Renato Bialetti: Italy's coffee king buried in his Moka pot Story highlightsWith clever marketing, Renato Bialetti made the actual Moka espresso maker famous worldwideFollowing his death with 93, Bialetti's family buried coffee king inside a replica urn Bialetti died last week with age 93. His 3 children honored him Tuesday by putting his ashes in a big replica of the coffee pot. The unusual urn even featured the actual famous "Omino con i baffi" (meaning "The little man with mustache" within Italian) pictogram produced on each and also every pot.
A symbol involving the company since the actual 1950s, the particular cartoon can always be a caricature regarding Bialetti along with had been designed to distinguish his pots via individuals of competitors. Through clever marketing, Bialetti expanded the company enterprise turning your coffee maker straight into an global sensation. Fast forward 60 years, as well as the company, which in turn Bialetti sold inside the late 1980s, says it has offered a lot a lot more than 200 million Mokas internationally. Tuesday's funeral happened in the coffee connoisseur's birthplace of Montebuglio throughout