They sparked debate that received the highest social buzz of all the Superbowl Ads in 2015. They inspired 59 re-enactment videos from

around the world and even inspired 4 young girls to row across the Atlantic.

They made men and women unashamed to talk to or engage with a feminine care brand on social and digital. They step-changed the feminine hygiene category away from patronising, outdated communications to talk about something that really matters to women and to make a real difference to young girls’ confidence. Bold, brave, game-changing.

SPONSORED BY

BIMA AWARDS 2015

16

WINNER

SERGIO THE SHOE HUNTER PRODUCED BY

Atelier

PRODUCED FOR

THE OUTNET WEB

bit.ly/1uzOvPr TWITTER

@LeoBurnettLDN THE OUTNET (of Net-a-Porter Group) was launched to sell previous seasons’ designer fashions at a discount. THE OUTNET had ambitious growth targets but limited awareness. Atelier’s style hunting campaign had enjoyed much success but budgets were too small to make a splash among fashion influencers (designers, editors, bloggers/vloggers) – the people who the core target turn to for fashion guidance and inspiration.

And where better to grab their attention than London Fashion Week? With an imperative to build the shoe category Atelier’s focus was on the shoes of the attending fashionistas. Enter Sergio

the Shoe Hunter – THE OUTNET’s own miniature dachshund. He took over THE OUTNET’s social channels, sharing his daily highlights and shoe picks. His choices were aggregated in a microsite where THE OUTNET matched them with shoes immediately available on THEOUTNET. COM. Atelier turned a social engagement campaign into commercial gold-dust, a doubling of revenues, a tripling of the ROI usually achieved with digital performance packages, and the joys of CLIO recognition! From fashion outsider to ‘the highlight of fashion week’, Sergio placed THE OUTNET firmly at fashion’s top table.

BIMA AWARDS 2015

17

WINNER

HOUSE OF MAMBA PRODUCED BY

AKQA

PRODUCED FOR

Nike WEB

bit.ly/1JTQ8ip TWITTER

@AKQA AKQA transformed the historic Jiangwan Basketball Stadium in Shanghai into a futuristic basketball mecca – House of Mamba. They created the first full-sized LED reactive basketball court that was part of Nike Rise campaign in China to push kids to new heights. The LED court taught aspiring players the fundamentals of Kobe Bryant’s Mamba Mentality.

Players were pushed to the limits as the court pushed the boundaries of training. The court utilized motion tracking and reactive LED visualization to train, guide and challenge the players through various authentic drills based around Kobe, reacting intuitively

and instinctively to the movement and sound of the players. The court tracked movement - responsive instructional graphics guided and reacted to the players and had the ability to quickly and seamlessly transform into various training scenarios on the fly and showcase HD video. The court electrified the crowd, China and the globe.

AUTOMOTIVE

19

INTERNAL COMMUNICATIONS

30

B2B & PROFESSIONAL SERVICES

21

MEDIA

32

CONSUMER GOODS

22

PUBLIC LIFE

34

CONSUMER RETAILERS

24

SPORTS & LEISURE

36

CONSUMER SERVICES

26

WELL-BEING & HEALTH

37

EDUCATION

28

BIMA AWARDS 2015

19

WINNER

THE ATTENTION TEST PRODUCED BY

ais London PRODUCED FOR

ŠKODA UK WEB

bit.ly/1K8N9oS TWITTER

@aislondon The new ŠKODA Fabia was being positioned globally as having ‘Attention Stealing Design’. But rather than simply tell people that’s what it does, ais London knew they had to prove it. The idea is a short film in which the viewer notices nothing but the sleek, stylish car. Not even a total change of background scene.

Sounds impossible, right? Watch it.

You’ll be surprised.

SHORTLIST

C-Class iPad App / Digital Annexe Lexus NX House / Amaze The AA Breakdown and Traffic App / Rufus Leonard & The AA What drives us is you / Isobar

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BIMA AWARDS 2015

21

WINNER

LICENCE BUREAU COMPLIANCE PORTAL PRODUCED BY

DotLabel

PRODUCED FOR

Licence Bureau WEB

bit.ly/1gcdBjz TWITTER

DotLabel transformed Licence Bureau’s old compliance portal to create a new user-friendly interface that is simple and engaging for new and existing customers. The new portal has enabled Licence Bureau to streamline processes and provide clients with a highly scalable and efficient service. The new application has given Licence Bureau a unique selling point, positioning them now as the 2nd biggest fleet and driver management tool in the country. The new portal has not only retained existing customers but also gained attraction from companies of all sizes and Licence Bureau have recently won the country’s

biggest ever tender for licence checking with Network Rail.

