Media can be seen as the most powerful communication tool, especially when the need for crisis management rises. It cannot be helped that sometimes bad publicity comes about, which could put an organization's integrity in jeopardy. Before giving others chance to destroy its reputation, crisis management must effectively correct any area of organization that could gain such critique and help restore the facility into an honourable and pleasing business. Areas like damage control should be top priority, and appeasing the detractors should come right after. People needed for this certain kind of task must have the ability to work under pressure. Experiencing a crisis poses a unique challenge to everyone because it is an opportunity to display your character's strengths.
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