Installer Initiative

FIT & FORGET CAMPAIGN LAUNCH DESIGNED TO TACKLE CONSUMER DOUBT

VitrA’s new ‘Fit and Forget’ campaign being launched this month is designed to underline the company’s expertise in wall-hung frames and remove any consumer concerns about concealed cisterns.

VitrA, one of the fastest growing bathroom brands in the UK, offers a comprehensive frame collection including slim frames, regular, double and the more recently introduced reduced-height frame designed for installation under windows or where space is limited. The ‘Fit and Forget’ campaign aims to highlight the design potential of 

VitrA’s Fit and Forget wall-hung frames and flush plate campaign. Reduced height VitrA wall-hung frame for use under a window or where space is limited.

“A wall-hung WC and furniture is now a bathroom design staple and key to a modern high-performance bathroom. Achievable at all price points, consumers like it because it is neat, space saving and makes cleaning the bathroom much easier."

VitrA frames and flush plates by introducing the products to specialist retailers through a series of informal breakfast mornings and training sessions. The events will be held over the course of the year.

VitrA Marketing Manager, Margaret Talbot comments, “A wall-hung WC and furniture is now a bathroom design staple and key to a modern high-performance bathroom. Achievable at all price points, consumers like it because it is neat, space saving and makes cleaning the bathroom much easier. But, there is consumer hesitation about installation inside walls and worry about maintenance and the weight capabilities which the VitrA ‘Fit and Forget’ campaign has been designed to address.”

VitrA offers specialist retailers and installers a complete package of bathroom products; frames for all locations, and designer flush plates that give easy access to all maintenance components.

The Fit and Forget campaign has been created to build on the extensive knowledge retailers already have and includes; a dedicated ‘Fit and Forget’ microsite that has installation videos. Retailers can also book in-house training sessions with VitrA’s area managers. The Fit and Forget campaign is supported by both in print and online advertising campaigns too. Retailers will receive a £10 Love2Shop voucher via the microsite and can find out more about VitrA’s Fit and Forget campaign opportunities by visiting:

www.vitra-fitandforget.co.uk

"There is consumer hesitation about installation inside walls and worry about maintenance and the weight capabilities which the VitrA ‘Fit and Forget’ campaign has been designed to address.”

“The Fit and Forget campaign has been created to build on the extensive knowledge retailers already have and includes; a dedicated ‘Fit and Forget’ microsite that has installation videos."