@dotlabel SHORTLIST

Allianz Presents #SchoolRunStories / Gravity Thinking Honeywell RMU / Sequence Agency Sky’s the limit: FerroNATS / CDD Soundjack / Nimbletank The world is in beta / VML

SPONSORED BY

BIMA AWARDS 2015

22

WINNER

TASTE WITH TARQUIN PRODUCED BY

Havas Helia PRODUCED FOR

Southwestern Distillery WEB

bit.ly/1HFE6I4 TWITTER

@havashelia_UK Discerning consumers want to be closer to producers of the artisan drinks they consume: they’re interested in provenance. Havas Helia turned to mobile as the channel always available at point of consumption. They built on a platform consumers are familiar with, requiring no additional effort and offering a unique experience: FaceTime. Every bottle of gin has a card inviting consumers to FaceTime Tarquin. When they do they’re connected to a pre-recorded video of him sharing details of the hand-crafted spirit. Tarquin then ‘asks’ for the unique batch number of the bottle, and grabs one from the same batch to

taste with the viewer. Comments and feedback can be recorded and viewed on the campaign site. FaceTime isn’t an open technical platform. Havas Helia hacked it using a mix of code, voice recognition, soldering irons and a robot hand. It’s a world first. Even Apple tried to find out how they did it. On a spend of just £5,500, Southwestern Distillery has so far received hundreds of FaceTime calls from around the world.

The response rate is 18% - a significant figure given the platform was designed with engagement rather than reach in mind.

SHORTLIST

#STANDFORSOMETHING / ODD Ben McBean’s #First Big Poppy Run / AKQA Glenfiddich: Father’s Day Restoration Project / Gravity Thinking Like A Girl / Holler and Leo Burnett Lucozade Sport Conditions Zone / Knit and TRO The Spirit of BACARDI, a graphic novel / Citizen TWEET TO EAT / MVBBDO, Clear Channel UK, Talon & OMD UK

 01252 560 565 WWW.WIREHIVE.NET

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CRAFTED HOSTING FOR DIGITAL AGENCIES AND THEIR CLIENTS

BIMA AWARDS 2015

24

WINNER

SERGIO THE SHOE HUNTER PRODUCED BY

Atelier

PRODUCED FOR

THE OUTNET WEB

bit.ly/1uzOvPr TWITTER

@LeoBurnettLDN THE OUTNET (of Net-a-Porter Group) was launched to sell previous seasons’ designer fashions at a discount. THE OUTNET had ambitious growth targets but limited awareness. Atelier’s style hunting campaign had enjoyed much success but budgets were too small to make a splash among fashion influencers (designers, editors, bloggers/vloggers) – the people who the core target turn to for fashion guidance and inspiration.

And where better to grab their attention than London Fashion Week? With an imperative to build the shoe category Atelier’s focus was on the shoes of the attending fashionistas. Enter Sergio

the Shoe Hunter – THE OUTNET’s own miniature dachshund. He took over THE OUTNET’s social channels, sharing his daily highlights and shoe picks. His choices were aggregated in a microsite where THE OUTNET matched them with shoes immediately available on THEOUTNET. COM. Atelier turned a social engagement campaign into commercial gold-dust, a doubling of revenues, a tripling of the ROI usually achieved with digital performance packages, and the joys of CLIO recognition! From fashion outsider to ‘the highlight of fashion week’, Sergio placed THE OUTNET firmly at fashion’s top table.

