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Engaging Women in Rides and Races

Create a universal message: A simple, universal message is easier for a larger

demographic to adopt and find commonality

Change the look: Use targeted advertising images and messages that make

women feel welcome for your race or ride

Go where women live and play: Engage women in their communities through activities they’re already comfortable with

Emphasize the reward: Women are calculated risk takers, so acknowledge safety and logistical concerns but always keep the reward paramount

Teach something new: Find a way to educate women on why they want to ride Make it do-able: Provide an entry that’s challenging but achievable; cater to women at all levels

Make it social: The buddy system works; get girlfriends to ride together Cultivate champions and mentors: Word-of-mouth marketing and skilled ambassadors are the best boosters for your event, ride or race

Think big, start small: Know where you want to go, but start small; organic

growth is much more sustainable

Celebrate success and empower one another: Validate one another’s efforts

and successes to create stable, powerful partnerships for growth

Bring the bling: Make it sexy, fashionable and cool

National Women’s Bicycling Forum


10 Tips to Engage Women in Rides and Races