SHORTLIST

#MINDFCUK / Lost Boys #UGGSOS / Lost Boys Fortnum & Mason E-Commerce / Red Badger Online Field Trips / Zone

SPONSORED BY

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BIMA AWARDS 2015

26

WINNER

TESCO BANK MOBILE SERVICES PRODUCED BY

Nile / Tesco Bank / Tesco Bank customers PRODUCED FOR

Tesco Bank WEB

bit.ly/1PDepuF TWITTER

To develop Tesco Bank’s mobile service Nile and Tesco Bank engaged with 180 customers over 36 days of agile development sprints to validate identified daily banking pain points and explore innovative new solutions. This customer-led process has resulted in two apps which are rapidly becoming an ‘essential daily tool’ for customers in managing their day to day finances.

Remarkable progress considering both mobile services have been available for less than 1 year.

@NileSays SHORTLIST

Do-it / SOON_ PlayStation.com / BAE Systems Applied Intelligence Scottish Friendly Refresh / Blonde

SPONSORED BY

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䐀椀最椀琀愀氀 䴀愀爀欀攀琀椀渀最 簀 匀漀昀琀眀愀爀攀 愀渀搀 圀攀戀 䐀攀瘀攀氀漀瀀洀攀渀琀 簀 倀爀漀樀攀挀琀 䴀愀渀愀最攀洀攀渀琀 愀渀搀 洀漀爀攀

䰀攀琀 儀䄀 ǻ渀搀 愀渀搀 搀攀瘀攀氀漀瀀 搀椀最椀琀愀氀 渀愀琀椀瘀攀猀 昀漀爀 礀漀甀爀 戀甀猀椀渀攀猀猀 㠀㐀㔀 㜀㐀 㜀㠀㈀㔀

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攀洀瀀氀漀礀愀渀愀瀀瀀爀攀渀琀椀挀攀䀀焀愀⸀挀漀洀

BIMA AWARDS 2015

28

WINNER

FEELINGNUTS PRODUCED BY

DF London / Attention Seekers PRODUCED FOR

Check One Two WEB

bit.ly/1ssyr35 TWITTER

@DF_London Every year 10,400+ men die from testicular cancer. But it’s 99% curable if detected early. Check One Two’s vision is to get men to check their testicles, reducing the risk of testicular cancer. They asked DF London and Attention Seekers to create a campaign that would get men to talk about checking their testicles. And at some point actually do it. Previous campaigns had focused too heavily on fear and education, neither of which resonated with the young male audience.

The team set out to create a movement that would appeal to young men aged 16 to 34. With no media budget they needed

fans to create the content. The audience had no relationship with the brand, so the team leveraged influencers to build credibility and celebrities to achieve scale. The idea couldn’t be simpler. All you had to do is grab your balls, take a photo and tag #FeelingNuts.

SHORTLIST

Online Field Trips / Zone Pelican Books / Fiasco Design Rugged Rovers / Preloaded The Holidays are Made With Code / Nexus Interactive Arts

SPONSORED BY

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Celebrating two decades of digital innovation amaze.com

BIMA AWARDS 2015

30

WINNER

ORANGE—GLOBAL BRAND GUIDELINES PRODUCED BY

e3

PRODUCED FOR

Orange TWITTER

@e3_media Twenty years after its inception Orange has completely revamped its iconic brand identity. But with such an established brand across their 220 territories, how could e3 roll out such significant changes? They created an immersive and interactive responsive guidelines site.

The heart of the new identity, and the central point for the global rollout, it enables users to learn as they explore, while experiencing the new guidelines first-hand and on the move.

The site has been integral to the rollout and supported the global brand team throughout a difficult task. Removing the need to travel to each territory in

order to teach the new guidelines, and by distributing a growing database of assets through a single point of access, the site has saved significant time and financial investment. Average dwell time is 9 minutes exceeding initial targets of 7 minutes / nearly 29%, accessed by 10,000+ users across 220 territories.

SHORTLIST

Sainsbury’s History Timeline / We are Tilt Ltd Shell Ideas 360 / Browser London ‘Throw it out there’ - Aviva Customer Cup / Big Dog Agency

SPONSORED BY

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BIMA AWARDS 2015

32

WINNER

DON’T STOP THE MUSIC PRODUCED BY

Rocket, Fresh One & Oxfam PRODUCED FOR

Fresh One Productions / Channel 4 WEB

bit.ly/1lLeWjN TWITTER

@rcktsheffield Don’t Stop the Music combined primetime TV with web, social media, a carefully planned sequence of political actions (before/during/after TX) and a complex logistical operation, in order to make a political impact on Music Education in the UK and run a music instrument amnesty. The TV documentaries highlighted the issue – 1/3 of UK kids don’t get the opportunity to learn an instrument at school – and pointed viewers towards the online interactive elements through carefully integrated calls to action. The web was used to identify which schools most needed instruments and match donated

instruments to schools. The website housed a digital petition, with 69K supporters and growing, and was the core of the Instrument Amnesty which generated 7,000 donations, the biggest ever in the UK. Donors could keep track of their instrument through email alerts from initial pledge to final delivery.

150 UK schools received instruments, impacting 10,000 pupils per year.

SHORTLIST

Adventure Time: Finn & Jake’s Big Adventure / Waste Creative Ltd BFI Player 2.0 / Ostmodern Madeon: Adventure Machine / Sony Music Digital Creative / We Make Awesome Shit The New Doctor Lands / Red Bee Media

SPONSORED BY

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Y

BIMA AWARDS 2015

34

WINNER

LOOK AT ME PRODUCED BY

WCRS

PRODUCED FOR

Women’s Aid WEB

bit.ly/1hCDOt6 TWITTER

@WCRS_LDN Domestic violence affects one in four women at some point in their life yet we continually turn a blind eye to the issue. WCRS wanted to show that, just by taking notice of the problem, we have the power to change it. They used facial-recognition technology to create interactive posters that could work out exactly how many people were looking towards them. The screens first showed a woman who’d been beaten and bruised. As long as people ignored her, the image remained the same. But, once people started noticing the screen, the bruises began to fade until she was completely healed. The campaign was covered by

media around the world, reaching 326.9 million people in 20 countries.

SHORTLIST

#DontPanicButton / We Are Social BFI Player 2.0 / Ostmodern FeelingNuts / DF London, Attention Seekers Google Year In Search / R/GA London Reverse The Odds / Maverick Television & Chunk The Next Photo / Wunderman UK

SPONSORED BY

RUNS FROM ME.

Workfront™ kills business chaos and inefficency. You get visibllity and a single source of truth. Your teams collaborate.

Productivity skyrockets. www.workfront.com/bimaawards Workfront. The new authority on work management.

ADVERTISEMENT

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WORK CHAOS

BIMA AWARDS 2015

36

WINNER

HOUSE OF MAMBA PRODUCED BY

AKQA

PRODUCED FOR

Nike WEB

bit.ly/1JTQ8ip TWITTER

@AKQA AKQA transformed the historic Jiangwan Basketball Stadium in Shanghai into a futuristic basketball mecca – House of Mamba. They created the first full-sized LED reactive basketball court that was part of Nike Rise campaign in China to push kids to new heights. The LED court taught aspiring players the fundamentals of Kobe Bryant’s Mamba Mentality.

Players were pushed to the limits as the court pushed the boundaries of training. The court utilized motion tracking and reactive LED visualization to train, guide and challenge the players through various authentic drills based around Kobe, reacting intuitively

and instinctively to the movement and sound of the players. The court tracked movement - responsive instructional graphics guided and reacted to the players and had the ability to quickly and seamlessly transform into various training scenarios on the fly and showcase HD video. The court electrified the crowd, China and the globe.

SHORTLIST

#allin or nothing / We Are Social Brazuca / We Are Social Google World Cup / R/GA London Hilton Weekends / 383 Lucozade Sport Conditions Zone / Knit and TRO

BIMA AWARDS 2015

37

WINNER

THE STORY OF THE TOOTH PRODUCED BY

Hometown PRODUCED FOR

Bupa Dental WEB

bit.ly/1F4CklV TWITTER

@hometownlondon Ever wondered what happens to all those teeth the tooth fairy takes? In this animated interactive fairytale ‘The Story of the Tooth’ we follow the tale of the Tooth Fairy from under the pillow and beyond. Parents could create a version featuring their own cute gappytooth child. These personalised films could then be shared on Facebook and Twitter. It was a very simple process.

You visited a microsite, selected (or took) a picture of your child and filled in their name. That was it. Simple.

The fairies did the rest. Magically creating your own fairytale. The main film racked up nearly a million hits on

Youtube within a 30,000 films were were shared over animated by Inky Films.

couple of months. Over personalised, and these 160,000 times. It was Mind through Partizan

SHORTLIST

ghd Christmas 2014 #getthehintdarling / Atelier The London Stare / Razorfish UV Blaze / Redweb Why A & E? / 2am

CONTENT

40

NATIVE MOBILE APPS

50

DATA

42

PERFORMANCE

52

IMMERSIVE

43

SOCIAL

54

INTEGRATED

45

UX & SERVICE DESIGN

56

LOCATION

46

VIDEO

58

MOBILE

48

WEB DESIGN & BUILD

60

Welcome to Experience Marketing Are your customers excited about your brand? Do they feel as if they are active partners in your brand rela tionship? Do they praise your brand to everyone they know? The best brands have engaged customers who really want to be a part of the brand. These brands achieve this by recognizing the needs of all customers and delivering an experience that makes them feel like VIPs. Sitecore® offers the Sitecore® Experience Platform™, made to let you build long-term, engaging brand rela tionships with your customers and know all your individual customers to give them what they need in order to become true brand advocates.

Learn more about experience marketing sitecorecx.net/ebook-series

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Get your customers to buy before you start to sell

BIMA AWARDS 2015

40

WINNER

THE SPIRIT OF BACARDI, A GRAPHIC NOVEL PRODUCED BY

Citizen

PRODUCED FOR

BACARDI WEB

bit.ly/1vljZLO TWITTER

BACARDI rum has an incredible story to tell - of surviving fire, earthquakes and exile. They wanted to tell this story to an audience of digitally-savvy 20-something men. But how? Citizen knew where to find this audience. And they knew it was an audience increasingly passionate about graphic novels – so they hand-picked two of the biggest names in the industry to create a stunning digital graphic novel that brought the BACARDI story to life. A limited number of printed editions were sent to global influencers and the novel was made available online and via social media. They also worked with Vice to

create the world’s first graphic novel which could be read across the web, delivering a unique experience designed specifically for the digital generation.

@citizenPRUK SHORTLIST

#allin or nothing / We Are Social BBC Earth / BBC Best Summer Ever Project / AnalogFolk Brazuca / We Are Social THE OUTNET Sergio the Shoe Hunter / Atelier

SPONSORED BY

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@ResourceiT_Ltd

BIMA AWARDS 2015

42

WINNER

KAREN PRODUCED BY

Blast Theory WEB

bit.ly/1GKxKbN TWITTER

@blasttheory / @thespacearts @NTWtweets / @drkellypage Karen is a life coach and she’s happy to help you work through a few things in your life. You interact with Karen through an app. When you begin, she asks you questions about your outlook on the world. In fact, her questions are drawn from psychological profiling questionnaires. She – and the software – are profiling you and she gives you advice based on your answers. Over the next week you have calls with Karen once or twice a day. It soon becomes clear that Karen is slightly chaotic with few boundaries between her personal and professional lives. As the experience unfolds, she gets more and more curious.

She seems to know things about you that she shouldn’t. Is she spying on you?

At the end of your experience, the personalised psychological profile Karen has created about you can be purchased, with the most dedicated users given the opportunity to take part in a secret rendezvous with Karen herself. This new work by Blast Theory has been produced in partnership with National Theatre Wales. Co-commissioned by The Space and 539 Kickstarter backers, Karen has been developed with support from the Mixed Reality Lab at the University of Nottingham and in collaboration with Dr Kelly Page.

SHORTLIST

Brainlabs & Which? - Mad Scientists / Brainlabs Google World Cup / R/GA London Google Year In Search / R/GA London Lucozade Sport Conditions Zone / Knit and TRO

SPONSORED BY

BIMA AWARDS 2015

43

WINNER

KASABIAN IN 360 PRODUCED BY

Visualise Creative Ltd PRODUCED FOR

Sony Music / O2 WEB

bit.ly/1JVhjbo TWITTER

@visualise360 Visualise have created the world’s first multi angle 360˚ video of a famous rock band, resulting in nothing less than a glimpse in to the powerful potential of future media viewing.

SHORTLIST

Canon at photokina 2014 / Imagination Inside Rolls-Royce / Imagination Monty’s Magical Toy Machine / Techdept Limited / Microsoft Advertising UK / adam&eveDDB / Manning Gottlieb OMD Sunset Overdrive Glitch / McCann London / B-Reel

WANT TO GROW YOUR BUSINESS? Consulting Lead Generation New Business Training

www.retrievernewbusiness.co.uk @retrievernewbiz 01285 771111 mark.young@retrievernewbusiness.co.uk

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Retriever New Business – Growth Through Sales

BIMA AWARDS 2015

45

WINNER

DON’T STOP THE MUSIC PRODUCED BY

Fresh One / Rocket / Oxfam PRODUCED FOR

Channel 4 WEB

bit.ly/1lLeWjN TWITTER

Don’t Stop the Music was a highly integrated multiplatform documentary series led by international concert pianist James Rhodes to help safeguard Music Education in the UK. It combined TV, web, social media and a complex logistical operation to create a highimpact campaign which, as well as changing government policy, collected 7,000 instruments (worth £1.5M) from people’s attics and distributed them to 150 UK schools that really needed them in the biggest every Instrument Amnesty in Britain. 10,000 primary school kids a year are now benefitting from them.

@FreshOneTV / @rcktsheffield / @JamesRhodesDSTM SHORTLIST

Africa United—We’ve Got Your Back / M&C Saatchi London / TouchCast / Freuds / KYNE DesignSpark Power Hack / Freestyle Interactive FeelingNuts / DF London / Attention Seekers Kinder Surprise—Storymakers / Pablo London

SPONSORED BY

BIMA AWARDS 2015

46

WINNER

LOOK AT ME PRODUCED BY

WCRS

PRODUCED FOR

Women’s Aid WEB

bit.ly/1hCDOt6 TWITTER

@WCRS_LDN Domestic violence affects one in four women at some point in their life yet we continually turn a blind eye to the issue. WCRS wanted to show that, just by taking notice of the problem, we have the power to change it. They used facial-recognition technology to create interactive posters that could work out exactly how many people were looking towards them. The screens first showed a woman who’d been beaten and bruised. As long as people ignored her, the image remained the same. But, once people started noticing the screen, the bruises began to fade until she was completely healed. The campaign was covered by

media around the world, reaching 326.9 million people in 20 countries.

SHORTLIST

Hiut Denim Shop Window Hack / Knit Lucozade Sport Conditions Zone / Knit and TRO TWEET TO EAT / Clear Channel UK / Talon / OMD UK / AMV BBDO

Work with one of the leading development partners Sitefinity CMS combines powerful enterprise-level features, scalability and extensibility with an easy to use back end that is aimed squarely at every day business users. Content personalisation, lead scoring and content marketing are integrated directly into the platform, giving our customers a competitive edge through a feature-rich set of marketing tools.

This has helped the platform be included in the Gartner速 Magic Quadrant for Web Content

Dock9速 is a multi-award winning Sitefinity development partner based in the City of London, named Sitefinity European Partner of the Quarter in Q3 2014.

Find out more at dock9.com.

速

dock9.com

|

hello@dock9.com

|

020 7977 9230

|

@dock9

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Management for two years in a row.

BIMA AWARDS 2015

48

WINNER

PELICAN BOOKS PRODUCED BY

Fiasco Design PRODUCED FOR

Penguin Books UK WEB

bit.ly/1uBAimV TWITTER

@FiascoDesign Fiasco Design were approached in December 2013 with the exciting opportunity to help design and build a new website for the iconic Penguin imprint, Pelican Books. The brief was to create a website that was both accessible and distinctive — the two pillars of the Pelican Books brand.

This project was also an opportunity to update the look and style of Pelican Books, safely delivering this classic brand into the twentieth century with an innovative online reading experience that does justice to the highest quality in accessible non-fiction publishing.

SHORTLIST

Heineken @wherenext / R/GA London Taste With Tarquin / Havas Helia The New Eurosport / Huge The Next Photo / Wunderman UK TWEET TO EAT / AMV BBDO / Clear Channel UK / Talon / OMD UK

SPONSORED BY

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BIMA AWARDS 2015

50

WINNER

RTE INTERNATIONAL PRODUCED BY

Nice Agency PRODUCED FOR

RTE WEB

apple.co/1f6UnMt TWITTER

@niceagency RTÉ’s core goal and vision was to bring Ireland closer for the hundreds of thousands of Irish people living abroad by providing access to Ireland’s most popular TV shows. Nice Agency was tasked with delivering an innovative mobile and tablet application that would successfully deliver Irish video content to users across the globe.

Viewers can access on-demand programmes including popular shows and justaired TV programmes, as well as box sets and collections curated by RTÉ.

The design of the app focuses on the mental modes of the user, sectioning the player into Discover, Browse and

Search. These well-defined areas ensure that RTÉ International Player provides a seamless and truly customer centric experience. The RTÉ Player app is the first dedicated global iOS app for Irish television content. In the first 8 weeks since launch it has achieved 50,000+ downloads, delivered 160,000+ video streams and is 99% crash free.

SHORTLIST

FanDuel / Kotikan Liftshare / DigitasLBi Minicabit / Nimbletank The AA Breakdown and Traffic App / Rufus Leonard

SPONSORED BY

Proud Sponsor of the Performance Category | BIMA 2015 visit: www.toinfinity.co.uk email: hello@toinfinity.co.uk or call: 01793 238697

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YOUR ONLINE MARKETING SUPERHEROES

BIMA AWARDS 2015

52

WINNER

REAL TIME BIDDING FOR THE FIRST TIME EVER PRODUCED BY

Brainlabs

PRODUCED FOR

Alpharooms WEB

bit.ly/1MDgu9X TWITTER

Alpharooms is one of the UK’s leading websites for discount worldwide travel, offering over 250,000 hotels and apartments in thousands of destinations to over 1,000,000 people a year. The travel market is unique in that hotel availability, pricing, and seasonality change extremely quickly, so hotels with good ROI for the last 30 days may perform badly for the next 30 days. When competitors pull out of the market, you don’t want to be the lemon left on the top of Google! Faced with these challenges that no one had yet cracked, Brainlabs built the first ever Real Time Bidding platform for Search.

Their bespoke technology is six times more reactive than any other solution on the market; Kenshoo, Marin, and all the other 3rd party tools make a maximum of 4 bid changes a day – the new bidding tool makes 24.

@brainlabs SHORTLIST

Flight to Ferry / DigitasLBi Unleashing the potential of broad tail search to increase audience, traffic and revenue / iCrossing

SPONSORED BY

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䠀攀氀瀀椀渀最 礀漀甀 琀甀爀渀 礀漀甀爀 搀椀最椀琀愀氀 椀搀攀愀猀 椀渀琀漀 戀攀琀琀攀爀 瀀爀漀搀甀挀琀猀Ⰰ 昀愀猀琀攀爀⸀

BIMA AWARDS 2015

54

WINNER

SERGIO THE SHOE HUNTER PRODUCED BY

Atelier

PRODUCED FOR

THE OUTNET WEB

bit.ly/1uzOvPr TWITTER

@LeoBurnettLDN THE OUTNET (of Net-a-Porter Group) was launched to sell previous seasons’ designer fashions at a discount. THE OUTNET had ambitious growth targets but limited awareness. Atelier’s style hunting campaign had enjoyed much success but budgets were too small to make a splash among fashion influencers (designers, editors, bloggers/vloggers) – the people who the core target turn to for fashion guidance and inspiration.

And where better to grab their attention than London Fashion Week? With an imperative to build the shoe category Atelier’s focus was on the shoes of the attending fashionistas. Enter Sergio

the Shoe Hunter – THE OUTNET’s own miniature dachshund. He took over THE OUTNET’s social channels, sharing his daily highlights and shoe picks. His choices were aggregated in a microsite where THE OUTNET matched them with shoes immediately available on THEOUTNET. COM. Atelier turned a social engagement campaign into commercial gold-dust, a doubling of revenues, a tripling of the ROI usually achieved with digital performance packages, and the joys of CLIO recognition! From fashion outsider to ‘the highlight of fashion week’, Sergio placed THE OUTNET firmly at fashion’s top table.

SHORTLIST

Brazuca / We Are Social FeelingNuts / DF London / Attention Seekers Forza Fuel / DF London Language of Football / AKQA Like A Girl / Holler and Leo Burnett My Burger / Razorfish

SPONSORED BY

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BIMA AWARDS 2015

56

WINNER

BFI PLAYER 2.0 PRODUCED BY

Ostmodern PRODUCED FOR

BFI WEB

bit.ly/1x0ziJX TWITTER

@Ostmorden BFI Player is a video-on-demand service inspiring and entertaining British audiences by joining the dots from silent films to same-day releases.

The service is run by experts, not algorithms. This enables BFI to serve an increasingly avid audience with exposure to, and passion for, films they may otherwise never have encountered. Alongside content curation, the team recognised design as a key differentiator. BFI Player is essentially design-led, with its modular layout allowing for scalability and experimentations with presenting, pricing and grouping. The result is

a boutique service which conveys the values of BFI’s strapline: see something different.

SHORTLIST

Easyfundraising ios mobile app / ribot Google World Cup / R/GA London Jump—London Bus Tracker / Noble Union My Burger / Razorfish Ximbio / Cyber-Duck

SPONSORED BY

#COM

ING CON TENT A M O V E O .T V

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PELL

BIMA AWARDS 2015

58

WINNER

LIKE A GIRL PRODUCED BY

Holler / Leo Burnett PRODUCED FOR

Always WEB

bit.ly/1nLhkS0 TWITTER

@hollerlondon / @LeoBurnettLDN Always is positioned around ‘confidence’ based on their superior product performance. At puberty, a girl’s confidence plummets, lowest at her first period. Empowering girls during this critical life stage gave Always a powerful role. Holler and Leo Burnett confronted a female confidence killer; the playground insult, ‘Like a girl,’ looked to challenge its use and redefine it with a new inspiring meaning. They created a social experiment asking adults and young girls to do things ‘like a girl’ spotlighting the cultural issue. The film challenged prejudice and brought global attention to the

#LikeAGirl issue and started a social movement asking girls to share the amazing things they do #LikeAGirl, reclaiming a negative phrase and turning it into a positive affirmation of female accomplishment. The video reached 80million views globally (36% earned); 4.5billion earned impressions and inspired 4.5million pieces of UGC. The hashtag is still used on social media to celebrate female achievement worldwide.

SHORTLIST

Google Year In Search / R/GA London Online Field Trips / Zone The Attention Test / ais London THE OUTNET Sergio the Shoe Hunter / Atelier

SPONSORED BY

You’ve made it to the end of an ISSUU. Now that deserves an award.

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@onlystudiouk

onlystudio.co.uk

BIMA AWARDS 2015

60

WINNER

FORTNUM & MASON E-COMMERCE PRODUCED BY

Red Badger PRODUCED FOR

Fortnum & Mason WEB

bit.ly/1vaidgZ TWITTER

Over the last two years Fortnum & Mason has delivered significant growth figures, in part due to new store openings such as Heathrow Terminal 5 and St Pancras, but also through an excellent online performance. In line with its continuing digital success, Fortnum & Mason has launched its brand new, fully responsive eCommerce site, to ensure that online customers enjoy the same high quality experience that the brand has been providing in store for over 300 years.

Designed and developed by Red Badger in just eight months, the new site is one of the few truly responsive eCommerce sites currently live. As well as being a

beautiful visual interpretation of the brand, the new site is scalable, agile, highly flexible, and able to handle complex orders and delivery across more than 130 countries. Since its rollout, mobile visits have improved 77% YOY, and mobile conversion has increased 57 percent YOY. Developed to deliver an improvement in conversion rate, new customers are currently converting 15% more than on the previous site.

In addition, the business has seen an 18% reduction in calls to the customer service centre.

@redbadgerteam SHORTLIST

Brompton Bicycles / Ngoar / Webcredible My Burger / Razorfish The Guardian Bookshop / Lab The Independent—i100 / Nice Agency The New Eurosport / Huge World Baking Day / M&C Saatchi London

SPONSORED BY

BIMA.CO.UK

@BIMA

#BIMAAWARDS